• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.135-147
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• 2008

The purposes of this study were to segment consumers by Korean image perceptions and to investigate the differences among the segmented groups in regard to Korean image preferences in casual wear The subjects of the study were 653 women consumers who lived in Seoul. Data were collected from July to September, 2007. Statistical analyses used in the study were factor analysis, cluster analysis, ANOVA, and Duncan test. The results showed that there were four factors of Korean image perceptions: natural, feminine, passionate, and simple images. Based on the four factors, the consumers were segmented into three groups. They were natural image perception group, low interest group, and feminine image perception group. The results showed that there were significant differences among the segmented groups in regard to Korean image preferences In casual wear. For example, natural image perception group prefer diverse Korean prints, blue and green colors, natural fabrics, and diverse casual types for their Korean image casual wear. In the meanwhile, feminine image perception group generally prefer soft fabrics, red and purple colors in their Korean image casual wear.

• The Research Journal of the Costume Culture
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• v.12 no.2
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• pp.199-210
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• 2004

This study was intended to identify the differences in perception of image words and perception dimension of desired image according to sex variable for college students in a school context. Data were collected by questionnaires distributed to 443 college students from August to September of 2000. After eliminating incomplete questionnaires, 396 were analyzed. As results of factor analysis, 7 desired image factors were determined for male and female, respectively. On the basis of these results, major perception differences were identified according to sex variable. Differently-perceived image words were as fellows: For intellectual image, male relates it with sporty while female relates it with graceful; for masculine image, male relates it with mature while female relates it with sporty; and for feminine image, male relates it with sexy and graceful while female relates it modest, pure, and cute. Multidimensional scaling was employed to determine the perception dimension of desired image. Two dimensions were accepted to interpret the results for both sex, respectively. 'Feminine-masculine' and 'conspicuous-plain' were criteria for male students, while 'unnatural-natural' and 'feminine-masculine' were criteria for female students.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.639-650
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• 2001

The purpose of this study is to investigate whether characteristics of the perceiver make differences in impressions of clothing types in the situation of first impression formation. Questionnaire was used as major method of gathering data. A poll of 650 men h women between the ages of 20∼39 living in Daegu was taken by the author for this study. Factor analysis, cluster analysis, frequency, ANOVA-test and t-test were implemented with the SPSS-package. The characteristics of clothing types used in our experiments include: sexy, masculine, feminine, dramatic, elegant-classic and casual. The results are as follows; 1 . Men favored sexy clothes more than women, whereas women tended to like masculine clothes more than men. 2. Positive, open-minded men were accepting of masculine, feminine, dramatic and elegant-classic clothes, but gave unfavorable responses toward casual clothes. In contrast, positive open-minded women continued to show unfavorable impressions of sexy clothes. Attitude towards clothing affected the outlook towards clothing by the perceiver 3. Clothing-dependent/vain men favored sexy, dramatic and elegant-classic clothes, while clothing-indifferent men tended toward casual clothes. Furthermore, clothing-dependent/vain women were interested in the feminine style, but women in general continued to show negative responses toward sexy and dramatic clothes.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.565-573
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• 2013

This study focused on the cultural differences between South Korea and the U.S. in terms of male consumers' sex role attitude and its influence on grooming and apparel shopping behavior. Purposive samples of American and South Korean males aged between 20 and 40 years were surveyed. The sample sizes were 219 and 233 for American and South Korean consumers, respectively. The data were analyzed by structural equation modeling and ANOVA using SPSS 12.0 and AMOS 14.0. The results indicated that only grooming was influenced by the perceived femininity in the case of South Korean men; however, the model for American men indicated a significant positive influence of femininity on grooming and recreational apparel shopping behavior. In other words, American male consumers who perceive themselves feminine were more likely to be engaged in grooming and recreational apparel shopping behavior. On the other hand, for South Korean men, recreational apparel shopping behavior was not influenced by their sex role attitude, or whether they considered themselves feminine or masculine. This means that recreational apparel shopping behavior is a gender-specific behavior in the U.S., but not in South Korea. The findings of this study indicated that culture has influence on consumers' approach to shopping and appearance. South Korean male consumers were more likely to acknowledge themselves as being feminine, enjoy apparel shopping and grooming compared to American male consumers.

• Korean Journal of Child Studies
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• v.8 no.1
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• pp.31-48
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• 1987

The purpose of this study was to compare sex role typing in relation to self-concept in 6th graders by to their residential area. The subjects were 6th grade children: 126 boys and 127 girls. The sample included 85 (42 boys, 43 girls) from a farming area, 111 (62 boys, 49 girls) from Pohang City, and 57 (22 boys, 35 girls) from a fishing area. The instruments used in this study were Shimer's self-concept measure (Suh, 1980) and Bern Sex Role Inventory (Byun, 1979). Statistical analysis of obtained data was by $X^2$ test; 2 (sex) x 3 (residential area) x 4 (sex role category) ANOVA; and $Scheff\acute{e}$ test. The results were as follows: Girls from the fishing area were more masculine than girls from other areas. Androgynous children and urban children demonstrated a higher self-concept. There was no difference in level of self-concept between urban boys and girls, but boys in both farming and fishing areas demonstrated a higher level than girls. In all 3 areas, androgynous children evaluated themselves positively whereas undifferentiated children evaluated themselves negatively. There were significant differences in self-concept according to sex, living area, and sex role category. In the city, the feminine category was related to a negative self-concept while the masculine category was related to a negative self-concept in the fishing area. But in the farming area, feminine boys demonstrated a higher self-concept whereas feminine girls demonstrated a lower self-concept.

• International Journal of Costume and Fashion
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• v.4 no.2
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• pp.18-29
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• 2004

The purpose of this study was to analyze the formative beauty of metro sexual expressed on the 21C men's fashion. in 21C, metro sexual is being accepted as an object to lead the world consumption culture, and it is said to be most appropriate to the definition as a model that can determine the most modern men. Moreover, with well being life style, it shows characteristic that expresses chic sense through fashion. The results of the study were as below. 1. In recent men's wear, sensory feminine that looks young and trendy is being presented through clothes, rather than the image of men who are strong. Therefore, by wearing splendid flower print, bold color and gorgeous accessories, men send off their attractions. 2. The recent body king syndrome gave new aesthetic value on men's body. Therefore, men's body is becoming cultural icon of metro sexual as another face that shows social status and cultural taste. 3. The men's image of metro sexual that is felt from softer skin and hair than women, and well-built body is appealing more through body conscious look. Here, men's body silhouette is being sublimated aesthetically through design with various materials such as see-through and leather etc., and this is body conscious image that can be seen only in metro sexual. Like this, metro sexual fashion sense was expressed by feminine softness sometimes, and beautiful body silhouette sometimes by expressing one's sexiness enough, being away' from conceptual masculine. Therefore, the appearance of metro sexual can be understood that men's body exposure is becoming a social virtue that expresses beauty.

• The Research Journal of the Costume Culture
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• v.14 no.2
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• pp.247-259
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• 2006

This studies on images of black dress was based on reference to literatures and valid investigations. The images toward black clothing are categorized by study participants' perceptions according to sex, age, marital status, education, and residential area. The result was as followed. Terminologies used to describe images of black apparel were collected and studied. They are assorted as dignity, feminine, modern, sexy, abstinence and sorrow. The result based on sex shows that females perceive more on images of feminine, dignity and modern, but perceive less on images of abstinence compare to male participants' response. The result based on age shows that with increase in age, participants perceive more on images of abstinence, sexy and sorrow. The result based on marital status shows that singles perceive more on images of modern, but perceive less on images of abstinence and sexy compare to married participants' response. The result based on education shows that with higher degree of education, participants perceive more on images of dignity , modern and abstinence. The result based on residential area shows that participants from bigger cities such as Seoul and Kyung-Ki Do perceived more on images of dignity and modern.

• Journal of Korea Multimedia Society
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• v.23 no.4
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• pp.581-587
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• 2020

In this study, we investigated the correlation between logotype elements and brand recognition among corporate logos using quantification methodology 2. In addition, this study wanted to find out if consumers could easily recognize the product according to the design elements of the logotype. Our study showed that feminine tendency in logotype design was associated with clothes and cosmetics and masculine design element that will make people recall the game and health products. There were clothes and cosmetics for men but feminine design factor was strongly associated with clothes and cosmetics. In other words, logotype for cosmetic and clothing needed to be feminine by using neutral and cold colors. The relationship between the logotype and related products affected the brand recognition and this result can be used as a key element of corporate marketing.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1442-1453
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• 2010

This study targets adult females and shows the analysis of physical images affecting clothing behavior, satisfaction or dissatisfaction of ready-made clothes, favorite ready-made clothes design, and weight control as well as the result of demographic characteristic influencing clothing behavior. An individual satisfied with their body prefers bright colors and shiny clothes, on the other hand, an individual who is dissatisfied with their body do not like ready-made clothes and favor loose suits. This study shows that individuals not satisfied with their body are afraid of becoming fat and are following a weight control program. The analysis explains that women (who care for their appearance well) pursue aestheticism, superiority, and are more satisfied with ready-made clothes with casual, feminine, and fancy motifs. It also shows that women who have no confidence in their body follow feminine modesty; on the contrary, those who are confident of their body are satisfied with ready-made dresses and prefer a sexy image. As a result, those who do not care about their looks seek feminine modesty, functionality, and easy-management.

• Fashion & Textile Research Journal
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• v.5 no.4
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• pp.324-330
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• 2003

The purpose of this study is on the meaning and variety about gender expressed in modern fashion. The results are as follows ; First, the typical masculine gender was authority, discretion as a result of heteropatriarchy focused on the western reason. It was conservative and the symbolic image type of the meaning excluded masculine sexual expression. Dress and its ornament was expressed as the style of straight silhouette, dark color, rough and stiff material. Second, the typical feminine gender was the symbolic image type of a mother and a wife defined relatively by man as a result of western heteropatriarchy and the image type which men regarded women as sexual objects. Dress and its ornament was expressed as the style of silhouette which let bodily curve out, light color, soft material. The most typical item is dress and suit. Third, androgyny has been described as the feminie gender of androgynous, which shows masculine image as the effect of feminism and social success of professional women. Dress and its ornament is expressed as the style of business suit, the symple of typical man's one. The masculine gender of androgynous is showed man's suit as silhouette that let bodily curve out, light color, exposure and soft material, which is the symbol of feminine dress, Fourth, unisex is the area of dress and its ornament used the sexless symbol which there has been no gender more because of the spread of sports and diffusion of leisure in life style.