• 한국노년학
• /
• 제29권1호
• /
• pp.195-213
• /
• 2009

본 연구는 실버 소비자들의 친환경 제품에 대해 소비가치가 만족과 신뢰를 통해 충성도로 이어지는 과정을 분석하는데 그 목적이 있다. 대표적인 친환경 제품인 하이브리드 카를 보유하고 있는 미국의 실버 소비자 314명을 대상으로 구조방정식 모형을 이용해서 연구를 수행했다. 분석 결과, 첫째, 실버 소비자들이 지각한 사회적 가치는 친환경 제품에 대한 만족에 영향을 미치는 것으로 나타났으나, 쾌락적 가치는 만족에 영향을 미치지 않은 것으로 나타났다. 둘째, 친환경 제품의 기능적 가치와 친환경적 가치는 친환경 제품에 대한 신뢰에 영향을 미치는 것으로 나타났다. 셋째, 친환경 제품에 대한 만족은 친환경 제품에 대한 신뢰로 이어졌다. 마지막으로 친환경 제품에 대한 신뢰는 친환경 제품에 대한 충성도에 영향을 미치는 것으로 나타났다. 이러한 연구 결과는 실버 소비자들을 대상으로 친환경 제품에 대한 신뢰와 충성도를 제고시키기 위한 다양한 시사점을 제공해준다. 연구를 위해 실버 소비자의 친환경 제품에 대한 소비가치를 도출하였고, 소비가치가 만족, 신뢰, 충성도로 연결되는 메커니즘을 분석함으로써 관계마케팅 차원에서 친환경 마케팅 접근 가능성을 제안했다는 점에서 의미가 있다고 하겠다.

• 한국태양에너지학회 논문집
• /
• 제33권1호
• /
• pp.24-31
• /
• 2013

More than 23% of total nation's energy is consumed by residential building and 57.2% of Korean people are living in apartment. This study was carried out to two kind of process. First, after selecting one standard apartment, our research team investigate realistic energy consumption. Second, using 3-dimension heat transfer tool(TRISCO RADICON) and building energy simulation tool(Visual DOE) As a result, amount of heating and hot-water energy is composed of above 80 percent in standard apartment. And, after applying high performance technologies to standard apartment, namely, after being green home apartment, total energy consumption is reduced by54.6 percent. Also, because of energy consumption characteristics of green home apartment, for making more high performance green home apartment, especially, we have to figure out effective method to reduce electric and hot water energy.

• Journal of Nutrition and Health
• /
• 제36권9호
• /
• pp.933-941
• /
• 2003

It has been suggested that green juice supplementation may have some health promoting benefits. We evaluated the effects of green juice (Angelica keiskei) consumption on parameters of lipid profiles and plasma antioxidant status in healthy male smokers. Fifty-four smokers were supplemented with 300 ml of green juice for 6 weeks while maintaining their normal diet. Blood samples were collected on week 0 and week 6 in order to evaluate plasma lipid profiles (total cholesterol, triglyceride, LDL-cholesterol, HDL-cholesterol) , plasma antioxidant vitamin levels (ascorbic acid, $\alpha$ -tocopherol, ${\gamma}$ -tocopherol, $\alpha$ -carotene, $\beta$ -carotene, cryptoxanthin and lycopene) , the degree of LDL oxidation and GOT, GPT levels for liver function. Plasma ascorbic acid level remained at the same level. However, $\alpha$ -tocopherol and ${\gamma}$ -tocopherol normalized by total cholesterol (p <0.05) and $\beta$ -carotene (p <0.001) level were all significantly increased after green juice supplementation. Plasma cholesterol was reduced for 12%, LDL-cholesterol was reduced for 9.3% after green juice consumption, while plasma triglyceride and HDL-cholesterol was not changed. Oxidized LDL assessed by conjugated diene (CD) , was decreased (p < 0.0001) after green juice consumption. These results further support a role for green juice supplementation in the improvement of lipid status, prevention of lipid peroxidation, and thereby reducing risk factors of numerous diseases associated with elevated oxidative stress in smokers.

• KIEAE Journal
• /
• 제14권1호
• /
• pp.31-38
• /
• 2014

Recently, the coverage of urban forests has been rapidly decreasing as the cities are created and expanding. Consequently, there arise urban problems such as heat island effect, urban flooding, urban desertification and so on. In this context, green roof systems is considered to be an efficient alternative to deal with these problems. However, it is difficult to apply green roof to new buildings since the majority of the buildings in cities are already constructed and the demand for new building constructions is not high enough. Therefore, it should be considered to apply green roof system to existing buildings for resolving various problems. This study evaluates heating and cooling energy consumption based on the combination of passive design factors such as wall, roof, window insulation in addition to a green roof system applied to an existing house by using an energy simulation program. Total 8 potential improvement cases are developed. Each case is applied to the same house with different insulation standard for simulations. Through the analysis of the simulated cases with the chosen test house, it is confirmed that heating energy consumption decreases as improvement cases are applied, but cooling energy consumption is relatively not much affected by each improvement case. In addition, when each improvement case is applied to already highly insulated house, the effect of thermal energy improvement decreases while the same improvement that is applied to the case with low insulated house tends to yield higher improvement rate.

• 유통과학연구
• /
• 제19권7호
• /
• pp.87-100
• /
• 2021

Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.

• Journal of Preventive Medicine and Public Health
• /
• 제43권4호
• /
• pp.366-367
• /
• 2010

Green tea is a popular beverage and its health benefits are well known. However, inconsistent results have been reported in observational studies concerning the association between green tea consumption and the lung cancer risk. In this commentary, several methodological issues underlying the measurement of tea exposure are highlighted. The recommendations should be useful for designing and planning prospective cohort studies to ascertain the protective effect of green tea against lung cancer.

• 한국조리학회지
• /
• 제10권3호
• /
• pp.65-82
• /
• 2004

This research is to make an attempt the analysis award consumption state, import and export in the world coffee market. This research results were as follows. First, The result of the analysis of Korea coffee market, imports of green bean were 1,316,000 bags from export countries in 2000. Re-exports of processed coffee were 71,000 bags in 2000. Main suppliers were Brazil, Viet Nam, Honduras, Colombia, Indonesia. Second, The result of the analysis of United State coffee market, imports of all forms of coffee were 19.29 million bags. Main suppliers were Brazil(15%), Viet Nam(15%), Colombia(17%) etc. Third, The result of the analysis of Japan market, imports of green beans were 6.37million bags in 2001. Re-exports of processed coffee were 166.000million bags. Consumption per head in 2001 was about 3.5 kg and Japanese coffee consumer now drink on average 11.0 cups per week.

• 한국주거학회논문집
• /
• 제28권1호
• /
• pp.37-44
• /
• 2017

This study focuses on the university dormitory remodeled toward energy efficiency. The study has its purpose on deriving the aspects to be concerned for later green remodeling and enhancing the effects of green remodeling, by analyzing the changes of physical environment, changes of energy consumption amount, and needs of the residents. For this purpose, the study went through the review of project report from government office for green remodeling, field investigation of remodeling elements, and the occupancy evaluation by Focus Group Interview. FGI means interviewing small group of the residents who lived in the subjected dormitories both before and after the remodeling. As results, the elements of green remodeling in targeted dormitories were inner wall insulation, top-floor ceiling insulation, replacement of windows, installment of automatic entrance door and making transfer space connected the entrance door. As the parts of equipment system, EHP high-efficiency cooler, highly efficient radiator, upgraded LED lightings with covers, and automatic control system (only one building) were installed. Energy consumption was declined, and the satisfaction of residents was increased after the green remodeling. However, the aspects which were not improved or unsatisfying also have been detected. Therefore, the study states the suggestions each for the administrators, designers and planners, and residents to concern for enhancing the effects of green remodeling or construction of new dormitories.

• STI Policy Review
• /
• 제1권3호
• /
• pp.17-24
• /
• 2010

Energy consumption is the largest contributing factor for the increase of $CO_2$ emissions and amounts for almost 85% of all emissions. The future energy consumption of Korea is projected to grow exponentially despite its heavy dependence on imported energy that represents 97% of its total energy supply. According to a recent OECD report the carbon emission level of Korea is currently ranked 9th in $CO_2$ emissions, and is growing by almost 3% every year. Against this background, the Korean government introduced the "low carbon green growth" policy in 2008. As the global challenges intensified in the wake of the world economic crisis, Korea has been working hard in raising the visibility of its efforts at the club governance meetings, in particular the G-20 summit. Because of cooperative efforts with major member countries, the G-20 summit agenda has been significantly diversified to include long-term issues such as climate change, development issues, and global health. To achieve an effective green recovery for a new green world economic order, the G-20 summit leaders should concentrate on a strategy of establishing green governance for a global STI cooperation. Korea as the host country is poised to leverage the Seoul G-20 summit to catalyze global efforts toward a new green economic order.

• Architectural research
• /
• 제15권2호
• /
• pp.59-68
• /
• 2013

To ameliorate a long-standing, persistent housing shortage in Korea, large-scale massive housing production has been an imperative, and the extensive growth highly values development and consumption. The state's priority for the quantitative growth of housing stock has proved to be successful, but the state faces with economic and environmental crises in a global era. To achieve the qualitative growth, the previous administration pronounced a green growth policy from the inception, and a series of strategic measures under a holistic plan have been taken widely and vigorously. As part of the strategies, the green home project was undertaken, and simultaneously the movement of green living led by the governance has been activated. However, little attention to the grassroots effort was paid and the efficacy hasn't been adequately addressed. This study examines the factors affecting green living of residents in multifamily housing. Based on public guidelines to green living, 106 specific items were drawn out and largely categorized into 6 areas (water, waste, transportation, air quality, consumption, and energy), and the questionnaire was constructed using them. Of 750 survey forms mailed out, 161 responses were returned and the collected data were used for statistical analysis. The findings indicated that varying degrees of green living was well practiced, the state-led green home project was relatively well recognized, and the green growth policy was strongly supported. Also the respondents' attitude toward green living were more associated with demographic variables than housing characteristics, and familiarity with green home project was related to attitudes toward green living. Since the on-going approach to green living has focused on simple and economical ways, it has proved to be effective but progressive strategies to make living greener are necessarily developed.