• 한국콘텐츠학회논문지
• /
• 제18권12호
• /
• pp.319-331
• /
• 2018

본 연구는 패스트푸드점 서비스 제공자의 비언어적 커뮤니케이션이 브랜드 이미지, 고객만족, 재방문의도에 미치는 영향을 파악하기 위하여 수행되었다. 이를 위해 대구지역의 패스트푸드점 이용고객 309명의 설문자료를 수집하여 분석에 사용하였다. 자료 분석을 위해 SPSS 프로그램의 빈도분석, 요인분석, 다중회귀분석을 사용하였다. 요인분석을 통해 패스트푸드점 서비스 제공자의 비언어적 커뮤니케이션은 표정언어, 외모적언어, 의사언어, 공간적 행위의 4 구성요소로 확인되었으며, 다중회귀분석결과 비언어적 커뮤니케이션의 4 구성요소는 브랜드 이미지, 고객만족, 재방문의도 각각에 정(+)의 영향을 미치고 있는 것으로 나타났다. 본 연구는 결과를 통해 패스트푸드점 서비스 제공자의 비언어적 커뮤니케이션의 영향력을 확인하고 실무적 차원의 시사점과 이론적 차원의 시사점을 제시하였다.

• 한국조리학회지
• /
• 제13권2호
• /
• pp.223-239
• /
• 2007

This study aims at providing managerial insight into researchers and marketers who are intending to maintain and develop a loyal group and long-term relationships in fast food restaurants. The summary of results is as follows : There was a wide difference in evaluation of perceived value, trust and customer loyalty according to sex, age, occupation and customer's visit behavior. Customers considered the convenient and quick service as the most important selective factor. And also, the important attribute of fast food restaurants was taste of food, followed by price, cleanliness, kindly service, quick service. We are able to classify the four customer groups according to analysis results. If we lay great emphasis on the above mentioned selective factors and also develop needs in each customer group, it does much for delivering profits of fast food restaurants.

• 한국식생활문화학회지
• /
• 제15권4호
• /
• pp.287-293
• /
• 2000

부산지역 대학생 340명을 대상으로 패스트푸드점 이용실태를 조사한 결과 다음과 같다. 1. 조사 대상자는 남학생 56.2%, 여학생이 43.8%이었고, 20-24세가 66.8%를 차지하였고, 자기집에 거주하는 학생이 73.6%이었으며. 평균용돈은 16-20만원이 31.8%로 가장 많은 비율을 차지하였다. 2. 대상자 중 패스트푸드점을 이용하는 대학생이 83.3%로 남학생이 77.6%, 여학생이 90.3%, 19세이하가 88.1%를 차지하였으며, 자기집에 거주하는 학생이 87.7%, 월평균용돈의 액수에 상관없이 높은 비율의 학생이 이용하고 있었다. 3. 패스트푸드점을 이용하는 시간대는 아무 때나가 44.7%로 가장 많았으며, 저녁시간, 점심시간 순으로 남학생은 아무 때나, 저녁시간대가 많았고, 여학생은 모든 시간대에 비슷한 비율로 높았다. 또한 자기집에 거주하는 학생이 아무 때나, 저녁시간대 이용하는 비율이 높았다. 4. 1회 이용시 평균비용은 삼천원대가 가장 많았는데 남학생은 삼천원이상 비용대의 비율이 높았고 여학생은 삼천원 비용대에서 두드러지게 그 비율이 높았다. 또 연령이 높을수록 비용이 많이 들었고, 자취와 하숙생이 삼천원 이상의 비용을 이용하는 비율이 높았으며, 평균용돈이 많을수록 삼천원 이상의 비용대의 비율이 상대적으로 높았다. 5. 패스트푸드점 이용시 메뉴선택은 기호에 따라 선택하는 비율이 64.5%로 가장 높았고, 남학생에 비해 여학생이 기호에 따라 선택한다는 비율이 80.1%로 높았다. 6. 대학생들이 이용하는 패스트푸드점은 맥도널드이었으며 특히 남학생보다 여학생이 상대적으로 월등히 높게 나타났다. 연령이 낮을수록 맥도널드, 롯데리아 등을 많이 이용하였고, 나이가 많을수록 다른 패스트푸드점도 이용하는 것으로 나타났다. 이와같은 결과로 볼때 대학생들의 패스트푸드점 이용은 점점 증가하고 있고, 소비하는 비용도 많아져 가고 있어 젊은이들의 식습관에 문제가 되리라 사료된다. 그러므로 패스트푸드의 영양성을 고려한 메뉴개발 등의 노력이 필요하며 미래의 주역이 될 대학생들의 식습관에 대한 보다 심도있는 연구가 함께 병행되어야 할 것으로 생각된다.

• 한국식생활문화학회지
• /
• 제11권3호
• /
• pp.317-326
• /
• 1996

The purpose of this study was to investigate several aspects of eating out behavior especially in relation to Korean food. Self-administered questionnairs were completed by 700 adults living Seoul and Kyunggi-do area from June to July 1994. The results were as follows: 1. The 68.4% of subjects ate outside home either frequently or occasionally. Lunch-eat-out was the most frequent and breakfast-eat-out, the least. Male subjects, adults under the age of 50, and students ate out more frequently. 2. The 70.3% of subjects spent less than 5000 won for the expense of eating out. Those under the age of 25 and students considered reasonable the expenditure of less than 3000 won for lunch and less than 5000 won for supper. But older adults and workers and housewives prefered $3000{\sim}5000$ won for lunch and $5000{\sim}15000$ won for supper. 3. Nayngmyun, bibimbap, jajangmyun, pizza, Broiled galbi, and pork cutlet were favorite eat-out dishes. Among Korean foods, bibimbap, Broiled galbi, nayngmyun, bulgogi and galbitang were frequently selected menues. While Korean dishes had a tendency to be selected as a first choice, noodle type dishes and western style fast food were prefered as a second and third choices. 4. Korean food restaurants received highest score in the food taste and familiarity evaluations. They also received good grade in such points as the nutritive value of food, amount of serving portion and the variety of menu. But as for the sanitation and food price, Korean restaurant scored the lower mark in comparison to noodle restaurant and fast food restaurant.

• 한국관광식음료학회:학술대회논문집
• /
• 한국관광식음료학회 2005년도 학술논문발표집
• /
• pp.109-122
• /
• 2005

In accordance with changes in life style, people's desire to eat out is getting changed in their preferring factors from whether they can buy food they want to eat fast and easily to mood of the dining space, content and quality of service, hygiene condition of restaurant, quiet location and surrounding circumstance, and discount coupon and price destruction. In addition, consumers who begin to recognize the seriousness of environmental pollution prefer health-oriented food. On the other hand, excessive presence of competitors, growing personnel expense, increasing expenditure in accordance with swelling price of rent and material expenditure, increase of tax burden, decrease of income because of credit card service charge and high expected level by consumers make it difficult for restaurant's owners to manage restaurant business. Therefore, this study purposes to establish development of menu from the consumer's and the supplier's point of view and propose how to develop menu aiming at convenience, health and diversity.

• 한국식품영양학회지
• /
• 제28권5호
• /
• pp.849-857
• /
• 2015

The purpose of this study is to investigate 5th grade elementary school girls' effort to recognize and use nutritional labels on processed foods and restaurant meals to encourage dietary behavior. The subjects (n=976) were divided into three groups (effort group, n=711; normal group, n=193; and no-effort group, n=72) depending on level of effort for the healthy dietary behavior such as eating balanced meals, eating three meals regularly, and eating meals slowly. In the effort group, the frequency of food intake for breads, ramen, noodles and fast foods was significantly lower, while frequency of food intake for fruits and vegetables and salad was significantly higher than in the other two groups. In the effort group, the ratio of the respondents that perception of nutrition labeling on processed foods and restaurant meals was 80.5% and 31.4% and the ratio of girls who checked the nutrition labeling at their point of purchase was 71.1% and 24.7%, respectively. Reasons given for not reading nutrition labeling for restaurant meals were 'not interested' for 34.6% of the effort group, and 52.2% of the no-effort group. Therefore, it is necessary to create an educational program on healthy dietary behavior, including how to read nutrition labeling and establishment of proper body image perception for elementary school girls.

• 한국정보시스템학회지:정보시스템연구
• /
• 제31권3호
• /
• pp.109-129
• /
• 2022

Purpose The purpose of this study is to examine whether customers' shadow work and risk perception have an impact on revisit intention to the fast-food restaurant, with mediating role of different types of attribution tendencies. We also added perceived unfairness in the research model, in order to verify its mediating effect on the relationship between attribution tendencies and revisit intention. Design/methodology/approach Applying the shadow work perspective and attribution theory, we designed a research model to confirm the hypotheses. After collecting the data from 331 customers who have used self-service technology in a fast-food restaurant, we conducted an analysis of measurement model and structural model by using Smart-PLS 3.0. Findings This study confirmed that Forced Use of self-service technology can enhance the tendency of dispositional attribution which would negatively affect perceived unfairness and revisit intention. On the other hand, affective risk perception was proven to affect situational attribution, which positively affects revisit intention.

• 한국식생활문화학회지
• /
• 제15권1호
• /
• pp.41-49
• /
• 2000

The effort to understand customer is essential and customer satisfaction measurement tool is needed in today's intensively competitive environment of restaurants. The objectives of this study were to measure customers' expectation and satisfaction of service quality attributes and to identify relatively important attributes for overall satisfaction in restaurants. The questionnaires were distributed to 232 customers at 78 family-style, pizza and fast food restaurants. Statistical data analysis was completed using SPSS for t-test, ANOVA, factor analysis, Pearson's correlation and regression analysis. The results of this study were as follows: 1) four and six- dimensional structures were established from 25 expectation and satisfaction attributes, respectively. 2) Demographic variables and usage characteristics didn't affect on service quality expectation, but expectations were significantly different according to the types of restaurant. 3) Expectation/satisfaction matrix showed different patterns in 3 types of restaurant. 4) 'Quality of food' and 'atmosphere' were the most relatively important attributes for overall satisfaction in restaurants.

• 한국조리학회지
• /
• 제6권1호
• /
• pp.123-149
• /
• 2000

As a result of their web sites about 25 food services, it shows that only 20% of food services are conducting transactions online. As a whole food services in general have mastered the basics of setting up a web site, and it is revealed that some web sites with high average score are using flash s/w, which has a considerable interest in graphic. Family restaurant is the highest in average score and icecream is the lowest. The best individual site is Tonyromas site of Family restaurant sector, the second best site is TGI Friday's of the same Family restaurant sector, the third Pizzahut of pizza sector, and the fourth Lotteria site of Fast food sector. It is suggest that this preliminary study could be advanced by extending the sample size and a program of more extensive statistical analysis by devising. Also it is shows that it is possible for B2B transaction and B2C transaction to be conducted more actively It is suggested that Pizza(60%) and Icecream(40%) of food products which are small in size and easy to be ordered and delivered can be feasible and successful in transactions online. In conclusion, it is very important to keep the contents of web sites up-to-date and attractive to customers, and to establish several ways which can enable customers to interact with food services to induce a dialogue with customers, and it is necessary to introduce new technologies for specific differences of their own sites.

• 동아시아식생활학회지
• /
• 제24권5호
• /
• pp.544-551
• /
• 2014

This study investigated customer perception of nutrition labeling at fast-food restaurants in Korea. Five hundred and fourteen customers with previous experience at fast-food restaurants were surveyed in July 2012 in Korea. A total of 502 completed questionnaires were analyzed (98.0%). The questionnaires asked about the general characteristics of the subjects, their perceptions and opinions of nutrition labeling at fast-food restaurants, any nutrients they would like to see included in nutrition labels, and their preferred nutrition labeling methods at fast-food restaurants. Of the respondents, 59.4% were male and 40.6% were female; 42.4% indicated that they eat at fast-food restaurants two to three times a month. Half of respondents (54.2%) knew of nutrition labeling of fast-food restaurants, with females being more aware than males. Males trusted nutrition labeling at fast-food restaurants more than females did, and more males than females responded that nutrition labeling helps when selecting healthy menu items. As for satisfaction with nutrition labeling at fast-food restaurants, males were more satisfied than females, and customers between 30 and 39 years old showed the highest rates of satisfaction. Calories was the criterion that most respondents (66.3%) wished to pre-displayed, followed by sodium and trans fat levels. Respondents mostly preferred nutrition labels at fast-food restaurants to be in the form of symbolic icons (36.5%). The results of this study can help shape the application of nutrition labeling at fast-food restaurants and can be used to help establish guidelines for nutritional education for customers in Korea.