• 복식
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• 제57권9호
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• pp.32-48
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• 2007

This study analyzed image components of make-up image between fashion and advertisement of Christian Dior, also, this study examined, compared and analyzed their aesthetic characters. Then, it researched whether brand image was shaped exactly as the same method or not. The study was theoretical and established method; using more than a graduate student-major in clothing and make up, survey$(2004.5{\sim}6.)$ and SPSS 10 program statistics method. As the results, in Dior fashion and make-up, this study analyzed the factors of shape, color, material and texture, and both of them indicated the aspects of chic, classic, gorgeous and romantic image. Also, consumers understood them as a same image. This demonstrated that Christian Dior fashion and make-up have been shaping toward a same image as a same meaning.

• 한국가정과학회지
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• 제3권1호
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• pp.73-87
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• 2000

The purpose of this thesis is to make clear the symbolism expressed by the gorgeous costume elements in the portraits of Elizabeth 1. After English paintings in 16th century and the Portraits of Elizabeth I being investigated in view of its characteristics, the symbolism in the costume of the portraits was studied in analysis. The flowers, the pearls and the sieve denoting a pure virgin predominantly appeared, snake for discretion and wisdom, phoenix for eternal youth and renewal, pelican for motherhood, and eyes and ears for almightiness and sound judgement as an utmost power was found. The color was mainly of black or white and sometimes of these two mixtures. The white means a purity and black, eternity and the mixture of them signifies a virtue of purity. This thesis may help people understand the gorgeous costume of Elizabeth 1. not as an external extravagance, but as an internal emblem or signs delivering its specific significance.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.44-44
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• 2003

• 복식문화연구
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• 제17권1호
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• pp.105-119
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• 2009

The purpose of this study is to grasp the aesthetic characteristics of the retro romantic fashion. As a result of study, three artistic characteristics of the retro romantic fashion were presented. First, retro romantic fashion has an exaggerated formativeness. Retro romantic fashion has overcome the confinement of the present to imitate the splendor and decorative style of the past which results in exaggeration. Exaggerated costume tends to be spaciously bigger and emphasizes one particular part which offers implicated significance for the space between the body and the costume. A new visual fashion is created through this space. Second, retro romantic fashion encompasses gorgeous decorativeness. From an artistic point of view, decorations are part of impulsively formulated art. Artistic effects of such decorations are uniformly confirmed in various artistic states. Therefore, through gorgeous decorations, retro romantic fashion rejects artificiality and lack of sensitivity for new effects of aesthetics through expression of stronger artistic and spiritual desires. Third, retro romantic fashion expresses pluralistic retro. The current society has left the formalities of the modernism for a pluralistic society where openness, diversity, and uniqueness are respected. Such components of the pluralistic society are repetitively used in fashion. Time reflective retro romantic fashion is being recreated by borrowing images rather than replaying the historical contents, with the style, silhouette, and specific items that swayed in the past, being combined with modern materials, techniques, and designs. Literature review were conducted for this study. Literature review on retro romanticism encompassed resources on aesthetics, literature and art, including national and international fashion related literatures.

• 대한가정학회지
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• 제35권2호
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• pp.159-172
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• 1997

The purpose of this study was to investigate visual evaluation according to various methods of motif presentation and the value contrast between the motif and background. The instruments developed for this purpose were two sets of stimuli and a response scale. the first set consisted of pattern stimuli. they were eight photographs of floral patterns constructed by using six different motif presentation methods and two different value contrasts. The second set had eight clothing stimuli, photographs of clothings with the above floral patterns. The 7-point sementic differential scale of 19 bipolar adjectives was used as the response scale. The data was analyzed by factor analysis, ANOVA and T-test. The major findings from this study were as follows; 1. Four factors emerged to account for the dimensional structure of the floral pattern image. These factors were attractiveness, tenderness, attention, and maturity. among them attractiveness and tenderness were the major dimensions 2. The patterns and the clothings had no significant difference from each other in terms of attractiveness and tenderness, but in terms of maturity and attention. The pattern presented a cute and sober image, but the clothing presented mature and gorgeous image. 3. methods of motif presentation had significant effects on all the factors. The pattern by shading method gave the most attractive and soft image, the one by line the most soberest, the one by area the most gorgeous, the one by collage the most unattractive, hardest, and cutest, and the one by mosaics the maturest. 4. The value contrast between the motif and background had no significant effects on attractiveness and maturity, but on tenderness and attention. The patterns with a high valued background presented a soft image, but the one with a low valued background a hard image. The patterns with a low valued area presented gorgeous image.

• 패션비즈니스
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• 제8권3호
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• pp.49-58
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• 2004

In the modern society, already a popular and public part of fashion, hair coloring has the effect of optical illusion on image. This study therefor aims to reveal the effects of varied and fashionable hair coloring on the body images. This is a combination of an actual examination and an experimental study. In order to know the effects of hair colors on body image, 230 female collegians residing in Busan were given a questionnaire on the reality of hair dyeing. Based on the actual research, one subject was selected and stimuli were manufactured. The analysis and examination of the effects of hair dyeing have produced the following conclusions. (1) As a result of dispersion analysis about the image effect according to hair colors, a meaningful difference is recognized in the item and indicates that hair color variation influences the image effect. (2) As a result, extracting the factors that hair colors can influence the image, 3 factors were extracted. The first factor is an intellectual image, the second factor is an active image, and the third factor is a comfortable image. (3) Image effect in hair colors are as same next. Red and Orange color clearly indicate the image of 'charismatic', 'lively', 'positive', 'active', 'light' and 'gorgeous'. Blue and Green color indicates the image of 'unfriendly', 'hard', 'cold' and 'uneasy'. White color indicates the image of 'unfriendly', 'charismatic', 'gorgeous' and 'impure' then Black color has images of 'friendly', 'intellectual', 'indignified' and 'pure'. In other words, the result indicates rather a different tendency comparison with the general color image.

• 패션비즈니스
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• 제9권1호
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• pp.99-112
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• 2005

The purpose of this study is to create party wear of heroine Satine's image. This study analyzed the costume and its image of the film "Moulin Rouge" which the director Baz Luhrmann filmed the club 'Moulin Rouge' has existed in Paris, France. Catherine Martin, who got the Academy awards in movie costume and art director with this film, made the costume which was added more gorgeous and modern sense for the image beauty for costume in film from the costume design which appeared in the art work of Toulouse-Lautrec painted Moulin Rouge. In the costume form, S-silhouette robe with gored skirt was appeared as usual garment and gorgeous corset style costume which was outer garment like underwear exposed of the body, pleasant apolaustic and decorated excessively was appeared for costume design. Based on the above study, this study created the party wear of the graceful eroticism image and the prostitute eroticism image of heroine Satine. The costume design of Satine's image was planned along the character which was analyzed through this study.

• 복식
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• 제56권8호
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• pp.123-137
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• 2006

Christian Dior has been standing to a good position in fashion and make-up for a long time, and it has been growing up continuously. The purpose of this study was to find out data that a point of view on sensibility. So first, this study analyzed image components of Christian Dior fashion, then this study examined aesthetic characters of Christian Dior fashion. For researching the image of Dior based on an historical consideration of Dior, subjects were fixed in this study. 1) Analyzing image components of Dior fashion 2) Examining image characters of Dior fashion 3) Researching consumers understand how to image of Dior fashion. The study was theoretical and established method; using more than a graduate student-major in clothing and make up, survey$(2004.5\sim6.)$ and SPSS 10 program statistics method. As the results, in Dior fashion, this study analyzed the factors of shape, color, material and texture, and that indicated character of chic, classic, gorgeous and romantic image on the foundation of elegant beauty. As consumers understood that as a same image. By analyzing the image as an emotional side, it could be fundamental data of emotional marketing for Asian.

• 복식
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• 제31권
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• pp.101-118
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• 1997

This research was carried out to sublimate our design with common sence so that the de-sign concept with our traditional chara-teristics can be acceptable in the world design area through re-creation works of tradition to be adoptable to modern concept. Form this survey the following could be derived. 1. in Korea designers should concern about the ration of skirt to jacket plait of Chima and string Koreum of hanbok. however they should pay more attention to string and color stripes to attract foreign customers in international market. It was found that koreans prefer the elegant and cur-vaceous design while foreigners demend edecor-ative design of Hanbok in addition to its el-egance and curvaeouseness. 2. It was also found that korean ramie fabric might be the most popular material for hanbok in Korea however silk and fine gauze might have to be used in international market. Generally it would be better to use the materials with natural and delicate feelings in Korea while the materials with gorgeous feel-ing in addition to natural and delicate feeling should be used in international market. 3, For the figures on Hanbok the embroidery figures and pictorial figures would be appropri-ate in Korea while it is necessary to develop the design with embroidery figures and gold foiled figures to satisfy the foreign customers. Accordignly it 8is required to develop the designers with figures with more elegant and gorgeous sence in both Korea and the world area.

• 대한가정학회지
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• 제42권12호
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• pp.253-264
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• 2004

The purpose of this study was to conduct research on consumers who seek to portray an image through their living atmosphere and clothing, and to survey the home fashion design preference of Korean women, aged in their 20s to 40s. We distributed questionnaires to 600 women. The reliable questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on ANOVA and Pearson correlations. We obtained the following results: 1. Women who are living in larger housing sought 'elegant', 'sophisticated', and 'gorgeous' images. There was a high correlation between the image sought through the surrounding environment and the image sought with clothing. Those who wanted an image of Korean traditional and classic living environment, also sought the same image in their clothing. 2. There was a significant difference in the preference of home fashion products among women seeking specific images in their living environment. In the preference of children's bed sheets and comforters, there was a significant difference in Korean traditional image. In addition, there was a significant difference in the preferred types of curtains in elegant, sophisticated, gorgeous and classic seeking images of environment. These results may be useful for the home fashion stylist or home fashion marketer.