• 대한가정학회지
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• 제49권9호
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• pp.99-109
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• 2011

The purpose of this study was to characterize the new women, modern girls and modern boys from the 1920's to the 1930's as a modern new generation, the primary consumer of modern consumption culture, and to examine their values, lifestyles, consumption culture and clothing attitudes. The data were obtained from the magazines and newspapers published from 1920's to 1930's and previous literatures, and analyzed by qualitative content analysis. The results were as follows: A modern new generation meant the new women, modern girls, and modern boys seeking for the western looks and cultural tastes. The values of a new generation people were individualism, materialism, and modernism which was the same as Americanism. They enjoyed western lifestyles and sports and consumed new mass media and popular culture. Their clothing attitudes were fashion orientation, conformity, symbolism, conspicuous consumption, aesthetic value, individuality, and practicality.

• 복식
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• 제33권
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• pp.201-215
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• 1997

The purpose of this study was to investigate the actual state and problems of outlet stores. And examine store attributes shopping orientations information sources according to demographic characteristics for outlet store patronage group. The questionnaires were administered to 400 women living in Taegu. The data were analyzed by using Frequency Percentage Factor Analysis MANOVA. The results of the study were as follows; 1) Outlet stores in Taegu area were run as the type of agency and dealt in most brands of their own companies, There were plenty of as-sortment and merchandise. The discount rate was 50-60% Stores' locations were scattered which made shopping environment incon-venient. 2) The store attributes were composed of five factors such as fashion & products diver-sity service store reputation convenience and price. Shopping orientation were com-posed of six factors such as self-confidence for shopping brand oriented store loyalty & near-store oriented economical self-assumed shopping and difficulty of choice. Information sources were composed of four factors such as print media & display personal information advertising and store visit. 3) There were significant differences be-tween patronage group and non-patronage group in store reputation service fashion & products diversity. Patronage group is more satisfied with these three factors. There were significant differences between patronage group and non-patronage group in brand oriented and economical Non-patronage group was more brand oriented and patronage group was more economical. There were significant difference between patronage group and non-patronage group in print dedia & display factos. Non-patronage group made more use of print media& display than patronage group as information sources. There were significant differences between patronage group non-patrpnage group in age marital status and levle of education.

• 한국의류산업학회지
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• 제4권1호
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• pp.56-63
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• 2002

This study was designed to investigate the new concept about lifestyle of female consumer in the present time of digital revolution and to analyze the preferences and sensibilities according to the types of consumer lifestyle classified into the same group. Survey was done through questionnaire of 79 questions and the data of 151 female consumers in the age of 19-34 were analyzed statistically using SPSS. The 6 factors were extracted from 39 lifestyle questions: consumerism, seeking challenge, communal life, quality of life, digital orientation and active counter plan. 6 Lifestyle clusters of female consumers were as following: the no-concern satisfied, the digital passive, the consumer personal, the digital active, the consumer communal and the adventurous. 30.5% of female consumer was the digital lifestyle who are relatively older and highly educated, of high income and expense rate, and resident in Gangnam. The preferred sensations by female consumer were 5; reasonal, feminine, conspicuous, active, and modest, and the clusters according to the sensations were 5: the casual, the status-symbolism, the rich in contents, the romantist, and the elegance. Lifestyle and preferred sensations were so related that the no-concern satisfied were the status-symbolism and the romantist, while the digital were the richness of contents and the adventurous were the romantist.

• 패션비즈니스
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• 제16권6호
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• pp.109-126
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• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.

• 복식
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• 제66권7호
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• pp.17-33
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• 2016

Consumption of faux fur is a part of ethical consumption, and is valuable in terms of protecting and caring for animals. The purpose of this study is to understand the meaning of consuming faux fur (i.e., characteristics of faux fur consumption and how consumers relate faux fur with ethical issues) from the perspective of consumer culture theory. Data were collected through semi-structured in-depth interviews with those who have purchased faux fur. Two overarching themes emerged in regards to consuming faux fur, altruistic and egoistic orientation. Regarding the altruistic orientation, participants were sympathetic to animals, and considered consumption as part of practicing social responsibility and ethics. Participants had concerns for animal rights and conflicts with others who consumed actual fur. They viewed faux fur as an alternative to actual fur. Regarding egoistic orientation, participants isolated themselves from ethical issues in order to be free from guilt. Despite the preference for actual fur, they compromised between their desire and social criticism. Furthermore, their intention was to pretend as if they were wearing actual fur or move onto a completely different style, and had a negative outlook on social change regarding the adoption of faux fur. The findings contribute to a better understanding of consumer culture of consuming faux fur. Further research on diverse aspects of ethical consumption is warranted.

• 한국정보통신학회논문지
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• 제19권10호
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• pp.2409-2416
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• 2015

본 논문에서는 효과적인 무손실 영상압축을 위한 방향성 기반 적응적 예측방법을 제안한다. 제안하는 예측방법은 작은 변화에 민감한 픽셀단위가 아닌 지원영역(support region) 단위로 방향성 및 부호화 픽셀이 속한 영역의 특성을 판단하여 강인한 예측이 이루어지도록 한다. 예측픽셀은 부호화 픽셀과 주변 픽셀에 대한 지원영역 사이의 유사도에 따라 적응적으로 선택함으로써 예측성능을 효과적으로 높인다. 기존의 MED, GAP 및 EDP와 같은 예측방법과 비교하여 제안한 방향성 기반 적응적 예측방법은 예측에러에 대한 엔트로피 측면에서 우수한 예측성능을 나타내고, 복잡도 측면에서도 가장 간단한 MED와 비교해 큰 차이가 없음을 다양한 실험을 통해 보인다.

• 융합정보논문지
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• 제11권11호
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• pp.266-276
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• 2021

본 연구의 목적은 건강한 두피관리행동의 증진을 위해 건강신념모델에 기초한 여대생의 라이프스타일을 유형으로 나누어 두피관리행동에 대하여 알아보는 것이다. 연구를 위하여 서울, 경기지역의 여대생 총 534명을 대상으로 2020년 3월 18일에서 2020년 4월 7일까지 실시하였다. 연구의 결과 라이프스타일에 따른 두피건강관리 건강신념수준의 차이는 인지된 유익성과 인지된 장애성, 자기효능감에서 모두 유의미한 차이가 나타났다. 또한 라이프스타일에 따른 두피관리행동 차이에 대한 결과로는 사회지향성향, 유행추구성향, 경제지향성향 순으로 높게 나타났다. 따라서 본 연구를 통해 두피건강신념수준을 높일 수 있는 정보와 교육 프로그램의 개설 및 라이프스타일의 유형별 두피관리제품의 개발이 필요하다고 사료된다.

• 한국가정과교육학회지
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• 제31권3호
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• pp.57-71
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• 2019

본 연구는 청소년기 학생들의 소비행동을 분석하여 교육의 기초자료로 활용하고자 여학생들의 쇼핑성향에 따른 하위요인을 도출하고 이 하위요인에 따른 쇼핑유형을 분류하였다. 이 쇼핑유형의 집단에 따른 청소년 여학생의 의류제품의 윤리적 소비행동 즉 구매, 사용, 처분행동의 차이를 알아보았고, 쇼핑성향의 하위요인이 의류제품의 윤리적 구매, 사용, 처분행동에는 어떠한 영향을 미치는지 살펴보았다. 그 결과 청소년기의 여학생 의류제품의 윤리적 구매, 사용, 처분행동의 경향이 보통보다 낮아 교육이 필요함이 시사되었다. 그리고 쇼핑성향의 하위요인인 충성적 성향, 향유적 성향, 충동적 성향, 모방적 성향, 독립적 성향에 따라 즐거움추구 유형, 중간 유형, 독립추구 유형의 세 쇼핑유형으로 분류되었다. 즐거움추구 쇼핑유형은 상대적으로 의류제품의 윤리적 사용행동을 가장 많이 하였고, 독립추구 쇼핑유형은 윤리적 구매행동과 윤리적 처분행동을 더 많이 하였다. 쇼핑자체를 즐기는 욕구만족의 성향이 낮을수록 혼자서 의사결정을 신중하게 했다고 생각하는 경향이 높을수록, 그리고 구매상표와 점포에 대한 신뢰가 강한 능동적인 성향이 높을수록 의류제품의 윤리적 구매행동을 더 많이 하였다. 반면 욕구만족의 성향과 독립적인 성향을 모두 가진 경우 윤리적 사용행동은 더 많이 하였다. 그리고 혼자서 구매의사결정을 하는 독립적 성향만 높을수록 윤리적 처분행동은 높아졌다. 소비단계와 쇼핑성향에 적합한 세분화된 소비자교육이 이루어져야 할 것이다.

• 한국생활과학회지
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• 제19권1호
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• pp.127-136
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• 2010

This research subdivided the groups of baby clothes purchasers by consumer value factors in order to study clothing behavior by the value group of baby clothes purchasers and to examine differences in shopping propensity, pursuit benefits, evaluation criteria, and utilization of information sources depending on the value groups 1. A total of three factors - the pursuit of a stable life, the pursuit of achievement, and the pursuit of pleasure - were derived by conducting a factor analysis on the value dimensions of baby clothes purchasers. The value types of baby clothes purchasers were classified into three groups - the group of the pursuit of achievement, the group of the pursuit of stability and pleasure, and the passive group as the result of conducting cluster analysis on the basis of three types of personal value factors. 2. In the difference of shopping propensity by the value group, the group of the pursuit of achievement and the group of the pursuit of stability and pleasure were found to be the group having economical shopping propensity. In the difference of pursuit benefits by the value group, the passive group appeared to be the group in pursuit of fashion, and it could be seen that the group of the pursuit of achievement and the group of the pursuit of stability and pleasure were highly interested in the pursuit of individuality and practicality. 3. In the evaluation criteria of clothes by the value group of baby clothes purchasers, the group of the pursuit of achievement was found to consider physical criteria as important evaluation criteria, and the group of the pursuit of stability and pleasure was found to consider aesthetic criteria as important evaluation criteria. In the utilization of information sources by the value group of baby clothes purchasers, the passive group was found to be influenced most by market-oriented information sources.

• 한국의상디자인학회지
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• 제18권1호
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• pp.1-10
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• 2016

The purpose of this study was to examine the influence of elderly women's makeup behavior, psychological traits and demographic variables on their preference for makeup images in daily life(hereinafter called general makeup image) and for the makeup images of their own future funeral portraits. As for the method of research, a research study was implemented by using the questionnaire method. Seven factors were selected for makeup behavior: fashionability, conformity, subjectivity, instrumentality, interpersonal orientation and conspicuousness. The selected psychological traits were personality, death attitude and depression. Preference for general makeup image and for the makeup image of funeral portrait were investigated in terms of four: agreeableness, refinement, individuality and dignity. The subjects in this study were 651 female elderly residents in and around Seoul who were in their 60s to 80s. Concerning data analysis, factor analysis, Cronbach alpha coefficient, Pearson productmoment correlation coefficient, t-test, one-way ANOVA, Duncan's multiple range test and multiple regression analysis were utilized. Concerning the influence of the elderly women's makeup behavior, personality, death attitude, depression and demographic variables on preference for the makeup image of funeral portrait, their preference for an agreeable makeup image was analyzed. Thus, makeup behavior, personality, death attitude and depression were identified as the variables to exert a significant influence on preference for the makeup images of funeral portrait. The findings of the study are expected to help make makeup for funeral portrait entrenched as a part of the beauty industry and to make a contribution to the development of the beauty industry.