• Title/Summary/Keyword: female university students in 20's

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The Effect of Consumer Need for Tactile Cues on Purchase Intention in Internet Shopping Mall - An Moderating Effect of Perceived Risk, Purchased Experience - (인터넷 쇼핑몰 이용자의 촉각단서 윽구가 의류상품 구매행동에 미치는 영향에 관한 연구 - 구매경험, 지각된 위험의 조절효과 -)

  • Kwon, So-Young;Lee, Jin-Young;Oh, Hee-Sun;Suh, Yong-Han
    • The Korean Fashion and Textile Research Journal
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    • v.6 no.5
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    • pp.618-624
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    • 2004
  • This study is to explore how consumers' needs for tactile cues affect their purchasing behaviors in the internet shopping mall. Since previous studies about internet shopping malls are mainly performed on the primary factors of perceived risk, there are insufficient studies of tactile cues for apparel products. Emphasis of this study is placed on verifying the following hypothesis; it is expected that consumers' needs for tactile cues affect apparel purchasing behaviors in internet shopping. The questionnaire was administered to 20 to 30 year old male and female respondents who are either students or businessmen living in the Busan area. 150 questionnaires were completed and collected for data analysis. The data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient and Linear regression analysis. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follows: First, the tactile cues negatively affect purchase intentions of consumers. This shows that apparel internet shoppers who have high desire for tactical cues tend to avoid purchasing products through the internet. Second, the factor analysis of the moderating effect on perceived risks shows that the perceived risks significantly moderate both the tactile cues and purchase intention of consumers. Third, analysis of purchased experience also shows that purchased experiences significantly moderate both the tactile cues and purchase intention.

Weight, Self-esteem, and Depression in High School and College Females (여고생과 여대생의 체중, 자아존중감 및 우울에 대한 비교 연구)

  • Kim, Ok Soo;Kim, Kye Ha
    • Korean Journal of Adult Nursing
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    • v.12 no.3
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    • pp.396-406
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    • 2000
  • The purpose of the study was to investigate Body Mass Index (BMI), the perception of weight problem and the level of self-esteem and depression in high school and college females. The convenience sample consisted of 303 high school females and 481 college females. Data were collected between November 1999 and December 1999. Subjects ranged in age from 15 years and 26 years. BMI was calculated based on the subject's self-reported body weight and height. Self-perception of having a weight problem was evaluated by a single item question. The Rosenberg's Self-Esteem Scale and the Center for Epidemiologic Studies Depression Scale were utilized to measure the level of self-esteem and depression symptoms. BMI mean scores were 19.92 and 19.83 in high school females and college females, respectively. Based on BMI, 79.2 percent of high school females and 85.2 percent of college females were in a normal weight range. Only 2.6 percent of high school females and 1.5 percent college females were obese. Both high school and college females perceived their body weight problem as moderately severe. The mean scores of depression were 20.33 in high school females and 21.69 in college females. Sixty percent of high school females were depressed and 73.4 percent of college students. There was no significant difference between two groups in BMI. However, high school females perceived their weight problem more severe than college females. College females had higher levels of self-esteem and depression than high school females. BMI and perceptions of weight problem revealed a positive relationship in both groups. Results of the study revealed that a perception of weight problem contributed significantly to predict the level of self-esteem and depression in both groups. BMI score had significant effect on only college females' self-esteem. In the study, even though the mean score of BMI was in a normal range, subjects perceived their weight problems as moderatley severe. Since the perception of a weight problem influenced the level of self-esteem and depression, health care providers need to teach them about the normal weight range in BMI criteria.

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Cultural and Consumption Values in the Korean Fashion Industry: Integrating Macro-Level Perspectives of Fashion System in Marketing and Clothing Areas (패션산업의 문화 가치와 소비 가치 -마케팅과 의류학의 패션시스템에 대한 거시적 관점의 통합적 접근-)

  • 박혜정;김혜정
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.1
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    • pp.1-11
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    • 2004
  • Cultural value is widely accepted as the crucial concept in understanding consumer behavior: cultural values influence consumption values, which determine choices of consuming everyday products and services. The objectives of this study were to (a) identify the difference between cultural and consumption values in the Korean fashion industry and (b) to explain the difference using the existing theories introducing fashion system, which are Solomon(2002)'s cultural production model in marketing area and Hamilton(1997)'s fashion system arbiter in clothing area. The qualitative data used to identify cultural values were 160 apparel advertisements listed in a fashion magazine issued in 2002. Utilizing the convenient sampling method, the quantitative data used to identify consumption values were gathered by surveying female university students aged over 20 living in the Seoul metropolitan area. Of 369 returned questionnaires, 255 were used in factor analysis and paired t-test. Cultural value ignored functional aspect of apparel while it was one of the most salient factors for consumption value. With respect to success and fashion orientation factors, cultural value highly appreciated them while they were the least considered factors for consumption value. These implicate that the Korean fashion industry can be explained by Hamilton's macro-level cultural and fashion system arbiters and cultural production model as well. Introducing macro-level perspectives about fashion system, this study encourages researchers to expand their research spectrum from micro-level consumers to macro-level fashion industry, which has long been neglected by the fashion marketing researchers in Korea.

A Study on Weight Control, Nutritional Knowledge, Dietary Attitudes and Eating Behaviors among High School Female Students (여고생의 체중조절, 영양지식, 식태도, 식행동에 관한 연구)

  • Ahn Yun;Kim Hyung-Mee;Kim Kyung-Won
    • Korean Journal of Community Nutrition
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    • v.11 no.2
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    • pp.205-217
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    • 2006
  • This study was designed to examine weight control, nutritional knowledge, dietary attitudes and eating behaviors of 370 high school girls and to investigate if there were differences in these variables by weight control status. The weight control attempters (65.1%) had significantly higher body weight and BMI (p<0.001). The difference between desired and current body weight was -9.1 kg in the attempters, showing a significantly higher difference than the counterparts (p<0.001). The attempters also showed more interest toward weight control (p<0.001), but were less satisfied with their body size (p<0.001). Most of subjects (88.1%), especially in the attempters (96.7%) responded that they would try to control their weights in the future. The regular exerciser was 22.9% in the attempters while the percentage of the counterparts was 11.9% (p<0.05). The use of internet or television watching was not significantly different by weight control status. Subjects scored 15.8 out of 20 on a nutritional knowledge scale, which showed a moderate level of knowledge. The nutritional knowledge score was 15.7 for the attempters and 15.8 for the counterparts. None of the nutritional knowledge items reached statistical significance, although the percentages of correct answers regarding weight control or balanced meals were slightly lower in the attempters. The attempters showed more favorable eating attitudes than the counterparts (p<0.001), especially in the attitudes of applying nutritional knowledge to daily life (p<0.01), attitudes for modifying diets (p<0.01) and importance of having adequate meals (p<0.01). The eating behavior was moderate, with mean scores of 31.1 (possible score: 15 - 45). Subjects showed problems in eating a variety of foods, eating meals regularly, eating slowly, eating breakfast and consumption of some food groups (e.g., dairy foods, fruits). The attempters consumed seaweeds more frequently than the counterparts (p<0.05). Although there were not many significant differences by weight control status, this study suggested that nutrition education for adolescent girls should be planned to provide nutrition information regarding desirable weight control as well as modifying diets and eating behaviors.

The Effect of Aerobic Exercise on Body Composition, Cardiopulmonary Function, Serum Lipid and Antioxidants of Obese College Female Students (에어로빅운동이 비만여대생의 신체조성, 심폐기능, 혈청지질 및 항산화물질에 미치는 영향)

  • Jung Eun-Sook;Park Hyeong-Sook
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.5 no.1
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    • pp.125-141
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    • 1998
  • The purpose of this research is to analyze the effects of aerobic exercise on body composition, cardiopulmonary function, serum lipid level and antioxidants of obese and normal college female students. The subject group was made up of 13 normal students (below 30% body fat ratio) and 12 obese students (above 30% body fat ratio). After a pretest, the subjects were given an 8-week aerobic program. Then the subjects were given a posttest and analyzed of body composition, serum lipid level, antioxidants and cardiopulmonary function after the 6th and the 8th week of the program. The program schedule was made up of 4 days per week, 60 minutes per day. Test includes B.W., subscapular and triceps subcutaneous fat thickness, change of respiratory gas, and two blood sampling before treadmill exercise and post all out state, which analyzed serum lipid and antioxidants. The subjects performed treadmill exercise starting with 4km/hr of walking and then gradually increase the speed of 1km/hr per minute until all out state. The obtained data were analyzed using SAS program. The statistical methods employed here were one-way ANOVA with repeated measure, Duncan Multiple range test, paired-t test and t-test. The test results and conclusion of this research were as follows. 1. The effects of aerobic exercise on body composition were as follows ; Percent body fat was significantly reduced 6 weeks after the program and lean body mass was significantly increased 8 weeks after the program in both groups(obese group: F=3.44 P=.044, normal group: F=3.30 P=.048). subscapular skinfold of the obese group showed a remarkable decrease after the 6th week(F=4.33 P=.021) triceps skinfold of the normal group showed a remarkable decrease after the 6th and the 8th week(F=4.55 P=.017) compared with readings before the aerobic program, the aerobic program made a bigger difference concerning body fat, lean body mass, subscapular skinfold in the obese group than in the normal group(t=2.41 P=.024, t=2.40 p=.025, t=2.43 p=.028). 2. The effects of aerobic exercise on cardiopulmonary function were as follows ; Maximal $O_2$ uptake/kg was significantly increased 6 weeks after the program in the obese group(F=3.20 P=.054), but not much difference was observed in the normal group. Maximal pulse rate was significantly reduced in both groups after 6 weeks of the program(obese group: F=2.77 P=.087, normal group: F=7.17 P=.001). 3. The effects of aerobic exercise on serum lipid level were as follows ; In a resting period, total cholesterol, Triglyceride, and LDL-cholesterol were slightly higher in the obese group than in the normal group, but HDL-cholesterol was higher in the normal group. But, with the aerobic program, total-cholesterol, Triglyceride, LDL-cholesterol were reduced gradually and HDL-choleterol got increased in both groups, but not much change was noticed in the normal group. However, in the obese group, serum HDL-cholesterol level got increased significantly(F=5.12 P=.012). 4. The effects of aerobic exercise in serum antioxidants were as follows ; In a resting period, the obese group's serum Free Radical and GSSG content were higher than the normal group's and the normal group's serum GSH content was higher than the obese group's. After 6 weeks of the aerobic program, Free Radical was reduced significantly in both groups(obese group: F=13.87 P=.000, normal group: F=18.60 P=.000) In the obese group, 8 weeks after the program, GSH was increased significantly(F=13.78, P=.000). In the normal group, 6 weeks after the program, GSH was reduced but increased again after 8 weeks(F=6.07 P=.005). Plasma GSSG was significantly increased after 8 weeks of exercise in both groups(obese group: F=19.75 P=.000, normal group: F=22.42 P=.000,) Compared with readings before the aerobic program, the aerobic program made a bigger difference serum GSH in the normal group than in the obese group(t=3.37 p=.003). As this result shows, it is known that the regular aerobic exercise improves cardiopulmonary function, body composition, serum lipid effectively and through the serum Free Radical reduction and antioxidant system activation, oxidant stress was suppressed. This effect was higher in the obese group than in the normal one. At least 6weeks exercise period need for improvement of body composition, cardiopulmonary function and activation of antioxidant system. This result suggest that improvement of serum lipid profile was needed longer than 8weeks exercise period.

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Immediate Effects of Abdominal Hollowing Exercise and Abdominal Bracing Exercise on Dynamic Balance (복부 할로잉 운동과 복부 브레이싱 운동이 동적 균형에 미치는 즉각적 효과)

  • Jeong-In Lee;Ji-Hye Choi;Ye-Won Lee;Ji-Eun Kim;Ga-Young Lim;Jong-Yun Park;Byeong-Wook Youn;Hyeong-Kyun Yu;Min-Jae Jin;In-hyouk Hyong
    • Advanced Industrial SCIence
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    • v.2 no.2
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    • pp.16-24
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    • 2023
  • Purpose: This study was conducted to find out the immediate effect on dynamic balance through Abdominal hollowing exercise and Abdominal bracing exercise. Method: 90 healthy male and female students in their 20s were surveyed and measured using Y-balance test and Functional reach test. Result: In the dynamic balance Test between groups, there was a statistically significant difference between the group that performed Abdominal hollowing exercise and the control group. Conclusion: Although both representative spinal stabilization exercises Abdominal hollowing exercise and Abdominal bracing exercise are meaningful in increasing dynamic equilibrium, it is difficult to suggest that any method is more effective in terms of immediate effects.

A Study of Weight Control and Associated Factors among High School Female Students (서울 일부 지역 여고생의 체중조절 및 이와 관련된 요인)

  • Ahn, Yun;Kim, Hyung-Mee;Kim, Kyung-Won
    • Korean Journal of Community Nutrition
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    • v.10 no.6
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    • pp.814-824
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    • 2005
  • The study purpose was to examine weight control status and related factors among 370 high school girls in Seoul. Factors examined included interest toward weight control, body satisfaction, body image, beliefs regarding weight control and self-efficacy. $65.1\%$ had attempted to control weight and were categorized into attempt group. Those in the attempt group had higher body weight (p < 0.001) and BMI (p < 0.001) than the counterparts. They tried to control weight 2.9 times on average (22.4 days each time). The major information sources for weight control were internet ($62.8\%$), and TV/radio ($17.1\%$). Exercise was most commonly used for weight control, followed by reducing meal amount and skipping dinner. The attempt group was less satisfied with body size (p < 0.001) and perceived their body size as heavier than the counterparts (p < 0.001), but they showed more interest toward weight control (p < 0.001). The ideal body size of society or the body size that they want was very thin in both groups. Twelve out of 20 beliefs regarding weight control were significantly different between the two groups. The attempt group believed more strongly on the advantages such as increased self-confidence, appearance, attractiveness (p < 0.001) and 'good for making friends' (p < 0.01) In contrast, the attempt group believed less strongly about the disadvantages including harmful effects on health (p < 0.001), parents' dislike, feelings of discouragement (p < 0.01) and becoming (p < 0.05). The attempt group showed lower overall self-efficacy to control overeating (p < 0.05) than the counterparts. Especially, the attempt group felt less control of overeating in situations such as eating-out, after school, when they are with family (p < 0.01) or with friends, when they feel hungry, during examination periods and when others offer food (p < 0.05). This study suggested that weight management education for adolescents include strategies for changing body image and beliefs regarding weight control, as well as increasing self-efficacy to control overeating. (Korean J Community Nutrition 10(6) : $814\∼824$, 2005)

Effects of women's grooming behaviors and appearance satisfaction on interpersonal relationships

  • Yujung Jin;Kyurin Koo;Jiyoon Park;Sojin Lee;Young-jin Choi
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.1
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    • pp.177-185
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    • 2024
  • The socio-cultural notion that appearance is something that can be created and managed, as opposed to something that is innate, has led to increased demands and expectations for appearance management. As the perception of appearance affects not only the oneself but also interpersonal relationships, increased satisfaction with one's appearance has the positive aspect of psychological stability, which leads to more active social participation. This study examined the effects of makeup and clothing adopted as appearance management behaviors and appearance satisfaction on interpersonal relationships, and analyzed the mediating effect of appearance management behaviors on interpersonal satisfaction through appearance satisfaction. The research method was a questionnaire, and 85 questionnaires were used in the final analysis. SPSS 28.0 and SmartPLS 4 were used to analyze the data. As a result of the analysis, it was found that among the women's appearance management behaviors, makeup has a defining effect on appearance satisfaction, and appearance satisfaction has a defining effect on interpersonal relationships. In addition, it was found that appearance satisfaction mediates the relationship between makeup and interpersonal relationships among appearance management behaviors. Although this study is limited in its generalizability to members of society as a whole because it was conducted on a sample of female college students in their 20s, it is significant in that it confirmed that practicing appearance management behaviors, reflecting the socio-cultural notion that appearance is created and managed, positively affects the formation of interpersonal relationships with psychologically stable members of society by making them confident in their appearance.

Dietary Intake, Serum Lipids, Iron Index and Antioxidant Status by Percent Body Fat of Young Females (여대생의 체지방률에 따른 식이섭취와 혈중지질농도, 철분지표 및 항산화능)

  • Bae, Hyun-Sook
    • Korean Journal of Community Nutrition
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    • v.13 no.3
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    • pp.323-333
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    • 2008
  • The aim of this study was to measure and compare nutrient intake, anthropometric measurements and serum indices by percent body fat as one of the index of obesity degree in female college students. Additionally we attempted to investigate percentile distribution of fat free mass index (FFMI) and fat mass index (FMI) for developing reference values for these two parameters. The subjects were 91 female college students who were classified to 4 groups according to the percentile of percent body fat (Group1: 25 th < percentile of percent body fat, Group 2 : 25 th ${\le}$ percentile of percent body fat < 50 th, Group 3 : 50 th ${\le}$ percentile of percent body fat < 75 th, Group 4 : percentile of percent body fat ${\ge}$ 75 th). The mean percent body fat and body mass index were 28.2%, $20.5 kg/m^2$ respectively. The mean energy intake was 1707 kcal(81% of KDRIs) and vitamin C, folate, Ca and Zn intake were 73.9%, 54.7%, 79.6%, 97.5% of KDRIs respectively. Most nutrient intake (energy, carbohydrate, cholesterol, fatty acid, Ca, Fe) of G4 was lower than that of G1, G2 and G3. Serum HDL-cholesterol concentration was significantly lower in G4 than G1, G2, G3 and it tended to increase as percent body fat decreased. LDL/HDL, A1 of G4 were significantly the highest among the 4 groups and increased as percent body fat increased. The mean fat free mass index and fat mass index were $14.5 kg/m^2$, $6.0 kg/m^2$ respectively. The criteria of sarcopenic obesity which has been defined as under 25 th percentile of FFMI and below 75 th percentile of FMI were shown $12.8 kg/m^2$, $8.2 kg/m^2$ respectively in this study. In conclusion, we should continue to more systematically research on the studies of new obesity measurement which includes FFMI and FMI as one of the variables. And the public education for weight control that emphasizes both the understanding of body composition and the importance of nutrition balance is also required.

Effects of Selection Attributes on Satisfaction and Loyalty of Multiplex Cinemas: Combining Quantitative and Qualitative Methods (멀티플렉스 영화관의 선택속성이 만족도, 충성도에 미치는 영향: 질적/양적 방법의 혼합)

  • CHO, Eun-Jeong;NAM, Chae-Eun;CHA, Ha-Young;SHIN, Jung-Hyung;HAN, Young-Wee
    • The Korean Journal of Franchise Management
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    • v.10 no.2
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    • pp.49-58
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    • 2019
  • Purpose - As the growth potential of the cultural contents industry steadily grows, the cinemas industry is growing fast especially due to popularity and commerciality. The recent in the cinemas industry is evolving on multiplex cinemas that combine cultural facilities such as theaters, restaurants, and shopping centers. Due to the rapid growth of multiplex cinemas, many researchers have studied the characteristics of visiting customers in Korea. Among them, selection attribute of multiplex cinemas, including the service quality and physical environment, is important because it may examines the cause of customer 's behavior. Thus, this research focuses on the effects of the selection attributes of the multiplex cinemas on customer satisfaction and their loyalty. This research suggests the guidelines for how cinemas should manage their customers and build their customers satisfaction and loyalty that improve business performance. Research design, data, and methodology - This study tests the structural relationship between selection attributes of multiplex cinemas, customer satisfaction, and loyalty. selection attributes of multiplex cinemas divide into five sub-dimensions such as movies facility quality, services, cleanliness, accessibility, and snack bars quality. In order to examine the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 100 students in their 10-20s and were analyzed using SPSS 22.0, SmartPLS 3.0 and fsQCA program. Result - The findings of this research are as follows. First, all selection attributes except cleanliness have significant positive impacts on customer satisfaction and loyalty. Second, customer satisfaction has significant positive impact on loyalty. Third, as a result of fsQCA, high satisfaction and high accessibility were the necessary conditions on loyalty. Fourth, the necessary conditions for male and female groups were different. Conclusions - The implications of this study are as follows. Overall, multiplex cinemas should manage selection attributes basically regardless of the type of theater. Especially, cleanliness was not significant, but the customer probably consider it an essential and basic factors. Also, they are able to manage the selection attributes differently depending on the type of gender. For the male customers, it is effective that centralized strategy and for female customers, it is effective that emphasized the multiplex cinemas image.