• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.910
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• pp.1320-1328
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• 2004

Purposes of the study were to find out the joint effects of two salient appearance cues-hair colors and hair lengths on males fashion images, using 729 university students in Daejon city and a Chungnam province. The study was a quasi experiment; the dependent variables were hair lengths(4 levels) and hair colors(4 levels)and the dependent variable was a set of semantic different of scales which was consisted of 40 hi-polar adjectives, The data were analyzed by a factor analysis, 3-way ANOVA, and the results were as follows. Hair lengths effected on the image of five dimensions, salient, social, potency, evaluate and dynamics while hair colors effected on salients, social and potency dimensions. The most significant interaction effect between hair color and lengths were existed on the salient image: For the longer haired males, the color effects became less evident then normal to shorten haired males and it can be concluded that when two salient cues were combined one cue's effect became discounted.

• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.633-640
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• 2009

This study aimed to analyze man's hair style preference and lifestyle-related. A survey was made on 384 men aged 20 to 39 living in Seoul, Geonggi. Analysis of lifestyle showed that there were the most men preferring aesthetic sense-oriented lifestyles. They had a high preference for an western type face, middle length of hair, non-wave hair style in the all group by lifestyle. The long hair and wave hair style were more preferred by the fashion-oriented than the others. The plans by this study were as follows. Firstly, it is necessary to develop the hair style which complements into the western type face and the hair style by the length of growing hair. In addition, the internetmarketing by manly internet information-oriented group will be a help to marketing strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1100-1111
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• 2004

The purpose of this study is to investigate the hair in aspects of gender and cultural/political ideology, and to confirm the meanings of hair style in modem fashion. There are three zones of social significance such as head hair, facial hair, and body hair, and each of theses zones has both gender and ideological significance. In aspects of gender, opposite sexes have opposite hair norms. And, in sociocultural standpoint, hair is a political symbol of the main protest movements in culture. The contemporary hair styles in fashion design mean that the ＇paying＇ with gender identity, the reflection of changing sexuality, the non-politicism, the fragmentation of style, and the naturalness.

• Journal of Fashion Business
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• v.19 no.3
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• pp.1-13
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• 2015

The purpose of this research is to analyze the morphological relationship between changes hair styles and changes in necklines and collars in 20th century fashion. After selecting the representative plate by each age for this study, the neckline, collar, and formative relevancy of hair style according to it have been analyzed by measuring the neckline, collar, and the width and height item of each hair style. The results of this study show- that the width changes of necklines and collars were mostly proportional in relation to each other, but the width changes of collars and hair styles were inversely proportional. While the amplitude of necklines and collars' width change was very broad, the amplitude of some hair style's height change was very broad. Regarding width, this result had similar results of the researcher's former research, the relation according to the width of necklines, collars and hair style from 16th century to 19th century. However, regarding height, this result was different from the preceding research in that the amplitude of hair style and collars' height change was very broad between 16th and 19th centuries, but the amplitude of neckline's height change is relatively small. This means various heights of necklines appeared in the 20th century, but more various heights of collars were shown between the 16th and 19th centuries. This research hopes to be helpful by predicting trends in fashion, and to be basic resources to understand the systemic relationship of these factors.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.1
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• pp.1-12
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• 2004

The purpose of this research is to recognize college students' thinking way for hair fashion. The tendency of hair style, hair dyeing and hair administration was examined with college students in Seoul, some cities and towns. Research analyzed and compared the result according to the distinction of sex, age and area. The questionnaire was asked to 257 boy students and 328 girl students. The result in this research is as following. 1. It was shown that our country college students were satisfied with their hair style on the whole. Especially, college students in Seoul appeared more satisfied tendency than other city or town. Seoul's college students preferred hair style of short haircut. Wide area city or small town's college students preferred long hair style. The degree of satisfaction about beauty salon service of Seoul city's college students is higher than that of wide area city or small town's college students. The reasons that they want to go to the beauty salon they used to are distance for boy students and excellent technology for girl students. Boy students change hair style regularly, but girl students change it when need to change their mood. 2. In our country, most college students had experienced that they had their hair dyed. More senior students had their hair dyed than junior students. Hair color that most like was nature brown. Seoul college students liked gold color. Seoul college students are more satisfied than wide area city or small town's college students after hair dyeing. Girl students thought that hair dyeing made their hair style excellent. 4. Girl students responded that their hair was much damaged. College students in Seoul had healthy hair. Girl students selected 「beauty art surgical operation」 for cause of hair damage, and boy student had the various causes of hair damage. College students in Seoul had much hair damage than students in any other area. Most were using shampoo, and girl students used much shampoo than boy students. Girl students selected shampoo according to their hair state, Seoul's college students had their hair washed with shampoo more frequently than other students. Girl students were getting more hair administration information with various form than boy students. Girl students used Hair Clinic for hair administration, but boy students never did it.

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.740-748
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• 2004

The purpose of this research is to observe the face types of types of haircut design that is the basis for the completion of a hair styling mainly with case of male college student. For the purpose of this, I carried out direct and indirect observation and measurement for faces of 293 male college student who attended universities in Busan, and measured face types which were classified by the group analysis preferred hair style in order to do actual hair cut design. The result of this research is as follow. This paper conducted the element analysis in regard to the direct and indirect items of face, and it pulled out 5 elements. As a result of group analysis with elements as independent variables, they are classified into4 types. For actual hair cut design, 4 types classified by group analysis and nearing models analyzed. This research bring accurate information classified face types.

• Journal of Fashion Business
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• v.7 no.3
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• pp.14-23
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• 2003

The purpose of this study is to determine affects of hair colors on physical shapes and images through field survey and experimental research. For the purpose, this researcher surveyed 230 female college students residing in Busan about their dyed hair colors, and selected the subjects for the study. Then the researcher an experimental research on the subjects by suing test stimuli. Results of the study can be described as follows: Experiment of the Optical Illusion of Physical Shapes. For all items measured for the experiment, except four ones, if was found that hair colors provided significant efforts of optical illusion factor analysis, included horizontality, outlines of the body and face, a horizontal line of the shoulder, the length, verticality and a horizontal line of the face. According to hair colors, black made the body look slimmer and the face look apparent. White made the body height look low, the outline of the face look clear and the neck or shoulder look fleshed. Female college students whose hair color was orange looked unclear in the body silhouette, bright in the face and broad in the hip and shoulder. Other students whose hair color was red, attracting the line of vision upward most strongly, looked fleshed in the upper body and broad in the face. Finally, blue made the face look dark.

• Journal of the Korean Society of Fashion and Beauty
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• v.1 no.1 s.1
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• pp.133-142
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• 2003

As you see, there's no difference of the hair's before and after Magic straight permanent on the example A's hair's thickness, the rate of the tense and the C's rate of the tense, but we can find that there are a lot of difference of the A's strength of the hair, the B's hair's thickness, the strength of the hair, the rate of the tense, the C's hair's thickness, and the strength of the hair on the before and after the Magic straight permanent. That is to say, there are more damage on the condition of normal hair than the one after the Magic straight permanent. On the change of the hair's physical character, before the permanent, the hair's schedule was regular and had the healthy head skin of clear mutual boundary But after the Magic straight permanent wave, the hair's schedule changed to unregural, had unclear mutual boundary of the head skin and the schedule was taken off so the cortex showed up and so on, every condition of the damage was very heavy. On the effect of the treatment, even though it gaves the worth condition of the hair, after the Magic straight permanent formally the change of the hair gives the beautiful straight.

• Journal of Fashion Business
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• v.15 no.5
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• pp.15-27
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• 2011

This article was examined that the behavior of which they select hair equipment and a product may be significantly influenced by an interest in appearance during adolescence. This study was presented that according to gender, a girl student has higher confidence in appearance than a boy student, and also the higher the confidence in the girl's appearance, and they use more hair products. Moreover, the boy students are higher in than a girl student in the rate of dependence on hair equipment, so the boy students intend to use hair equipment. Therefore, this study was presented that the gender and an interest in appearance is important variables which influence to hair fashion of adolescence on an equipment and a product during presenting a hair-style, an interest in appearance of adolescence significantly influences on explaining the degree of hair equipment and leverage products as well.

• Journal of the Korean Society of Costume
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• v.22
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• pp.313-332
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• 1994

The purpose of this study were as follows : 1) Investigate how to intluence Clothes with time background and trends of art-thought in the twenty century. 2) To understand chronologically how to change hair style Make-up and hair decor-ation. I. 1st and 2nd World War time(1920-1945) The women's social status and their sexual equality was promoted during in this time. 1) African Art Surrealism and Expression art were doninated. 2) The popalar trends were tutular silhoutte (Slim and long) boyish Style and military lookwere popular. 3) The popalar trends of were Eton Crop. short bob gaconne hair style cloche hat. page boy hair style were popular. 4) The trend of make-up which specially. emphasized eye make-up and imitated movie star make-up and make shining redish of lip and nails were popular. II. The stage of modernism(1945-1969) cold war time between communism and capi-talism and promotin of women's human rights were established in this time. 1) Pop art avantgrade art were catched up 2) The popular trends of were new look Kior's line silhoutte mini skirt and young fashion. 3) The popular trend of hair style was french twist. Pill Boxs hat curly bob style were prevalenced and they some what dwarfed hair style. 4) make-up natural make-up was popular. III. The stage of high economic development (1969-1990) Increased population economic development were tend to specialize with anti-social action such as Hippie and Punk groups. 1) Op art Androgynous post-modernism Punk and neo-modernism were catched up. 2) Clothes : classic style of reactionism layered look Punk-fashion avantgrade fashion and pantalon suits were prevalence. 3) Hair Style : Twiggy's short hair style the geometric hair cut natural long hair Spike hair unsex-hair style. 4) Make-up : diversified individuality were prevalence The result of this study indicated that the value's of recognize the importance of total fashion that is the harmonization of clothes hair style and make-up.