• Preventive Nutrition and Food Science
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• v.10 no.3
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• pp.262-266
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• 2005

Soybean has been favored by many Thai people and it has been prepared by numerous different methods. Collected samples are as follows: Thua-nao paste from Chiangrai province, dried Thua-nao for Jatujak Market, Bangkok, 3 types of commercial soybean paste, soybean sauce and 2 types of fermented soybean curd cakes with other ingredients. Moisture contents of fresh and dried Thua-nao were 68.5 and $7.6\%$, respectively; therefore the shelf-life of dried Thua-nao can be extended to 1 year with proper packaging. The remainder of the soy foods had moisture contents of 55.4 to $64.4\%$. Fat contents of fresh and dried Thua-nao were 7.4 and $19.7\%$, respectively, whereas other samples contained less than $3\%$. Dried Thua-nao had the highest CHO (carbohydrates) content $(37.4\%);$ in contrast, soybean sauce contained only $4.5\%$. Calcium content was highest in dried Thua-nao followed by fresh Thua-nao; the other fermented soy foods had less than 44.7 mg/l00 g. Salt was added to samples other than Thua-nao resulting in high Na contents. Free and total daidzein contents of dried Thua-nao were 355 and 676 ug/g; similarly free and total genistein contents were 293 and $616.5\;\mug/g$, respectively.

• Cartoon and Animation Studies
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• s.18
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• pp.89-101
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• 2010

This paper examined the effect of long-term ad campaign for building of brand identity and the relationship between brand identity as a viewpoint of a company and brand image in a viewpoint of consumers. As a result, it was revealed that advertising played an important role to make brand identity. In specific, a long-term ad campaign with a consistent concept and message was more effective for consumers to imbue clear and differential brand traits. In addition, it is discovered that the consistency and durability of advertising message for the advertised brand are contributed to consumers' positive attitude toward the brand. This result was revealed from the comparison of print advertisements for two brands-'Chamisul fresh' and 'Chumchurum', which are alcoholic brands on an intense competition in the same soju market in Korea. While Chumchurum has been consistently focused on one core trait for the brand, Chamisul fresh has been concentrated on multiple brand traits in the advertising campaign for four years since the brand had been launched.

• Korean Journal of Organic Agriculture
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• v.10 no.3
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• pp.25-39
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• 2002

This paper aims to provide quite recent information on the organic industry in the U.S. Major focuses are on the development of cultivation and marketing of fresh and processed organic produce and foods, newly enforced certification program, consumers' purchasing behaviors toward organic foods, and social survey results administered to the organic farmers in the U.S. The U.S. recorded 8 billion dollars' sale of organic foods in 2000, which was the largest in the world and showed 23% growth compared to the previous year. Yet the organic industry is still a niche market, occupying merely 1.5% of total food sale amount. The natural foods markets have not been so concentrated in the U.S., but it is changing and a few wholesale mart such as Whole Foods is emerging. Recent introduction of new certification program provide unified and sole standard at the federal level to which every certifier needs to adjust itself in order to be acceredited by the government. According to a social survey, consumers purchase organic foods because they concern about health, they stick to their own modes of life favoring natural foods, and so on. Another social survey shows that most organic farmers sell their produces to wholesalers, distributers, or producer coop, and direct sale to visitors at their own farm comprises of about 8 percent of their organic land.

• Journal of Information Technology Services
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• v.17 no.3
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• pp.37-51
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• 2018

Recently, cloud computing market is growing geometrically in both private and public area, and many global companies in various domains have developed and provided cloud computing services. In such situation, Korean government made multiple plans for domestic cloud computing industry. However, most research institutes have focused on market size and status information, which makes actual effectiveness of cloud computing service hard to recognize. In this study, we define cloud computing Industry by rearranging Input-Output table published by the Bank of Korea to use Input-Output Analysis. The Input-Output Analysis was devised in 1963 by Leontief and it is used in many fields of study until now. It produces various coefficients that are able to identify production-inducing effect, value-added effect, labor-inducing effect, front and rear chain effect. The analysis results show that production-inducing effect, front and rear chain effect of cloud computing industry is low compared to other industries. However, cloud computing Industry possesses relatively high value-added effect and labor-inducing effect. It is because industry magnitude of cloud computing is smaller than other industries such as manufacturing, chemical industries. The economic effects of the cloud computing industry are not remarkable, but this result is significant to emerging markets and industries and presents the fresh way of analyzing cloud computing research field.

• The Korean Journal of Pesticide Science
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• v.4 no.1
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• pp.71-75
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• 2000

This experiment was conducted to evaluate the effect of fruit quality, ethylene evoluoon and storage in apple 'Tsugaru' as influenced by aminoethoxyvinylglycine(AVG) and several surfactants. When treated with AVG+Silwet L-77, there were few significant differences in soluble solid and acidity as compared with control, but dichlorprop treatment significantly increased in soluble solid and decreased in acidity. Color development was decreased when treated with AVG+Silwet L-77. AVG+Silwet L-77 treatment decreased in ethylene evolution, and increased in storage. It can be concluded that fruit can be left in trees longer and still maintain storage, and more fruit is able to go to fresh market into long-term storage, which increase the market-ability of apple.

• Horticultural Science & Technology
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• v.19 no.2
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• pp.145-148
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• 2001

This research was conducted to find out whether controlled atmosphere(CA) can maintain Satsuma Mandarin fruit fresh longer compared to cold storage. Fruit harvested in Nov. 1998 at Jeju Province were stored in three different CA condition including cold storage. The CA treatments consisted of combinations of 3%, 5% and 10.9% $CO_2$ with 1% and 3-3.9% $O_2$, respectively. Weight and firmness were maintained higher in static CA chambers than in the cold storage. Soluble solid content in fruit of cold storage increased until 2 months of storage and thereafter sharply decreased, whereas that of CA-stored fruit increased slowly throughout the storage period of 120 days. Citric acid decreased obviously in all the treatments with a partially longer retention in CA chambers during storage. Sensory evaluation clearly showed that CA could extend market period of Satsuma Mandarin fruit.

• Journal of Information Technology Services
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• v.22 no.3
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• pp.119-139
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• 2023

Generation MZ has emerged as a significant consumer segment and trendsetter in the fashion market of South Korea. Fashion designer brands have become popular among this generation by offering a range of fashion content on social network services (SNS) based on fresh and trendy designs. Despite the growing market share of fashion designer brands in the industry, previous research has mainly focused on brand personality in line with the characteristics of traditional fashion brands. Therefore, this study aims to derive brand personality and SNS characteristics of fashion designer brands based on previous research and investigate the influence of these factors on brand preference and behavioral intention. Moreover, it examines how this influencing mechanism fluctuates based on the consumer type (i.e., innovative type vs. price-sensitive type). Based on an online survey of 256 Korean adults with experience in fashion designer brands, this study identified the influencing mechanisms on purchase intention and word-of-mouth intention. This study contributes to empirical investigations of consumer brand preference and behavior intention in fashion designer brands through the brand equity model. It also offers insight into developing a segmented brand strategy by considering the variations in the influence mechanism of behavioral intention across different consumer types.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.710-712
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• 2022

Agricultural products take a large part of the wholesale and retail market as a necessity for daily consumption, and the consumption and price of agricultural products affect the supply and demand of agricultural products, consumer spending, and agricultural household income. Therefore, in this study, It was conducted on unit price prediction using LSTM to trade agricultural products, weather observation, import and export performance and fresh food index data. In order to study the supply and demand management of agricultural products and appropriate prices in the wholesale and retail market, unit prices are predicted for garlic, cabbage, and onions with high consumer price index weights among items subject to vegetable price stabilizers.

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.273-287
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• 2024

Purpose - This study conducts the co-occurrence analysis, one of the social network analysis using global OTA's online reviews and grades in order to understand the experience structure of foreign tourists visiting cutural tourism resources in Jeju, Korea. Design/methodology/approach - For this purpose, this study selects 6 cultural tourism resources in Jeju as the study sites, and collects qualitative review data (noun, adjectives, and verb) and quantitative grade data. Findings - The co-occurrence network analysis between words and grade of market and street shows that the grade of 5 appears the most simultaneous with pork, buy, lot, try, fresh, black, food, price, seafood, local, market, good, street, etc. and the grade of 1 connects with small, dish, better, taste, etc. And the co-occurrence network analysis between words and grade of tradition and folklore shows that the grade of 5 appears the most simultaneous with village, place, museum, visit, time, life, culture, women, diver, use, lot, etc. and the grade of 1 connects with minute, spend, room, recommend, honey, etc. Research implications or originality - The above research results are relevant in order to find out the core experience of foreign tourists using online review and grade generated by foreign tourists and use as the important information to develop the strategies related to the planning and management of cultural tourism resources.

• Asia-Pacific Journal of Business
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• v.9 no.2
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• pp.105-121
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• 2018

In 1995, the WTO started to ease the trade barriers. Globalization has accelerated. The opening of the agricultural products market is rapidly gaining momentum with the conclusion of an FTA. The acceleration of this FTA is expected to be a threat to Korea's agriculture, and a new strategy is needed. At the beginning of the nuclear accident, mainly radioactive materials are found in the surface layer of the soil. Over time, the concentration of the plant gradually increases. After 5 years, it becomes noticeable. In March 2016, it will be five years after the nuclear accident. Radioactive contamination is very likely to occur in agricultural products produced in the Fukushima area at this time. In this period, agricultural products produced in the Fukushima region are expected to generate supply disruptions in Japan, and imports to replace them will increase. Therefore, it is necessary to establish a mid- and long-term strategy for exporting to Japan by analyzing the competitiveness of Korean agricultural products. In this study, standardization index was derived by using agricultural price ratio, TSI, export CAC. Based on this, we analyzed the competitiveness of each item in the Japanese market. The analysis shows that garlic is the most competitive product in the Japanese market. Also, strawberry, tomato, and cucumber were found to be competitive. On the other hand, Kiwi, pineapple, soybean, onion, potato, etc. As a result of the analysis, the following strategies were proposed for the export of agricultural products with high competitiveness. First, it is necessary to develop technology to suppress deterioration of export transportation quality. Second, continuous supply of local consumption pattern information is required. Third, it is necessary to expand exports by processing fresh food. Fourth, it suggested the establishment of export base and strengthening of support system.