• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.6
• /
• pp.696-704
• /
• 2003

The main purpose of this study is to examine the gay men's clothing attitude and preference according to gender role, for reviewing their clothing culture. Specifically, this study focuses on 1) investigating gay men's clothing attitude(brand orientation, conformity, fashion leadership, sexual attractiveness), 2) identifying their clothing preference, 3) comparing the difference of lifestyle, and 4) comparing the difference of their preference color and wearing the accessary, according to their gender role. Futhermore, this study compares those factors between gay men and heterosexual men. The data was collected from 168 persons(76 gay men and 92 heterosexual men) in LGHRF(Lesbian & Gay Human Rights Federation), Korea Gaymen's Coalition and adult men living in Seoul. To analyze data, the methodology adopted in this study is frequency, t-test, and ANOVA. The results found in this study are as followings: First, sexual attractiveness was significant factor for the gay men's clothing attitude and not concern about conformity. According to the gender role, bottom, who have much of the woman in composition, was more higher for the fashion leadership than top, who have a propensity for masculine. Second, gay men prefer to masculine, simple and casual style. According to the gender role, 'top' was more likely to masculine, simple and formal style rather than 'Bottom'. Third, Gay men were much more concern about a cultural life style. Furthermore, a preference color for both group was blue. Especially, gay men tended to prefer a chromatic color. The implication getting from conclusion in this study was to study Gay men's taste for a fashion, clothing attitude and their preference to purchase, etc., in considering their buying power for clothing in a fashion market.

• Journal of the Korean Society of Costume
• /
• v.62 no.6
• /
• pp.1-18
• /
• 2012

This study explores the clothing behavior of homosexual men for identity creation. Since homosexuality has been viewed in terms of immoral, medical or social problems, gay males have made efforts to construct presentational styles in order to hide or reveal their sexual identities. Kate Schofield and Ruth A. Schmidt found that there were three different layers of individual gay identity construction expressed in clothing: shared gay identity, tribal identity, and situational identity. Using their framework, 630 gay men's outfits found in the U.S drama 'Queer as folk' were analyzed, which dealt with the lives of a group of gay men living in Pittsburgh, Pennsylvania. Findings point that gay males use their clothing effectively to express their sexual identity. Firstly, they use certain fashion items as the signifier of homosexuality on a gay community level. They use their clothing to attract the sexual partners. On tribal identity level, diverse and fragmented styles could be shown besides the effeminate style. Homosexual men's clothing can be classified into the following four dominate styles: the drag look, the macho look, the androgynous look and conventional look. Findings also indicate that gay males make different clothing choices for different situations in order to blend into the heterosexual or homosexual society.

• International Journal of Costume and Fashion
• /
• v.16 no.2
• /
• pp.101-120
• /
• 2016

The primary purpose of this study is to explore the daily lives of gay men and assess their interests in fashion and appearance management with the goal of better understanding the roles or meanings of fashion in their lives. In-depth interview method was adopted and the responses were analyzed qualitatively. Six homosexual men were interviewed, and the outcome of each conversation was recorded and analyzed; each man had a different background and thus showed different behavioral patterns. The life patterns distinct to Korean gays, the importance the highly patriarchal society places on family lineage and mandatory military service, for example, were discussed. Even though the interviewees asserted that their interests in fashion is not related to their sexual orientation, fashion was utilized as a means of self-expression by these gay men.

• The Journal of the Korea Contents Association
• /
• v.21 no.4
• /
• pp.123-136
• /
• 2021

While same-sex marriage is officially legal in 28 countries, widespread discrimination continues against people in the LGBTQ community in Confucian Asian countries. This study examines how media exposure affects attitudes towards gay men using the cultivation theory in China, where LGBTQ issues are still censored in media. Moreover, this study looks into the immediate effect of watching gay content on attitudes towards a friend's coming out. Based on the survey of 236 young adults aged 18-22, the study results showed that heavy viewers of gay content and female had a more favorable attitude towards gay men. Furthermore, while the participants favored non-gay content, those who viewed gay content were more supportive of a friend's coming out than those who watched non-gay content. The findings indicated the cultivation effect on attitude towards same-sex relationships in a Confucian Asian country that can be used to foster a more inclusive society.

• Journal of the Korean association of regional geographers
• /
• v.23 no.1
• /
• pp.23-46
• /
• 2017

This article examines the sexualization of place under conditions of the compressed modernization and reflexive cosmopolitanism. In particular, I adopt Michel de Certeau's spatial didactic model of strategy and tactic to investigate the dynamics at play in the gay labelling of a Coffee Bean & Tea Leaf (Coffee Bean) in South Korea, and explore the 'gaying' that takes place within preconceived heteronormative space. Using interview data, I additionally explore the negotiation tactics and coping mechanisms at work when gays compete with heterosexuals for non-gay place. The results illustrate how gays gay in heteronormative space and how heteronormative space harmoniously embodies gay men. The findings suggest that spatial location and tactic play important roles in stimulating compromise of sexual territory. Gay Bean benefits from being nestled between locations with histories of tolerance, while it also prospers from reflexive cosmopolitan ideals of diversity and acceptance of others. Gay identity and gaying is interpreted as foreign in Korea, which buttresses gay performativity in spaces welcoming of foreigners and so-called "deviance." However, how gaying functions within place relies not only on spatial histories of tolerance outside, but also on the tactics of identity negotiation within. The findings suggest that spatial and tactical conditions induce gay individuals to police other gay-identified individuals when gays gay in so-called heteronormative places.

• The Journal of the Korea Contents Association
• /
• v.13 no.7
• /
• pp.80-90
• /
• 2013

Despite the growing popularity of gay consumers as a fetching niche market, there has been little academic attention paid to the homosexual themes in print media, especially compared to research on gender, race, and sex imagery in ads. The present study aims to fill this void by examining advertisements with three different target audiences(homosexual, metrosexual, retrosexual consumer) through a comparative analysis of contemporary magazine advertisements. In this present study, we analyzed ads in three leading men's magazines (Out, GQ, and Maxim). Product (product category, price, and luxury brand) and human model (basic descriptions, sexuality, status, and masculinity) characteristics in ads were analyzed as the variables signifying the degrees of gay themes in ads across three magazines. The results showed that more expensive luxury brands were placed in GQ and Out than Maxim, and more male models were under-sexualized in Maxim than GQ and Out.

• Archives of design research
• /
• v.21
• /
• pp.195-204
• /
• 1997

This study is the comparative analysis of the image structure young korean and Japanese on the present day consumer goods. Korean young men and women have image structure with 3factors of "minute-simplicity" , "practical-nan-practical ", "light-heavy", Japanese young men have those with, "light-heavy", "gay-quiet", "graceful-unstylish". And Japanese young women have those with, "gay-quiet", "light-heavy", "graceful-unstylish". Korean men and women have the same image structure. While Japanese men and women have different image structures. Korean young men and women are sensitive to decoration elements of consumer goods. Japanese young women are also sensitive to the decoration element. Korean young men and women and the Japanese young women seem to grasp their image on the consumer goods at the level of recognition, However, Japanese young men seem to grasp their image on the consumer goods at the level of sense of value.er, Japanese young men seem to grasp their image on the consumer goods at the level of sense of value.

• Korean Journal of Culture and Social Issue
• /
• v.22 no.3
• /
• pp.343-362
• /
• 2016

Despite recent social movements to protect homosexuals' rights in Korea, psychological research investigating attitudes toward homosexuals has been largely ignored. The present study examined Koreans' explicit and implicit attitudes toward homosexuals and how openness is related to them. College students (N = 56) responded to questionnaires assessing explicit attitudes toward homosexuals and openness, one of the five factors of personality. They then took an Implicit Association Test designed to assess implicit attitudes toward homosexuals. We found that participants in general had more negative explicit attitudes toward gay men than lesbians. Implicit prejudice against gay men was also higher than lesbians. There was no participant sex difference in implicit attitudes toward gay men. However, male participants had more negative implicit attitudes toward lesbians than female participants did; in fact, females' implicit attitudes toward lesbians were not biased. While openness was negatively related only to explicit prejudice, values, one of the facets of openness, was negatively related to both explicit and implicit prejudice. This was the first study in Korea that investigated both explicit and implicit attitudes toward gay men and lesbians.

• Journal of the Korean Society of Costume
• /
• v.32
• /
• pp.131-147
• /
• 1997

The works of the Futurism were developed along with manifestos and statement in publishing " The Foundation and Manifestos of Futurism" Futurist aesthetic and ideological agenda on futurist fashion displayed in mani-festos on clothes. It was propagated in con-summate Futurist style through the written manifestos. The Futurists anticipated much of modern fashion phenomenon. In Futurist Men's Cloth-ing in 1914 they believed continual renual of our today's clothes. Today's clothes is much our today's clothes. Today's clothes is much more simple than yesterday's clothes. The oppositions of the type between yesterday's clothes and today's clothes are mournful=play-ful melancolic-cheerful grey-colorful tradi-tional-emphemeral. Futurist men's clothing is aggressive agile dynamic simple and confor-table hygienic gay luminous volatile asym-metric ephemeral and variable. In general the Futurist argued for clothes that promoted simple and functionality. They made dynamic patterns in textile design and asymmetric geometric cuts in pattern making. They suggested an unconventional matetials and strong bright colors and modificanti. These elements pointed the way to a shim-mering exuberant future.

• Journal of Preventive Medicine and Public Health
• /
• v.37 no.3
• /
• pp.220-224
• /
• 2004

Objectives : To investigate the sexual behavioral characteristics and HIV/AIDS knowledge among men who have sex with men(MSM), one of the HIV high risk groups. Methods : A three month survey among individuals who were able to be contacted was carried out over the entire Republic of Korea, between May and August, 2001. 348 individuals completed a self-administered question-naire. The data collected included demographic informa-tion, sexual behavior and AIDS knowledge. Results : Eighty-seven and ninety-two per cent of the 348 MSM were aged 20-39 years and had never been married, respectively. Fifty-five per cent of participants reported at least one sexual contact with women, and a quarter of the MSM surveyed had engaged in high-risk sexual behavior (more than 6 partners) during the previous year. About twenty per cent of the MSM had anal sex as their favorite way of having sex, and seventy-four per cent did not use condoms regularly due to loss of enjoyment, and were more likely to be engaged in risky behaviors. Only ten per cent had a regular HIV test history, and most had obtained knowledge or information on HIV/AIDS through the mass media. Conclusions : A large proportion of the MSM in Korea still remain at an elevated risk for contracting HIV infection. Change in high-risk sexual behaviors will prevent the spread of HIV infection among the MSM population, which requires public health education for preventive interventions, and should be culturally and socially specific in order to be effective.