• 패션비즈니스
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• 제11권3호
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• pp.59-68
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• 2007

This study examined knowledge and hair care behaviors of hair and scalp on UV(ultraviolet) comparing beauty care major and non-major female students. Results were obtained by questionnaire in 159 students majoring in beauty care and 198 students not majoring, was used frequency analysis, varimax rotation, t-test, F-test, Tukey post test. The analysis was statistically processed by using SPSS 12.0 program. The knowledge of hair and scalp on UV associated with a major showed significant on hair damage, in the UV, hair, scalp, hair damage, and UV and hair-related items, suggesting higher level in major female students. The results of care behaviors of UV and hair and scalp knowledge associated with a major. Correlation of care behaviors with a major showed significant results. For correlation by subfactor, there was significant difference in self-care, habitual care, and washing care between two groups, but there was no significant difference in protection care. It was found that both major and non-major students did not receive professional care.

• 복식문화연구
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• 제19권6호
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• pp.1272-1287
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• 2011

The purpose of this study were to investigate the influences of objectified body consciousness and body esteem on the weight and hair management behaviors of females. The questionnaires were administrated to 632 female residents of the Gwangju city, Korea. The SPSS for Windows 18.0 Statistics Package was used for data analysis. To verify the formulated hypotheses, descriptive statistical analysis, factor analysis, reliability analysis(Cronbach's ${\alpha}$), regression analysis, path analysis were used. The results were as follows. First, objectified body consciousness was divided into three factors: body shame, body surveillance, and appearance control beliefs. objectified body consciousness turned out to have positive influences on overall weight management behaviors and hair management behaviors. Second, objectified body consciousness appeared to have positive influence on overall body esteem. When the influences were further examined, body surveillance turned out to have significant positive influence on body esteem, whereas body shame and appearance control beliefs seemed to have few significant influences on body esteem. Third, body esteem appeared to have significant positive influence on all weight management behaviors and hair management behaviors. Fourth, it was found that objectified body consciousness had direct impact on the weight management behaviors and hair management behaviors without mediation body esteem.

• 한국융합학회논문지
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• 제9권10호
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• pp.415-421
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• 2018

본 연구의 목적은 미용소비자의 DiSC행동유형에 따른 두피 모발관리행동의 차이를 분석하는 것에 있다. 연구를 위해 20대 미용소비자를 대상으로 설문지 251부를 SPSS v.18.0 통계 패키지 프로그램을 활용하여 분석하였다. 분석 결과 첫째, DiSC행동유형에 따른 두피,모발관리 인식은 심리적 안정, 호감적 이미지, 건상상태유지에 대해 통계적으로 유의미한 차이가 나타났으며, 신중형(C)의 경우 다른 유형에 비해 심리적 안정, 호감적 이미지, 건상상태유지가 높은 것으로 나타났다. 둘째, DiSC행동유형에 따른 두피,모발관리 행동은상태인지관리, 제품사용관리에 대해 통계적으로 유의미한 차이가 나타났으며, 신중형(C)이나 사교형(I)의 경우 상대적으로 상태인지관리, 제품사용관리가 높은 것으로 나타났다. 본 연구결과를 통해 나타난 소비자의 DiSC행동유형에 따라 달라지는 모발관리인식 및 행동을 기업 마케팅전략의 기초자료로 제공하고자 한다.

• 복식
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• 제52권8호
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• pp.99-107
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• 2002

The purpose of this study was to identify the hair management behavior and satisfaction of hair care products of women. A self-administered questionnaire developed by researchers was used. The subjects were 500 women who were residing in Chonbuk province from Aug. to Sep. 2002. Frequencies, percentages, means, and standard deviations were calculated. And One-way ANOVA and t-test were done. The results were as follows : 1. Most women were satisfied with the condition, gloss, and thickness of their hair, but unsatisfied with their hair color. As they were getting older, their satisfaction were lowered about their hair condition and gloss. 2. Most women went to beauty shops once or twice a month to have their hair permanent waved or cut. and some for dyeing or dry Few women went to beauty shop for make-up and peticures. 3. Women did frequent hair management behaviors such as cleansing, style, and providing nutrition, but caring dandruff and preventing alopecia were relatively less. Older or married women did more frequent hair management behaviors such as caring dandruff, preventing alopecia, dyeing, styling, and providing nutrition. Women used cleansing products to manage their hair, and styling products and nutrients to provide their hair with nutrition. 4. Specially price and efficiency satisfaction of dandruff care products, alopecia preventing products, dyeing products were very low.

• 한국가정과교육학회지
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• 제24권3호
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• pp.175-189
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• 2012

본 연구는 여고생들의 연예인 모방유형에 따라 외모관리행동 즉, 교복 변형행동, 헤어스타일 관리행동, 화장 관리행동 등에 미치는 영향을 조사하였다. 이를 위해 전북에 거주하는 여자고등학생 379명의 데이터가 사용되었고 신뢰도분석, 요인분석, 군집분석, 일원배치분산분석, 교차분석을 사용하여 분석하였다. 본 연구를 통하여 전북지역 여고생들은 연예인 모방유형에 따라 적극적 수행형, 심리적 욕구형, 연예인 호감형으로 분류되었다. 연예인 모방행동과 모방욕구의 평균이 가장 높았던 적극적 수행형 여고생들은 교복변형 경험이 가장 높았으며, 드라마속 연예인이 입고 나오는 교복스타일을 따라해 보고 싶어하고, 연예인 교복스타일로 교복을 변형한 경험이 있는 등 연예인 교복스타일에 많은 영향을 받았다. 또한 최신 유행헤어스타일을 인식하고 연예인의 헤어스타일을 선호하는 등 헤어스타일 관리행동에 더 적극적이었다. 그리고 매일 기초화장을 하고, 화장법을 배우고 싶어하는 등 화장 관리행동에 더 적극적임을 알 수 있었다. 반면 연예인 모방 행동과 모방욕구의 평균이 가장 낮았던 연예인 호감형 여고생들은 교복변형행동, 헤어스타일 관리행동, 화장 관리행동 등에 소극적임을 알 수 있었다. 따라서 청소년에게 바람직한 매스미디어에 관한 체계적인 교육을 실시하고, 교사들은 청소년들에게 합리적인 모방활동을 할 수 있도록 교육한다면 의생활지도에 있어서 효율적인 교육성과를 거둘 수 있을 것으로 보인다.

• 복식문화연구
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• 제18권4호
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• pp.717-730
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• 2010

The purpose of this study was to investigate the effects of narcissistic personality and self-esteem on the appearance management behaviors(weight, skin care, makeup, hair care, clothing selection) of female college students. The questionnaires were administrated to 362 female college students living in Gwang-ju city, Korea. For analysis of data, descriptive statistics, factor analysis, Cronbach'$\alpha$, regression analysis were applied. The results were summarized as follows. First. the female college students' narcissistic personality was categorized into four factors, need for administration, leadership/self-confidence, need for power/entitlement, and superiority. Second, narcissistic personality significantly influenced appearance management behaviors. The further examination of the effects showed that need for administration appeared to affect clothing selection, hair care, skin care, makeup, and weight. Third, self-esteem turned out to have positive effects on overall appearance management behaviors. The further examination of the effects showed that self-esteem appeared to affect clothing selection, skin care, hair care, makeup, and weight. The results indicated that female college students' narcissistic personality and self-esteem were important factors to their appearance management behaviors and marketing programs for fashion industries.

• 보건교육건강증진학회지
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• 제21권2호
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• pp.117-131
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• 2004

In order to obtain basic data for a health promotion program of hair dressers, the health promoting behavior of some hair dressers was assessed with the related factors such as general characteristics and cognitive-perceptual factors. The subjects were 245 hair dressers working at beauty shops having at least two hair dressers. The data was collected by a questionnaire from October 14 to October 20, 2001. The results were as follows： 1. The mean score of health promoting behavior conducted by the hair dressers was 31.17 out of 50.00 in total score. 2. The score of the health promoting behavior was statistically different according to marriage, on-duty hours, holidays, satisfaction in the job, perceived health status, perceived fatigue, health concept, and self-efficacy (p＜.05), while it was not statistically different according to gender, religious faith, residence, eduation, economic levels, career in the job, average income, medical care insurance, employment insurance, control of fortuity, and control over other persons. 3. The health promoting behaviors in the hair dressers showed positive correlation with self-efficacy and internal control, while it showed negative correlation with control over other people, control of fortuity, health concept, and perceived fatigue. 4. The Regression analysis results of the questionnaire showed that perceived fatigue, health concept and office hours were significant factors but the age, the fact of being single or couple, position at the job, holidays, satisfaction of the job, self-control and stresses from other people and self-efficiency appeared insignificant. In conclusion, the hair dressers with less perceived fatigue and better cognitive health concept and short duty hours showed better health promoting behavior. So, In order to conduct health promoting behaviors of hair dressers, the method will need to control of working time and perceived fatigue.

• 복식문화연구
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• 제28권2호
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• pp.229-244
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• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• 복식
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• 제58권6호
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• pp.85-95
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• 2008

The purpose of this study is to research appearance management behaviors through their interests in appearance and the degree of their management among the undergraduates to research the effects of sociocultural attitudes toward appearance, self-esteem, and perceptive physical attractiveness on their face and hair management behaviors and to provide the effective data to form the marketing strategies for the beauty and fashion markets for the undergraduates. Total 900 questionnaires were distributed to the female/male undergraduates students in Daegu and Gyungbuk. 873 questionnaires out of 900 were collected and 825 questionnaires were selected as the final objects of this study. Frequency analysis, factor analysis, and Cronbach a were used to analyze the data using SPSS 12.0 statistics program. To examine the effects among variables, univariate analysis of variance and multiple regression analysis were conducted. The followings are the findings of analyzing and considering the research results through statistically processing each variable and those of the existing researches. 1. In terms of face management behaviors, internalization and awareness as sociocultural attitudes and social physical attractiveness among physical attractiveness perceptive showed positive effects. 2. In hair management behaviors, social physical and personal physical attractiveness out of physical attractiveness perceptive seemed to have positive effects.

• 패션비즈니스
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• 제16권5호
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• pp.164-177
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• 2012

The purpose of this study was to classify sex role identity into groups and analyze the difference of social face sensitivity and appearance management behaviors by sex role identity. Questionnaires were administered to 306 people in their twenties and thirties living in Daegu Metropolitan City and Kyoungbuk province. The data was analyzed by using frequency, factor analysis, credibility, ${\chi}^2$-test, ANOVA, Duncan-test, and t-test. The findings were as follows. Sex role identity were classified into four groups (androgyny, masculineness, feminineness, and undifferentiation). Men in androgyny group showed the highest rate of 41.3% followed by undifferentiation(24.7%), masculineness(21.3%), and feminineness(12.7%). Women in undifferentiation group showed the highest rate of 35.9% followed by feminineness(24.4%), androgyny(23.7%), and masculineness(16.0%). Social face sensitivity were composed of four factors (consciousness of being embarrassed, social formality, other consciousness, and prestige). Appearance management behaviors were composed of six factors (skin management, fashion image management, plastic surgery management, weight management, hair management, and health management). According to the result of a significant difference between social face sensitivity and appearance management behaviors by sex role identity, male showed significant difference between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, social formality, and other consciousness). Both of the male and female showed a significance of difference in consciousness of being embarrassed, and social formality. Male showed significant difference between the sub-variables of appearance management behaviors factors (fashion image management, weight management, hair management, and health management). Both of the male and female showed a significance of difference in fashion image management. Gender of twenties and thirties showed distinction between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, and prestige) and appearance management behaviors (skin management, fashion image management, plastic surgery management, weight management, and hair management).