• Asia Marketing Journal
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• v.16 no.1
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• pp.1-12
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• 2014

The goal-gradient hypothesis states that the tendency to approach a goal increases with the increasing proximity of the goal (Hull 1932). It was initially supported with an evidence of animal experiments and since then, several papers have investigated the goal-gradient hypothesis in humans. Although there are some evidences related to the goal-gradient hypothesis in human behaviors, none of previous studies can properly explain its underlying mechanism, and what's more, they were not able to suggest useful managerial applications in human behaviors. From these perspectives, this work points out that there are some theoretical weaknesses to apply the goal-gradient hypothesis into the complicated human decision-making behaviors and proposes an alternative theoretical mechanismthat underlies the goal-gradient hypothesis in human. Finally, it offers insights into managerial implications of the goal-gradient hypothesis in the marketing field. This study focuses on the changes in motivations for achieving goals, in terms of how approaches to goals vary according to temporal distance from those goals. Specifically, the temporal construal theory (Liberman and Trope 1998) is considered as the underlying mechanism of the goal-gradient in that the temporal construal theory argues how the temporal distance from a goal makes people change their associated values regarding to that goal. According to the temporal construal theory, the value of distant future outcomes (near future outcomes) is construed on the basis of abstract and central features (concrete and peripheral features), and it argues that distant future situations are construed on a higher level than near future situations. This means that the value associated with the high-level construal is enhanced over delay, whereas the value associated with the low-level construal is discounted over delay. Our propositions suggest that the goal-gradient behavior in human can be motivated by the different aspects or characteristics of the goal as time changes based on the temporal construal theory. Thus, the following propositions are proposed. P 1-1: If the goal is far away, consumers put more value on the central features that are more associated with the desirability of the goal. P 1-2: If the goal is far away, consumers put more effort into accomplishing the goal that has more central features, regardless of its peripheral features. P 2-1: If a goal is near, consumers put more value on the peripheral features that are more associated with the feasibility of the goal. P 2-2: If a goal is near, consumers put more effort into accomplishing the goal that has more peripheral features, regardless of its central features. We hope to provide sufficient managerial implications for the companies as our research aims to show how consumers react differently as they progress toward the goal. Proposed propositions may provide guidance for companies developing a loyalty program, enabling them to understand what kinds of benefits or services they should provide or emphasize to consumers in loyalty programs on the basis of the time-dependent changes in outcome values (such as gifts, reward coupons). The effects of temporal distance from a goal should inform companies' marketing activities and help themto determine where emphasis should be placed in designing the benefits of their loyalty program.

• Journal of the Korean Institute of Landscape Architecture
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• v.13 no.1
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• pp.123-130
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• 1985

In this study, the distribution of players on a soccer field was investigated with slide -photos in order to suggest a basic data for the athletic turf maintenance and construction. The results of this investigation may be summarized as follows. 1) There's a tendency that trampling frequency per grid (32.23m$^2$)of a soccer field gradually increases from the corner area to the center. Especially the area around goal and center-circle get the highest frequency. 2) Trampling numbers per grid show the similar tendency to trampling fequency. And the grid around the goal get the highest trampling number per grid.(6.52 times/32.23m$^2$). 3) The extent of the damage to the athletic turf per grid also show the similar tendency to the foregoing results. Under such extent of the damage to the athletic turf as these, the method of the turf maintenance and construction will be made.

• International Journal of Quality Innovation
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• v.6 no.2
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• pp.1-16
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• 2005

The concept of Total Quality Management may be perceived from different philosophical perspectives. In this paper we shall present a view on TQM from the perspective of Field-Being philosophy and compare it with the alternative philosophical views. From the perspective of Field-Being philosophy, the goal of TQM is to achieve the free flow of excellence at all levels: individual, team and organizational. By overcoming rigidity in thinking, behavior and performance TQM turns into an art-the Art of Quality Management, which is the source of true stakeholder delight.

• Journal of Information Technology Applications and Management
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• v.16 no.2
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• pp.99-120
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• 2009

The relationship between the performance measures and the acceptance of evaluation has been of importance not only in the academic field but in the business area. However, there had not been many studies on the factors which affect the goal core, that is, specificity and difficulty. The previous literature on the evaluation of measures has limitations in that the common and unique measures without suggesting the concept of shared measures are used. Thus, the purpose of this study is to examine the effects of the environmental characteristics of the goal setting on the result and acceptance of the evaluation, which is mediated by the characteristics of the goal core. This study further tests if there are any moderating effects from using the shared measures of performance.

• Journal of the Korea Institute of Military Science and Technology
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• v.16 no.3
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• pp.295-303
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• 2013

The Operational Mode Summary/Mission Profile(OMS/MP) is a document which describes how a system or training device will be used in wartime and/or peacetime at the time it is field with focus on the future. OMS/MP is also typically used for the RAM goal setting in an early phase of weapon system development. This paper provides OMS/MP and RAM goal of the Next-MILSATCOM which is following military satellite system after ANASIS. We propose operational concepts, user-side OMS/MP model and RAM goal.

• International conference on construction engineering and project management
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• 2009.05a
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• pp.464-471
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• 2009

Robot and application of IT skill of construction industry are slow comparatively than another thing industry by the feature. This research proposes progress management and real time information gathering through construction automation and RFID focused on steel structure construction. Building for RTPM system, must consider various variables and surrounding situation in construction field and it is the most important and difficult matter that draw right requirement and grasp relation between this requirements to accomplish one suitable task considering these environment. Therefore, in this study analyzes requirement and target for RTPM system based on scenario that is easy to draw requirement and apply this to use case model. Presented method suggests that represent relation between goals and way that refines goal systematically from requirement of RTPM system. And it could express for visualization through the Way that attaches nonfunctional elements of system with system internal goal.

• Korean Journal of Mathematics
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• v.18 no.1
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• pp.21-28
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• 2010

In the unified field theory(UFT), many works on the solutions of Einstein's equation have been published. The main goal in the present paper is to obtain some geometric results on a particular solution of Einstein's equation under some condition in even-dimensional UFT $X_n$.

• Journal of Internet Computing and Services
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• v.13 no.5
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• pp.77-92
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• 2012

To explore the directions of 'Smart Education', we conduct a delphi survey field experts related to it recognized new educational paradigm of 21st century. As a result we can deduct common ground on educational goal, contents, method, evaluation, environment of 'Smart Education'. On the basis of these results, we develop a Smart Education Model to be able to provide a guide in the field. It is a systemic education model consisting of interrelated educational contents, method, evaluation, and environment of 'Smart Education' organically for education goal (e.g., Smart education should spread out for students living on 21st century to solve the problem with cooperation and communication, enhance creativity, and build their good character). We anticipate that this study will be useful in the field.

• Proceedings of the Korean Biophysical Society Conference
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• 2002.06b
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• pp.25-26
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• 2002

The goal of radiation therapy is to maximize the tumor dose and to minimize the dose of normal tissue. In order to achieve this goal, the new radiation therapy techniques such as three dimensional conformal therapy or intensity modulated radiation therapy has been developed and tried to clinical application. The relationship between radiation dose and normal tissue response is an interesting subject in the radiation therapy field.(omitted)

• Journal of the Chungcheong Mathematical Society
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• v.28 no.2
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• pp.207-215
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• 2015

The main goal in the present paper is to obtain a particular solution $g_{{\lambda}{\mu}}$, ${\Gamma}^{\nu}_{{\lambda}{\mu}}$ and an algebraic solution $\bar{g}_{{\lambda}{\mu}}$, $\bar{\Gamma}^{\nu}_{{\lambda}{\mu}}$ by means of $g_{{\lambda}{\mu}}$, ${\Gamma}^{\nu}_{{\lambda}{\mu}}$ in UFT $X_4$.