• Fashion & Textile Research Journal
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• v.3 no.5
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• pp.403-408
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• 2001

The purposes of this study were to determine consumers' characteristics that were shown according to their fashion leadership through examining the differences found with consumers' self-conception like the body cathexis and self-efficacy and clothing shopping orientation. The data were collected from 263 female college students using questionnaire. The results could be summarized as follows: First, the household income, subjective social class and clothing expenditure of the fashion leader group was larger than those of the fashion follower and laggard groups. Second, the fashion leader group showed higher body cathexis than the fashion follower and laggard groups in the lower body, the abdominal region, the bust shape, and the whole body shape. Thirdly, the higher was the fashion leadership, the higher was the self-efficacy. Forth, it was proved that the higher was the fashion leadership, the higher were the clothing shopping orientation such as home-shopping preference, hedonic shopping, impulsive purchasing, and brand loyalty.

• Journal of the Korean Home Economics Association
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• v.38 no.12
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• pp.101-110
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• 2000

The purpose of this study were to investigate the influences of fashion leadership on consumers'evaluation of domestic and imported perfume product, and perfume purchasing behaviors and to find out the demographics and consumer value on fashion leadership. The data were collected from 369 female college students using questionnaire. The results were as follows: First, there were significant differences on consumers'evaluation of domestic and imported perfume product between the groups on fashion leadership. The higher the fashion leadership, the much positive consumers'evaluation of imported perfume product. Second, Fashion leaders'the frequency of perfume usage and the pieces of perfume product were higher than fashion followers. The most important perfume attribute of all groups was scent, and fashion leader took the much significant view of brand name than fashion followers. Third, Fashion leaders'economical level and pleasure oriented value was higher than fashion followers.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.655-665
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• 2009

The purpose of this study is to find out the Korean fashion brand purchasing behavior of Chinese woman college students who would be the one of major customers in Chinese market along with their preferences of Korean wave and fashion leadership. The data was collected from 379 Chinese female college students on Qingdao, China. The results based on the data analysis were as follows. 1. The students's preferences for Korean wave about Korean drama, popular song, films were relatively high. 2. Chinese female college students's evaluation of Korean fashion brand was high, especially, for the fashion trend, design/style, color, cutting and sewing, fitting, and material. However, they valued that its price was expensive. 3. The fashion leadership was classified as fashion innovation or fashion opinion leadership. 9.0% of the respondents were fashion dual leaders who were fashion innovator and fashion opinion leader. 4. The higher family income of the respondents was the better fashion leadership, preferences for Korean wave, perceived quality and attitude toward Korean fashion brand. The results showed that promotion strategy focused on keeping the Korean wave through drama, films, and popular song. And the development of high fashion brand and the word of mouth marketing through fashion dual leader were also needed in order to make inroads into China market.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.193-204
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• 2021

The purpose of this study was to find out the impact of leadership types on achievement goals and athletic burnouts by high school bowlers. The subjects were surveyed by 172 high school bowlers. The data analysis of this study was performed with descriptive statistics, reliability analysis, independent t-test, 1-way ANOVA, correlation analysis, and multiple regression analysis. The results are as follows. First, among the sub-factors of leadership behavior, male students had higher leadership behavior type(authoritative, democratic, social support, positive feedback) and achievement goal orientation(ego orientation) than female students. athletic burnout was higher for female students and higher grades.social support behavior and training instruction behavior had a static effect on achievement goal. Third, authoritative behavior had a static effect on athletic burnout. However, the raining instruction behavior had a negative effect on athletic burnout.

• Industry Promotion Research
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• v.2 no.1
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• pp.51-56
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• 2017

This study analyzed the effects of interpersonal skills of college students on basic competence. The results of this study were as follows: 81 male students (34.6%) and female students (65.4%) were surveyed. First, as a result of analyzing the differences in improvement of basic competence according to interpersonal skills, leadership ability was found to be a relationship between heterosexuality (p <.001, ${\beta}=.378$), individual fellowship (p < (P <.01, ${\beta}=.313$), and negotiation ability had a significant effect on individual friendship (p <.05, ${\beta}=.267$). Second, the correlation between interpersonal abilities and leadership abilities showed that interpersonal abilities correlated with leadership abilities due to individual friendship - leadership abilities, leadership abilities - heterosexuality, interpersonal relationship - leadership abilities. Third, the differences in the basic occupational ability according to gender were male students (M = 3.90), female students (M = 3.58), male students (M = 3.59) Male students (M = 4.16) and female students (M = 3.79) were higher than male students. The purpose of this study was to investigate the effects of interpersonal skills of college students on the improvement of basic competence and to verify the effectiveness of personal interpersonal skills.

• Fashion & Textile Research Journal
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• v.22 no.5
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• pp.584-594
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• 2020

Growth in the second-hand clothing (SHC) market has become noteworthy, especially for millennial consumers in Korea. This study identifies the moderating role of fashion leadership influencing the relationship between the perceived environmental benefits of SHC and continuance usage intention for millennial consumers. The hypotheses were statistically tested using online survey data, and the respondents were Korean female millennials aged between 25 and 39 years who had online shopping experiences of SHC within 3 months. Furthermore, 263 responses were analyzed by confirmatory factor, hierarchical regression, and conditional process analyses using SPSS, AMOS, and PROCESS v3.3. Results validated that the perceived environmental benefits of SHC and fashion leadership have positive effects on continuance usage intention of purchased second-hand items. Fashion leadership also moderates the relationship between the environmental benefits of SHC and continuance usage intention, showing that as the level of fashion leadership increases, the environmental benefits have more positive effects on continuance usage intention. Theoretical and practical implications were also discussed. This study will help bridge theoretical and practical gaps between purchasing and using SHC by focusing on the interaction effect of fashion leadership and its perceived environmental benefits.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.942-951
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• 1998

The purpose of this study was to categorize consumers into subdivided groups by fashion leadership, and to compare and analyze demographic variables, benefits sought of clothing and clothing style preferences between the subdivided groups by fashion leadership. The subjects were 303 female in their age of 30's and 40's living in Seoul and the Kyunggi province. For the analysis of the, mean, Pearson's correlation, $\chi$2-test, Factor Analysis, ANOVA, Duncan-test were conducted and the cronbach's $\alpha$ has been calculated to measure the reliability. The results are as follows; 1. Consumers are categorized into four groups, which are fashion dual leaders, fashion leaders, fashion followers, and the fashion laggards. Among the 4 sub-groups by fashion leadership, there were significant differences in demographic variables such as age, education level and occupation. 2. Among the 4 sub-groups by fashion leadership, there were significant differences in benefits sought according to factors such as brand, individuality, fashionability and activity. 3. Among the 4 sub-groups by fashion leadership, there were significant differences in clothing style preferences according to individual and sexy, simple and sophisticated style, elegant and formal style, slim style, modest and plain style.

• The Research Journal of the Costume Culture
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• v.9 no.1
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• pp.86-99
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• 2001

The purpose of this study was to identify and profile store browsers in terms of their browsing motives, fashion behavioral characteristics, buying behavior and preferred store attributes. The data were collected through questionnaire from 302 female college students by convenient sampling method. Statistical analysis of factor analysis, x²-test, and t-test were performed in analyzing the data. The browsing motives of browsers were to obtains fashion information, sensory stimulation and diversion from routine life. They showed the high level of fashion involvement, shopping confidence, shopping innovativeness, shopping opinion leadership as well s fashion opinion leadership. Browsers tended to be impulse buyers and spent more money on clothing than non-browsers. The attributes that influence their store choice were the variety of products and brands, information availability ,and pleasant store atmosphere.

• Fashion & Textile Research Journal
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• v.1 no.1
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• pp.18-25
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• 1999

The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of early adolescents. A questionnaire was administered to 232 9th grade students living in Taegu during April of 1998. Data were analyzed by using Factor analysis, Correlation, t-tests, ANOVA, Scheffe test, and Regression analysis. Clothing involvements were factor analyzed resulting five factors such as interest, importance, fashionability, symbolism, and risk perception. Four factors except risk perception factor were used in data analysis. Four clothing involvement factors showed highly positive relations with total clothing involvement. Interest, importance, and fashionability factors showed highly positive relationship each other. Fashionability and interest factors had effect on fashion leadership. Female adolescents were more concerned about clothing interests than male. Adolescents who were high clothing-interested and fashion-oriented purchased more clothing items. Adolescents who showed high clothing involvements such as interest, importance, and fashionability paid much more on purchasing clothes.

• The Journal of Korean Academic Society of Nursing Education
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• v.18 no.1
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• pp.131-140
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• 2012

Purpose: The purpose of this study was to investigate the degrees of and relationships between self-leadership, stress of clinical practice and self-disclosure in a group of college female students. Methods: Data were collected from 258 participants with self-report questionnaires in August, 2011. Results: There were significant differences in the level of 'self-leadership' depending on 'interpersonal relationships', 'application motivation', 'satisfaction with nursing as a major' and 'satisfaction in clinical practice'. And also there was significant difference in the level of 'self-disclosure' depending on 'interpersonal relationships'. But there was no significant difference in the level of 'stress of clinical practice' depending on general characteristics of participants. There were significant correlations between 'self-leadership' and self-disclosure, 'stress of clinical practice' and 'self-disclosure'. Conclusion: The results of this study suggest that it is needed to develop diverse programs that can reduce the stress of clinical practice by strengthening the capacity of self-leadership and self-disclosure.