• Journal of Distribution Science
• /
• v.14 no.4
• /
• pp.93-101
• /
• 2016

Purpose - As more consumers pursue high quality products at reasonable prices, Korean retail companies are increasing investment in expanding their outlet stores. Despite the growing importance of the outlet business, there has been very little empirical research on consumers' outlet shopping behaviors. This study aimed to investigate the relationships between consumers' perceived product value (performance quality, value for money, and social value) of outlet stores and overall shopping satisfaction and the effect of shopping satisfaction on outlet store loyalty. Research design, data and methodology - The authors developed a structural model in which performance quality, value for money, and social value of products are proposed to affect overall outlet shopping satisfaction, thus increasing customer loyalty. To analyze the research model, data were collected from 88 shoppers at suburban outlets. SPSS 21.0 and AMOS 21.0 were utilized to test the hypotheses. The unidimensionality of each construct was supported from the results of the reliability test with Cronbach's α and confirmatory factor analyses. Correlation analysis was performed and the results warranted the nomological validity of the measures. The fit statistics of the overall model analysis demonstrated an acceptable fit(X²(₁₆₁)=171.651, p=.000; X²/df=1.546; GFI=.821, NFI=.879, TLI=.942, CFI=.953, RMR=.035, RMSEA=.079). Results - The findings are as follows. First, consumers' perceived value of product performance quality had a significant positive effect on overall outlet shopping satisfaction. Consumers, who evaluate performance quality of the product more positively, tend to express stronger satisfaction and happiness about outlet shopping experience. Second, consumers' perceived social value of outlet products influenced their overall satisfaction significantly. Consumers who believe that products of outlet stores enhance self-concepts are more likely to satisfy with outlet shopping experience. However, consumers' perception of outlet products on value for money was not found to significantly influence overall shopping satisfaction. Finally, overall shopping satisfaction had a significant and positive influence on loyalty. Conclusions - While outlet retailers have traditionally focused on promoting competitively priced merchandise, the results of this study suggest that customers' overall satisfaction with outlet shopping is influenced more by the non-price-related product values. In the context of an outlet shopping environment, performance quality and social value of the products were found to be more critical predictors of customer overall satisfaction. Therefore, it would not be efficient for outlet retailers to highlight economic value of their merchandise. Instead, they need to investigate the performance quality of the products regularly and try to deliver quality guaranteed goods to enhance customer satisfaction. Also, outlet retailers should differentiate their businesses by carrying more unique and prestigious brands and emphasize higher social value and symbolic meanings of their products. As competition among outlet retailers are getting fierce, retail companies need to focus on strengthening customer loyalty with a long-term perspective. With a deeper understanding of the relationship between consumers' perceived product values and shopping satisfaction, outlet retailers will be able to develop customer loyalty strategies effectively and to achieve competitive advantage.

• Journal of Internet Computing and Services
• /
• v.20 no.1
• /
• pp.113-124
• /
• 2019

Recently, Omni Channel Services has been considered the most innovative business strategy. Omni-Channel sees a variety of channels from all channels viewpoints, organically combining each channel to provide a seamless experience for consumers. In other words, Omni-Channel is not simply a systematic integration of channels, but a means of delivering consistent services to consumers in all processes through a strategy to an organic connection. The aim of this study is to provide a comprehensive insight into the decision factors affecting the adoption of Omni-channel. For this purpose, an empirical analysis is conducted on the course of acceptanceof the Omni-channel service based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-technology fit (TTF), an effective model frequently selected to describe the acceptance of service in the introduction phase of new information technology. As a result of the study, it was confirmed that the task characteristics and the technical characteristics had a positive effect on the task-technology fit, and the task-technology fit had a positive effect on the performance expectancy. In addition, task-technology fit, performance expectancy, and social influence have a positive effect on the intention to use the Omni-Channel. This study is intended to deliver an experimental meaning by proposing a strategical measure to understand the behaviorsand uses of consumers in the Omni-channel service environment and increase the customer satisfaction for the system.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.8 s.145
• /
• pp.1092-1101
• /
• 2005

The purpose of this study is to analyze the size of ready-made clothing for elderly women and to evaluate their fit according to body type. Subjects were 33 women aged 60 and older, and they were classified by stature and drop index. The size of clothing which manufactured by four apparel brands were measured and compared with body size, and the size designation of four brands was compared. The questionnaire was carried out to subjects, and the size recognition and dissatisfaction with ready-made clothing were analyzed. The fitting test were carried out, and the subjects evaluated the fit of jackets and slacks of four brands. In the result of questionnaire, we found that subjects had little recognition about their clothing size. Subjects responded that they often felt dissatisfaction in their jacket length, sleeve length, shoulder width, bust girth, slacks, and waist girth. We found that each apparel brands had different sizing system and that even if the size designation of label was same, the clothing size was quite different. So the elderly women who didn't have so much knowledge about their own clothing size had a tendency to confuse with choosing proper clothing for themselves. In the wearer's evaluation, the significant difference in the degree of unsatisfaction were certified in several body parts according to wearer's body type. Especially, the degree of unsatisfaction in the case of subjects of having very small stature or very small hip was higher than other body types. From the result, we certified that it was necessary to consider the characteristics of each body type to increase the satisfaction of elderly women with clothing.

• The Journal of the Korea Contents Association
• /
• v.17 no.10
• /
• pp.360-375
• /
• 2017

As the level of people's demand for service quality provided by public institutions increases, interest in improving organizational effectiveness of internal members is increasing. In this context, this study aims to identify the predisposing factors affecting the job satisfaction and perceived job performance of public institution members. In this study, public service motivation, work autonomy, and person-system fit were presented as antecedents to verify the organizational effectiveness, and the results were tested by regression analysis. As a result, all three antecedents have significant effects on job satisfaction and perceived job performance. Public service motivation, work autonomy has a relatively higher impact on job satisfaction. On the other hand, person-system fit has a relatively higher influence on perceived job performance. In particular, the results of this study confirmed that PSM theory is consistent with the main trends and is significant in organizations created through artificial integration. This result suggests the need to maintain the effectiveness of the public organization in the future due to the change of integration of public organizations.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.1 s.149
• /
• pp.125-136
• /
• 2006

The purpose of this study was to examine the size system of women's suits on the market in China and the levels of satisfaction on the fit experienced by Chinese customers, and thereby to look into the problems relating to the fit of Chinese women's suits. The findings were as follows: 1. The size fur women's suits currently on sale in China was indicated by the number by all manufacturers. The size of the largest production was in the order of 165-88A, 160-84A, and 170-92A for jackets; 160-68A, 165-72A, and 170-76A far pants and skirt. 2. The survey on the recognition of the size for ready-made suits showed the response rate of $91.1\%$ for jackets, $58.7\%$ for pants, and $56.3\%$ for skirts, indicating the higher recognition level in the measure for jackets in comparison with pants. 3. The survey on the satisfaction with the fitness for each item of women's suits(jackets, pants, and skirts) showed the satisfaction levels of $3.05\~3.63$ for all items, above the ordinary figures. Of the three items, the satisfaction level of pants was lowest. 4. The survey on the repair frequency for each item of suits showed $53.2\%$ for jackets, $52.5\%$ for pants, and $30.4\%$ for skirts, that of the skirts being lower than those of the other items.

• The Research Journal of the Costume Culture
• /
• v.10 no.4
• /
• pp.392-403
• /
• 2002

The purpose of this study was to make clear reduction ratio due to the stretch ratio and to find out the ease for the patterns of stretch skirt according to fat body type to improve the aesthetics and wearing satisfaction. For this study, three college students were selected according to the fat body types; According to fat body types, 15 experimental skirt which were different each other in terms of the amount of ease on wait and hip, were made for the appearance test and wearing satisfaction test. The results from the study were as follows: 1. The results from the appearance test were as follows. For the ease on waist, W+2cm and W+0cm for fat body type were suggested for the best fit. For the ease on hip, H+2cm and H+0cm for fat body type were suggested for the best fit. 2. The results from wearing satisfaction test were as follows. W+2cm, H+2cm for fat body type were suggested for the best wearing satisfaction. 3. Based on the results from the above tests, the pattern reduction ratios for stretch skirt were as follows. pattern reduction ratio 0∼2.4% of waist, 1.9∼3.8% of hip for fat body type, were suggested for the appropriate reduction ratio for stretch skirt. 4. The result from this study for stretch skirt was as follows. For fat body type, W+2cm, W+0cm for waist and H+2cm, H+0cm for hip were appropriate for stretch skirt pattern. Therefore, different ease has to be applied to stretch skirt pattern according to the body parts, to make the skirt looks good, is appropriate for fat body type, and is satisfied with appearance and wearing satisfaction test.

• Nutrition Research and Practice
• /
• v.5 no.1
• /
• pp.73-79
• /
• 2011

In order to promote foodservice for the elderly, foodservice managers in Continuing Care Retirement Communities (CCRCs) must identify the main factors to enhance the satisfaction and behavioral intentions with food service. The purpose of this study was to investigate the relationships between relationship quality (consisting of trust, commitment, and satisfaction) and communication in the formation of elderly's behavioral intentions with food services at CCRCs. A survey was administered to residents in two CCRCs and a total of 327 residents participated. A tested structural equation model exhibited good model fit and explanatory power of the study construct. Satisfaction directly influenced word-of-mouth and service quality has an influence on commitment. Commitment was a significant determinant of behavioral intentions to eat more often in the dining room. Also, communication showed positive association with trust. The results provided strong evidence for the importance of satisfaction and communication as a consequence of relationship marketing efforts. Suggestions for future research to better understand the elderly' behavioral intention judgments were given.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.2
• /
• pp.262-269
• /
• 2004

The purpose of this study is to identify the effect of perceptions of somatotype on the satisfaction of somatotype and the clothing behavior. The respondents included 201 female student volunteers, aged 19 to 27, who were enrolled at university in Busan. The questionnaire was composed of three sections; perceived somatotype-self, satisfaction of somatotype and clothing behavior. Data were analyzed by frequency, factor analysis, and regression analysis. This study established the factors(the lower half the body, the upper half of the body, height, body-shape)as the perception of somatotype. In the clothing behavior, this study drew the 3 factor(aesthetics, fit, utility). The result of regression analysis reveals that the perceptions of somatotype-self are major determinant to influence on the satisfaction of somatotype. But the perceptions of somatotype-self are major determinant to influence on the aesthetic factor among three factors.

• Asia pacific journal of information systems
• /
• v.13 no.3
• /
• pp.131-149
• /
• 2003

This paper examines internet shopping mall user's customer satisfaction and their consequent attitude and customer loyalty behaviors. For this purpose, internet shopping mall user's customer satisfaction is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. This study, which used data from customers of internet shopping malls, showed satisfactory data-fit of the proposed model and supported five of the six research hypotheses. The empirical results indicated that customer satisfaction take significant effect on trust, and commitment, and the trust and commitment in turn have strong influence on customer's loyalty behaviors. It was confirmed that both trust and commitment variables are effective mediators linking internet shopping mall user's customer satisfaction and their loyalty behaviors.

• Korean Journal of Child Studies
• /
• v.33 no.1
• /
• pp.81-92
• /
• 2012

The main purpose of this study was to analysis of the structural relationship between early adolescents' social relationships, self esteem, life satisfaction, and school adjustment. Data harvested from the Korean Youth Panel Survey 2010 was analyzed by means of Structural Equation Modeling (SEM). The results indicate that the model is appropriate in terms of goodness of fit and significant path based on the validation procedure. According to the model, the social relationships have some degree of influence upon self esteem which then goes on to have a subsequent effect on life satisfaction; which in turn have a further influence on school adjustment. Social relationships also have a direct influence on life satisfaction, school adjustment, and self esteem has a direct influence on school adjustment. The paper concludes with an outline of the implications of the present study for future studies on this subject.