• 제목/요약/키워드: foreign country

검색결과 1,305건 처리시간 0.031초

외국 자동차 제품의 국가이미지와 브랜드이미지에 대한 연구 - 미국과 일본 브랜드의 경로분석을 중심으로 - (A Study on Country and Brand Image of Foreign Automobile Products - A Focus on Path Analysis of U. S and Japanese Brands -)

  • 서민교;이춘수
    • 통상정보연구
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    • 제9권1호
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    • pp.23-41
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    • 2007
  • This paper research the country image, the brand image, consumers' performances and the brand royalty with the path analysis on foreign automobile brands. Our empirical study testify the reliability analysis, the factor analysis and the path analysis with above variables by SPSS 12.0 and AMOS 4.0. The result of this research is that hypotheses H1, H3, H5 were significantly supported, whereas, hypotheses H2, H4 were rejected in the samples of American automobile. and in the samples of Japanese automobile, it was clearly revealed that hypotheses H2, H3, H4 were significantly supported, whereas, hypotheses H1, H5 were rejected. So, in Korean market, we should focus on the brand image strategy more than the country image to make the brand royalty with American automobile products. whereas, Japanese automobile products, another strategy is recommended.

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해외직접투자이론(海外直接投資理論)에 관한 소고(小考) (A Study on the Theory of Overseas Direct Investment)

  • 빈봉식
    • 재무관리연구
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    • 제1권1호
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    • pp.119-131
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    • 1985
  • Although Korea is short of capital technology, and natural resources, she has achieved an outstanding progress by the export-drive policies by Korean government and the creative endeavor of Korean firms. As a result of that, Korean economy and enterprises are in the same file of newly industrialized countries and Korea is ready for an economic take-off as a developed country. But in the early 1980s, each country strengthens protective trade theory and resources nationalism, and this has a great influence on the field of international trade environment. In spite of that, to continue the same high development as that of the past. Korea must try to secure and find export markets, solve trade barriers, make sure of the long-term security of resources, develop technology, and strengthen economic cooperations. To satisfy these desires by 2000s, we must try to make Korean enterprises have the global competitive power and them grow strongly among world wide firm through capital and technology accumulated during the passed years, and to do so, there must be a foreign production and marketing management, too, this can be achieved only through foreign overseas direct investment. This investment has various forms, to say, verifical integrated, horizontal integrated. conglomerate integrated forms, and the amount of investment in each country from 18 century to today reaches 500 billion dollars. This investment is done by strategic, behavioral economic, and financial motives. So I am going to approach the fields of like these; in spite of the differences among political, economical, caltural, and social systems, and many risk compared with domestic enterprises, why do Korean firms witsh to transfer the productive facilities to overseas countries and run them there? What is the comparative advantage of foreign direct investment compared with domestic investment ?. why is the factor of comparative advantage transferred through foreign direct investment?, what is the motive of foreign overseas direct investment?, and last the ownership-specific factors and the theory of internalization, and the location specific factors were analysed chiefly. But in consideration of the given condition in Korea, Korean overseas direct investment must be propelled rationally on the basis of the above mentioned theory.

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Measuring the Effects of the Uniform Settlement Rate Requirement in the International Telephone Industry

  • LEE, SUIL
    • KDI Journal of Economic Policy
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    • 제42권1호
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    • pp.57-95
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    • 2020
  • As a case study of an ex-post evaluation of regulations, in this paper I evaluate the 'uniform settlement rate requirement', a regulation that was introduced in 1986 and that was applied to the international telephone market in the U.S. for more than 20 years. In a bilateral market between the U.S. and a foreign country, each U.S. firm and its foreign partner jointly provide international telephone service in both directions, compensating each other for terminating incoming calls to their respective countries. The per-minute compensation amount for providing the termination service, referred to as the settlement rate, is determined by a bargaining process involving the two firms. In principle, each U.S. firm could have a different settlement rate for the same foreign country. In 1986, however, the Federal Communications Commission introduced the Uniform Settlement Rate Requirement (USRR), which required all U.S. firms to pay the same settlement rate to a given foreign country. The USRR significantly affected the relative bargaining positions of the U.S. and foreign firms, thereby changing negotiated settlement rates. This paper identifies two main routes through which the settlement rates are changed by the implementation of the USRR: the Competition-Induced-Incentive Effect and the Most-Favored-Nation Effect. I then empirically evaluate the USRR by estimating a bargaining model and conducting counterfactual experiments aimed at measuring the size of the two effects of the USRR. The experiments show remarkably large impacts due to the USRR. Requiring a uniform settlement rate, for instance, results in an average 32.2 percent increase in the negotiated settlement rates and an overall 13.7 percent ($3.43 billion) decrease in the total surplus in the U.S. These results provide very strong evidence against the implementation of the USRR in the 1990s and early 2000s.

CFD 기술을 이용한 국외 화재조사에 관한 연구 (A Research survey on the fire investigation case study using CFD in foreign country)

  • 권영진;구인혁;김동은;서동구
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2013년도 춘계 학술논문 발표대회
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    • pp.25-26
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    • 2013
  • This study aims to investigate cases of using FDS fire investigation performed in a foreign country, use of FDS for the fire investigation to present the plan to clean up the problems and ways to improve future domestic. To be applied to the fire investigation establish the model of fire growth and domestic situation analysis through case studies and examples of this foreign, domestic flammable thermal characteristics data for exterior and interior windows and on the thermal properties of the experimental the purpose is to improve.

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애국심이 제품평가에 미치는 영향: 소비자 자민족중심주의의 매개효과를 중심으로 (Effects of Patriotism on Product Evaluation: Focused on the Mediating Effects of Consumer Ethnocentrism)

  • 홍성태;강동균
    • 한국유통학회지:유통연구
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    • 제15권2호
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    • pp.71-99
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    • 2010
  • 본 연구에서는 애국심이 자국 및 외국 제품 평가에 미치는 영향을 실증적으로 분석하였다. 또한 애국심과 제품평가 간의 관계에 있어 소비자 자민족중심주의의 매개변수적 영향력을 분석하였다. 실증분석을 위해 서울 소재 대학에 재학 중인 학부생과 대학원생을 대상으로 설문조사를 실시하였다. 조사결과 애국심은 외국제품 평가에는 영향을 미치지 않는 것으로 나타났으나, 자국제품 평가에는 긍정적 영향을 미치는 것으로 나타났다. 또한 소비자 자민족중심주의는 애국심과 자국제품 평가 간의 관계를 매개하는 것으로 나타났다. 실증분석 결과를 토대로 연구의 의의를 논하였으며, 유통관리 측면에서의 시사점을 제시하였다. 끝으로 연구의 한계점과 향후 연구방향을 제안하였다.

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외국인 이주자의 거시적 이주 배경에 관한 인지 (Foreign Immigrants‘ Recognition on Macro-contexts of Transnational Migration)

  • 최병두;이경자
    • 한국경제지리학회지
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    • 제13권1호
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    • pp.64-88
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    • 2010
  • 최근 급증하고 있는 초국적 이주는 세계적 차원의 지구-지방화 과정 및 교통통신기술의 발달과 더불어 지역불균등 발전에 따른 출신 국가 및 지역과 목적 국가 및 지역의 사회공간적 특성과 이들 간 관계 등의 거시적 배경 하에서 이루어진다. 이를 고찰하기 위해, 다문화공간의 개념과 이에 함의된 장소, 영역, 네트워크, 스케일과 이에 더하여 공간적 흐름과 공간적 차이 등이 강조될 수 있다. 이러한 개념들에 바탕을 두고 외국인 이주자들이 인지하는 거시적 배경에 관한 설문조사 분석 결과, 첫째 대부분의 외국인 이주자들은 국가 간 경제발전 수준의 차이, 교통 및 정보통신기술의 발달, 상품과 자본의 지구적 이동, 그리고 국제이주의 일반화 경향 등을 상당히 높게 인지하고 있었다. 둘째, 4가지 이주 유형들 가운데 이주노동자가 본국의 경제적, 사회적 여건에 대해 상대적으로 가장 부정적으로 인지하는 반면, 전문직 이주자들은 그렇지 않은 것으로 나타났다. 결혼이주자와 이주노동자는 농어촌 거주비율이 높은 반면, 전문직 이주자와 외국인 유학생들은 대도시 및 중도시 거주비율이 높지만, 모든 유형의 이주자들의 출신 지역들(단 일본과 같은 일부 국가를 제외하고)에서는 국제 이주를 상당히 긍정적으로 인식하는 것으로 조사되었다. 또한 모든 유형의 이주자들은 이주 전 이주 목적국으로서 한국에 대해 대체로 낮은 인지수준을 보였다.

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패션 브랜드의 광고 투자에 대한 남성 소비자의 인식과 브랜드 자산과의 관계 (Male Consumer's Perceptions of Fashion Brands' Advertising Investment and Brand Equity)

  • 김태연
    • 한국의류산업학회지
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    • 제22권2호
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    • pp.192-201
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    • 2020
  • This study examined the relationship between Korean male consumers' perceptions of marketing promotion investment such as advertising expenditure and celebrity endorsement are the brand equity elements. It also compared if there were differences on this research model and two groups that selected Korean or foreign country-of-brand-origin in fashion product purchasing. Online survey responses from 414 Korean men in their 20s-30s were analyzed using confirmatory factor analysis (CFA) and structural equation modeling analysis (SEM). Perceptions of advertising expenditures were found to be positively related to brand association in only the group that selected Korean country-of-brand-origin. The results showed a non-significant effect of perceptions for advertising expenditures on perceived product quality in both groups that selected Korean or foreign country-of-brand-origin. The results indicated that celebrity endorsement had a significant effect on brand association for the two male consumer groups. The results also demonstrated that the relationship of celebrity endorsement and perceived quality was significant in only a group that selected Korean country-of-brand-origin. The results also revealed that the effect of brand association and perceived product quality on brand preference was significant in both male consumer groups. This study has useful managerial implications for enhancing the effectiveness of investment in advertising activities.

정치적 불안정과 외국인 직접 투자: 신흥국 정부부패의 관점 (Political Instability and Inward Foreign Direct Investment: The Perspective of Government Corruption from an Emerging Economy)

  • 시에드 아사드 압바스 보카리;무하마드 아프탑;만주르 샤히드
    • 산업진흥연구
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    • 제6권4호
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    • pp.69-81
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    • 2021
  • 파키스탄은 남아시아의 상서로운 개발도상국이다. 국제투명성기구(Transparency International)의 2020년 부패인식지수 보고서에 따르면 파키스탄은 0(최저)에서 100(최고)까지의 정치적 안정성 측면에서 전 세계적으로 총 31점으로 124위, -2.25점으로 188위를 기록했다. 더 결정적으로, 파키스탄에 대한 외국인 직접 투자의 유입은 2008년과 2019년 사이에 감소했다. 정치적 불안정과 정부 부패는 외국인 직접 투자와 양의 선형 관계와 음의 선형 관계를 모두 가지고 있지만, 본 연구에서는 시간이 지남에 따라 정치적 불안정과 외국인 직접 투자 사이의 정부 부패의 완화된 영향을 테스트했다. 또한 같은 국가의 여러 정치 체제에서 정치적 불안정과 외국인 직접 투자 사이의 관계를 테스트했다. 따라서, 본 연구의 결과는 권위주의 정권이 민주적 정부 기간보다 더 많은 외국인 직접 투자를 유치했음을 시사하였다. 더욱이, 우리는 그 나라에서 정부의 부패가 심할 때 외국인 직접 투자가 적다는 것을 발견했다. 그러나 정부의 부패는 정치적 불안정과 외국인 직접 투자(FDI) 사이의 긍정적인 관계를 약화시켰다.

기계산업에서의 중진국 함정과 기술추격: 한국 기계산업의 사례 (The 'Middle-Income Country Trap' and Technological Catch-up: The Case of the Machine Tools Industry in Korea)

  • 김윤지
    • 기술혁신연구
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    • 제14권1호
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    • pp.147-175
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    • 2006
  • One of the biggest problems of Korean economy is polarization of firms for export and domestic demand and that of conglomerates and SME's achievement. One of the culprits lies weakness of intermediate industry such as machine tool. Since intermediate industry is important path where export performance affects domestic demand and whose actor usually is SMEs with high spill over effect in labor market. Especially, intermediate industry Is vulnerable because of industrial policy biased In backward linkage effect. However if a country fails to develop intermediate industry above some critical point, that country would fall in low-tech equilibrium without growth. In case of benign circle where final goods industry growth leads growth of intermediate industry and again it leads that of final goods industry, it can reach high-tech equilibrium. By contrast, in opposite case where in industrialization latecomer fails to link industries likewise above some critical point that country would fall in low-tech equilibrium without growth. Moreover, for several reasons, machine tool firms of Korea have difficulty in catching up technology above critical point. Firstly. Conglomerate demander neglects their product. Secondly, even after success of development overcoming difficulties they fail to get market share for response of dumping of foreign competitors. And the last one is patent litigation of foreign competitors that incapacitate the technology development. For these, Korean machine tool firms fell in 'middle-income country trap' itself, since they stuck in some extent when they technologically catch up. Consequently, for latecomer country in machine tool industry to leapfrog meaningfully policy support is necessary, Weak intermediate industry does not Induce domestic firms and remained fragile. Therefore, localization, policy should reflect condition of technological catch up more than before, in order to be effective and fruitful. There should be turning point over relationship between conglomerates, major demander of machine tool and SME's, for only with active purchasing of conglomerate Korean machine industry can grow.

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항공 준사고보고 제도에 관한 고찰 (A Study on The Aviation Incident Reporting System)

  • 강현철;최일규
    • 한국항공운항학회지
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    • 제9권2호
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    • pp.23-36
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    • 2001
  • The effort to secure the aviation safety in each country of the world including our country, is one step more strengthening. For one of this effort, some advanced countries in aviation safety are operating the aviation incident reporting system, and in our country the aviation incident reporting system; Korea confidential incident reporting system is operated on Jan. 1. 2000. This article is introducing for those theoretical, politics and operational backgrounds of the aviation incident reporting system, foreign countries aviation incident reporting systems and our aviation incident reporting system including those status of reporting, and analysis.

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