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A Study on the Introduction of E-commerce and the Revitalization of the Korean Traditional Market

  • Soo-Wook, Lee
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.255-260
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    • 2022
  • It is true that traditional markets have become a great foundation for changes in today's production and distribution. However, with the development of science and information communication gradually, the perspective of distribution has been newly developed. In particular, the digital economy system and the pursuit of perfect competition in the global era have placed a great burden on the traditional market. Accordingly, the government has made numerous efforts to revitalize traditional markets, which has led to the present day. However, the change in production, distribution, and transactional perspectives of newly introduced e-commerce in the position of not being able to deviate from the characteristics of the traditional market, that is, the traditional market, poses another major crisis. Therefore, while maintaining the tradition of the traditional market, the introduction of a new method of electronic trading has a good advantage to become an advanced market, but it has not pursued major changes due to fundamental management methods and small-scale operation. Therefore, I believe that it is urgent to introduce and apply new e-commerce to secure transitional competitiveness in order for the traditional market to be reborn and to pursue change and development into a new advanced market.

中国IP电影的现状及改善方案研究 (A Study on the Current Status and Improvement Plan of Chinese IP Movies)

  • 왕락설;김선영
    • 지역과문화
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    • 제7권4호
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    • pp.69-81
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    • 2020
  • 随着互联网公司进军电影产业, 中国的IP电影迅速发展, 并给电影市场带来巨大的商业利益。通过互联网数据, 新媒体等技术, 改变电影制作, 营销和收益模式, 形成新的产业链。本论文试图诊断中国IP电影热潮的现象, 并得出其意义和启示。为此, 选出了不同类型的代表事例来研究存在的问题和相应的改善方案。事例选定了现在IP电影改编中最受瞩目的小说, 漫画, 音乐等3个类型中的代表性作品《悟空传》, 《快把我哥带走》, 《同桌的你》。研究结果显示, 中国的IP电影存在统一化严重, 剧本创作能力不足, 版权等问题。为此, 提出了构建IP版权交易平台, 加强IP创作, 推进IP产业价值链等改善方案。希望通过这项研究进一步完善和推动中国IP电影市场的发展, 打造属于中国IP电影的价值链品牌。

韩·中博物馆文化商品营销比较研究 : 以国立中央博物馆和故宫博物院为中心 (A Comparative Study on the Marketing of Korean and Chinese Museum Cultural Products : Focused on the National Museum of Korea and the Palace Museum)

  • 화정;김선영
    • 지역과문화
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    • 제8권1호
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    • pp.77-93
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    • 2021
  • 博物馆文化商品在博物馆收益中逐渐占据重要部分, 因此, 在博物馆经营中, 文化商品营销的重要性日益增大。本研究通过对中国故宫博物院和韩国国立中央博物馆的文化商品营销战略进行比较分析, 来探索两国博物馆文化商品营销的发展方向。为此, 通过产品, 价格, 渠道, 促销等营销4P战略分析, 分析了韩国国立中央博物馆(以下称中博)和中国故宫博物馆(以下称故宫)的文化商品的差异。研究结果表明, 在产品(product)方面, 故宫重视与其他企业的合作战略, 但中博主要以"企划展文化商品"为中心, 将重点放在自身的商品开发上。价格(price)方面, 中博的文化商品比一般产品的价格定价要高。与此相反, 故宫的部分文化商品与市面上类似产品比较, 以相对低廉的价格出售。据分析, 这是因为不同的市场占有率而采取的战略。从渠道(place)方面来看, 故宫利用多种电商销售文化商品, 而中博则通过特定网站进行集中销售。另外, 故宫的线下卖场位于故宫正门出入口等位置, 但中博的线下文化商品店则设立在中博内部。在促销(promotion)方面, 故宫主要利用网络社交媒体营销战略, 而中博会每年通过公开招募活动收集人们各种各样的想法, 开发文化商品。本次研究通过中国故宫博物院和韩国国立中央博物馆的博物馆文化商品营销方式的比较, 对中国和韩国博物馆文化商品的发展具有新的启示意义。

Development and evaluation of a neonatal intensive care unit medication safety simulation for nursing students in South Korea: a quasi-experimental study

  • Son, Mi Seon;Yim, Minyoung;Ji, Eun Sun
    • Child Health Nursing Research
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    • 제28권4호
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    • pp.259-268
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    • 2022
  • Purpose: Nursing students are susceptible to medication safety incidents in the neonatal intensive care unit (NICU) related to a lack of communication experience. The purpose of the present study was to investigate the impact of a NICU medication safety simulation (NMSS) focusing on communication clarity, patient hand-off confidence, and patient safety competency in senior-year nursing students. Methods: The study utilized a nonequivalent control group pretest-posttest design. In total, 60 nursing students were assigned to two groups. The experimental group participated in the NMSS, which included three medication error scenarios. Pairs of students completed the scenarios together in 10 to 20 minutes. Data were analyzed using the chi-squared test, independent t test, and ANCOVA. Results: The experimental group showed significant improvements in communication clarity (p=.015), and patient safety competency (p<.001) compared to the control group. Using the pretest values as covariates, patient hand-off confidence scores significantly increased (p=.027). Conclusion: Implementing the NMSS focusing on communication in the pediatric nursing curriculum helped students to communicate clearly and concisely about medication errors, and its use is recommended to promote patient safety competency in the NICU.

Impact of influencers on consumer purchase intention in Korean and Kyrgyz markets

  • Saryeva, Adinai;Jung, Sung Gwang;Cho, Jae Hyung
    • 한국정보시스템학회지:정보시스템연구
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    • 제33권2호
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    • pp.219-236
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    • 2024
  • Purpose The purpose of this study is to investigate the effect of micro and macro-influencers on consumer purchase intentions, specifically focusing on the role of the product's origin (domestic or foreign). The study will specifically analyze the markets of South Korea and Kyrgyzstan to understand how various types of influencers impact consumer behavior within these unique cultural and economic settings. Design/methodology/approach This study evaluates hypotheses using the factorial design method among social media users in South Korea and Kyrgyzstan. The experiments involve scenarios with eight different groups. The analytical research methodology used is analysis of variance (ANOVA). Findings The study findings confirmed that micro- and macro-influencers have varying effects on consumer behavior, which supports previous research. The inclusion of the product origin factor resulted in more accurate data. In both the South Korean and Kyrgyzstan markets, the findings indicated that micro- and macro-influencers have limited success in promoting local products. However, when it comes to promoting foreign products, there are notable differences in effectiveness between micro- and macro-influencers, with macro-influencers being more effective.

발리우드를 활용한 체감형 콘솔게임의 콘텐츠 개발에 대한 연구 (A Study on Contents Development for a Sensory Console Game Based on Bollywood)

  • 강효순;박유란
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2012년도 춘계학술대회
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    • pp.401-404
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    • 2012
  • 체감형 콘솔게임의 현황과 문제점을 닌텐도사의 '위(Wii)'를 중심으로 분석한다. 이 중 스포츠분야에 편향되고 다양하지 못한 콘텐츠의 한계를 글로컬한 문화콘텐츠로 한 단계 발전시켜 개발하기 위해 뮤지컬 형식이 주를 이루는 발리우드를 활용한 해결방안을 제시한다. 인도의 빼놓을 수 없는 문화코드인 '발리우드'는 국내를 비롯한 제3국에서는 이국적 신선함으로 소비자의 구매욕을 자극할 수 있고, 11억 인도시장으로의 진출에는 그들에게 익숙하면서도 새로운 형태의 게임문화를 판매할 수 있을 것이다. 본 연구를 위하여 발리우드가 포함된 문화콘텐츠 문화코드 이외에 인도의 정치적, 사회적, 경제적 문화코드까지 전반에 걸쳐 살펴봄으로써 그들의 문화에 이질적이지 않은 콘텐츠를 개발할 수 있을 것으로 기대한다.

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아동극 중심의 아동문화예술교육을 위한 앱 개발 연구 (A Play for Children Arts Education for Children in the Center of App Development)

  • 강효순;박송연
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2012년도 춘계학술대회
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    • pp.419-421
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    • 2012
  • 현대 아동교육을 위한 아동극 발전의 중요성은 주 5일제 수업이라는 교육환경 변화로 더욱 높아져 아동의 창의성 향상을 위한 교육적 기능 이외에도 아동들의 정서발달, 언어구사능력을 증진할 수 있는 기능이 있음을 인식하여 아동들을 위한 보다 적극적인 정책 마련이 필요하다. 요즘 스마트폰의 사용이 중고생은 물론 아동들에게까지도 널리 퍼져있는 만큼 아동극에 관련한 모든 정보전달이 가능한 앱을 개발하여 더욱 교육적이고 수준 높은 아동극의 활성화를 기대한다. 현재 아동극은 교육적, 정서적 기능의 가치와 역할을 잃은 채 아울렛이나, 백화점에서 주부고객들을 유치하기 위한 마케팅 전략의 도구로 이용되고 있다. 그들이 허울 좋게 만들어 놓은 아동전용극장은 쇼핑하는 동안 아이를 맡아주는 탁아소와 다를 바 없다. 아동교육기관과 부모들이 아동극에 대한 교육적 가치를 인식함과 더불어 더욱 효과적인 아동극 활성화를 위한 지원 정책이 필요하다. 앱 개발에 앞서 일반 소극장에서 이루어지는 아동극 공연과 관련한 교육적, 질적 차이에 관한 조사가 시급하며, 이에 따른 아동 전문극단에 대한 관리와 아동극에 대한 학술적 연구 또한 필요하다.

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제주의 지역주의 건축 -1950년대 이후의 흐름과 표현양상에 대한 비평적 고찰 - (Regionalism Architecture in Jeju Island - A Critical Review of its Trends and Characteristics, since 1950's -)

  • 양상호;박순관
    • 건축역사연구
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    • 제18권6호
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    • pp.7-22
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    • 2009
  • This writing is to understand some trends and its meaning of Regionalism Architecture in Jeju Island since 1950's. This thesis began with an interest in the identity crisis implicit in the simultaneous striving for modernism and the so-called regional values in Jeju Island. Regionalism is a response in architectural terms to re-establish continuity in a given place between past and present forms, and also a unique result related to particular places, cultures and climates in region. This is one way of looking at the issues of regional identity. The study began by observing the general characteristics of contemporary ideas on Regionalism in Jeju architecture. This means that tracing the history of development of Regionalism architecture in research area is not the focus of this thesis. The thesis demonstrates that Regionalism architectures in Jeju shows some trends related to the local cultural elements (or ideas) such like traditional architectural forms, natural environment, local construction-materials, etc. In summation, in the perspective of Regionalism architecture,mostofbuildingsin Jeju bring out them only as vernacular architecture as it was once produced, by the simple combination and imitation without any creative interaction of the regional culture. I stress the point in this paper that, in over the last fifty years, there have been very narrowed attempts to design the regional values in the main, and also point out that there are problems in the manner in which local architects have gone about trying to define the regional themes. So, a grate depth is required to understand the phenomenon that Jeju area is with its various nuances of traditions, art, culture, climate and light and then to reinterpret it into the modern building type with all the high sense. In addition to that, some conclusions are reached on future directions and the significance of the study.

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발리우드를 활용한 체감형 콘솔게임의 콘텐츠 개발에 대한 연구 (A Study on Contents Development for a Sensory Console Game Based on Bollywood)

  • 강효순;박유란
    • 한국정보통신학회논문지
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    • 제16권6호
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    • pp.1325-1329
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    • 2012
  • 체감형 콘솔게임의 현황과 문제점을 닌텐도사의 '위(Wii)'를 중심으로 분석한다. 이 중 스포츠분야에 편향되고 다양하지 못한 콘텐츠의 한계를 글로컬한 문화콘텐츠로 한 단계 발전시켜 개발하기 위해 뮤지컬 형식이 주를 이루는 발리우드를 활용한 해결방안을 제시한다. 인도의 빼놓을 수 없는 문화코드인 '발리우드'는 국내를 비롯한 제3국에서는 이국적 신선함으로 소비자의 구매욕을 자극할 수 있고, 11억 인도시장으로의 진출에는 그들에게 익숙하면서도 새로운 형태의 게임문화를 판매할 수 있을 것이다. 본 연구를 위하여 발리우드가 포함된 문화콘텐츠 문화코드 이외에 인도의 정치적, 사회적, 경제적 문화코드까지 전반에 걸쳐 살펴봄으로써 그들의 문화에 이질적이지 않은 콘텐츠를 개발할 수 있을 것으로 기대한다.

뇌 혈관검사 시 적정 조영제량에 관한 연구 (A Study on the Optimum Amount of Contrast Media in Brain Angiography)

  • 김규형;이상호
    • 대한방사선기술학회지:방사선기술과학
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    • 제41권2호
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    • pp.123-128
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    • 2018
  • Recently, the use of contrast agents has been increasing as a broader range of tests and dynamic tests have become common due to the development of equipment and imaging techniques such as Multi-Detector CT. However, the side effects of using contrast agents have been reduced by the development of non-ionic contrast agents, but they are still occurring often. The purpose of this study was to propose a method to minimize the side effect of contrast agent by using the amount of contrast agent injected to the brain angiography test to suppress excessive use of contrast agent and analyze the amount of contrast agent. Patients who were prescribed Brain Angiography due to cerebrovascular disease, According to the results of the comparison of the results obtained by dividing into 4 groups of 10ml each according to the amount of contrast medium injected with contrast agent according to the BMI of the patient, BA and SNR were not different between groups, and even if the amount of contrast injection was reduced, there was no problem in the evaluation of CT angiography through 3D reconstruction. This result shows that even if the contrast medium is injected into the blood vessels of the patient first and then the contrast medium is used as the physiological saline solution, the contrast medium is reduced by 40% it can be expected to minimize.