• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.433-448
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• 2011

In this study, an empirical analysis was made with intent to establish an appropriate marketing business strategy for customers by inquiring into the effect of service education of 250 Korean restaurant employees, who provide services for foreign tourists in Seoul area as professional customers, on service orientation and organizational effectiveness. The result is summarized as follows. The effect of service education of Korean restaurants' employees on service orientation showed that the typicality, reliability, confidence and empathy have a positive effect on the service orientation. For the effect of service orientation on organizational effectiveness, the service orientation had a positive effect on the job satisfaction and organizational effectiveness. In other words, it was proven that the typicality, reliability, confidence and empathy of employees education are key mechanisms in improving their behaviors and attitudes to aim for important customer-centered services. Consequently, the backup of these attitudes and customer-oriented behaviors can be connected to the increase of productivity, which enhances the organizational effectiveness.

• Archives of design research
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• v.15 no.3
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• pp.223-230
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• 2002

The studies of souvenirs in korea are mostly limited to the development of souvenirs as tourism resources. The purpose of this study are as fellows. First, to develop the model of souvenir purchasing behavior and to segment a market. Second, To emphasize the value of a souvenir as cultural goods centered around it？ authenticity. Third, To establish an integrated concept through reviewing various definitions of souvenir. An extensive literature review was conducted in order to become familiar with salient issues in the authenticity and of souvenir？ and question are method was used and the collected data ware analyzebby means of SPSS/PC+. The major findings of the study may be summarized as follows: First, Tourism style, the congnition of a souvenir？ authenticity and souvenir purchasing behavior are different according to Tourists(equation omitted) nationality. Second, souvenir purchasing behavior is affected by the tourism style, tourist(equation omitted) of a souvenir？ authenticity and these three factors are interrelated.

• Journal of The Korea Institute of Healthcare Architecture
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• v.22 no.4
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• pp.29-36
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• 2016

Purpose: Considering the proportion of the population such as the elderly, pregnant women, infants companion and constantly increasing foreign tourists, there is a high need for implementing an environment without barriers. In terms of policy and institutional aspects, Jeju Special Self-Governing Province is striving to create an environment without barriers and to promote the safety and convenience of Vulnerable Pedestrians. But it is not enough to create a viable barrier-free environment. Methods: Method of this research is to analyze the general population status and installed facilities status for the disabled in Jeju. And analysis of policy research needs and level of barrier-free. By applying the barrier-free environment certification standards should conduct an assessment of the level of the current public office buildings in Jeju. It presents the environmental improvement of public office buildings for barrier-free environment. Result: Barrier-free environment status of the five public office buildings research surveyed all buildings have shown low levels of installed facilities for the disabled. In particular, it was analyzed that represents a very low level in the intermediate facilities and other facilities. The development of a specific installation manual for the facilities for the disabled is required to improve public office buildings. And barrier-free criteria need to reflect on the implementation of regulations. Implications: Through continuous research to analyze the barrier-free level and problems of public office buildings, it will be made to improve the comprehensive and reasonable alternative.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.7
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• pp.3006-3015
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• 2011

Psychological involvement, belief, and attitude as important variables in explaining tourism behavior have been widely examined in the tourism context for its usefulness in differentiating markets. This study investigated foreign tourists' Neo-Han Ryu related trip behaviors based on their psychological involvement, belief, and attitude toward Neo-Han Ryu. A self-administered on-site survey was conducted in January 2010. Three distinctive clusters were identified from cluster analysis. These three segment show sharp contrast in terms of their psychological involvement, attitude and belief about Neo-Han Ryu and thus differ from each other with respect to their behaviors, including satisfaction, intention to revisit, recommendation, and trip expenditure. The results clearly indicate that the segment with a high Neo-Han Ryu involvement reported stronger intention to revisit and recommendation to others compared to the less involved segments. The findings provides important implications to the marketers regarding how to utilize Neo-Han Ryu to expand Korean inbound market and how to select target markets.

• Proceedings of the KSR Conference
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• 2008.11b
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• pp.1933-1942
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• 2008

Over the years, the Social Republic of Vietnam has demonstrated its high annual growth rate over 8%. In order to secure its sustainable economic growth, its has also demonstrated its sharp concerns on building up core infrastructures by luring foreign investments on a large scale, which would underpin the nation's economic propulsion. Among others, transport infrastructures and networks centering on railway systems are obviously seen as the most urgent to be built to continue its growth. Seoul Metro recently took a significant step forward in Vietnam to launch railway business by executing its export project of 6 units of metro cars to Hanoi as on July 10, 2008. Those 6 cars are scheduled to be put on the tracks linking Yen Bian, Hanoi with Ha Long, for demonstrative running, around October, 2008, carrying tourists on that 163kms of the National Railway line serving the region. A successful running on the track will duly entail further export of additional 54 units of Seoul Metro cars to Vietnam. In this thesis, description will be noted on the reuse and economic value of the Seoul Metro's de-commissioned metro cars, reflecting on the current urban railway law at home regulating the service life of rolling stocks domestically. This thesis will also study the points at issue, and the recommendable future orientation of the Vietnam railway business project.

• Journal of the Daesoon Academy of Sciences
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• v.35
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• pp.393-426
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• 2020

In the past, holy sites were mainly designated on a basis of archaeological norms and endowed with a specific fixed identity according to historical, religious, and contextual interpretations. However, approaches to these sites are more flexible in recent times. These locations transcend the boundaries of space and time to enable the experience of diverse transformation and reveal multiple religious identities which are embedded in the complex interaction between power and authority. In this regard, the dynamic meanings of the religious symbology of Daesoon Jinrihoe's temple complexes, imagery, and the spatial structures enable us to grant them a new identity by re-establishing these structures as World Heritage sites. Temple complexes (dojang) correspond to the outstanding universal values identified by UNESCO in that the spiritual activities conducted at these holy sites draw the same attention as would be drawn by historical value. In this context, this study aims to explore the potential for Daesoon Jinrihoe's temple complexes to be designated UNESCO world heritage sites. To carry out this study, existing religious heritage sites such as Mount Athos Monasteries in Greece and Lumbini in Nepal are examined as case studies, and the operational plan, conservation, protection of relics, and interaction with its neighboring community and tourists are likewise closely examined in this study.

• Journal of Korea Port Economic Association
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• v.38 no.3
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• pp.53-68
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• 2022

In this study, the economic value and economic ripple effect of the Jeju Inland Port redevelopment project were estimated. The economic value was estimated from the viewpoint of amenity, the value of non-market goods such as landscape improvement, environmental improvement, and recreation effects. As a result of the estimation, the population was divided into Jeju Island and other regions and the individual's willingness to pay was estimated to be 2,952.9 won in Jeju Island and 4,722.8 won in other regions. On the other hand, the economic ripple effect of the Jeju Inland Port redevelopment project was estimated during the project period and after the completion of the economic ripple effect was estimated. As a result of the estimation, the production inducement value was KRW 84,387 million, the value-added inducement effect was KRW 37,292 million, and the employment inducement value was 5,846 employment when the (direct employment + indirect employment) effect was combined. After the end of the project period, as of 2022, there were 518,000 foreign tourists, and the value-added inducing effect was estimated to be about 149,885 million won.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.125-142
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• 2006

The purpose of this study is to Baekje Cultural Festival development & reform measure by using tourist behavior characteristic of using a correspondence analysis. This study searches choice attributes factors to compare and analyzes satisfaction with importance of each regional culture festival based on choice attributes factor to grasp main tourists' behavioral character about visitors of Buyeo baekje cultural festival that can be called representative regional cultural festival in Korea. Also, execute confrontation agreement test that is kind of multidimensional scaling, wish to examine preference by age and by companion of Buyeo baekje cultural festivals that is regional unique festival, and contribute attract foreign tourist to korea enlargement. And analyze through multiple regression analysis whether festival choice attributes factor exerts effect that is some in revisiting intention, I wish to consider desirable development and improvement plan that can analyze problem by this strength and weakness, raise more attractive foreign tourist to korea and incomes in Buyeo baekje cultural festival hereafter.

• Journal of the Korean association of regional geographers
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• v.13 no.2
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• pp.156-170
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• 2007

The commerce and industry of Busan was developed because of good geographical conditions with harbor. After passing its settling-down and diffusing time, Busan has grown in the trade city. Busan has lost the competitive power of the port city since 2000, because of the weakness of its economic power which is caused by the secession of manufacturing industry and the decrease of resident population and foreign tourist. In order to overcome these weaknesses, it is necessary for Busan to take the innovative strategy for the activation of marine tourism. This goal can be achieved by the strong quality of the port city, the coastal terrain, the traditional industry and the international traffic. The aim of this paper is to explore the Innovative Strategy for the activation of marine tourism in Busan and to suggest the following proposal. First, the government must decide the base of marine tourism under the geography viewpoint of the coast and sea, and develope tourism resources after analyzing the identity of marine tourism base. Second, the core part along the selected bases of marine tourism must be constructed the tourism terminal as the landmark of Busan in order to concentrate foreign tourist. Third, after each base of marine tourism must become the resort for tourists, they are able to experience the activity of marine tourism in this resort. Therefore, each base must be specialized. Fourth, each base must be connected with the route of marine tourism Fifth, in order to overcome the off-season of marine tourism, winter tourism goods such as skates, skis, artificial sea-bathing pool, artificial swimming beach, artificial sled, artificial rock wall of coast, hot spring resort of salt water are required to be developed in the center of marine tourism base.

• Review of Culture and Economy
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• v.20 no.2
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• pp.119-147
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• 2017

This study analyzes Big Data to understand the economic influence of K-Beauty which is expected as a fast-growing industry. Because the content of K-beauty is mainly transmitted over the Internet, Big Data about K-Beauty in the database of online services can show interest and engagement in K-Beauty. The export volume of the beauty industry and the number of foreign tourist in Korea were used as dependent variables. The volume of Google search and the volume of YouTube page view were independent variables. According to the result of a multi-regression analysis, the volume of Google search of K-Beauty had a positive influence on both dependent variables, even after controlling for GDP (Gross Domestic Product) and distances between nations. When it comes to the volume of YouTube page view of K-Beauty, it had a positive relationship with the export volume of the beauty industry, whereas there was no significant relationship between the volume of YouTube page view and the number of foreign tourists. The result indicates that the content of K-Beauty has a significant impact on the beauty industry. Moreover, this empirical study shows that web search and YouTube search have a positive relationship with the economical aspect. These results can be used to discuss public relations strategy to promote K-Beauty industry.