• 제목/요약/키워드: general image

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한국 국가이미지가 브랜드 아이덴티티 및 브랜드 태도와 구매의도에 미치는 영향 -중국 소비자를 중심으로- (The Impact of Korean Country Image on Brand Identity, Brand Attitude and Purchase Intention -A Case for Chinese Consumers-)

  • 하지수;황진숙
    • 한국의류학회지
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    • 제38권2호
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    • pp.251-265
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    • 2014
  • China is the biggest market for the Korean fashion industry. However, China is still difficult in regards to market entry and market success in China despite the geographical proximity. This study investigated the image of Korea and its impact on brand identity, brand attitude and intention to purchase with a focus on Chinese consumers in order to identify the variables of a country's image that affect a consumer's intention to purchase. The results of this survey targeted 214 Chinese consumers who were used for the final analysis. The survey subjects were female consumers in their 20s and 30s, living in metropolitan cities in China. Exploratory factor, reliability and frequency analyses were conducted using SPSS 19.0; in addition, confirmatory factor and path analyses were administered with AMOS 18.0. We identified two general images of Korea (economy and culture), two images of Korean (stylish and friendly) and three Korean fashion-product related images (quality, design and prestige). The results of the structural equation model were as follows. 1) Economy factor exerted significant effect on quality and prestige. 2) Stylish factor exerted a significant effect on all of the Korean fashion product images (quality, design and prestige). Friendly factor exerted positive impact on prestige. 3) All of the Korean fashion product images significantly influenced brand identity. 4) Brand identity exerted a significant effect on brand attitude. Lastly, brand attitude significantly affected intention to purchase.

치아교정장치환자의 신체상 및 자기 존중감에 관한 연구 (A study of the correlation between body image and self-respect of patients who have teeth braces)

  • 윤영숙;정영희
    • 한국치위생학회지
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    • 제4권1호
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    • pp.81-91
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    • 2004
  • The ultimate purpose of this study is to provide the basic data for effective intervention of the patients complaining of their aspects and themselves and to help dental hygienists of keep them remaining healthy effectively. The data was collected by questions from 269 people including the outpatients requiring regular care from dental clinic from December 10, 2003 to January 10, 2004. Secord & Jourard's apparatus which measures the degree of self-satisfaction to the body image and Rosenberg's equipment measuring the degree of self-respect were used for this study. The data were analysed using a computerized program named statistical package for social science including t-test, ANOVA and Pearson-correlation coefficient. The result's of this study were summarized as follows: 1. The body image and the sense of self-respect were decided by the various characters of the inquired person. Comparing the inquired person's body image in terms of general background, they showed a big difference in sociability(p=0.004), age(p=0.003), sex(p=0.043). However the experience accident any and the frequency of visiting dental clinic had little effect on deciding their body image. Comparing the self-respect. in terms of the general background, they showed a significant. difference in sociability(p=0.002), age(p=0.041), experience of any accident(p=0.012), whereas age, sex, religion, the frequency of having treatment didn't show any difference with them. 2. The relationship between the score of their body image and the sense of self-respect was positively correlated(r=0.391, p=0.000).

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자기공명영상에서 ACR 팬텀을 이용한 잡음전력스펙트럼 평가 (Evaluation of the Noise Power Spectrum by Using American College of Radiology Phantom for Magnetic Resonance Imaging)

  • 민정환;정회원
    • 대한방사선기술학회지:방사선기술과학
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    • 제47권1호
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    • pp.21-28
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    • 2024
  • This study was purpose to quantitative evaluation of comparison of the image intensity uniformity and noise power spectrum (NPS) by using American college of radiology (ACR) phantom for magnetic resonance imaging (MRI). The MRI was used achiva 3.0T MRI and discovery MR 750, 3.0T, the head and neck matrix shim SENSE head coil were 32 channels receive MR coil. The MRI was used parameters of image sequence for ACR standard and general hospital. NPS value of the ACR standard T2 vertical image in GE equipment was 7.65E-06 when the frequency was 1.0 mm-1. And the NPS value of the ACR hospital T1 region of interest (ROI) 9 over all vertical image in Philips equipment was 9E-08 when the frequency was 1.0 mm-1 and the NPS value of the hospital T2 ROI 9 over all vertical image in Philips equipment was 1.06E-07 when the frequency was 1.0 mm-1. NPS was used efficiently by using a general hospital vertical sequence more than the standard vertical sequence method by using the ACR phantom. Furthermore NPS was the quantitative quality assurance (QA) assessment method for noise and image intensity uniformity characteristics was applied mutatis mutandis, and the results values of the physical imaging NPS of the 3.0T MRI and ACR phantom were presented.

현대 남성의 패션이미지 연출에 관한 연구 (A Study on the Fashion Image Coordination of Modern Men)

  • 이은숙;김새봄
    • 한국의상디자인학회지
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    • 제14권3호
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    • pp.93-109
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    • 2012
  • The purpose of this study is to examine the modern men's fashion coordination to see the image in the center of TV dramas in terms of Habitu that is formed within hierarchy and class. The subjects range is included fashion style, color, accessories, hairstyle and appearance. 950 pictures used in the analysis sheet. In research methods, content analysis and basic statistics were used. The results of this study were as follows. First, the hierarchy image formed by Habitus is significant difference. The upper layer is coordinating elite luxurious and prestigious image of the fashion styles. The middle layer is coordinating neat and capable image. The lower layer does not care about the appearance and image appearing weary life is coordinating. Second, the class image formed by Habitus, CEO often interests in fashion image coordination. Senior executive is represented clean and luxurious image. General white color dresses in a suite such as office look. Blue color does not care about the fashion coordination and is expressed an easy dress for labor. Architects of the unstructured free-spirited image is represented. Physician and resident physician dress in shirts, no pattern tie, pants, robe. And they is coordinating neat and tidy attire to represent professional and reliable image.

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실제적 자아이미지와 이상적 자아이미지 차이에 따른 여성 의류시장 세분화 (Segments of Female Apparel Market based on Difference Real-self Image and Ideal-self Image)

  • 조윤주
    • 한국의류산업학회지
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    • 제5권5호
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    • pp.503-510
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    • 2003
  • The purpose this study is to segments apparel market based on difference real-self image and ideal-self image. The objects of the study were to prepare for the establishment of marketing strategy and alternative plan intended to users which are needed in subdivided market, after analyzing according to what the subdivided market is divided into due to the difference real-self image and idea-self image and what difference do they show as a demographic special quality or as a general active special quality in each subdivided market. Factor analysis was performed to determine the leading difference real-self image and ideal-self image, and cluster analysis was employed to identify groups of respondents based on the delineated five image difference factors. Based on the finding, three distinct groups were formed: ideal-self image seeker group, moderators group, real-self image seeker group. And logistic regression was used to assess the relative importance that demographic characteristics play in determining the segmentation. The results of this study show statistically significant differences among the three groups in terms of demographic. Marketing and management implications for effectively targeting the segments are discussed.

LSPIV(Large Scale Particle Image Velocimetry)기법의 개요 및 응용분야 (Outlines of Large Scale Particle Image Velocimetry (LSPIV) and its Applications)

  • 윤병만;노영신
    • 한국가시화정보학회지
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    • 제1권2호
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    • pp.13-16
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    • 2003
  • LSPIV(Large Scale Particle Image Velocimetry) is widely used in the field of civil and environmental engineering. General aspects of LSPIV are introduced and several applications are introduced in this paper. The difference of LSPIV from the conventional PIV techniques is not to use models for experiments but to use the flow fields in nature. For LSPIV a converting process for the captured images is necessary.

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Face Detection and Extraction Based on Ellipse Clustering Method in YCbCr Space

  • Jia, Shi;Woo, Chong-Ho
    • 한국멀티미디어학회논문지
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    • 제13권6호
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    • pp.833-840
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    • 2010
  • In this paper a method for detecting and extracting the face from the image in YCbCr spaceis proposed. The face region is obtained from the complex original image by using the difference method and the face color information is taken from the reduced face region throughthe Ellipse clustering method. The experimental results showed that the proposed method can efficiently detect and extract the face from the original image under the general light intensity except for low luminance.

General Purpose Optical Fuzzy Computing Modules

  • Mamano, Kazuho
    • 한국지능시스템학회:학술대회논문집
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    • 한국퍼지및지능시스템학회 1993년도 Fifth International Fuzzy Systems Association World Congress 93
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    • pp.777-780
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    • 1993
  • Three optical fuzzy calculating modules, MAX/MIN, NOT/THROUGH, and SUP/THROUGH operating modules, are proposed. The MAX/MIN operating on inputted 2 membership functions. The NOT/THROUGH operating module calculates the complement of the membership function. The SUP/THROUGH operating module outputs an image representing the supremum (least upper bound) of the membership function. The THROUGH operation passes the image of the inputted membership function from the entrance to the exit. This paper demonstrates that these modules can output the image into which the modules transform inputted images on the basis of operation on fuzzy logic.

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시각 암호와 간섭계를 이용한 광 암호화 (Optical Encryption based on Visual Cryptography and Interferometry)

  • 이상수;서동환;김종윤;박세준;신창목;김수중;박상국
    • 한국광학회:학술대회논문집
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    • 한국광학회 2000년도 하계학술발표회
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    • pp.126-127
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    • 2000
  • In this paper, we proposed an optical encryption method based in the concept of visual cryptography and interferometry. In our method a secret binary image was divided into two sub-images and they were encrypted by 'XOR' operation with a random key mask. Finally each encrypted image was changed into phase mask. By interference of these two phase masks the original image was obtained. Compared with general visual encryption method, this optical method had good signal-to-noise ratio due to no need to generate sub-pixels like visual encryption.

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DWT를 이용한 MR 일반영상과 분자영상 특징추출 (Feature values of DWT using MR general imaging and molecular imaging)

  • 박대성;최규락;한병성;안병주
    • 한국방사선학회논문지
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    • 제6권5호
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    • pp.409-414
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    • 2012
  • 본 연구는 나노 조영제를 이용하여 분자영상을 획득하고 이와 동일한 조건의 일반영상을 획득하여 두 영상을 DWT(Discrete Wavelet Transform)로 변환하여 분자영상과 일반영상간의 차이를 분석하였다. 현재까지의 분자영상 기술은 나노 조영제를 이용한 MR 영상과, PET를 이용한 분자영상 연구가 주류를 이루고 있다. MRI를 이용한 동일병변의 일반영상과 분자영상을 DWT로 분석한 결과 병변이 존재하는 블록에서는 병변이 있음을 예시하여 주는 고주파 특징값이 일반영상과 분자영상 모두 더 높게 나타나는 것을 알 수 있었다. 특히 고주파 영역의 특징추출값은 분자영상이 더 높게 나타남을 알 수 있었다.