• 한국의류학회지
• /
• 제29권3_4호
• /
• pp.535-546
• /
• 2005

The purposes of this study are to verify the validity of the conceptual structure of clothing shopping orientation(CSO) developed in the previous research, and to explore the difference of CSO structure between male and female consumer groups. For those purposes, data of 499 male and female consumers were collected. Confirmatory factor analysis, ANOVA, and simultaneous factor analysis were used for data analysis. The results are as follows. First, as a result of confirmatory factor analysis, the validity of conceptual structure of CSO was verified. Second, as a result of ANOVA, male and female showed significantly different CSO at the lower-dimensions level, and as a result of simultaneous factor analysis, male and female showed significantly different relationships between dimensions within the structure. This means that the CSOs of both male and female can be explained by the same CSO structure model, but the specific relationships between CSO dimensions are different by the gender of consumers. Finally, directions for fashion marketing mix concerning the CSO structures of male and female were suggested.

• 한국생활과학회지
• /
• 제8권2호
• /
• pp.301-312
• /
• 1999

The purpose of this study was to establish store marketing strategies according to consumers pattern obtained by the importance of the image attributes of each store and a pattern of consumers based on clothing shopping orientations. 1. The clothing shopping orientations were classified into five factors. The analysis on the sample group pursuant to 5 types orientations came out the groups to pursue the royal to store & brand name, economics, shopping, convenience and fashion & confidence. 2. store atmosphere, selling promotion, servience and products were extracted from the shop image attributes. 3. As a result of comparing the importance of store image attributes as per clothing shopping orientation, the fashion & confidence pursuing group deemed store atmosphere and convenience to be the most important one. Service and convenience for the pursuing group of royal to store & brand name and the shopping pursuing group. Products, service and convenience for the convenience pursuing group. And the economics pursuing group evaluated all factors low.

• 한국생활과학회지
• /
• 제16권1호
• /
• pp.111-121
• /
• 2007

The purpose of this study was to examine university students' clothing and cosmetics purchasing behaviors according to gender and major. For the study, 337 university students living in Chonbuk area participated in this survey research. The data were analyzed utilizing SPSS statistics package. Exploratory factor analysis, reliability test, and t-test were used. Five factors in each clothing and cosmetics purchasing orientation were generated from the factor analysis. According to gender and major, clothing and cosmetics purchasing behavior were significantly different. Female students showed more impulsive, rational, and economical purchasing orientations than male students did. On the contrary, male students showed more independent and convenient purchasing orientations. The students with fashion design major showed higher tendency in impulsive and rational clothing purchasing orientations than non-fashion design major students. Finally, clothing and cosmetics purchasing behaviors were significantly different by gender and major in terms of information usage and expenditure for clothing and cosmetics.

• 한국의류학회지
• /
• 제35권7호
• /
• pp.856-866
• /
• 2011

This study examines how brands can be managed to influence the degree of their resistance to negative information and the extent to which this immunity to negative information predicts the purchase intention of consumers. In particular, the study investigated the difference between brand commitment and brand immunity on negative information in terms of the concept and the power of influence. A total of 410 usable questionnaires were obtained through an internet survey. A structural equation model using a correlation matrix with maximum likelihood was estimated using AMOS 18.0 to examine the relationship among a brand's social responsibility, quality orientation, brand innovativeness, easy purchase intention, and difficult purchase intention. The results showed that brand's social responsibility had significant effects on brand immunity to negative information while quality orientation and brand innovativeness had significant effects on brand commitment. In addition, brand immunity had significant effects on brand commitment and then brand commitment had a significant effect on easy and difficult purchase intentions. The key implications for research and management are discussed.

• 한국콘텐츠학회논문지
• /
• 제21권7호
• /
• pp.413-426
• /
• 2021

본 논문 실증분석을 통해 중국 소비자 소비성향이 한국화장품의 구매의도에 미치는 영향을 분석하는데 있다. 이에 따라 연구의 진행을 위해 수집된 설문지 414개에 대해 SPSS Statistics 24를 이용하여 분석하였다. 분석결과 첫째, 중국 소비자의 소비성향의 하위요인인 유행 추구성향, 브랜드 추구성향, 가격 추구성향, 품질추구성향이 모두 중국 소비자가 한국 화장품에 대한 신뢰에 정(+)의 영향을 미치는 것으로 도출하였다. 가격추구성향은 구매의도에 유의한 영향을 미치지 않는 반면 다른 요인들이 3가지의 소비자 구매의도 모두 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 중국 소비자가 한국 화장품에 대한 신뢰는 구매의도에 유의한(+)영향을 미친다. 셋째, 신뢰가 유행추구성향과 구매의도 사이에 완전 매개효과가 있고 브랜드추구성향, 품질추구성향과 구매의도 사이에 부분 매개효과로 나타난 반면에 가격추구성향과 구매의도 사이에 매개효과가 없다. 넷째, 한국의 국가이미지가 신뢰와 구매의도의 관계에 조절효과가 없다.

• 복식문화연구
• /
• 제14권3호
• /
• pp.353-365
• /
• 2006

Modern consumers seek various pleasure and fun through shopping. Retailing are offering apparel products with entertainment services to customers such as movie theaters, restaurants and so on. The purposes of this study was investigate the effect of entertainment service on impulse buying behavior. Data were obtained from shoppers (N=684) randomly selected department stores and shopping malls located in Seoul and Busan. They were analyzed by factor analysis, t-test and cross analysis. The results showed that entertainment service users showed likely to be more recreational orientation, to be more pleasure, and better mood in retailing environment than entertainment service non-users. That is entertainment service users were more likely to buy impulsively during shopping than entertainment service non-users. Implication and future research directions discussed.

• 한국의류학회지
• /
• 제37권6호
• /
• pp.786-798
• /
• 2013

This study establishes a fashion theory frame to forecast future fashion cycles of pants through analyzing past fashion cycles of pants through a diachronic method. Pants pictures from 1967-2012, post-industrialized period of Korea were analyzed. Representative pant styles, fashion cycles of pants and the relation of pant styles, length and width were identified. The total of 1006 pictures in fashion magazine published over 46 years were selected and analyzed using PASW 18.0 (statistical program). The results are as follows. For 46 years, representative pant styles were skinny, regular and bell-bottom. The first cycle period was from 1969 to 1992 and lasted 24 years. The second cycle period was from 1993 to 2003 and lasted 11 years. The third cycle is ongoing as of 2004. Fashion cycles have shown a general trend to be shortened. The relation between pant styles, length and width revealed related results; in addition, pant length and width changed significantly in a similar orientation. Fashion marketers can develop successful products using fashion cycle theory from these results.

• 한국의상디자인학회지
• /
• 제4권1호
• /
• pp.143-153
• /
• 2002

Fashion has been analyzed and explained in diverse ways. Fashion, like every phase of culture, is a reflection of the Zeitgeist. In order to understand the changing fashion we must understand the changing society. For fashion of a period are expressions of the interrelation of the various elements of the culture, including the social and political values, the economic and industrial progress, art, the development of technology, etc... Particularly fashion is closely connected with a style of art. In a style of art, futurism focused on the "dynamism" resulting from super-speed and high-technology. This study aimed to review literatures, fashion magazines, web-site in order to know how the dynamism of futurism is expressed in modern fashion. The results of this study were as follows; 1. Dynamism was expressed by means of lines, colors, patterns through the eyesights visually. Asymmetrical oblique lines, zig-zag lines or bold cutting expressed the mechanical and offensive dynamism. In contrast, such lines as curves and spirals expressed the soft and natural dynamism. Primary colors or complementary contrast expressed energetic and rhythmical dynamism. The geometrical patterns and automobile wheels patterns expressed dynamism resulting from mechanical aesthetics. 2. Dynamism was expressed through repeat of lines, colors, patterns, and textiles. Particularly Vinyl material, fluorescent material, metallic material, beads, and spangle expressed a strong dynamism. On the other hand, natural materials, paper and other similar ones are used to signify the orientation towards a futuristic high-technology society.y society.

• 감성과학
• /
• 제19권3호
• /
• pp.59-70
• /
• 2016

아동복 시장에서 질적인 소비의 성장과 함께 육아 예능 TV 프로그램이 대중들의 인기를 끌고 있다. 본 연구는 유아동의 자녀가 있는 구매자인 30대와 잠재적 구매자인 20대들을 대상으로 육아 예능 TV 프로그램 시청 상황을 조사하고 육아 예능 TV 프로그램 시청이 유아동복 쇼핑 성향과의 연관성을 분석하였다. 본 연구는 문헌고찰을 통한 이론적 연구와 설문조사를 통한 실증적 연구를 병행하였다. 이론적 연구는 유아동복 쇼핑 성향에 관한 서적, 인터넷 뉴스, 국내 선행 논문 등을 바탕으로 조사하였으며 설문조사는 유아동의 자녀가 있는 30대 100명, 잠재적 구매자인 20대 101명을 대상으로 조사하였다. SPSS통계분석 결과 다음과 같이 나타났다. 첫째, 육아 예능 TV 프로그램 시청시간이 길수록 아동복 구매 시 육아 예능 TV 스타 동조성향이 크게 나타났다. 육아 예능 TV 프로그램 시청에 대한 선호도가 높을수록 아동복 구매 시 육아 예능 TV 스타 동조성향이 크게 나타났다. 둘째, 자녀가 있는 소비자뿐만 아니라 잠재적 소비자 역시 아동복 구매 시 육아 예능 TV 프로그램의 영향을 받는 것으로 나타났다. 이상의 연구 결과로 추측해 볼 때, 육아 예능 TV 프로그램 시청이 유아동복 쇼핑 시 육아 예능 TV 스타를 따라하고 싶은 동조성향에 큰 영향을 준다는 것을 볼 수 있었다. 이에 따라 유아동복 제품에 대한 육아 예능 TV 프로그램의 노출이 현재 소비자와 미래 소비자의 구매에 긍정적으로 작용하고 있다는 것을 알 수 있었다.

• 한국의상디자인학회지
• /
• 제18권3호
• /
• pp.1-19
• /
• 2016

This study tried to find out implementation factors of internal marketing for a cosmetic retailer, and to look into their effects on Salesperson's job satisfaction, organization commitment, customer orientation and sales performance. For this, this study inquired into the concepts and relationships of internal marketing, job satisfaction, organization commitment, customer orientation and sales performance through literature review; and tested the relationships between the variables by setting up a research model and hypotheses. The findings of this study may be summarized as follows: First, it was found that the better the education & training, the supervisor support and the compensation system among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's job satisfaction was. Second, it was found that the better internal communication and the education & training among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's organization commitment was. Third, the higher the job satisfaction of a door-to-door salesperson in a cosmetic retailer was, the higher the organization commitment was. Fourth, it was found that the higher the organization commitment of a door-to-door salesperson in a cosmetic retailer was, the higher the customer orientation was. Fifth, it was found that the higher the organization commitment and customer orientation of a door-to-door salesperson in a cosmetic retailer were, the higher the sales performance was. In conclusion, the internal marketing increases door-to-door Salesperson's job satisfaction, and enhances the sense of belonging to their cosmetic retailer. Further, they come to have a customer-oriented attitude in serving customers, which is directly connected to sales performance, and thus the retailer can create profits through internal marketing. Therefore, a cosmetic retailer will need to strengthen internal communication activities through diverse methods, expand and activate employees' professional education, and develop fair and just compensation system; and supervisors will need to give support to employees, trusting their judgment.