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Factors influencing fast food consumption behaviors of middle-school students in Seoul: an application of theory of planned behaviors

  • Seo, Hyun-Sun;Lee, Soo-Kyung;Nam, So-Young
    • Nutrition Research and Practice
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    • v.5 no.2
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    • pp.169-178
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    • 2011
  • Fast food is popular among children and adolescents; however, its consumption has often been associated with negative impacts on nutrition and health. This study examined current fast food consumption status among middle school students and explored factors influencing fast food consumption by applying Theory of Planned Behavior. A total of 354 (52.5% boys) students were recruited from a middle school. The subjects completed a pre-tested questionnaire. The average monthly frequency of fast food consumption was 4.05 (4.25 for boys, 3.83 for girls). As expected, fast food consumption was considered to be a special event rather than part of an everyday diet, closely associated with meeting friends or celebrating, most likely with friends, special days. The Theory of Planned Behavior effectively explained fast food consumption behaviors with relatively high $R^2$ around 0.6. Multiple regression analyses showed that fast food consumption behavior was significantly related to behavioral intention (b = 0.61, P < 0.001) and perceived behavioral control (b = 0.19, P < 0.001). Further analysis showed that behavioral intention was significantly related to subjective norm (b = 0.15, P < 0.01) and perceived behavioral control (b = 0.56, P < 0.001). Attitude toward fast food consumption was not significantly associated with behavioral intention. Therefore, effective nutrition education programs on fast food consumption should include components to change the subjective norms of fast food consumption, especially among peers, and perceived behavioral control. Further studies should examine effective ways of changing subjective norms and possible alternatives to fast food consumption for students to alter perceived behavioral control.

The Perception and Utilization of Korean Traditional Food and Fast Food of Elementary School Children in Ansan Area (한국전통음식과 패스트푸드에 대한 안산지역 초등 고학년 학생의 인식 및 이용실태)

  • Lee, Mi-Young;Kim, Young-A
    • Journal of the Korean Home Economics Association
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    • v.44 no.10
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    • pp.109-120
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    • 2006
  • This study was conducted to provide basic data for desirable food culture by surveying the perception and utilization of Korean traditional food and fast-food from 6th grade elementary school students in the Ansan region. According to the survey, elementary school students have insufficient perception about Korean traditional food but they understand fast-food relatively well. The key factor for their concern in Korean traditional food was the mass media, while the variety of tastes and quickness were key factors of fast-food. Among the respondents, 76.0% chose Korean traditional food as more nutritious than fast-food. From the investigation of their diet situation, daily meals came out as Korean traditional food, while fast-food covered snacks and nighttime meals. Normally, just following their parents' selection was the biggest reason for going to Korean traditional food restaurants. They chose fast-food restaurants because the price is proper and they can use that place for their conversation. Among Korean traditional foods, their favorite was "Gal-bi-zim" (beef ribs stew), and among fast-food, they liked hamburger and pizza. Over 90% of male and female students ate fast-food within 30 minutes, which was less than Korean traditional food. Generally, Korean traditional food was relatively more expensive than fast food. Respondents usually went to Korean traditional food restaurants with their parents and family members, whereas they went to fast food restaurants mostly with their friends. Positive factors of Korean traditional food, in order of satisfaction, were taste, hygiene, price, and quickness, while those of fast-food, in the same order, weretaste, price, quickness, and hygiene.

A Study on the Strategies of the Fashion Industry toward Fast Fashion (패스트 패션(Fast Fashion) 도입에 따른 패션 업계의 대응 전략 연구)

  • Lim, Sung-Min;Choi, Ju-Young;Kim, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.432-443
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    • 2008
  • Fast fashion is widely accepted in young generation who are eager to the new fashion trends. With the consumers' rapid adoption of fast fashion, fashion retailers have tried to adopt strategies to reflect current and emerging trends as quickly as possible and effectively in current merchandise assortment, raises important issues with respect to the processes of effective merchandise management. However, the concept of fast fashion has not been academically investigated and developed properly yet. Therefore, this study mainly reviewed secondary data such as leading fast fashion companies' website, newspaper articles and Zara's case study which covers fast fashion issues. Fast fashion gets widely spreading in market, current investigation showed that domestic fashion companies have adopted fast fashion concept in early stage. This study tried to examine characteristics and strategies used by fast fashion businesses to provide domestic fashion industry with valuable information of production and marketing strategies. Suggestions through the result are as follows: 1. Fast fashion requires flexible managing systems such as SCM, QRS and JIT in order to promote efficient production and assortment management from the entire supply chain. 2. Domestic fast fashion companies should build up not only quality of good design but also reasonable price and strengthen marketing strategies in order to compete with abroad fashion companies 3. Fashion companies that succeed in satisfying consumer's desire for new trend show that it has been successful their strategy to make market area wider to the world not focusing on domestic market.

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Impact of Brand-Name Fast Food Service on Students' Participation in School Lunch

  • Yoon, Ji-Hyun
    • Journal of Community Nutrition
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    • v.7 no.4
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    • pp.201-206
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    • 2005
  • The purpose of this study was to examine the impact of offering brand-name fast food at schools on student participation in school lunch. Two studies were conducted in Indiana, USA. In the first study, daily participation rate of 42 Indiana schools were compared between the days when brand-name fast food were offered and when they were not offered. The impact of brand-name fast food service on school lunch participation differed depending on the types of service offering brand-name fast food. Offering brand-name fast food solely as part of reimbursable meals or a-la-carte items was shown to induce students to the lunch option where brand-name fast food was offered. The second study examined the relationship of brand-name fast food service to monthly participation rate by analyzing secondary data of 1,282 Indiana schools using multiple regression analysis. Offering brand-name fast food was associated with monthly participation rate in school lunch only when schools offered them solely a-la-carte. Based on the results of two studies, it was concluded that offering brand-name fast food induced students from other lunch options to the options where brand-name fast food was offered on the day of service. However, increased or decreased participation in school lunch only on a few days could have not impacted average school lunch participation over a month. It is recommended that schools planning to offer brand-name fast food should make it available as part of reimbursable school lunches so that usual school lunch eaters would not be distracted to a-la-carte lines. (J Community Nutrition 7(4): $201\~206$, 2005)

fast running FIR filter structure based on Wavelet adaptive algorithm for computational complexity (웨이블렛 기반 적응 알고리즘의 계산량 감소에 적합한 Fast running FIR filter에 관한 연구)

  • Lee, Jae-Kyun;Lee, Chae-Wook
    • Proceedings of the Korea Institute of Convergence Signal Processing
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    • 2005.11a
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    • pp.250-255
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    • 2005
  • In this paper, we propose a new fast running FIR filter structure that improves the convergence speed of adaptive signal processing and reduces the computational complexity. The proposed filter is applied to wavelet based adaptive algorithm. Actually we compared the performance of the proposed algorithm with other algorithm using computer simulation of adaptive noise canceler based on synthesis speech. As the result, the frequency domain algorithm is prefer than the existent time domain. we analyzed the Wavelet algorithm, short-length fast running FIR algorithm, fast-short-length fast running FIR algorithm and proposed algorithm.

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- For the Development of Inquiring, integrated Science Curricular Materials - The Comparison and Analysis of Inquiry Activity between "The FAST Program" and "The Secondary Science Books" (탐구적 통합 과학 교재 개발을 위한, "FAST program"과 "중등 과학 교과서"의 탐구 활동 비교 분석)

  • Son, Yeon-A;Lee, Hack-Dong
    • Journal of The Korean Association For Science Education
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    • v.14 no.1
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    • pp.45-57
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    • 1994
  • The purpose of this study is to verify whether the FAST program is the Inquiry Science Curricular Materials, through the Comparison and Analysis of Inquiry Activities between the FAST program and our Secondary Science Books. The results of this study are as follows ; 1. FAST has 226 tasks of the Inquiry Activities, which is analyzed over two times than our text. 2. In level one, FAST holds the parts of Synthesizing Results and Evaluation, Hypothesizing and Designing an Experiment but u.ese aren't found in our text. 3. In level two, our text is analyzed No Discussion 72.2%, Demonstrating or Verifying the Content of the Text 82%, but FAST has Discussion Guided 81.8%, and isn't found any tesk of Demonstrating or Verifying the Content of the text. 4. In level three, our text is exposed a typical type I and analyzed Inquiry Index 15-25 ( Middle ), but FAST is found type IV, excepting Manipulating Apparatus and Observation and analyzed Inquiry Index over 35 ( Very - High ). Therefore, FAST Program is proved to be the desirable Inquiry Science Curricular Materials. In future, this worker is to arrange the results of the following paper as follows ; 1. The verification of the FAST Program by means of the Integrated Science Curricular Materials. 2. The development of the Inquiring, Integrated Science Curricular Materials through the results of the preceding study.

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The influence of consumption values on fast fashion brand purchases (소비가치가 패스트 패션 브랜드 구매에 미치는 영향)

  • Park, Hye-Jung
    • The Research Journal of the Costume Culture
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    • v.23 no.3
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    • pp.468-483
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    • 2015
  • Fast fashion brand marketers should develop marketing strategies that effectively satisfy the values consumers seek when purchasing fast fashion brands. This study aimed to identify the consumption value factors of fast fashion brands and to reveal the value factors that influence attitudes toward purchasing fast fashion brands. Data were gathered by surveying university students in the Seoul metropolitan area using convenience sampling. Three hundred and five questionnaires were used in the statistical analysis, which consisted of exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The factor analysis revealed the following six value factors: Emotional value, social value, price/value for money, durability value, eco-value, and consistency value. The fit statistic for the six-factor model was quite acceptable. Two of the six value factors, emotional value and price/value for money, positively influenced attitudes toward purchasing fast fashion brands. The overall fits of the revealed model suggested that the model fit the data well. The results suggested that fast fashion marketers need to understand the value factors that motivate consumers to purchase fast fashion brands. In addition, marketers should focus their efforts on satisfying emotional value and price/value for money in order to establish their brands in the increasingly competitive fast fashion industry.

A Survey on Consciousness of Middle and High School Students Using Fast Food Restaurants in Kwangju (패스트푸드점을 이용하는 광주 지역 중.고등학생의 의식에 관한 조사)

  • 김경애;조수한
    • Journal of the East Asian Society of Dietary Life
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    • v.4 no.2
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    • pp.27-37
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    • 1994
  • A survey was conducted to investigate consciousness of middle and high school students unsing fast food restaurants in Kwang-ju, from July 20 to August 20 in 1993. The results are follows; 1. There are many motives which drive students into fast food restaurants. Among those are its convenience as a place of meeting friends, pleasant and clean environment for eating, no time limit of staying there, hygiene of dining equipment and table ware. 2.The majority of the students used the fast food restaurants between 12:00 and 14:00 pm. It shows that time does not influence much on using there, because they answered in high percent that they use at any time. 3. Student usually pay individually and in some cases their friends or parents pay the bill. 4. Major factor in fast food selection was their tastes, nexts, were proper price, nutrition, and so on, They prefer their home food to restaurants fast foods. 5. The most of students have positive response to make traditional Korean foods into fast foods. The students, in particular, emphasized for the development of traditional Korean foods ; Sikhae and Sujonggwa(beverage), Docbokki, Japchae, kinds of rice cake and Jun. 6. Students suggested to be better fast food service, such as lowering the price, increasing the portion size and developing fast foods from the traditional Korean foods.

Review of Diverse IP Mobility Fast Handover Mechanisms and Suggestion of New Fast Handover Proxy Mobile IPv6 Mechanism (다양한 IP 이동성 고속 핸드오버 기법 분석 및 새로운 고속 핸드오버 Proxy Mobile IPv6 기법 제안)

  • Kim, Pyung-Soo
    • Journal of Information Technology Services
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    • v.8 no.1
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    • pp.165-177
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    • 2009
  • This paper reviews diverse IP mobility and fast handover mechanisms for seamless Internet services. Especially, fast handover mechanisms for the Proxy Mobile IPv6( PMIPv6) are categorized according to their approaches. Then, a new fast handover PMIPv6(FH-PMIPv6) mechanism is proposed using only L3 signaling message exchange. In the proposed FH-PMIPv6 mechanism, only local mobility anchor(LMA) exchanges L3 signaling messages with mobility access gateways(MAGs) for the fast handover operation. That is, inter-MAG signalling messages are not required for the fast handover operation. Therefore, unlike existing fast handover mechanisms, two relevant neighbouring MAGs need not set up the security association(SA) to protect fast handover related signaling messages and share SA related information. Moreover, the L3 triggering message is defined newly by standard ICMPv6 to trigger promptly the proposed mechanism. Analysis and comparison of the handover latency are performed for the proposed mechanism and existing mechanisms, which shows that the proposed FH-PMIPv6 mechanism has the favorable performance.

A Survey of College Student Behaviors on Fast Food Restaurants (대학생들의 패스트 푸드의 외식 행동에 관한 실태조사 - 김천, 서울지역간의 차이조사 -)

  • 윤혜진;위성언
    • The Korean Journal of Food And Nutrition
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    • v.7 no.4
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    • pp.323-331
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    • 1994
  • 226 college students in Kimchun and Seoul area were surveyed for consumer behaviors and opinions about fast food restaurants from August 1 to 31 1994. The purpose of this study Is to Investigate eating behavior, nutrition knowledge and utilization state of fast foods of college students In Seoul and Kimchun. All statistical data analysis was conducted using the SAS program package. The results were summarized as follows : Eating behavior score of the subjects were higher in Seoul than Kimchun. Nutrition knowledge of the subjects had not significant difference In Seoul and Kimchun. Also eating behavior and nutrition knowledge had not correlationship in Seoul and Kimchun. Utilization state of fast food restaurant was most frequently in noodles, also more frequently in Seoul. The reasons the customers visiting the fast food restaurant by the highest percentage were the following in the order : "the atmosphere in which fast food is eaten Is enjoyable for the companionship", "convenient to dining", "the surroundings and dining equipment are pleasant and hygienic" and "to be able to stay as long as I want". The fast foods purchsed by the customers were mostly for a full meal rather than snack. Majority of college students selected their fast food by preference and price.their fast food by preference and price.

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