• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.247-256
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• 2017

21st century has become an era can design human's image. By designing the each human's images it is possible to express the hidden abilities of their mind. Modern society changes rapidly where the elements such as consideration, sympathy, understandings, and female leadership of communication emerge as a spur rather than speediness or complexity.In a lot of global conglomerates, it is very common for women to be selected as CEO, and even more, the rate of woman who are the member of Congress is almost 40%. The fashion of female leader has come to the fore with an improvement of female leadership, and the fashion colour which is suitable to P.O has been developed as a significant image strategy. I am going to conduct the research and analyse the fashion of a female political leader through the colour image which is equivalent to a visual image and sensitive language. I will analyze the human image which female leaders present through fashion colors.

• Journal of Korean Clinical Health Science
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• v.2 no.2
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• pp.90-97
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• 2014

Purpose. The purpose of this study was to investigate the relationship between body image, self-esteem, and family strengths in female university students. Methods. One hundred ninety nine female university students participated in data collection. Data on body image, self-esteem, and family strengths were collected via questionnaire between April 2013 and May 2013. Data analysis was done using PASW 18.0 program and included one-way ANOVA, independent t-test and Pearson correlation coefficients analysis. Results. The mean score of body image was 24.20, self-esteem was 25.30, and family strengths was 83.71. Results showed a positive correlation among body image and self-esteem(r=.19, p<.001), and family strengths(r=.16, p<.001). Conclusion. The results indicate that it is necessary to increase body image, self-esteem, and family strengths among female university students. To ensure resonable body image in female university students, self-esteem, and family strengths should be reinforced.

• Journal of the Korean Home Economics Association
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• v.37 no.11
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• pp.97-113
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• 1999

The purpose of this is to analyze the perception of sex image by feministic fashion based on the theory of feminism, which has been developed since the 1960’s. Feministic fashion is divided 8 style and analyzed. For this study, surveying photo of feministic fashion and making out questionnaires. The data was collected from 391 university student(184 male, 207 female) living in Taegu and Kyoungpok and is analyzed by factor analysis, t-test. The result are as follows: 1. The Tendency of perceiving Feministic Fashion’s Sexual Image Male had more positive view on the sexual image of see-through and Body-conscious styles than female. And male showed more negative view on the sexual image of lingerie, punk, madonna or disorganized style. There was no significant difference between male and female in their opinion on the sex appeal of fashion that exposed some physical part. Concerning the sexual image of unisex mode, both male and female had an idea that it had nothing to do with sex appeal. Regarding the preference for sex-expressive fashion, they favored see-through and Body-conscious styles most. 2. In relation to clothing behavior toward sex-expressive fashion, both male and female generally revealed a negative view on fashion that exposed physical part and provoked an impression of keen sex appeal. 3. Sexual perception degree about the body, in physical exposure, that physical part from which they felt sex appeal most was the breast. What they most wanted to emphasize was the breast, too. As a physical part that caused their rejection symptom and made them feel hatred both and female pointed out the hips.

• The Korean Journal of Food And Nutrition
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• v.30 no.5
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• pp.983-994
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• 2017

The purpose of this study was to investigate self-esteem, body image, body cathexis and body attitude of female middle school students. A total of 298 subjects were included in this study. Subjects were classified into weight control group and a non weight control group. As a result of analyzing body shapes satisfaction was higher in the non weight control group 2.83 than in the weight control group 2.28 (p<0.001). The weight control group revealed lower body satisfaction than the non weight control group. The result of the reason for weight control was the ratio of 'weight loss' 84.6%, respectively (p<0.001). Factors impacting physical image of female middle school students were analyzed as friends (3.46), internet (3.22), and TV (3.13). Results suggest that educational program should be combined with a positive emphasis on physical image and self-esteem for female middle school students. Also, there was a high correlation between body weight and self-esteem. Results indicate that female middle school students are interested in weight loss with the wrong body image. Therefore, female middle school students should be provided with an educational approach to such issues so that they have a realistic perception of their body and form realistic values about self-esteem and body.

• Journal of Fashion Business
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• v.8 no.3
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• pp.70-83
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• 2004

The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

• The Journal of Korean Academic Society of Nursing Education
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• v.18 no.3
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• pp.510-521
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• 2012

Purpose: The purpose of this study was to identify the degree and correlations between the nursing image and professionalism perceived by male and female nursing students in College. Method: The subjects were composed of 683 nursing students (male 59, female 624) in college located in Gyeonggi province using convenience sampling method. Descriptive statistics, Pearson correlation coefficient and t-test were used for data analysis. Results: The mean score of nursing image perceived by male nursing students was 3.80 (${\pm}0.51$) and that of female nursing students was 3.75 (${\pm}0.45$). The mean score of professionalism perceived by male nursing students was 3.61 (${\pm}0.55$) and that of female nursing students was 3.64 (${\pm}0.42$). There was no significant difference between nursing image of male and female students in statistical analysis (t=1.38, p=.248). And there was no significant difference between professionalism of male and female students in statistical analysis (t=1.73, p=.167). The nursing image perceived by male nursing students was positively related to professionalism (r=.74, p<.001). The nursing image perceived by female nursing students was positively related to professionalism (r=.69, p<.001). Conclusion: Based on the results of the study, further research is needed to change of perspectives on new educational approach to male nursing students.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.79-92
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• 2015

Covers of fashion magazines are part of the media that reflects the zeitgeist. Thus an analysis of the covers is a tool to probe the social and cultural changes of a period. This study attempts to shed light on the changes of the image of women on the cover of men's fashion magazines; this study intends to investigate the changes of status and role of women, from the past up to the present, through analyzing the meaning of the image of female models. For this purpose, this study conducts both literature and corroborative research. The period for the analysis is limited to post-1960s when female models began to appear alone on the cover of men's fashion magazine. The three decades from the 1960s through today have been analyzed according to its characteristics. The result is as follows: female models in the 1960s were shown as subjugated and ancillary to men as a commodity for the affluent materialistic civilization after World War II. In the 1970s, thanks to feminism movement, the image of resistance dominated. As a result of women's right movement, the 1980s came to witness the female image of subjective characteristics. Finally, starting in the 1990s, a mixture of subjugated, resistant, and subjective image of female models has appeared. In the contemporary culture, where the communication through images is being increased, the image of the female models in fashion magazines could work as a criterion to measure the social change.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.604-613
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• 2013

Advanced research has often discussed that the melodrama genre reproduces typical female image more than any other genre in setting up female image. However, the advanced research is not based on quantitative methods, so it is hard to say that it has verified the conservativeness or typicality of the melodrama genre. This study applies quantitative research methods for the typicality of female image in the TV melodrama genre and intends to prove it through comparative analysis with the overall genre female image. According to the study result, the TV melodrama genre's shows less change than the overall genre female image. About their appearance, the overall genre female image indicates increase of non-femininity and activeness in their relationship with others; however, in the melodrama genre, women with typical feminine appearance and passive female image have been maintained from 1992 till 2012. In the system in which women shared men's capital in their lover or wife's status, their feminine and beautiful appearance was used as women's physical capital that enhances their possibility to be selected by men. Even in the present that women's economic power has been elevated, however, the melodrama genre still maintains typical female image distinctively. Typicality of such female image shown in the melodrama genre of which major viewers are women seems to represent contemporary women's ambivalent and contradictory desire.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.431-445
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• 2007

The purpose of this study was to analyze and theorize the characteristics of femme fatale in fashion illustration since 1980. The method of this study was to analyze the documentaries for theoretical studies about femme fatale and the visual characteristics in fashion illustration works since 1980. The results of this study were as follows: Femme fatale expressed in the general realm of art was icon of fatal and seductive eroticism in late 19th century. She is composed of diverse images like mythology, exoticism, fear and sensuality. The characteristics of her image in fashion illustration were expressed into de-body image by union of animal and female body, or machine and female body, duplicity of death and sexuality, sexual decadence or abnormality and powerful masculine taste. First, de-body image by union of animal and female body, or machine and female body was expressed in transformed mythical image or bizarre and demonic image, grotesque image linked by picture of female body and painting of animal image, and cyborg image linked by machine and realistic female body by digital media. Second, duplicity of death and sexuality was expressed in juxtaposition by sexual pose, body and something metaphorical and symbolic depiction and de-constructive depiction of death. Third, sexual decadence or abnormality was expressed in fetishistic style, obscene depiction of cheap and hedonistic sexuality, masochistic depiction like antisocial and diseased sex appeal. Forth, powerful masculine taste was expressed in man's face, body, pose, masculine fashion, man's role related to crime and threatening weapon, etc. As mentioned above, femme fatale in fashion illustration was expressed in diverse images by fashion illustrator's point of view. Although she was originated by men's fantastic vision, she brings a catharsis to human being. And she is also recognized as new paradigm and positive cultural sign in our times.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.872-887
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• 2018

This study aims to identify the differences between Korean and Chinese and males and females in terms of female image preferences. The survey was conducted for 1 month targeting male and female Korean and Chinese subjects. Among the 350 completed questionnaires, 309 were used for analysis. For the analysis, 11 female images were chosen based on theoretical study, then a t-test and a paired t-test were carried out using SPSS 19.0. The results of this study are as follows: First, differences in female image preferences were observed to depend on nationality and gender. Koreans prefer urban images while Chinese prefer cute, intelligent, and sexy images. Second, males prefer innocent or sexy images, while females prefer sophisticated images. Third, Korean males prefer innocent, active, sophisticated, gentle, cute, sexy, urban, natural, intelligent, spectacular, and neutral images in order. Chinese males prefer gentle, innocent, sexy, active, sophisticated, intelligent, cute, natural, urban, spectacular, and neutral images in order. Fourth, Korean females prefer sophisticated, gentle, urban, natural, intelligent, innocent, active, sexy, cute, spectacular, and neutral images in order. Chines females prefer sophisticated, intelligent, cute, gentle, innocent, active, natural, sexy, urban, spectacular, and neutral images in order. Using these results, it will be possible to design marketing strategies for global consumers.