• The International Journal of Costume Culture
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• 제5권3호
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• pp.204-212
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• 2002

The purpose of this study is to find out relationships among Gender Body Ideology, and clothing preferences. Subjects consisted of 75 female elementary school students, 64 female high school students, and their mothers(139) who are currently residing in Daejeon, Korea. The research was a ex-post facto relational study and the instruments for the study were GBI, genderlogy and 24 clothing stimuli for measuring clothing preferences. The reliability and validity of the measuring instruments were verified by results of judge group analysis and pre-tests. The factor analysis of GBI emerged 4 major factors in Being dimension, and 4 major factors in Doing dimension. Medium low correlations existed between the two GBI dimensions, and genderlogy was correlated specially with the Being dimension. Two GBI dimensions and genderlogy effected on preferences and Possessions of some selected design elements, however, GBI showed higher Predicting power for clothing preference.

• 복식문화연구
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• 제16권2호
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• pp.349-368
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• 2008

The purpose of the study was to examine the effect of internal traits of perceivers on sensory images of fashion materials and dress wearers. Perceiver's internal traits included aspects of Gender-body Ideology (GBI), as well as fashion lifestyles and fashion interest. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from March 19th to March 31st, 2007. Two sets of stimuli and three measuring tools (to assess GBI, fashion life styles and fashion interest) were used. The stimuli were thirteen fabric specimens and thirteen photographs of dress styles, manipulating by two variables: (a) motif colors (white, grey, pinks and blue); (b) motif categories (plain, paisley, floral, stripes, and zebra effect). The data were analysed by factor analysis, ANOVA, Duncan's multiple range test. The major findings were as follows: Gender-body ideology was separated into agonic and hedonic dimensions. Fashion life style was separated into 3 dimensions(shopping life-style pursuit, social activity pursuits and brand life style pursuits). The internal traits of perceivers influenced preferences and buying intentions. Shopping life-style pursuits had more impact on preferences and buying intentions than other internal traits.

• 한국의류학회지
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• 제28권8호
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• pp.1100-1111
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• 2004

The purpose of this study is to investigate the hair in aspects of gender and cultural/political ideology, and to confirm the meanings of hair style in modem fashion. There are three zones of social significance such as head hair, facial hair, and body hair, and each of theses zones has both gender and ideological significance. In aspects of gender, opposite sexes have opposite hair norms. And, in sociocultural standpoint, hair is a political symbol of the main protest movements in culture. The contemporary hair styles in fashion design mean that the ＇paying＇ with gender identity, the reflection of changing sexuality, the non-politicism, the fragmentation of style, and the naturalness.

• 비교문화연구
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• 제21권
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• pp.113-138
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• 2010

This writing verifies ideology producing unethical stratification or discrimination targeting on Grandeur's TV commercial after 2008. And attempts to point out the utopia desired by those commercials reproduces distorted ideology at Korean society. To achieve this, the analysis model was postulated utilizing narratology and semiotics system in application of methodology. The result of discussion, is that the 2008 'Grandeur New Luxury' commercial can have utilized the inflected patriotism and sexual fantasies as the core strategy of storytelling. The fact trebly othering women's body from the point of view of gender ethics can be pointed out as the biggest problem in this commercial. 2009 'Grandeur New Luxury' frankly stimulates costumer's desire of stratum rise and possessiveness, circulating the logic 'owning a vehicle' is a proof of their existence. Also considering the meaning woman narration takes up in corresponding commercial, criticism utilizing feminine signifier as a tool to reinforce male success legend was available. Finally 2010 'The Luxury Grandeur' commercial was able to make a judgement using the mechanism of present consumption culture cleverly which Baudrilliard and Althusser has critically recognized. Because commercial images precisely utilizes the mistake called the 'phantasme-$m{\acute{e}}connaissance$' or the 'reconnaissance-$m{\acute{e}}connaissance$' that consumers easily make. Reminding TV commercials exerts control power against unspecified many sitting in front of the TV, continuous studies with same interest are needed in the future. This writing will be able to have a meaning as attempting narratological methodology for analyzing the storytelling of car TV commercials. But systemizing the criticism about the commercial as a single narrative with going through theoretical supplementation is being respected in the future.

• 영어영문학
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• 제58권4호
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• pp.701-721
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• 2012

This paper aims to revisit William Faulkner's Absalom, Absalom! by focusing on the corporeal body and its role in dismantling the Southern ideology of white patriarchy. The latter, which is represented by Thomas Sutpen and his attempt to establish a white male dynasty, is a symbolic space in which the corporeal body turns into a symbolic one through the process of inscribing social ideologies on it. However, this symbolic space is also a contending site between the two bodies. The symbolic body of Sutpen cannot entirely erase its corporeal traces, and therefore the corporeal body, which is buried but nonetheless existent, threatens to undermine rules and premises of the symbolic order. Given that, this paper approaches Faulkner's critique of the Southern white patriarchal ideology from the tension that the corporeal body and the symbolic body create. The 'flesh' roughly corresponds to racial and sexual otherness, namely black flesh and the homoerotic desire of male body. Although they-as the matter of race and that of gender - function in different levels of signification, they still share a common purpose in revealing the logical paradox within Sutpen's symbolic order. The idea of pure whiteness that Sutpen subscribes to is a concept that prerequisites the existence of blackness. Likewise, his idea of male homosociality based upon patriarchal legacy stands precariously on the verge of disintegrating into homoetoricism. As internal otherness that Sutpen's symbolic order cannot fully incorporate, the corporeal body functions to indicate the limitation of Sutpen's Design and its body-signification process.

• 한국의류학회지
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• 제47권2호
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• pp.232-243
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• 2023

The boundaries between fashion and contemporary art are increasingly blurred showing their interchangeability. This study examines Judith Butler and Athena Athanasiou's concept of dispossession to analyze expressions of gender, racial, and class identity in Martine Gutierrez's representative work, Indigenous Woman. First, gender expressions in Indigenous Woman emphasize the possibility of performative and practical gender as an image that rejects norms that grant authority according to the possession of innate body parts. Second, racial identity is expressed through resistance to the ideology of whiteness and imperialism reinforced by fashion media. The author aims to overcome normative stereotypes through the media she creates, which reveals her identity as a person of color. Third, class identity is represented through stereotypes that limit the lives of indigenous people to primitive and natural things. The author reveals a critical awareness of the hierarchical structure and cultural appropriation these stereotypes have created. This study analyzed contemporary artworks using fashion media through the concept of dispossession. The significance of this study lies in raising a critical awareness of the practices that diffuse minority identities in fashion media.

• The International Journal of Costume Culture
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• 제9권2호
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• pp.94-103
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• 2006

The purposes of this study were to found out the effects of appearance variables in fashion coordination cues of a male stimulus person and perceiver's traits on the liking of the stimulus person with person perception theory as the research background. The study consisted of a survey and a quasi-experiment. The experimental materials used for this study were 18 stimuli and instruments to measure fashion interest, liking toward the stimulus, and gender body ideology. The sampling method was a convenient sampling. The subjects consisted of 940 male and female undergraduate students aged from 18 to 51, in three areas including Daejoen, Cheongyang and Nonsan provinces. The data collection was conducted between May 1 and June 30, 2004. The validity of the measuring instruments were confirmed by pre-tests and judge group discussions, and reliability was evaluated by Cronbach' alpha analysis. The results showed that Clothing formality, make-up, hair style of stimulus person, and traits of subjects meaningfully affected on the liking toward the stimulus person. The result of the study will serve as a basic information on total fashion coordination for young male adults.

• The International Journal of Costume Culture
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• 제5권3호
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• pp.173-183
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• 2002

The main focus of this study is to understand realities of postmodern consumer culture by deconstructing fashion advertisements, Calvin Klein's ck One and cK be. The metaphysics of critical theory, visual and textual analysis are used to deconstructing the ads applying one of the postmodern cultural critics, Baudrillard' s notion of hyperreality. Through deconstructing the ads five postmodern characteristics representing hyperreality were found. First, there is no message regarding functional characteristics of the product offered in the ad, which is far from the modernist's utilitarian Point of view. Hyperreality in Postmodern consumer culture is consumption centered and focuses on the product's symbolic meanings. Second, especially for cK be, the ad uses atypicai, irrelevant models and images, which are introduced as a concept of ‘real people’ rather than the ideal person or body type. Third, there are transformations of the meanings from cK one to cK be such as the notions of globalization and gender which clearly represent ongoing reality in the Postmodern culture. Fourth, there are hidden meaning of hedonism and relativism, which are prevalent in postmodern ideology. Finally, models' bodies are used to convey messages as well as form the ground and figure in the ad that is a significant characteristic of postmodern consumer culture. In conclusion, the study of Calvin Klein's fashion ads supports the notion that advertising mirrors reality in postmodern consumer culture, which is hyperreality.

• 비교문화연구
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• 제50권
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• pp.77-101
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• 2018

최근 문학작품에 나타나는 괴물의 형상화는 '포스트휴먼' 시대의 인간 존재에 대한 비판적 상상력을 담고 있다. 특히 젠더적 시각에서 바라보는 괴물-비체의 문학적 재현은 근대적인 폭력과 억압적인 가부장 세계에 대한 여성 주체의 비판을 담고 있다. 본고는 김언희의 시와 한강의 소설을 중심으로 '비체'와 '괴물'의 문학적 재현이 지닌 젠더적인 상상력에 주목하고자 한다. 두 작가의 작품은 괴물-비체의 상상력을 통해 혐오와 숭고, 경이로움과 기형성을 넘나드는 실천적인 젠더 전략을 보여준다고 할 수 있다. 김언희의 시가 보여주는 괴물-비체의 전략은 미러링의 서술화법과 절단된 신체의 상상력으로 요약될 수 있다. 남성 화자를 흉내내는 미러링의 발화법은 최근 여성혐오의 문제와 관련하여 일부 페미니스트들이 전략적으로 활용하는 방식이기도 하다. 김언희의 시에서 미러링의 화법을 통한 '남성 되기' '남성 흉내내기'는 육체를 해체하는 절단의 이미지로 나타난다. 이와 같이 혐오와 기괴함을 끌어내는 비체의 서술 전략은 가부장적 지배 이데올로기에 대한 강력한 비판을 담고 있다. 한강 소설이 보여주는 괴물-비체의 전략은 식물되기와 채식-거식의 과정을 통해 구체화된다. 한강 소설에서 억압되었던 비체의 세계는 신체의 상징을 통해 몸의 감각으로 귀환한다. 여성의 신체로 표현되는 병리적 증상을 통해 억눌린 욕망을 깨닫는 소설 인물들은 적극적인 변신을 감행한다. 소설에 나타난 신체의 감각과 변화는 단순히 동물-남성-문명의 세계를 거부하는 것뿐만 아니라 근본적으로 인간과 비인간의 경계를 탐문하는 급진적인 물음을 지향한다. 두 작가의 작품은 괴물-비체의 상상력이 기존의 젠더 범주를 거부하는 것에 머무르지 않고 다양한 젠더 실천을 수행할 가능성을 보여준다.

• 기독교교육논총
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• 제67권
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• pp.301-337
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• 2021

연구자는 현대 한국 사회에 큰 충격을 던져주었던 N번방 사건을 계기로 한국 청소년성교육을 둘러싼 각종 논쟁들과 시각의 차이를 살펴보았다. 한국 청소년 성교육은 학교 성교육과 및 청소년성문화센터를 통해 이루어지는 공적 성교육과 보수적·전통적 개신교 성교육으로 나누어질 수 있다. 공적 성교육은 여성주의 성윤리 및 해외의 포괄적 성교육의 영향을 일부 받아 성인지 감수성 및 성적 자기 결정권을 기본으로 성희롱, 성매매, 성폭력, 가정폭력 예방의 4가지 예방을 주요 사업으로 실시 중이다. 단, 학교 성교육표준안은 성역할 고정관념 및 성차별적 내용, 성폭력에 대한 왜곡된 통념 강화 및 성적 다양성과 다양한 가족 형태의 배제 등으로 비판받았으며, 청소년성문화센터 교육의 일부 내용 역시 마찬가지의 비판을 받고 있다. 보수적·전통적 개신교는 양성에 의한 결혼 등의 정상 가족 이데올로기와 혼전순결주의, 결혼 관계 안에서만 인정되는 성관계 윤리 등을 기본으로 하여 청소년들에게 피임법을 성에 대한 생물학적이고 의학적 지식을 가르치는 것-피임법 등-에 대해 강하게 반대하면서 공적 성교육과 대치하는 형태를 이루고 있다. 연구자는 한국 청소년 성교육을 위한 커리큘럼을 구성하면서 먼저 공적 성교육, 보수적·전통적 개신교 성윤리와 성교육, 여성주의 성윤리와 성교육, 해외 청소년성교육의 특징을 각각 분석하였다. 그리고 청소년 성교육의 보다 근본적인 해결책으로 금욕주의나 혼전순결주의, 성인지 감수성과 성적 자기결정권 교육으로는 한계가 있음을 지적하면서 이의 대안을 여성신학에서 말하는 몸과 성 개념에서 찾았다. 연구자는 다양한 여성신학자의 연구를 중심으로 왜곡된 성인식과 성문화는 이원론적 성과 몸 이해가 가장 근본적인 원인이라는 인식 하에 몸과 성에 대한 재개념화가 필요하다고 지적하며 이를 통전적 성, 타인과의 관계 속에서 이해되는 상호연대적인 성, 전 지구적인 공동체로 확장되는 영성으로서의 성 개념의 세 가지로 개념화하였다. 그리고 각각의 영역을 위한 교육과정으로 1)통전적 성: 호흡하기, 내러티브, 자신의 몸과 마음의 형태를 만들어보기 2)타인과의 관계성 안에서 이해되어지는 상호연대적인 성: 다른 사람의 호흡 느껴보기, 의식화를 통한 미디어 리터러시, 선한 바람 보내기 3)전 지구적 관심으로 확장되는 영성으로서의 성: 자연에 주의를 기울이고 공동 경작하기, 지구의 신음을 듣고 새로운 삶의 형식 만들어가기, 지구 및 동료 생명체들과 함께 하는 기도문 작성하기로 제안하였다.