• Title/Summary/Keyword: fit test

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Relationship among Marketing Activities, Brand Equity, and Consumer Behavior by Life Cycle of Fashion Brand (패션상표의 수명주기에 따른 마케팅 활동, 상표자산, 소비행동 간의 관계)

  • Jung, Na-Young;Kim, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.9
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    • pp.1454-1469
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    • 2010
  • Brands have their own life cycles and exert a great influence on the marketing activities of companies. This study examines the marketing activities according to a brand life cycle and measures the scope of their performances. The research divides a fashion brand life cycle into three stages through the analysis of secondary data, and validates the causal relationship between marketing activities, brand equity, and consumer behavior according to the brand life cycle. A total of 573 responses were analyzed through a factor analysis, path analysis, and paired t-test with SPSS 12.0. The results are as follows: According to the analysis of the relationship between marketing mix and brand equity, distribution strategies are effective at the introduction/growth stage and the continuation stage. Advertisement strategies should be a main focus at the maturity stage for brand awareness. Throughout all the stages, product strategies wield the greatest influence on the brand image. Among brand equity components, the brand image has an influence on consumer behavior at every stage of the cycle while the brand awareness has no significant effect on consumer behavior. The marketing mix component that has the greatest impact on consumer behavior is product. Contrary to general expectations, price has a negative or insignificant effect on consumer behavior at every stage of the cycle. The results illustrated in this study help to understand the life cycle of fashion brands and characteristics different from consumer goods. Thus, fashion companies should identify at which stage their brands are positioned and develop different strategies to fit each stage.

A Feasibility Study on the Development of Admixed Liner Using Gibbsite and Clay (Gibbsite 를 이용한 대체 차수재 개발 타당성 연구 - Batch Test를 통한 흡착실험을 중심으로 -)

  • 현재혁;이상현;이지훈
    • The Journal of Engineering Geology
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    • v.5 no.1
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    • pp.75-93
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    • 1995
  • This study investigates the adsorption capacity of the gibbsite and the clay on the development of admixed liner. The gibbsite is produced as a by-product in the pretreatment process for cleaning and coloring of Alurninurn sash. From the study, following conclusions were obtained: 1) The adsorption of metals such as Cu(II), Cd(II), and Ni(II) and phenol on gibbsite and l:entonite was equilibrated rather quickly(12 ~48 hrs ). 2) The rate and extent of adsorption is a function of surface area the adsorbent having. 3) The Larigmuir isotherm is found to be more suitable than Freundlich isotherm for the adsorption analysis of heavy metals on gibbsite and bentonite. 4) In case of phenol, Freundlich isotherm, whose N value is close to 1, i.e., close to linear isotherm, is more fit to describe the adsorption on gibbsite and bentonite. 5) The amount of metals and phenol adsorbed is found to be in the following order : Adsorbent : $2{\mu}m-Al(OH)_3$ > Mixed Solid > $12{\mu}m-Al(OH)_3$ > Na-Bentonite > $30{\mu}m-Al(OH)_3$

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Development of Investment Casting Technique using R/P Master Model (R/P 마스터모델을 활용한 정밀주조 공정기술의 개발)

  • Im, Yong-Gwan;Chung, Sung-Il;Jeong, Hae-Do
    • Journal of the Korean Society for Precision Engineering
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    • v.16 no.6
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    • pp.52-57
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    • 1999
  • Funtional metal prototypes are often required in numerous industrial applications. These components are typically needed in the early stage of a project to determine form, fit and function. Recent R/P(Rapid Prototyping) part are made of soft materials such as plastics, wax, paper, these master models cannot be employed durable test in real harsh working environment. Parts by direct metal rapid tooling method, such as laser sintering, by now are hard to get net shape, pores of the green parts of powder casting method must be infiltrated to get proper strength as tool, and new type of 3D direct tooling system combining fabrication welding arc and cutting process is reported by song etc. But a system which can build directly 3D parts of high performance functional material as metal part would need long period of system development, massive investment and other serious obstacles, such as patent. In this paper, through the rapid tooling process as silicon rubber molding using R/P master model, and fabricate wax pattern in that silicon rubber mold using vacuum casting method, then we tranlsated the wax patterns to numerous metal prototypes by new investment casting process combined conventional investment casting with rapid pototyping & rapid tooling process. with this wax-injection-mold-free investment casting, we developed new investment casting process of fabricating numerous functional metal prototypes from one master model, combined 3-D CAD, R/P and conventional investment casting and tried to expect net shape measuring total dimension shrinkage from R/P part to metal part.

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Flood Runoff Analysis using a Distributed Rainfall Runoff Model (분포형 유출모형을 이용한 홍수유출해석)

  • Jo, Hong-Je;Jo, In-Ryul
    • Journal of Korea Water Resources Association
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    • v.31 no.2
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    • pp.199-208
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    • 1998
  • This study is on the application of TOPMDEL(Topographic based hydrologic model) Which is a distributed rainfall-runoff model to the flood runoff analysis. The test area was Wichun experimental catchment site which is mountainous mid-area (Dongok, 33.63$\textrm{km}^2$ and Goro, 109,725 $\textrm{km}^2$) and being operated by the Ministry of Construction and ransporation. A three-dimensional digital elevation model(DEM) map was constructed using a physiographic map(1/25,000) and GIS software, Arc/Info, was used to the analysis of geofraphic factors. The topographic index of Dongok and Goro subcatchment was similar. As a results of the analysis, the model was validated that the simulated peak flow of a flood runoff was fit to the observed data. For the analysis of the effects of grid size, Dongok subcatchment was divided into 100,120-,240 m grid and Goro subcatchment was divided into grid and 120,200,350 m grid. It was shown that the peak flow increased in proportion to the increases of the grid size, but peak times were constant regardless of the grid size in both of the watershed.

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Statistical Analysis for Fatigue Life Evaluation of Vehicle Muffler (자동차용 머플러의 피로수명평가를 위한 통계적 분석)

  • Choi, Ji-Hun;Lee, Yong-Jun;Yoon, Jin-Ho;Kang, Sung-Su
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.37 no.3
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    • pp.365-372
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    • 2013
  • In this study, a statistical method for evaluating the fatigue life of a vehicle muffler was used to obtain reliable fatigue data using a limited number of specimens. Cyclic bending tests were conducted using specimens manufactured to be exactly the same as the mufflers installed in cars that are currently in use. To estimate the fatigue life by comparing the data obtained during the fatigue tests, the most suitable probability density function for the normal, lognormal, and Weibull distributions was selected. A goodness-of-fit test was performed on the probability distributions, and then a Weibull distribution using the least square method was selected. By using the selected Weibull distribution, the probability-moment-life curves (P-M-N curve) reflecting the fatigue characteristics were suggested as the data for the reliable design of a muffler.

Women's Pant Pattern Design According to the Style Using 3D Body Scan Data (3차원 스캔 데이터를 활용한 스타일별 여성 팬츠 패턴 연구)

  • Yoon, Mi Kyung;Nam, Yun Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.1
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    • pp.97-113
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    • 2016
  • This study develops pant patterns using body shape, measurement and shell mesh data to decide optimal women's pants according to styles with excellent size, fit and shape for different individuals and silhouettes. Standard landmarks, lines, triangles and structures were set on a 3D scanned lower body shell to represent women in their twenties and flattened as a 2D pattern. Patterns were created and analyzed according to culotte, formal, slacks and tight type considering crotch shape, location of the crotch point, and adjusting waist darts. Flattened patterns were rotated to compare existing methods. The crease lines were then set through the hip protrusion point and compared. The main factor of the pant pattern were extracted, total rise, crotch depth, crotch width, angle of center line, shape of the center line curve, the thigh width, the amount of waist dart, and crease line position. With going tight style from the culotte, the fits are closer to the figure with minimized thigh circumference, the dart amount decreases, the crotch depth increases, the crotch extensions were shorter, and the angle of the center back increased. The total rise is U shape for culotte and is closer to V shape as the silhouette tightens. T-test of appearance evaluation of the developed pant pattern were conducted after analyzing measurements and shapes of each styles. The results of the developed patterns were superior to existing patterns in accordance to hip line between body and pants as well as appearance evaluation. We found systematic mechanisms among pattern factors that create various pant silhouettes. Evidence on classification of the silhouettes of traditional types of pants were explained objectively through the process of playing out 3D forms.

Cell adaptation of KPEDV-9 and serological survey on porcine epidemic diarrhea virus(PEDV) infection in Korea (돼지 유행성설사바이러스 국내 분리주(KPED-9) 의 세포증식성 및 혈청학적 역학조사)

  • Kweon, Chang-hee;Kwon, Byung-joon;Kang, Yung-bai;An, Soo-hwan
    • Korean Journal of Veterinary Research
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    • v.34 no.2
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    • pp.321-326
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    • 1994
  • Korean isolate, porcine epidemic diarrhea virus (KPEDV-9) was adapted through serial passages in vero cell. The viral yield reached up to $10^{5-6}$ $TCID_{50}/ml$ at the passage level of 90th. The cell adapted virus was characterized through genetic and morphological examinations. The RNA extracted from virus infected cell revealed the presence of RNA band with molecular size of >20Kb. The electron microscopic examination on purified virus showed the pleomorphic appearance of enveloped particles with 5-10nm surface projections, which fit with the shape of coronavirus. The etiological survey on swine diarrhea by immunofluorescence test(FA) indicated 17.5% positive rate on the PEDV infection. In addition, the incidence were detected both in piglets within two weeks old as well as fattening pigs. Serological survey by ELISA revealed the overall 45% positive result, thus, indicating the PEDV infection are widespread throughout this country.

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A Study on the Comparative Utilization of Cone Penetration Test and Seismic Prospecting (콘관입시험과 탄성파탐사의 비교 이용에 관한 연구)

  • 송무영;김팔규;김연천;류권일
    • The Journal of Engineering Geology
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    • v.8 no.1
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    • pp.25-34
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    • 1998
  • It is not easy to understand exact soil properties, because soil is nonhomogeneous and anisotropic. There are raany inefficient cases in aspect of time and economy in site survey. So this study tried to analyze the correlation of cone resistance and seismic velocity in order to present an efficient method in ground investigation. A cone penetrometer is frequently used to investigate soil properties, which are especially fit to investigate coastal soft ground. A portable cone penetrometer was used in this research. A portable cone penetrometer has an advantage in investigating the state of soil swiftly and is convenient to manipulate. Also, seismic prospecting is one of the most PoPular methods among geophysical prospecting methods in the estimation of ground properties and its usage is continuously increasing in the survey of soft ground Cone resistance makes a regular group according to stratum in each depth. The results of seismic prospecting show a tendency to have a certain coherence according to the boundary of straturft Therefore, cone resistance and seisrnic prospecting have considerable relations that rnay irnprnve the efficiency of ground investigation.

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The Operation of Domestic Women's Apparel Fashion Designer - Focusing on Brand type and Fashion Merchandising Process -

  • Lee, Eun-A;Kwon, Hae-Sook
    • Journal of Fashion Business
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    • v.10 no.3
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    • pp.87-99
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    • 2006
  • For comprehending the duties of fashion designer, Sharon(1989) has suggested to look at the procedure how the goods are being produced. The purpose of this research is to identify the task of domestic fashion designer by comparing and analyzing one's work range and performing level in the fashion merchandising process according to the brand types which one is involved in. The preliminary research for the questionnaire was conducted with 5 chief designers of woman's apparel manufactures in Seoul. They were asked to judge if designer's tasks fit to their carry-out operations in the pre-fixed questionnaire which had been done based on preliminary researches and literatures related with fashion merchandising process. The contents of research questionnaire are 11 questions to understand the general characteristics of companies and the participated subjects, and 42 questions to understand the designers' operations. For the selection of NB, among 503 domestic female apparel brands that were in 'Korean Textile Fashion yearbook (2002-2003), the companies that were located in Seoul and possible for cooperation by researcher's personal relationship were selected. For DB, cooperation was requested for brands that were located in Seoul among the 137 brands that participates on Domestic Collection. For GB, 50 stores were selected at random or by personal relationship among 32 GB shops such as Freya Town, Doosan Tower, New Zone, and so on. Total 300 questionnaire distributed to the designers, 192 copies were used for final data analysis. For data analysis, descriptive statistics and ANOVA, Sceffe test were used using SPSS V. 11 1. The participated fashion designers operated 41 categories of suggested 42 categories in the fashion merchandising process. 2. The ranges and contents of tasks in the fashion merchandising process that fashion designers mainly carry-out are very different according to the brand types and showed much different level of task carry-out. Only in the categories of 'fashion trend information' and 'design ideation', all three brand type showed the highest level of task performance. And the design related tasks presented common higher level of performance than the other tasks in all brand types. In order to comprehend the operation of fashion designer, various approaching methods are required according to various apparel manufactures' characteristics.

An Application Study of Six Sigma in Clinical Chemistry (6 시그마의 적용에 대한 연구)

  • Chang, Sang Wu;Kim, Nam Yong;Choi, Ho Sung;Park, Yong Won;Chu, Kyung Bok;Yun, Kyeun Young
    • Korean Journal of Clinical Laboratory Science
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    • v.36 no.2
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    • pp.121-126
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    • 2004
  • The primary goal of six sigma is to improve patient satisfaction, and thereby profitability, by reducing and eliminating defects. Defects may be related to any aspect of customer satisfaction: high product quality, schedule adherence, cost minimization, process capability indices, defects per unit, and yield. Many six sigma metrics can be mathematically related to the others. Literally, six means six standard deviations from the mean or median value. As applied to quality metrics, the term indicates that failures are at least six standard deviations from the mean or norm. This would mean about 3.4 failures per million opportunities for failure. The objective of six sigma quality is to reduce process output variation so that on a long term basis, which is the customer's aggregate experience with our process over time, this will result in no more than 3.4 defect Parts Per Million(PPM) opportunities (or 3.4 Defects Per Million Opportunities. For a process with only one specification limit (upper or lower), this results in six process standard deviations between the mean of the process and the customer's specification limit (hence, 6 Sigma). The results of applicative six sigma experiment studied on 18 items TP, ALB, T.B, ALP, AST, ALT, CL, CK, LD, K, Na, CRE, BUN, T.C, GLU, AML, CA tests in clinical chemistry were follows. Assessment of process performance fits within six sigma tolerance limits were TP, ALB, T.B, ALP, AST, ALT, CL, CK, LD, K, Na, CRE, BUN, T.C, GLU, AML, CA with 72.2%, items that fit within five sigma limits were total bilirubin, chloride and sodium were 3 sigma. We were sure that the goal of six sigma would reduce test variation in the process.

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