• 한국콘텐츠학회논문지
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• 제17권12호
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• pp.247-256
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• 2017

21세기는 사람의 이미지를 디자인하는 시대가 되었다. 사람의 이미지를 디자인함으로써 개인 내면의 숨겨진 능력을 밖으로 표출시켜 줄 수 있다. 현대사회는 빠르게 변화되고 이러한 사회는 이제 빠르고 복잡함보다는 배려와 공감, 이해심, 소통의 여성 리더십이 새로운 원동력으로 주목받고 있다. 세계적으로 큰 기업에서는 여성 최고 경영자가 선출되는 것이 빈번할 뿐만 아니라 북유럽에서는 여성 국회의원의 수가 40%를 육박하고 있다. 여성리더십의 향상과 함께 여성 지도자의 패션은 주목받고 있으며 장소와 상황에 적합한 패션 컬러는 여성 지도자에게 중요한 이미지 전략 중 하나로 쓰여 진다. 본 연구는 시각 이미지이자, 감각 언어인 컬러 이미지를 통해 여성 정치 지도자의 패션을 분석하고 연구하고자 한다. 그리고 여성 지도자들이 패션컬러를 통해 제시하는 휴먼이미지를 분석한다.

• 한국임상보건과학회지
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• 제2권2호
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• pp.90-97
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• 2014

Purpose. The purpose of this study was to investigate the relationship between body image, self-esteem, and family strengths in female university students. Methods. One hundred ninety nine female university students participated in data collection. Data on body image, self-esteem, and family strengths were collected via questionnaire between April 2013 and May 2013. Data analysis was done using PASW 18.0 program and included one-way ANOVA, independent t-test and Pearson correlation coefficients analysis. Results. The mean score of body image was 24.20, self-esteem was 25.30, and family strengths was 83.71. Results showed a positive correlation among body image and self-esteem(r=.19, p<.001), and family strengths(r=.16, p<.001). Conclusion. The results indicate that it is necessary to increase body image, self-esteem, and family strengths among female university students. To ensure resonable body image in female university students, self-esteem, and family strengths should be reinforced.

• 대한가정학회지
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• 제37권11호
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• pp.97-113
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• 1999

The purpose of this is to analyze the perception of sex image by feministic fashion based on the theory of feminism, which has been developed since the 1960’s. Feministic fashion is divided 8 style and analyzed. For this study, surveying photo of feministic fashion and making out questionnaires. The data was collected from 391 university student(184 male, 207 female) living in Taegu and Kyoungpok and is analyzed by factor analysis, t-test. The result are as follows: 1. The Tendency of perceiving Feministic Fashion’s Sexual Image Male had more positive view on the sexual image of see-through and Body-conscious styles than female. And male showed more negative view on the sexual image of lingerie, punk, madonna or disorganized style. There was no significant difference between male and female in their opinion on the sex appeal of fashion that exposed some physical part. Concerning the sexual image of unisex mode, both male and female had an idea that it had nothing to do with sex appeal. Regarding the preference for sex-expressive fashion, they favored see-through and Body-conscious styles most. 2. In relation to clothing behavior toward sex-expressive fashion, both male and female generally revealed a negative view on fashion that exposed physical part and provoked an impression of keen sex appeal. 3. Sexual perception degree about the body, in physical exposure, that physical part from which they felt sex appeal most was the breast. What they most wanted to emphasize was the breast, too. As a physical part that caused their rejection symptom and made them feel hatred both and female pointed out the hips.

• 한국식품영양학회지
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• 제30권5호
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• pp.983-994
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• 2017

The purpose of this study was to investigate self-esteem, body image, body cathexis and body attitude of female middle school students. A total of 298 subjects were included in this study. Subjects were classified into weight control group and a non weight control group. As a result of analyzing body shapes satisfaction was higher in the non weight control group 2.83 than in the weight control group 2.28 (p<0.001). The weight control group revealed lower body satisfaction than the non weight control group. The result of the reason for weight control was the ratio of 'weight loss' 84.6%, respectively (p<0.001). Factors impacting physical image of female middle school students were analyzed as friends (3.46), internet (3.22), and TV (3.13). Results suggest that educational program should be combined with a positive emphasis on physical image and self-esteem for female middle school students. Also, there was a high correlation between body weight and self-esteem. Results indicate that female middle school students are interested in weight loss with the wrong body image. Therefore, female middle school students should be provided with an educational approach to such issues so that they have a realistic perception of their body and form realistic values about self-esteem and body.

• 패션비즈니스
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• 제8권3호
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• pp.70-83
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• 2004

The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

• 한국간호교육학회지
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• 제18권3호
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• pp.510-521
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• 2012

Purpose: The purpose of this study was to identify the degree and correlations between the nursing image and professionalism perceived by male and female nursing students in College. Method: The subjects were composed of 683 nursing students (male 59, female 624) in college located in Gyeonggi province using convenience sampling method. Descriptive statistics, Pearson correlation coefficient and t-test were used for data analysis. Results: The mean score of nursing image perceived by male nursing students was 3.80 (${\pm}0.51$) and that of female nursing students was 3.75 (${\pm}0.45$). The mean score of professionalism perceived by male nursing students was 3.61 (${\pm}0.55$) and that of female nursing students was 3.64 (${\pm}0.42$). There was no significant difference between nursing image of male and female students in statistical analysis (t=1.38, p=.248). And there was no significant difference between professionalism of male and female students in statistical analysis (t=1.73, p=.167). The nursing image perceived by male nursing students was positively related to professionalism (r=.74, p<.001). The nursing image perceived by female nursing students was positively related to professionalism (r=.69, p<.001). Conclusion: Based on the results of the study, further research is needed to change of perspectives on new educational approach to male nursing students.

• 한국의상디자인학회지
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• 제17권2호
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• pp.79-92
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• 2015

Covers of fashion magazines are part of the media that reflects the zeitgeist. Thus an analysis of the covers is a tool to probe the social and cultural changes of a period. This study attempts to shed light on the changes of the image of women on the cover of men's fashion magazines; this study intends to investigate the changes of status and role of women, from the past up to the present, through analyzing the meaning of the image of female models. For this purpose, this study conducts both literature and corroborative research. The period for the analysis is limited to post-1960s when female models began to appear alone on the cover of men's fashion magazine. The three decades from the 1960s through today have been analyzed according to its characteristics. The result is as follows: female models in the 1960s were shown as subjugated and ancillary to men as a commodity for the affluent materialistic civilization after World War II. In the 1970s, thanks to feminism movement, the image of resistance dominated. As a result of women's right movement, the 1980s came to witness the female image of subjective characteristics. Finally, starting in the 1990s, a mixture of subjugated, resistant, and subjective image of female models has appeared. In the contemporary culture, where the communication through images is being increased, the image of the female models in fashion magazines could work as a criterion to measure the social change.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.604-613
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• 2013

멜로장르는 그동안의 선행연구를 살펴 볼 때 여타의 장르보다 여성상 설정에 있어 전형적인 여성상이 재현 된다는 논의가 있어 왔다. 그러나 이러한 선행연구에는 양적인 방법의 연구가 없어 멜로장르의 보수성과 전형성에 대해 입증했다고 보기 어렵다. 본 연구는 TV드라마 멜로장르 여성상의 전형성에 대해서 양적인 연구방법과 전체 장르 여성상과의 비교분석을 사용하여 검증 하고자 하였다. 연구 결과 TV 멜로장르 여성주인공은 전체장르 여성상에 비해 그 변화상이 적었다. 전체 장르 여성상이 외모에 있어 비여성성이 증가하였고 타인과의 관계가 능동적으로 변한 반면 멜로장르에서는 전형적인 여성적 외모의 여성과 수동적인 여성상이 1992년부터 2012년까지 유지되고 있었다. 여성이 남성의 애인과 아내의 자격으로 남성의 자본을 공유하던 체제에서 여성적인 아름다운 외모는 남성의 선택 가능성을 높이는 여성의 육체자본으로 활용 되었다. 그러나 여성의 경제력이 향상된 현재에도 멜로장르에서는 유독 전형적인 여성상이 유지되고 있다. 여성시청자가 주를 이루는 멜로장르에서 나타나는 이러한 여성상의 전형성은 현대 여성들의 양가적이고 모순적인 욕망을 대변하는 것으로 보여 진다.

• 복식문화연구
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• 제15권3호
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• pp.431-445
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• 2007

The purpose of this study was to analyze and theorize the characteristics of femme fatale in fashion illustration since 1980. The method of this study was to analyze the documentaries for theoretical studies about femme fatale and the visual characteristics in fashion illustration works since 1980. The results of this study were as follows: Femme fatale expressed in the general realm of art was icon of fatal and seductive eroticism in late 19th century. She is composed of diverse images like mythology, exoticism, fear and sensuality. The characteristics of her image in fashion illustration were expressed into de-body image by union of animal and female body, or machine and female body, duplicity of death and sexuality, sexual decadence or abnormality and powerful masculine taste. First, de-body image by union of animal and female body, or machine and female body was expressed in transformed mythical image or bizarre and demonic image, grotesque image linked by picture of female body and painting of animal image, and cyborg image linked by machine and realistic female body by digital media. Second, duplicity of death and sexuality was expressed in juxtaposition by sexual pose, body and something metaphorical and symbolic depiction and de-constructive depiction of death. Third, sexual decadence or abnormality was expressed in fetishistic style, obscene depiction of cheap and hedonistic sexuality, masochistic depiction like antisocial and diseased sex appeal. Forth, powerful masculine taste was expressed in man's face, body, pose, masculine fashion, man's role related to crime and threatening weapon, etc. As mentioned above, femme fatale in fashion illustration was expressed in diverse images by fashion illustrator's point of view. Although she was originated by men's fantastic vision, she brings a catharsis to human being. And she is also recognized as new paradigm and positive cultural sign in our times.

• 복식문화연구
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• 제26권6호
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• pp.872-887
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• 2018

This study aims to identify the differences between Korean and Chinese and males and females in terms of female image preferences. The survey was conducted for 1 month targeting male and female Korean and Chinese subjects. Among the 350 completed questionnaires, 309 were used for analysis. For the analysis, 11 female images were chosen based on theoretical study, then a t-test and a paired t-test were carried out using SPSS 19.0. The results of this study are as follows: First, differences in female image preferences were observed to depend on nationality and gender. Koreans prefer urban images while Chinese prefer cute, intelligent, and sexy images. Second, males prefer innocent or sexy images, while females prefer sophisticated images. Third, Korean males prefer innocent, active, sophisticated, gentle, cute, sexy, urban, natural, intelligent, spectacular, and neutral images in order. Chinese males prefer gentle, innocent, sexy, active, sophisticated, intelligent, cute, natural, urban, spectacular, and neutral images in order. Fourth, Korean females prefer sophisticated, gentle, urban, natural, intelligent, innocent, active, sexy, cute, spectacular, and neutral images in order. Chines females prefer sophisticated, intelligent, cute, gentle, innocent, active, natural, sexy, urban, spectacular, and neutral images in order. Using these results, it will be possible to design marketing strategies for global consumers.