• 디지털융복합연구
• /
• 제15권11호
• /
• pp.425-432
• /
• 2017

현재 추천 시스템은 실제 사용자가 선호하는 항목을 추천하는지, 아니면 단순히 관심 정도의 항목을 추천하는지 알 수 없다는 문제와 사용자들이 매우 적어 적합한 항목을 추천할 수 없는 데이터 희소성 문제, 새로운 사용자들이 유입됨에 따라 사용자들이 만족하는 항목을 추천하기 위해 시스템의 성능이 저하되는 Cold-Start 문제 등이 발생한다. 본 연구에서는 이러한 문제점을 해결하기 위해 불확실한 상황이나 문제들을 반영할 수 있는 퍼지-계층적 분석(Fuzzy-Analytic Hierarchy Process)과 주어진 항목들을 비슷한 항목들끼리 모으는 데이터 군집화 알고리즘을 활용하여 사용자들에게 만족할 수 있는 영화를 추천하기 위한 시스템을 구현하였다. 61명을 대상으로 영화 선호도에 대한 설문 조사를 실시한 데이터를 본 시스템에 적용한 결과 Fuzzy-AHP 기법을 통해서 데이터 희소성 문제를 해소할 수 있었으며, 또한 데이터 군집화 알고리즘을 통해 새로운 사용자들이 유입되어도 사용자에게 적합한 항목이 추천되었음을 확인할 수 있었다. 향후 노이즈 데이터나 아웃라이어(Outlier) 데이터를 걸러낼 수 있는 밀도 기반 클러스터링에 대한 연구가 필요할 것으로 생각된다.

• 한국산학기술학회논문지
• /
• 제16권12호
• /
• pp.8800-8811
• /
• 2015

콜센터 정보시스템에서 상담원은 고객과의 상호작용에서 매우 중요한 역할을 담당한다. 이러한 정보시스템을 효과적으로 유용하게 사용할 때 상담원의 업무 스트레스가 줄고, 이는 상담원의 감정노동을 감소시켜 개인과 조직의 성과를 향상시키는 결과로 이어진다. 최근 감정노동에 대한 논의가 활발하지만, 대표적인 감정노동 직군인 콜센터 상담원을 대상으로 한 상담원과 고객응대에 필수적인 정보시스템 간의 상호작용 효과에 대한 연구가 부족한 실정이다. 따라서 본 연구에서는 항공사 콜센터 정보시스템품질이 기대일치에 어떤 영향을 미치는지, 그리고 기대일치와 자기효능감이 감정노동성과에 어떠한 영향을 끼치는지 규명하고자 하였다. 콜센터 상담원 436명을 대상으로 분석한 결과, 이들에게 양질의 정보시스템을 제공할 때 직무에 대한 만족도와 자부심이 높아지고, 이는 감정노동의 강도를 낮추어 궁극적으로 서비스성과를 향상하는 것으로 나타났다. 본 연구의 시사점은 다음과 같다. 첫째, 항공사 콜센터 정보시스템 운영과 관련한 조직의 의사결정자에게 성공적인 콜센터 정보시스템 도입 및 확장을 위한 실무지침을 제공했다. 둘째, 본 연구에서 제안한 측정모형을 항공사 정보시스템에 적용 및 분석해 봄으로써 시스템 사용에 대한 점검 및 진단을 수행 할 수 있는 방안을 제시하였다. 마지막으로 이론적으로 구축된 항공사 콜센터 정보시스템과 측정모형에 대하여 측정항목 간 인과관계를 실증적으로 분석함으로써 콜센터 정보시스템의 성과측정을 위한 확고한 전략적 안목을 제시하였다.

• 벤처창업연구
• /
• 제10권3호
• /
• pp.39-49
• /
• 2015

본 연구는 소상공인기업들에 대한 일반적인 현황을 파악하고, 대상에게 균형성과표(BSC)를 이용한 자영업컨설팅에 어떤 요소가 자영업컨설팅의 네 가지 영역(인지도 영역, 신뢰성 영역, 만족도 영역, 활용도 영역)중 어떤 요인이 경영성과에 영향을 미치는지 알아보고 이를 체계적인 방향으로 컨설팅을 실천하는 방향을 모색하고, 궁극적으로 소상공인기업과 종업원들의 생활안정을 도모하는데 그 목적이 있다. 본 연구에서는 자영업컨설팅과 컨설팅 성과 요인에 관한 탐색적 연구에 초점을 두어, 기존 문헌연구를 통하여 일반적 사항을 고찰하였고, 연구문제 해결을 위한 가설들을 설정하였다. 문헌연구에 따르면 자영업컨설팅은 인지도 영역, 신뢰성 영역, 만족도 영역, 활용도 영역의 네 가지 영역과 컨설팅 성과는 고객성과, 재무성과, 내부프로세스성과, 학습 및 성장성과로 구분할 수 있었으며, 이들 요인들 간의 인과관계를 살펴보고자 실증적 분석을 실시하였다. 연구의 결과 경영성과를 측정하는 데 있어서 자영업컨설팅의 네 가지 변수를 채택하여 종합적으로 살펴보았으며, 위의 결과를 바탕으로 창업에 대한 체계적인 접근으로 성공가능성을 높여야 할 것으로 사료된다. 소상공인 창업의 성공률을 높이기 위해서는 본인의 경험과 상권 내 특색에 맞는 사업아이템을 선정하고, 추진하는 사업에 대한 충분한 자금조달과 창업 후 경영관리가 잘 조합 될 때 성공적인 창업이 될 수 있을 것이지만, 이러한 요인들이 복합적으로 조합되기 위해서는 무엇보다도 창업자인 자신이 가장 중심이 되어야 하며, 창업의 성공률을 높이기 위해서는 창업지원기관의 전문적이고 경영적인 지식과 기술의 지원이 있어야 할 것이다.

• 한국산학기술학회논문지
• /
• 제14권8호
• /
• pp.3794-3803
• /
• 2013

본 연구는 대학병원에 근무하는 간호사들의 감정노동과 우울수준과의 관련성을 파악하기 위하여 대전광역시의 3개 대학병원에서 근무하고 있는 간호사 514명을 대상으로 2012년 4월 1일부터 5월 31일까지의 기간 동안에 구조화된 자기기입식 설문지를 사용한 설문조사에 의하였다. 연구결과, 조사대상 간호사들의 감정노동수준에 따른 우울수준은 감정노동의 총 평균점수가 낮은 군보다 높은 군에서 유의하게 높았으며, 우울수준과 감정노동 요인들 간의 상관관계에서도 유의한 양의 상관관계를 보였다. 위계적 다중회귀분석 결과 우울수준에 영향을 미치는 관련변수로는 연령, 여가시간여부, 커피음용여부, 주관적인 건강상태, 업무의 육체적인 부담정도, 업무에 대한 만족도, 업무에 대한 적성여부 및 감정노동 점수가 유의한 변수로 선정되었다. 이들 전체 변수들의 설명력은 39.4%이었으며, 특히 감정노동변수의 투입으로 11.0%의 설명력을 증가시키고 있음을 알 수 있었다. 이상과 같은 결과는 조사대상 간호사들이 경험하고 있는 감정노동과 우울은 유의한 양의 상관관계를 보이고 있음을 알 수 있으며 감정노동은 다른 변수보다 우울에 대한 설명력을 증가시키는 것을 알 수 있다. 따라서 우울수준을 낮추기 위해서는 감정노동을 적절하게 통제할 수 있는 프로그램의 개발 및 실시가 필요할 것으로 생각된다.

• 유통과학연구
• /
• 제13권11호
• /
• pp.79-92
• /
• 2015

Purpose - The aim of this study is to develop an empirical model of the effects of traditional market service quality factors on customer value, relationship quality, and behavior. The specific objectives of the study are as follows: 1) to classify study objects into cultural tourism markets and non-cultural tourism markets as well as to verify the differences in service quality among the two markets and, 2) to present practical service marketing methods that fit with the characteristics of the traditional markets by amending the five quality evaluation items of SERVQUAL (a multiple-item scale for measuring service quality)to suit the characteristics of the traditional markets and establish the relationship among customer value, relationship quality, and behavior intention. Research design, data, and methodology - The study methods of empirical investigation are as follows. First, this study selected for a study object the Suwon Paldalmun Gate Market to represent the cultural tourism market, and general traditional markets to represent the non-cultural tourism market. This study also conducted personal interviews in order to increase the response rate and collected a total of 418 responses between March 18, 2014 and April 05, 2014. The total of 418 responses used for this study excluded 14 responses that had either misleading information or missing values. Results - This study verified the perceived differences of service quality based on traditional market specialization through an independent sample t-test. It appeared that the perceived service quality of the cultural tourism market was generally higher than that of the non-cultural tourism market. This study executed a path analysis in order to examine the effects of service quality factors on customer value, relationship quality, and behavior intention. This study also comprehensively analyzed the specialized market and non-specialized market separately. Although there were some differences among the results, the overall results were uniform. It appeared that convenience, reliability, and empathy, among the service quality factors, exerted meaningful effects on customer value. On the other hand, convenience, reliability, responsiveness, and empathy, excluding the tangibles, exerted meaningful effects on the relationship quality. In addition, it appeared that all service quality factors exerted meaningful effects on the customer value, relationship quality, and behavior intention. Therefore, the study verified that all of the hypotheses formulated in the study were generally adopted. Conclusions - The implication of this study may be classified into academic and practical implication as follows. With respect to the academic implication, it seems that this study is among the early studies to verify the differences between the cultural tourism market and the non-cultural tourism market. The practical implication of this study is that the perceived service quality, such as convenience, reliability, responsiveness, and tangibles, excluding empathy, was higher in the cultural tourism market than in the non-cultural tourism market. This means that customer satisfaction is enhanced by governmental aid such as hardware, software, and information and communications technology.

• 유통과학연구
• /
• 제12권10호
• /
• pp.99-108
• /
• 2014

Purpose - The goals of this study are the following. First, this study focused on customer satisfaction of in-flight service. Specifically, in-flight duty free items were considered because of their potential value related with the differentiated strategy of airline companies. Second, this study analyzed feasible strategies that would fence off the aversive attitudes of consumers toward innovation regarding in-flight duty free items. Third, this study strived to discover implicit routes related with the reactions of of consumers to innovation. Fourth, the construal level theory was applied to the context of in-flight service. Psychological distance is expected to promote acceptance of innovation for duty free items. Research design, data, and methodology - This study consisted of three experiments. All data were collected through the participation of university students. First, the experiment employed a 2×2 between-subject design. The first independent variable was temporal distance (long vs. short of navigation time). The second independent variable was innovativeness (innovative duty free items vs. typical items). Further, experiment 2 involved a 2×2 between-subject design. The first independent variable was social distance (typical vs. atypical stewardess image). The second was innovativeness that was based on a pattern similar to that of the prior experiment. The third experiment involved a 2×2×2 design. The first and second independent variables were temporal distance and item innovation, respectively, based on the method of experiment 1. The third independent variable was cognitive depletion (depletion vs. control condition). Results - Experiment 1 demonstrated that the innovation of duty free items would need to consider the journey time of the airline. Specifically, innovative items were preferred in case of a long journey; typical items, however, were liked in a short journey. Further, experiment 2 demonstrated that, in spite of a short journey, innovative items would be preferred if an atypical stewardess was serving. An atypical stewardess was linked with social distance, and the psychological effects would activate a creative and flexible mindset that would fit with innovative duty free items. The final experiment was accomplished for the examination of cognitive processing of psychological distance on innovation-acceptance. Specifically, if the effects were related with systematic processing, then cognitive effort would be needed. In contrast, if they were related with heuristic processing, then such efforts would not be required. The same pattern appeared under both cognitive depletion and control condition; therefore, the effects of psychological distance were implied to be heuristic processing. Conclusions - Managers need to consider the navigation time, stewardess concepts, and depletion of consumers as important factors for innovative strategy regarding in-flight service. Longer journeys are more successful for innovative trials. Further, a more atypical stewardess image is more successful for atypical service. Long navigation and unfamiliar stewardesses may activate creative and flexible thinking. Further, cognitive depletion of consumers is not a dominant factor of psychological distance effects, because the effects are not related with systematic processing, but with heuristic processing.

• 한국정보시스템학회지:정보시스템연구
• /
• 제26권4호
• /
• pp.247-284
• /
• 2017

Purpose The first purpose of this study is to investigate factors that are likely to influence user's intention to adopt third-party mobile payment platform. A comprehensive study about mobile payment services have used various variables to explain user's use intention based on the theory of reasoned action (TRA) or the theory of planned behavior (TPB). Variables such as simplicity, security, costs, relative advantage, individual mobility, subjective norm, trust, satisfaction, attitude towards use, perceived usefulness, perceived ease of use and so on. Among these factors, we expect to find out the most influential factors effecting user's use intention of the third-party mobile payment services. Second, we also examine whether the most influential factors have the same influence to different third-party mobile payment services by conducting comparative study of Alipay and WeChat Pay. Design/methodology/approach Empirical data for this study were collected from Chinese who has the experience using or have used Alipay or WeChat Pay. Participants needed to be familiar with Alipay or WeChat Pay because such users may be more aware of both the advantages and disadvantages of Alipay and WeChat Pay. We conduct a pilot test using Smart PLS 2.0, which includes 50 Alipay users and 82 WeChat Pay users. The result indicates that all the measurement fit for the context. And then 980 questionnaires were mainly sent out to the college students and the e-mails users randomly. To encourage participation, we give the participants a small gift as a present. Finally, we received a total of 683 replied. Data from respondents who gave incomplete or invalid answers were excluded to assure the validity of the constructs. 79 questionnaires were rejected, finally the valid data are 604 (with 372 Alipay users and 232 WeChat Pay users). Findings The results suggest that users' intention is determined by their trust on third-party mobile payment service and perceived usefulness of use. Comparative study results also indicated that the factors have different influence on Alipay group and WeChat Pay group, which offers a new aspect for academic field, and provides useful information to mobile payment service providers in China.

• 대한간호학회지
• /
• 제5권1호
• /
• pp.59-69
• /
• 1975

Author studied on various psychiatric nursing problems applying with the test of questionnaire to the 376 nurses who are attending at 13 general hospitals and one mental hospital in Korea from Apr. 1, 1974 to July 30. 1974. The results obtained were ai follows: 1. 13.095 of nonpsychiatric registered nurses wanted the psychiatric service for their most attractive assignment and this was the 3rd in order next to the general surgical and operating room. Among the psychiatric nurses, the popularity toward psychiatric ward was 31. 0% and they were 26.0%at the private general hospitals and 6, 0% in national public hospitals. 2, The feelings or attitudes of disgust and apprehension on nursing care of the patients at-flirted with infectious diseases were the highest responses (38.5%) and these 1.ends were also appeared in 6.9% of psychiatric nurses. 3. 85.5% of nonpsychiatric registered nurses have had received course lectures on psychiatric nursing and nursing care training on the psychiatric ward at their school of nursing. 38.0% of psychiatric nurses had received post graduate psychiatric nursing and they were higher in national public hospitals (27.0% ) than in private general hospitals (11.0%). 4. The responses of satisfaction and security on their employment were almost similar patterns between nonpsychiatric registered nurses and psychiatric nurses. But among the psychiatric nurses. they were more satisfied at private general hospitals (33.0%) than that of national public hospitals (10.0%). 5. Almost the half of the nurses (50.8%) were employed by the hospitals without considering their past educational or clinical experience or career. Among the psychiatric nurses, who were employed by hospitals without considering their past experience or career were 35.0% in national public hospitals and 12.0% in private hospitals. On the contrary, the nurses who were employed by their wishes fore more higher (26.0%) in private general hospitals than national public hospitals (2.0%). 6. The nurses who thought their employment was fit for their aptitude were 48.6% in nonpsychiatric registered nurses and 51.0% in psychiatric nurses. Among the psychiatric nurses, this response was higher in private general hospitals (34.0%) than the national public hospitals (17.0%). 7. Responses on wort loadings of nurses showed almost same patterns between nonpsychiatric registered nurses and psychiatric nurses. But. among the psychiatric nurses who felt much heavier than the nurses of other part were 24.0% in national public hospitals and 8.0% in private general hospitals. 8. 92.6% of nurses felt that the psychiatric nurses should have post graduate training in psychiatric nursing prior to their assignment. 9. 96.0% of nurses agreed to the risk coverage on the payment for the nurses assigned to the psychiatric ward and the ward for infection diseases.

• 한국콘텐츠학회논문지
• /
• 제11권3호
• /
• pp.73-83
• /
• 2011

질의 응답 시스템은 사용자의 질의에 대해 다른 사용자의 응답을 저장하고 보여 주는 시스템이다. 사용자의 질의를 만족시키는 응답을 정확히 검색하고자 노력하는 많은 연구들이 있었지만 이에는 근본적인 한계가 있었다. 따라서 질의 응답 시스템에서는 보조적인 방법으로 사용자의 질의를 만족시킬 가능성이 높은 다른 질의를 추천하는 방법이 사용되고 있다. 이전 연구에서 내용적으로 포함하는 정도가 큰 질의들을 하위 질의로서 추천하는 내용 기반 추천 방법으로서 퍼지 관계 곱 연산자(fuzzy relational product operator)를 사용하는 방법이 제안되었고, 기본적인 함의 연산자로서 Kleene-Dienes 연산자가 사용되었다. 하지만 Kleene-Dienes 연산자는 설명의 의미적 포함관계를 고려한 방법이 아니기 때문에 질의응답의 의미적 포함 정도를 계산하기에 적합하지 않다. 본 논문에서는 두 질의에 대한 설명의 의미적 포함관계를 고려한 새로운 함의 연산자를 제안한다. 새로운 연산자는 어떤 질의 및 응답 들이 다른 질의와 그 응답들에 의미적으로 포함되는 정도를 계산하도록 설계되었다. 실험을 통하여 새로운 함의 연산자를 적용한 퍼지 관계곱 연산자를 사용하면 사용자가 원하는 지식을 추천할 가능성이 높아짐을 보였다.

• 유통과학연구
• /
• 제13권5호
• /
• pp.91-102
• /
• 2015

Purpose - This study aims to build a systematic frame for effective marketing performances by prioritizing product type and pertinent channel that are appropriate for digital channel characteristics. FCB grid model was used to define a product type, and Internet communication satisfaction index was considered as a marketing performance measuring tool for digital channel. Research design, data, and methodology - As systematic understanding for Digital marketing is still unfamiliar to even professional marketer, the hypothesis was established based on preliminary research by conducting a qualitative survey of marketing experts who already experienced digital marketing in the fields as well as existing related study literature. Through a preliminary research, the degree for understanding for digital marketing, current digital marketing (including product/channel mix) execution status, and difficulties for marketers who had experienced digital marketing were figured out. Based on preliminary research, the main part of survey was designed to examine which type of product would be effective for digital marketing and which digital channel would be effective to achieve marketing performance in line with marketing objectives. To collect data, the questionnaire survey was conducted for professional marketers who had experienced digital marketing in 10 different fields including FMCG, cosmetics, distribution industry for one month (July, 10, 2014~Aug, 10, 2014). A total of 90 questionnaire were distributed and 66 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analysed using SPSS ver.18.0. Results - The analysis for product type which is pertinent to digital marketing and prioritization for digital channel per digital marketing performance type could be summarized as followings. First, high involvement buying decision type of product and rational purchasing decision type of product in FCB grid are more effective for digital marketing in terms of marketing performance. Therefore, marketers in field would prioritize considering product type before executing digital marketing. Second, factor for sales increase, potential consumer creation and brand awareness was represented respectively 31.25%, 21.9%, and 20.8% as a result of factor analysis in terms of digital marketing channel performance. Third, effective major digital channel per digital marketing performance factor was differently identified as each digital channel has its own peculiarity. For instance, search engine is more effective for increasing sales while social media such as facebook and Kakaotalk is more effective for encouraging consumer participation. Conclusions - As a result of this study, product type and peculiarity which were pertinently fit to digital marketing were identified by using FCB grid model, and also suggested framework for decision making of digital channel selection in line with marketing objectives for effective marketing performance. It also provided insight to professional marketer which type of product could be effective for digital marketing execution as well as which factors should be measured for digital marketing performance.