• 한국의상디자인학회지
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• 제2권1호
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• pp.37-49
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• 2000

Korean sports fashion began after 1990. after 1960, using vinyl, leather, plastic ＆ metal material, Yve st. Laurent, Pierre Cardin, Andre Courrges, they lead sportive look. Head of 20th century, fashion was lead by haute­couture, after 60s. It was changed to pret­a poter. Now it can be called of american casual ＆ sports fashion. This study would be a view of modem fashion trend and process of visualization in the future. I studied in reproduction of view ＆ age of hyper media with visual circumstance ＆ artistic background and mordern fashion trend ＆ sports fashion image in korea. In conclusion, sports fashion image as visualizing aesthetic concept of modern fashion be defined as technology for man, for instance comfort, function, flexibility, simplicity and minimalism. Specically, Sports fashion was began satisfied for function after 90s, we can see variety of easy wear, hip-hop casual, entertainment sports wear, new street sports wear, luxury sports wear.

• 한국의상디자인학회지
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• 제2권2호
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• pp.41-54
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• 2000

History of fashion and clothing is needed to understand modern fashion and to predict Future mode. The period of Romanticism in fine arts was from the end 18th century up to the first half of 19th century. The characteristics of shilouttes were found in the emphasis owomen's body line. This feature of romantic fashion is founded in 1960, 1970, 1980, 1990'mode. Major characters of this times are retro of romantic costume. As time goes by, more romantic fashion was set up and new corncern of 2000 fashion trend. The Characteristics of romantic image in 2000 of fashion trend are the emphasis of romantic details and decorations. Such as ruffle, frill, shirring, beads, spangle, sequin, flower. Trend colors are pink, lilac, aqua blue, yellow, green, pastel color. Trend materials chiffon, organza, satin, velvet, gauze, georgette, lace and glittery material. And floral print and stripe print. Forward­looking fashion is ethnic­romantic image influenced India. Trend and fashion have very close relationship and if it is fully comprehended, it will be good opportunity to awkardness againnst new fashion line.

• 패션비즈니스
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• 제10권2호
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• pp.194-206
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• 2006

With the change of social paradigm, the number of child care facilities is increasing and, accordingly, demand for sportswear for preschool children is also growing. Considering this trend, the present study purposed to subdivide the preschooler' sportswear market, which is currently using uniform design, and diversify the images of preschoolers' sportswear utilizing information on preschoolers' sportswear market, to produce high-quality sportswear of reasonable price, and to induce the development of various materials and designs. The results of this study are as follows. First, according to the result of paired t-test on the current image of preschoolers' sportswear and its future image to be promoted, among 22 items of sportswear image, the scores of comfortable and active images were highest. According to the results of factor analysis, five factors were identified, and kindergarten directors gave the highest score to plain image for preschoolers' sportswear and the lowest score to elegance image. This suggests that there should be active and diverse approaches to sportswear design. When the mean score of factors was compared among preschoolers' sportswear image to be promoted in the future, high-class elegant image got the highest score and was followed by functional image. In addition, lively and neat image got the lowest score. Second, when we analyzed the correlations between the five factors of image identified through factor analysis and three groups formed through cluster analysis in order to classify buyers based on the current images of preschoolers' sportswear and future images to be promoted, kindergarten directors were found to emphasize functional image currently in selecting sportswear for their children but to promote elegant image for future sportswear.

• 복식문화연구
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• 제8권5호
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• pp.681-706
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• 2000

This study is intended to understand an implication system and significance in the current community which a body image symbolizes by correlating it with fashion that is on the rise as a principal issue in various fields. For this study, the symbolism of the body image was contemplated in terms of philosophy and art, and then on the basis of it, the symbolism of the body image shown in modern fashion design was analyzed through fashion works. The research results are as follows, 1. The manifestation of sex can be taken as the symbolism of the body image which is expressed in modern fashion design. Recently sexual chaos and vagueness such as homosexuality and bisexuality are expressed through a dress and its ornaments. Though displaying sexual characteristics of male and female as they are exposing a sign or a diagram, decorating a part of body or representing sex in garments, uncertain sex identity in modern society is manifested in dress and its ornaments. It is to deny absoluteness regarding sex and emphasize diversity indwelt in human beings, and after all it shows to pursue the human essence. 2. Another symbolism of the body image is body expression as the human race and an ethnic group. The discriminating situations and the restoration of their status appeared in modern fashion too. Moreover, their cultures and issues came to alter the aesthetic standard of body made from a view of the Western white supremacist. Hereupon, fashion trends like ethnic fashion, Orientalism and African look etc. appear according to this tendency, which represents race and national identity and in addition, which signifies to present transcendental human conception embracing alienated human conception. 3. The symbolism of the body image expressed in a body, and a dress and its ornaments as nature can be considered in terms of the concern on environmental contamination and the respect of echo system. Getting away from reigning over, developing and stamping down nature at their will, the human beings pursue unity with nature, which is described in fashion. They are stressing that natural materials and objects such as animal, plant and soil etc. should activily be introduced into fashion and humans are a communal fate group and should reframe their status in nature at last. 4. The body image shown in a body, a dress and its ornaments as technology is transformed and recreated by modern scientific techniques and medical science to show post human conception namely, forthcoming future human conception as a cyborg which loses individual identity. This presents a perfect future human conception with high level of preternatural power but after all, leaves us a task to seek the meaning of human existence in alienation caused by the loss of human identity and existence. In this manner, the moderns crave for perceiving the identity of a natural human being in the current thoughts tendency of the modern times such as postmodernism, post structuralism, deconstructionism, feminism and so on, which build discussions affecting the art and fashion worlds. The categories, like sexual characteristics indwelt in a human body, racial classifications, the natural environment surrounding human beings and development of science, bring out the importance of the internal and external meaning in today's fashion which a human body contains, and present sew human conception in the coming future society.

• 패션비즈니스
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• 제22권6호
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• pp.14-24
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• 2018

In this age of information, companies are losing grip of their image. Perhaps this explains the reason why corporate social responsibility (CSR) has become somewhat of a buzzword among established fashion industry leaders-companies seem determined to show stakeholders that they have values, are responsible, and they are driven by more by values than the prospects of financial gain. This study assessed the effect of CSR have in the fashion industry on the corporate image, product preference, and purchase intention in China. Three hundred native residents in China participated in an online survey from 1-12th Jan 2017. The results were as follows: (1) CSR consists of five components; economic responsibility, ethical responsibility, environmental protection, consumer protection, and philanthropic responsibility. (2) Both economic and ethical responsibilities have significant positive effects on corporate image, while perceived CSR does not have significant effect on product preference or purchase intention. (3) Consumers' product preference and perceptions regarding corporate image influence their intention on making a purchase. These findings might operationally assist Korean fashion corporations to identify and address the critical aspects of CSR management which will improve their image as good corporate citizens and foster favorable attitudes toward fashion products from China. Further results and direction of future research were discussed.

• 복식문화연구
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• 제11권5호
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• pp.737-752
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• 2003

The purpose of this study is to understand the medieval culture and medieval religious costume by analysing and grasping the formative characteristics of image of medieval religious costume in the modern fashion that were represented to the modern fashion, and also to offer materials to predict the history of fashion in the future by considering the progress of modern fashion and recognizing the fashion to be progress. To examine the image of medieval religious costume in the modern fashion, this thesis divided it into avant-garde image, symbolic image, and mysterious image. These can be summarized as follows. First, in avant-garde image, the harmony between characteristic eroticism and heterogeneous materials are expressed and the formative change of religious costume into general costume are expressed. Second, in symbolic image, the symbolic meanings of the medieval clergy man's costume is expressed in modem fashion while its religious meanings and senses are expressed with symbolic image. Third, in mysterious image, the abundant and profound lights and colors express the mysterious senses of the costume and sanctity applied with mosaic painting and stained glass techniques, utilizing the splendor jewelry, spangle and materials, and most of its image reflects exotic and embellish tendency. As a result, this thesis could be described as follows; Previous religious costume of clergy man was used as a mediator between general devotee and God in ceremony, and it was worn by the general devotee to express devotion. This religious costume was utilized in modem fashion, and it gave the avant-garde image and symbolic image of religion. In addition to it, mysterious image was expressed with exotic and embellish tendency.

• 한국의류학회지
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• 제35권10호
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• pp.1161-1174
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• 2011

An approach method of the semiotics theory is analyzing fashion: the look is that a sign represents one character and the image is interpreted as the destination of the changes. The fashion image interpretation by semiotics is possible because the fashion phenomenon by society has been accumulated in their abbreviation code. It is not possible to produce contradictions of the human imagination coined solution. The myth relieved to people, allowanced a meaning in the world and explained it have been unable to explain and protect us. Today's role of the world myth becomes the star's future. Public resting star's fashion image analysis promote that we understand the inherent desire. Madonna probably is one of the world's most famous women. To Create Madonna's own mythology staged image in various attire reveals symbolism. In this study, Madonna's fashion images, the myth 8 analysis of semiotics represent publicity. Madonna's album jacket 8 analysis of the myth. The fit and the relationship between the star and myths closely is obvious. The Madonna fashion image investigate that so forth implied myth into duality of feminine, upset of gender roles, upset of sexual roles, object of worship. In addition to the creation of these myths are based on sensuality heterosexual fashion images, body-conscious look, lingerie look, Androgynous Look, Dominatrix Look in the fashion style of the images, fashion items made to body suit, bra top, black panties, black boots, long gloves, pink, red, gold, satin, and leather; the addition, there are exaggerated props and accessories. These use such as the human body building wave blond hair. This study through Madonna's fashion image, semiotics analysis is acquainted with suitable means of myth.

• 한국의류학회지
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• 제34권12호
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• pp.2022-2038
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• 2010

Our study was designed to provide some insights on positive country image and the mechanisms of influence that Asian fashion industries can draw upon for future benefit. We focused on a country image and fashion products with Asian ethnic influence. Asian traditional costume elements reflected in contemporary fashion products may be important representative tools for national cultural identity. This study qualitatively investigated how and to what extent country image and additional information influence the evaluation of fashion products influenced by Chinese, Japanese, and Korean traditional dress. We conducted four focus-group interviews (FGI) with 30 students from a fashion program at a university in the United States. We analyzed the evaluation of fashion products influenced by Chinese, Japanese, and Korean traditional dress, and their associations with country image. Our qualitative analysis offered more developed empirical evidence for the various paths through which country image affects the evaluation of fashion products influenced by the ethnic dress of Asians. The results of our study showed that the more direct the source of prior knowledge, the larger the influence on product evaluation. This study showed that certain cues in the evaluation of fashion products with Asian ethnic influence induce changes in the affective state (that stem from the psychological and social nature of fashion products) and illustrate the necessity of considering the affective processes involved in the appropriate use of the country image. In the fashion industry, extrinsic properties such as the country image significantly influence the attitude and purchasing decisions of consumers. The significance of this study lies in its verification of the relationship between the country image and additional information. Modular and situational-contextual influences are also revealed as important factors that deserve more attention, as well as considerations regarding the dimensions of the country image described in attitude theory.

• 한국의류산업학회지
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• 제3권3호
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• pp.241-248
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• 2001

The purpose of this study is to examine the preference according to the domestic fashion company use the character image of the inside and outside of the country, the recognition for the importance of the character by examining the purchasing behavior of high school girls and college women as the major consumer in the character fashion commodity (in the center of the clothe and accessory), and the aid for the self-development and the licensing of the character in the future. This study targeted 491 high school girls and college women in Daegu and Kyung-pook area. The character preference according to the character image applied the fashion commodity was used the scale of seven point modified the S D (Semantic Differential) method for Kim, Chun-Ae's image measure. The followings are the conclusions of this study; Both the group of high school girls and the group of college women almost represented the similar reaction result for the images of 9 characters. For the preference of the group of high school girls and the group of college women for 9 character, for characters Tweety, Bugs Bunny, the group of college women represented more preference than the group of high school girls. However, for characters of Hello Kitty, Pazama sister's and Dalki, the group of high school girls represented more preference than the group of college women.

• 한국생활과학회지
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• 제24권3호
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• pp.407-421
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• 2015

This study examined the pixel's expression trend and nature featured in contemporary fashion, which works as a basic unit symbolizing the digital image, paying attention to its formativeness. The work through this process aimed at suggesting an opportunity for recognition about pixel image utilized as a formative component beyond its simple meaning of unit and providing the fundamental materials for usage in creative fashion design reflecting the digital emotion in the future, In research method, literature review was followed on pixel and the empirical study about its image was also performed that was found in the modern fashion. As a result, the trend in pixel has these characteristics. Its first nature lies in its plane expression. It was printed as mosaic or graphic grid image or expressed through patchwork technique. Also, rather than a certain form or figure, its unique image was emphasized according to the applied color, size, and position. Second, a stepwise pattern in pixel was applied to external format for part of clothing, eye glass and necktie, indicating some interest and wit. Third, in application to plane and external shape, the graphically modernized effect was realized, not to mention the illusive image with cubic expression. As shown, the characteristics in contemporary fashion via pixel expression were given in fantastic image, optical humor, and reflection of digital value.