• 제목/요약/키워드: future fashion

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현대 패션에 나타난 젠더리스 경향 (Genderless Trends in Modern Fashion)

  • 엄신;김현주
    • 디지털융복합연구
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    • 제20권4호
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    • pp.499-512
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    • 2022
  • 본 연구의 목적은 먼저 유니섹스와는 그 개념과 차원이 다른 젠더리스 개념을 알아보고, 현대 패션에서 젠더리스 복식의 경향을 파악하며 그 특성을 살펴봄으로써 현대 패션에서 나타나는 젠더리스 복식을 통해 현대 패션에 나타난 젠더리스 경향과 특징을 짚어보았다. 이를 위하여 본 연구에서는 국내·외 문헌, 패션 웹사이트를 통해 이론적 고찰과 컬렉션 사례 분석을 진행하였다. 이를 바탕으로 현대 컬렉션에서 젠더리스 성향이 강한 디자인을 분석하여 컬렉션에 표현된 젠더리스 복식의 특성을 도출하였다. 그 결과 현대 컬렉션에 나타난 젠더리스 패션의 특성으로 혁신성, 반항성, 미래 지향성의 세 가지를 도출할 수 있었다. 또한, 현대의 젠더리스 패션은 단순히 생리적인 성별에 따른 패션이 아나라 정신적 성별과 생리적인 성별에 대한 다양한 욕구를 내포함으로써 이는 성의 구분이 모호해지는 현재의 사회적 현상과 서로 상호작용하여 나타남을 알 수 있었다. 하나의 문화 현상과 유행이 된 젠더리스 패션를 이해하고 연구하고자 한 본 연구를 기반으로 앞으로 향후 젠더리스 복식과 관련한 많은 후속 연구가 진행되기를 바라는 바이다.

A Study on the Promotion Strategies of the Fashion Brands using Character - Focused on 5 Brands in 2005 -

  • Yu, Ji-Hun
    • The International Journal of Costume Culture
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    • 제9권1호
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    • pp.1-14
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    • 2006
  • The purpose of this study were to analyze the character usage situation such as domestic and foreign character's type, expression method and items, and also to propose the character usage promotion strategies of future fashion brands to activate and merge the character business and fashion. Five brands are selected for this study. The future promotion strategies of the Fashion Brands with characters were as follows: 1) stimulating the customers to purchase by awakening the sweet reminisce, 2) promoting the reputation of the fashion company's brand, 3) gaining an opportunity to raise their sales amount by taking advantage of emotional marketing or experience marketing.

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2000년 이후 패션의 주요 트렌드와 트렌드 이미지 (Trend Image and Major Trend of Fashion Since 2000)

  • 유현정
    • 한국의상디자인학회지
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    • 제12권3호
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    • pp.73-82
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    • 2010
  • The purpose of this study is to help understanding of fashion trend since 2000 years, to play a guideline's role in the development on fashion designs study. The methods of this study are the study of academic literatures as well as practical study through expert investigation and analysis of case studies about actual works. Fashion trends since 2000 years are summarized classic, sporty, elegance, ethnic, natural, romantic, vintage, futurism by expert investigation and analysis of case studies about actual works. Image of fashion trends are abstracted that Classic image is harmony, moderation, accuracy, completeness, neatness, manish from keep an archetype to eliminate additional things, Sporty image is daily, active, enjoyment by the pursuit of a movement and freedom, Elegance image is feminine, grace from the tender moderated and feminity, Ethnic image is folkway, handicraft, vernacular to keep national character, local folkways and traditional ways. Natural image is nature, peaceful, purity, pastoral to the exclusion of artificiality and revert to natural, Romantic image is sensibility, fantastic, ornament, splendid from facing ideal world getting out of the reality, Vintage image is cozy, old, disorder, faden, freedom by expressing the flow of time and the mature beauty, Futurism image is future, experimental, avant-garde, man-made from positive perspective on future.

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다문화시대 하이브리드 패션과 메이크업에 관한 연구 (A Study on Expression of Hybrid Fashion and Make-up in Multiculturalism in Fashion)

  • 김경란;양취경
    • 복식문화연구
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    • 제13권3호
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    • pp.361-379
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    • 2005
  • The purpose of this study was to find how hybrid fashion and make-up responses to multiculturalism condition and how expression of hybrid. Today, every culture has taken on the compromise form by means of the cultural difference, variety, and pluralism according to the internationalization and the advance. In accordance with this current of the times, this study observed the hybrid found in the multiculturalism of the 21th century. The expression of hybrid in multiculturalism of contemporary fashion and make up combination of difference. Second, the society development and a generalized knowledge of multiculturalism and hybrid and history of make up. Third, characteristic of fashion about multiculturalism and characteristic of fashion about hybrid classify a divide into five according to fashion trend. Oriental and western of hybrid, the past and the present of hybrid, high society and the lower classes of hybrid, the main current and non mainstreamers of hybrid, the present and the future of hybrid. Fourth, characteristic of make up about multiculturalism and characteristic of make up about hybrid classify a divide into five according to fashion trend. Oriental and western of hybrid, the past and the present of hybrid, high society and the lower classes of hybrid, the main current and non mainstreamers of hybrid, the present and the future of hybrid take measures too.

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A Study on Surrealistic Expression in Modern Fashion - Focusing on Surrealistic Fashion in 1990s -

  • Yang, Chieu-Kyung
    • 패션비즈니스
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    • 제8권6호
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    • pp.39-56
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    • 2004
  • At the outset, surrealism starts from pure art, but surrealism has greatly influenced commercial art and fashion circles, more so than any other genre of art. The critical thinking methods of surrealism and its mode of expression continues to influence fashion theory extensively. Even now, surrealism may be found in the designs presented in fashion circles and is still expected for future lines. Surrealism in modern fashion has been reborn, newly integrated and transformed, based on the features of Surrealism paintings. The characteristics of its forms can be found in a combination of modern material, modern design and new skills and the classical items : bodyform molding context of architecture, experimental and sex-appealing of body. Expression was made by borrowing natural motives and recreating natural fabrics while the existing typical idea about clothes was destructed, with the boundary of patterns changed. Expression was also made by mixing items, uniting future images, and using up-to-date functional techniques. This study is significant that up-to-date technological culture expands cyber-space and increases surrealistic expressions by combined heterogeneous materials, thus arousing much interest. The purpose of this study is to determine interrelationship between how surrealism developed and what formative properties those clothes affected by surrealism obtained in the 1990s.

한국 에코·친환경패션 분야의 연구동향 - 2010년부터 2014년까지 학회지를 중심으로 - (A Survey on the Research Trends in the Field of Eco and Eco-friendly Fashion in Korea - Focused on Journal Publications from 2010 through 2014 -)

  • 최해주
    • 복식
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    • 제66권5호
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    • pp.163-173
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    • 2016
  • As the severity of environmental problems has come to light in recent times environmental protection has garnered more interest and importance. The purpose of this study was to determine the current research trends in ecofriendly fashion in Korea by analyzing the research trends related to eco fashion, provide information necessary for developing eco and eco-friendly fashion in the future, and set the research direction for related research. The study analyzed 1,746 research papers in Journal of Korean Society of Costume, Journal of the Korean Society of Clothing and Textiles, Research Journal of the Costume Culture, and Journal of the Korea Fashion and Costume Design Association from 2010 to 2014, and a total of 55 research papers related to eco fashion were selected. Major conclusions of the study are as follows: First, Journal of the Korean Society of Clothing and Textiles published the most papers on eco fashion, Journal of the Korea Fashion and Costume Design Association published the fewest. Second, the highest number of research papers published in a year was 14 in 2014. Only a small number of papers were published in 2012, but the figure increased in 2014. Third, the most frequently covered topic among the 12 topics was the 'eco-friendly' topic with 13 papers (23.64%), followed by topics on corporate social responsibility (CSR), eco, sustainable, green, ethical, and recycle, respectively. The 7 topics above were covered by 47 of the selected 55 papers (85.45%). Fourth, the following research methods were used: the questionnaire method, literature review, case study, Internet search, costume construction, online survey and interview. The questionnaire method was used in 22 papers (29.33%), making it the most frequently used method. Fifth, fields of research were divided into fashion design(19 papers, 34.55%) and fashion marketing(36 papers, 65.45%). Papers on fashion design was published the most in 2010, and fashion marketing papers peaked in 2014. The use of eco fashion will be expanded in various ways in terms of country, firms and consumers in the future.

패션스페셜리스트의 현황 및 비전에 관한 연구 - 멀티미디어분야를 중심으로- (A Study on the Status of Affairs and Vision of Fashion Specialists - Focusing on the Field Related to Multi-Media -)

  • 박송애
    • 한국의상디자인학회지
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    • 제9권2호
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    • pp.179-192
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    • 2007
  • This study is to search for a new area and a new kind of occupation for fashion in the field of multi-media such as a movie, drama, mass-culture and advertisement, as a basic investigation to improve a potential of a development of fashion in the future, to keep in step with the trend of the changes under the environment of cultural renovation. In this reports, the field and vision of new contents in fashion will be proposed. The definition and environment of multi-media were examined, and various kinds and work areas of new fashion specialists were defined. 12 professionals in each fields relative to multi-media were selected and the status of affairs, problems and requirements of fashion specialists were investigated through the in-depth interviews with them. Finally new fields and visions were suggested on it's future course. The kind of fashion-specialist on the field related to multi-media were like this: 1. Fashion-stylist, Art-director and Image-maker for star on the field of Video industry. 2. Fashion-illustrator for making animation-game character, Avatar fashion product designer and Internet shopping buyer for Online-business industry. 3. Fashion PR director, Fashion-photo stylist for Advertisement industry. 1 classified new field on the field related to multi-media as the above, and I researched the role of specialist in each field and the status of affairs and vision.

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잡노마드(Job Nomad)의 문화와 패션스타일에 관한 연구 (A Study on Sob Nomad's Culture and Fashion Style)

  • 최지영;간호섭
    • 복식
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    • 제53권1호
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    • pp.129-141
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    • 2003
  • Much has been said in the 21st century about advanced information society following industrial society, so information appeared obviously. Based on the development of digital network due to such highly developed information, foresee a new phenomenon in anthropology. The new phenomenon is urban nomad such jobnomad who may change the culture of settlement with a long history into the culture of nomad. This study was to analyze the culture and fashion style of job nomad who may be a trend of fashion in the future. The results of this study are as follows Firstly, the features of job nomad are new communication technology and information technology called new media. And key words for job nomad are non-possession and professionalism and their feature in labor is one(1) person project. Secondly, job nomad to be a trend of future fashion is seeking wearable electric machine - wearable computer fashion. Thirdly, Zen style fashion reflecting Zen idea has such features as naturalism. indeterminism, equalitarianism, and moderation. Those features coincide with the tendency of job nomad who may lead the culture of fashion in the 21st century and do with human being's life style in the 21st century. Expect that job nomad appears newly in social and cultural phenomenon through this study can be developed toward a new and sensible fashion.

현대 청소년 특성이 반영된 청소년 패션에 관한 연구 -2001-2006년 (Adolescents' Fashion Reflecting the Features of Modern Adolescents -Focused on 「SPORT&STREET」 from 2001 to 2006-)

  • 전재훈;하지수
    • 한국의류학회지
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    • 제32권1호
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    • pp.65-70
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    • 2008
  • The objectives of this study are to forecast the pattern of adolescents that will appear in the future and to contribute to the creation of the fashion styles that meet their tastes. This study analysed the relationship between the features and the fashion of modem adolescents through a comprehensive perspective. And it was focused on a literature study and empirical study. Specifically, for the fashion style of modem adolescents, the study conducted an empirical analysis of the styles shown in pictures selected around key words out of a total of 21 volumes of ${\ulcorner}$SPORT&STREET${\lrcorner}$ from 2001 to 2006. The fashion style of modem adolescents is developing into a different pattern from the past, and by theme this can be classified into sports style, jeans style, romantic style, vintage style, hip-hop style, future style, humor style and ethnic style. The features of modem adolescents, including collective conformity, personal expression, and receptiveness to new concepts, were expressed by unique fashion styles. It is necessary to create a fashion style that modem adolescents, who have diverse tastes and dispositions and are living in this rapidly changing society, can enjoy it by understanding the nature of their features, such as collective conformity, personal expression, and reception to new concepts.

What Does the Classic Style of Clothing Actually Mean to Consumers?

  • Kwon, Yoo Jin
    • International Journal of Costume and Fashion
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    • 제17권1호
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    • pp.29-39
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    • 2017
  • This study seeks to understand the consumer meanings of wearing classic styles. A qualitative research method was adopted, and 16 participants in the United States were interviewed and asked to define a classic fashion or style and why they wear one. Grounded theory was used for the research. The findings revealed three themes: (1) A classic style represents conservatism in style; (2) Style pragmatism refers to the positive attributes of wearing a classic style; and (3) consumers expect to continue to wear that classic style in the future. Those who are fashion-forward also expect to wear classic clothing in the future as they grow older. For people who do not follow fashion, classic is also a safe choice. The implications of these findings are discussed.