Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Effects of Hair Colors on the Optical Illusion of Body Types

  • Li, Eun-Ji (Dept. Of Fashion and Textile, Dong-A University) ;
  • Shim, Boo-Ja (Of Fashion and Textile, Dong-A University)
  • Published : 2003.07.30
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Abstract

The purpose of this study is to determine affects of hair colors on physical shapes and images through field survey and experimental research. For the purpose, this researcher surveyed 230 female college students residing in Busan about their dyed hair colors, and selected the subjects for the study. Then the researcher an experimental research on the subjects by suing test stimuli. Results of the study can be described as follows: Experiment of the Optical Illusion of Physical Shapes. For all items measured for the experiment, except four ones, if was found that hair colors provided significant efforts of optical illusion factor analysis, included horizontality, outlines of the body and face, a horizontal line of the shoulder, the length, verticality and a horizontal line of the face. According to hair colors, black made the body look slimmer and the face look apparent. White made the body height look low, the outline of the face look clear and the neck or shoulder look fleshed. Female college students whose hair color was orange looked unclear in the body silhouette, bright in the face and broad in the hip and shoulder. Other students whose hair color was red, attracting the line of vision upward most strongly, looked fleshed in the upper body and broad in the face. Finally, blue made the face look dark.

Keywords

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