• Asia Marketing Journal
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• v.22 no.2
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• pp.19-57
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• 2020

A rapidly shifting, hyper-sensitive modern fashion industry, coupled with an increasingly developing global environmental concern, has seen to an ever-imperative role for corporate social responsibility (CSR) to play in the successful operation of fashion companies. This study primarily investigates effective measures for successful CSR implementation in both corporate and consumer domains, looking at Patagonia, an exemplar company with an environmental mission, to understand the central contributions of active consumer engagement to the success of CSR initiatives. We explore consumer admiration as a concept necessary to elevate CSR practices from image maintenance to genuine engagement and advocacy, and how such admiration could be cultivated on the consumer-side, investigating perceived CSR authenticity and corporate self-sacrifice as primary determinants. Specifically, we speculate the asymmetric role of consumers' moral identity, revealing that moral identity symbolization positively interacts with both determinants while negatively moderating the relationship of these intentions and consumer admiration. We derive our analysis from diverse international and Korean data, concluding with theoretical and managerial implications for domestic and international companies in pursuit of environmental CSR campaigns that bridge consumer and company, as well as limitations and future research directions.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.2
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• pp.137-149
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• 2017

This study aims to verify culture-universal invariances and culture-particular differences in the relationship of job stress, flourishing, and job engagement. For this purpose, we selected a global korean company having a local corporation in China in order to minimize the influence of organizational factor and a self-report questionnaire survey was conducted by 141 personnels of head office and 107 personnels of chinese branch. At first, the mediating effect of flourishing on the relationship between job stress and job engagement was significant for both korean and chinese personnel. Second, regression analyses were conducted in order to demonstrate influence of detailed job stress on flourishing and job engagement. As for flourishing, decision making and responsibility factor was significant for korean personnel, and lack of social support factor and job characteristic factor were significant for chinese personnel. Regarding job engagement, lack of social support factor and job characteristic factor were significant for both two samples and decision making and responsibility factor was significant for korean personnel whereas non-significant for chinese personnel. The results could give a meaningful perspectives to companies interested in extending their business abroad. Finally, implications and limitations of the study and suggestions for future research were discussed.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.221-226
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• 2022

The purpose of this study is to explore the differentiated motivations of users of live commerce by focusing on the entry into untact consumption culture. In addition, we intend to verify the mediating effect of engagement in the relationship between the motivation and attitude of live commerce use. As for the research method, an online survey was conducted targeting live commerce users, and 245 valid samples were used for analysis. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, multiple regression analysis, and mediation regression analysis were performed. As a result of the analysis, the motivation for using live commerce was derived from four factors: Enjoyment of interaction, Substitutability of personal examination, Need for community, Trend setting. And Engagement was found to have a significant effect on attitude. Finally, engagement was found to have a partial mediating effect in the relationship between the motivation and attitude of live commerce use. The research results will provide implications for understanding non-face-to-face consumption culture and establishing effective strategies for the live commerce industry in the future.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.18 no.3
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• pp.610-632
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• 2024

Mobile Learning (M-learning) adoption and success in supporting students' learning engagement mainly depend on many factors. Therefore, this study systematically reviews the literature, synthesizes and analyzes the predictors of M-learning adoption, and uses success for students' learning engagement. Literature from 2016 to 2023 in various databases is covered in this study. Based on the review's findings, the factors that influence students' learning engagement when it comes to M-learning usage and adoption, can be divided into technical, pedagogical, and social factors. More specifically, technical factors include mobile devices availability and quality, connectivity to the internet, and user-friendly interfaces, pedagogical factors include effective instructional design, teaching methods, and assessment strategies, and social factors include motivation of students, social interaction and perceived enjoyment - all these factors have a significant impact on the M-learning adoption and use success. The findings of the review also indicated that M-learning has a key role in enhancing the learning engagement of students through different ways, like increasing their motivation, attention, and participation in their process of learning, paving the way for interaction and building relationships opportunities with peers and instructors, which in turn, can lead to strengthening the learning environment. The implications of these findings extend beyond immediate educational contexts, offering vital insights for future educational technology strategies and policy decisions, particularly in addressing global educational challenges and embracing technological advancements in learning.

• International Journal of Contents
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• v.13 no.1
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• pp.62-67
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• 2017

This study attempts to explain how communication technology impacts global creative trends. We explore global creative trends based on award-winning creative topics presented at the 2016 Cannes Lions International Festival of Creativity. After analyzing award-winning topics, five main creative trends were selected with the keywords: technology, story-telling, social media, causes, and humor. The 2016 Cannes Lions Festival demonstrated that technology (i.e., virtual reality, artificial intelligence) has expanded the limits of creativity. Story-telling is still considered to be effective for raising audience attention. Social media enhances consumer engagement while nurturing future consumer relationships. Supporting social causes allows companies to garner goodwill from the public. Humor is powerful when it appropriately appeals to both products and customers.

• East Asian Economic Review
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• v.22 no.4
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• pp.427-465
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• 2018

East Asia, for long the epitome of successful engagement in trade, faces serious challenges: technological change that may threaten the very model of labor intensive industrialization and a backlash against globalization that may reduce access to important markets. The analysis in this article suggests that how East Asia copes with these global challenges will depend on how it addresses three more proximate national and regional challenges. The first is the emergence of China as a global trade giant, which is fundamentally altering the trading patterns and opportunities of its neighbors. The second is the asymmetric implementation of national reform - in goods trade and investment versus services - which is affecting the evolution of comparative advantage and productivity in each country. The third is the divergence between the relatively shallow and fragmented agreements that regulate the region's trade and investment and the growing importance of regional and global value chains as crucial drivers of productivity growth.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.32 no.1
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• pp.28-38
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• 2024

Due to globalization, the air transport industry plays a key role in the global economy. In particular, the air transport industry is highly dependent on human resources, and the capabilities of the cabin crews in managing safety and providing service in a cabin depend on the service quality and the success of the company's human resource management. Therefore, systematic support and interest in competitive key personnel are believed as very important factors. Airlines need to improve the work engagement of airline cabin crew through organizational supportive efforts. Thus this paper surveyed 309 cabin crews who worked at low cost carrier and conducted an empirical analysis based on survey results. The study validates hypotheses pertaining the relationship between organizational identification and job commitment of cabin crew according to the airline's perception of organizational support. The comprehensive analysis reveals that perceived organization support has a significantly positive impact on cabin crews' work engagement.

• Journal of the Korea Institute of Military Science and Technology
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• v.22 no.6
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• pp.815-823
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• 2019

A naval surface-to-air missile is an effective countermeasure against increasing threats of anti-ship missiles. Optimal operation is imperative for high survivability due to limited defense resources of a warship. This paper addresses a problem of optimal engagement to maximize the overall probability of intercept under Shoot-Look-Shoot tactics. The problem is formulated and analyzed with consideration of a realistic single-shoot probability model. The analysis shows that a global solution is achieved for some engagement scenarios. A numerical algorithm to optimize the overall probability of intercept is suggested. An illustrative example is provided to verify our results.

• Asian Journal for Public Opinion Research
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• v.12 no.3
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• pp.166-183
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• 2024

Revisiting the classic conceptualization of parasocial relationships, the current article examines the potential parasocial relationships established with live streamers. More specifically, this research investigates the relationship between exposure and viewer engagement during live streaming, homophily of attitudes, and parasocial relationships with a live streamer. An online survey was conducted with samples in South Korea (n = 504) and the United States (n = 510) in 2020. The hierarchical linear regression analysis shows that in both countries live streaming exposure, engagement during a live stream (e.g., expressing opinions in the chat, donating money, receiving reactions from a streamer), and perceived homophily of attitudes with a live streamer are positively related to perceptions of parasocial relationships. The results confirm parasocial relationships with live streamers are a global phenomenon.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.107-117
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• 2022

Due to the continuous spread of COVID-19 and the overall decline of the global economy, the business environment of Chinese SMEs is poor, the level of abusive supervision among managers of Chinese SMEs has generally risen state. First of all, the management' abusive supervision has a negative impact on the members' trust in leader. Secondly, the members' trust in leader has a negative impact on the members' knowledge hiding. However, the members' trust in leader has a positive impact on job engagement. Accordingly, this study puts forward some revelations on how to reduce the management' abusive supervision in Chinese small and medium-sized enterprises and the members' knowledge hiding, as well as how to improve the members' knowledge hiding and job engagement.