• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.2
• /
• pp.31-40
• /
• 2014

The purpose of the study was to examine model postures at fashion shows with respect to expressing fashion images including elegance and neutral-gender images. Data were gathered from the fashion shows held 2000 S/S through 2009 F/W, when elegance and neutral-gender fashion images were obvious in fashion collections. Three designer brands representing elegance and neutral-gender fashion images were selected by the researcher and fashion specialists including graduate students majoring in fashion. The fashion collection photos representing each image were selected from style.com, a website which contains four world's biggest fashion collections. The results showed different hand positions as a model posture according to fashion images. In the neutral-gender image, 16 photos (47%) showed a hand position at pockets, in the elegance image, 24 photos (82.3%) showed a hand position laying down by the sides. Also, walking pose was shown to be different between two fashion images. In the neutral-gender fashion image, 16 photos (52.9%) revealed a pose of 'natural walk', while 29 photos (100%) showed a pose of 'walk in a straight line' in the elegance imaged fashion. In conclusion, the neutral-gender image photos showed the pocket-positioned hand and the 'natural walk' poses more than elegance image photos, and elegance image photos revealed the hand position laying down by the sides and the 'walk in a straight line' poses than the photos of the neutral-gender image.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.3
• /
• pp.505-516
• /
• 2008

Image which appears in fashion illustration on the late twentieth century is not the representative image as an equivalence to the real fashion styles but the virtual image which bears no relation to any reality. The purpose of this study is review the concept of virtuality and analyze in which way virtual image is expressed in fashion illustrations on the background of Jean Baudrillard's simulacre theory. In post-modem paintings the expression methods of image-virtualization were image mixing through photo-image appropriation, image overlapping, and the icons inserted unreasonably, the focus-out effect through scrubbing and the over-painting on the photograph. Image-virtualization in fashion illustration was expressed through image mixing and expression of image uncertainty. Image mixing was made by photo-image appropriation, image overlapping, connection of heterogeneous images and using interface image, and uncertain image was expressed through the expression of visual ambiguity and virtual movement.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.8
• /
• pp.904-912
• /
• 2003

This study for‘Head Image’, which is affected by individual Image, is via fashion collection to analyze formative feature, fashion emotion and meaning structure of emotion and to inquire into correlation. I will offer fundamental data, which is can use Image making from the state of thing. First, to make charm and personal image, if we consider Head image well, it will very effective by the reason that personality and charm operate as important factors in fashion sensibility of Head Image. Second, we can know Head Image has more strong influence the part of emotion than fashion sensibility by showing that the sense of emotion is higher than this point of view of fashion sensibility in Head Image. Third, As a result of the correlation of fashion sensibility and emotion in Head Image, personal Head Image is effective to attract public gaze by causing negative emotion, and attractive Head Image is effective to give pleasant feeling by causing positive emotion. Forth, Avant-garde, Punk, Kitsch Image were estimated as the most personal things and Romantic, Ethnic Image were estimated as the most attractive things of the type of Head Image. Natural Image was estimated as the most feminine thing, and Elegant Image was estimated as the most mature thing. Fifth, when we look into the different appraisals between experts and amateurs about fashion sensibility and emotion of Head Image, a selection of experts are used to peculiar and strong Head Image, so amateurs respond it more sensitively and highly evaluate.

• Journal of the Korean Society of Costume
• /
• v.59 no.1
• /
• pp.14-28
• /
• 2009

Exoticism, by definition, is 'the charm of the unfamiliar', usually because of associations with a distant country. In the western-centric world, exoticism implies non-western or oriental style. The purpose of this study was to identify Koreans' perception of "Exoticism", and to compare the perception of exotic fashion image according to gender and education differences. Empirical study was composed of two parts focusing on gender and education effects respectively. For the first part, data were collected by self-administered questionnaires distributed to 280 respondents at 2 universities and 2 high schools during August and September 2005. The sample was consisted of 140 male and 140 female. A measurement, including 24 image adjectives to evaluate 16 fashion stimuli, was developed. Data were analyzed by descriptive statistics, correlations, t-test, and MDS. There was no difference in the perception of exotic fashion image according to gender. Both gender groups perceived exotic image as western image and non-exotic image as oriental image. Thus it could be said that Koreans perceive western-based fashion as foreign and exotic. This finding implies the relativity of "Exoticism." In the second part, the measurement and the analysis methods were the same with the first part. The respondents were consisted of 70 fashion majored female students and 70 non-fashion majored female students. There was considerable difference between fashion and non-fashion major groups in their perception of exotic fashion image. Whereas non-fashion major group perceived exotic image as western image and non-exotic image as oriental image, fashion major group perceived exotic image as both western and oriental image. This result suggested that fashion major group have western-centered conception as well as general perception character of Korean.

• Fashion & Textile Research Journal
• /
• v.22 no.2
• /
• pp.139-148
• /
• 2020

This study classifies black fashion-mania by each type based on their motivation for wearing black fashion as well as verifies how they express their style. To achieve the objectives of this study, the research questions are as follows. First, the images of black fashion-manias are classified. Second, each type of black fashion enthusiasts' motivations for wearing black fashion are verified. Last, black fashion-mania style are analyzed according to image types. In order to answer the research questions, a literature review and in-depth interviews (total 30 respondents (male 15, female 15) were executed. As a result, black fashion-manias use black fashion for self protection, their self-images such as charismatic professional image, modern sophisticated image, body-conscious sexy image, avant garde image which is an anti-fashion norm and unique image. The strong reason why black fashion-manias insist on black fashion is to 'look cooler'. The expressions could be articulated from sophisticated styling techniques that appear to be undecorated rather than an overt decorated styling. It is helpful information to plan black fashion products and to establish a design direction that requires an understanding of why black fashion is pursued, while promoting an understanding of groups of black fashion-mania.

• International Journal of Costume and Fashion
• /
• v.5 no.2
• /
• pp.1-10
• /
• 2005

In the 21th century, the age of image, people express and are evaluated with their images. Image making, as behavior of creating image, is rapidly spreading in the society. Thus, the purpose of this study is to investigate the precise concepts of image making, and the meaning of personal image and fashion styling in image making. Based on previous studies in clothing for a theoretical examination of the concepts of image making, and the meaning of personal image and fashion styling in image making, we have analyzed and studied the concepts of image making generally accepted in the society. The results of this study are as follows. First, personal image making aims at the establishment of one's own identity through the ideal image construction. Second, the establishment of one's own identity through building up his ideal image is completed through fashion styling. Third. image making increases one's personal values and competitive power to implement its ultimate goals. In this study, we have proved that image making makes people establish their own identity by building up their ideal images through fashion styling.

• The Research Journal of the Costume Culture
• /
• v.21 no.6
• /
• pp.793-809
• /
• 2013

This study examined the trend and aesthetic value of image fashion of the 21st century through empirical case study with image media as fashion communication tool. This research is intended to provide the basic material for both better comprehension of image fashion as emotional medium in the modern fashion and more activated research on interactivity and communication in the fashion communication area by examining how fashion designers deliver their design philosophy, thought and vision via image fashion. For the research method, the theoretical study was realized about image media and fashion communication with focus on related literature and precedent research. Also, the empirical study was performed about image fashion covering 2005 through 2012 by the group of fashion film, fashion animation, and video look-book. Fashion image in the research was developed into various layouts that include the story based or non-story based creative images, many kinds of episode or behind-the-scenes story in the prep course of collection, designer's personal life or product world, or re-cutting course after collection. It also played a communicative role for public relation of new product ad, concept conveyance of seasonal collections, means as online collection to substitute for the existing offline collections, and better understandings of designer or fashion brand. Aesthetic values derived from case analysis of image fashion in the modern fashion of 21st century appeared in the form of trans-boundary as convergence art, fantasy in harmony with virtuality and reality, and interactivity among the humans, image media and fashions.

• Journal of Fashion Business
• /
• v.16 no.4
• /
• pp.64-74
• /
• 2012

The purpose of this study would be to find out the relationship of social as a sign of fashion image and the followership. This study is classified into theoretical and experimental research. Following are the summary of the results revealed through the experimental study. First, The relationship of oneself pursuit of fashion image types and leader's favourite fashion image types for regression analysis result indicated significant difference. Second, The factor analysis of followership are used, developed by Colangeol is asking. The results of factor analysis are four types classification as to Active Participation, Convergence objective, Team Spirit, Critical Thinking. Third, The relationship of types of fashion images and factor variance of followership indicated a difference in Active Participation factors. But The relationship of types of leader's fashion images and factor variance of followership indicated a difference in Convergence objective factors. Analysis of the fashion image based on the conceptual properties of followership is to understand the characteristics of followers, and the leader's image based on research for building materials will be provided.

• Journal of the Korean Society of Costume
• /
• v.64 no.3
• /
• pp.142-154
• /
• 2014

The purpose of this study is to classify fashion images of senior women who have emerged as influential customers in the fashion industry. Characteristics of fashion images of senior women are identified by fashion style, preference color, and self-image. With the collected data, the Q group, consisting of Korean women who are in their 50s, was targeted using the Q methodology. The following factors were evaluated through in-depth interviews: fashion style, preference color and self-image. The fashion images of senior women were classified into the following 4 types: Characteristic modern, Reasonable basic, Comfortable contemporary, and Conservative elegance. Those classified fashion image types were influenced by the factors of nobleness, usefulness, personality, fashionableness, and youthfulness in accordance with fashion style, preference color, and self-image. The results of this study may provide basic information for fashion image planning for senior women and meaningful data for redefining and diversifying the concept of senior fashion brand which reflects the generation's changed taste and lifestyle.

• The Research Journal of the Costume Culture
• /
• v.24 no.3
• /
• pp.324-335
• /
• 2016

The fashion product image preference changes depending on one's lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand's direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand's direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.