• 한국의류산업학회지
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• 제10권6호
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• pp.966-978
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• 2008

The aim of this study was to provide size intervals in hand requisite in design of gloves. In this study, a survey was administered to gather information about glove manufacturers' sizing systems. In addition, KS glove standards' size dimensions were analyzed. As well, the ISO hand sizing system was also studied. Based on all the analyses' results, a new glove size intervals were composed. The size comprised the control dimensions of hand length and hand circumference. The size interval was 8mm in hand length and 13mm in hand circumference. The size range was established by making the coverage above 80%. The coverage of the new size interval system for an adult's hand was 86.4% and 13 sizes were suggested. The coverage of the male size system was 86.0% and 10 sizes were suggested. The coverage of the female size system was 87.6% and 8 sizes were suggested. For the unfitted gloves, size ranges based on hand length and hand circumference were developed. For the adults group, S, M, L, and XL were suggested and the coverage of the new size range was 78.8%. For the male group, S, M, and L were suggested and the coverage was 82.3%. For the female group, S, M, and L were also suggested and the coverage was 81.3%.

• 한국의류학회지
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• 제38권5호
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• pp.627-637
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• 2014

This study explored the product attributes Vietnamese mothers consider for the purchase of children's wear, the differences of product attributes between groups with different levels of conspicuous consumption, and the extent to which the Korean wave affects the purchasing behavior of children's wear brands. The results are as follows. First, the product attribute that Vietnamese mothers consider most when purchasing children's clothes is the comfort in physical activities. Fabric type and quality, sizing and fit, durability, color, child suitability, design, cutting and construction, price, fashionability, and maintenance and laundering are the other attributes (respectively) that influence the purchase of children's wear. Second, the high conspicuous consumption group considers brand, maintenance and laundering, durability, the reactions of others, and fashionability significantly more than the low conspicuous consumption group. Third, the purchase intention of Korean children's wear brands is affected by the perception of the Korean wave than the influence of the reference group or the tendency of conspicuous consumption. The results show that low prices and practicality were important considerations for children's clothing purchases by Vietnamese mothers; however, brand name and fashionability were more powerful predictors for the high conspicuous consumption group. Those with a high perception of the Korean wave also had a higher intention of Korean children's wear brand, which is indicative of the halo effect of the Korean wave. Thus, Korean children's wear brands that plan to enter the Vietnamese market should make active use of the Korean wave.

• 한국의류산업학회지
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• 제21권5호
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• pp.677-686
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• 2019

This study helps out-size consumers purchase ready-made clothes and improve fitness by classifying the lower bodies of abdomen-obese adult males in their 20s and older; in addition, it creates a size system based on each size interval of obesity type. The criteria for the 559 male subjects surveyed in this study were over $25kg/m^2$ of BMI, over 90 cm of waist, and over 0.85 waist hip ratio. The results are as follows. First, the higher the age group, the higher the degree of abdominal obesity in each age group. The degree of obesity then decreases somewhat as their age increases; however, the risk of abdominal obesity also increases. Second, 3 clusters were categorized by cluster analysis, into abdominal obesity, larger oval-type, trapezoid-type and small cylinder-type. Third, the size system establishment according to lower-body types resulted in basic body sizes and reference body sizes being different according to types even in commonly-appeared size names in the sections of respective types. The above research findings show it is necessary to understand obesity types according to waist and hip sizes that represent basic sizes and to design patterns in consideration of the characteristics of obese body shapes when lower-half body clothes are designed among obesity groups.

• 한국의류산업학회지
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• 제7권3호
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• pp.291-300
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• 2005

The purpose of this study is to investigate, analyze the purchasing behavior of fashion goods according to life style and role model of preteen generation, and provide manager or marketing planner for the reference data so that they can understand preteen generation and make proper strategy efficiently. So called, preteen market focusing on 1014 generation (from ten to fourteen years old) is highlighted. This generation created between the year 1989 to 1993 after Seoul Olympic monopolize parent's love in abundant economic environment and rise to the core of consumption subject. Products aiming at this preteen generation continuously though consumption mind was shrunk greatly due to recession. Only 2~3 years before preteen market was regarded as grey zone which doesn't belong to not only children (between six and nine years old) but also teenagers (between fifteen to eighteen years old). But in recent day their purchasing powers have increased rapidly and age group is divided on details, so that preteen market has become a niche market. Subjects were 333 persons consisting of students in the 4th~6th grade of primary school and the 1st~2nd grade of middle school in Daegu city. Measuring instruments are as follows: 5questions to differentiate preteen generation, 22 questions to measure life style, 17questions (which have six sub-factors such as purchase motive, factor of product selection, utilization of informant, purchase time, purchase place, and purchase method) to measure the purchase behavior of fashion goods measurement, and 16 questions (which have four sub-factors such as parent, entertainer & sports stars, brothers and sisters, friends) to measure model of role. Statistical data were processed by SPSS 10.0 programs. Frequencies, Factor analysis, Cluster analysis, ANOVA, Cross analysis, Multiplex regression analysis, and Duncan's multiple range test were carried out.

• 한국의류산업학회지
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• 제25권5호
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• pp.615-625
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• 2023

This study aimed to analyze the characteristics of the lower-body shape of middle-aged males with abdominal obesity by type and consider dimensional distribution to present a suit-pants size. The criteria were having a waist circumference greater than 90 cm and a waist-to-hip ratio(WHR) greater than 0.90; a total of 566 middle-aged males were surveyed. The findings revealed that, first, compared to standard lower-body types, the average body size of abdomenobese middle-aged males was significantly larger, especially in the horizontal area than in the vertical ares. Second, through a cluster analysis, a total of three categories of abdominal obesity were defined: small oval, large cylinder, and trapezoid type. The coverage rates of each type were 93.8%, 75.9%, and 93.0%, respectively. Finally, the suit-pants size system established according to lower-body types indicated the basic body size and reference body size were different for each type and also for the KS K 0050 male adult's garments size system. According to the definition of abdominal obesity, the types of abdominal obesity and the dimensions of each area are different, even if they belong to the same obesity group, suggesting that it is necessary to develop a pattern based on the analysis of obesity types.

• 마케팅과학연구
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• 제20권1호
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• pp.15-26
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• 2010

由于生产的全球化以及国家之间的文化交流, 东方元素越来越吸引世界的眼球. 在时装界, 一个时装设计师的文化背景往往可以催生新颖的设计理念, 使他卓尔不群. 人们对于东方元素的喜爱, 给传统时装市场带来了巨大的商机, 并且把基于文化的业务拓展到全球时装市场. 然而, 包含韩国传统文化的国际品牌还有待开发. 为了发展有韩国特色的国际品牌, 韩国人首先要在国内服装市场上认同本国文化, 然后才能进军国外市场. 便服非常适合采纳韩国元素, 因为这种衣服有很多用途, 很容易被广泛接受和使用. 而且, 多用途便服和时尚内衣的市场需求越来越大. 尽管便服市场在快速发展, 但是对便服的专门研究尚不多见, 目前在对发展中的现代化传统服装、时尚产品和品牌的研究中, 并不包括对便服的研究. 因此, 本论文调查了韩国的便服市场, 研究了消费者对含有韩国传统时装设计特色的便服的评价. 分析了对于韩国传统时装设计元素有购买意向的先例之间的关系, 并且比较了不同生活群体的消费目标. 产品质量, 零售服务质量, 感受价值以及对拥有韩国传统设计元素的便服的喜好被作为购买意向的先决条件. 同时, 本文设计了一个结构方程模型, 用于探讨它们之间的关系以及它们对购买意图的影响. 产品质量和市场营销中的零售服务质量结合在一起, 成为影响人们对韩国特色便服的偏好和价值感知的因素. 而且, 偏好和价值感知对购买意向的影响可以用同一模型来检验. 通过网上调查系统由女性消费者完成了一共357份的自填式问卷, 并制定了一份调查样本人群的生活方式、对于产品和销售服务的标准、对于韩国特色便服的价值感知、偏好以及购买意向的调查问卷. 此外, 问卷还将调查便服的采购和使用行为, 以便检验韩国便服的市场地位. 并且使用描述性分析, 因素分析, 聚类分析来分析数据, 以及使用AMOS 7.0.来进行方差分析和建立结构方程模型. 对于韩国便服市场地位的调查结果显示, 在我们的样本人群中大多数消费者都购买了便服. 便服在目前被认为是在家里穿的衣服, 是消费者比较而言投入较低的衣服. 在调查中显示, 大多数消费者每年仅仅购买2到3次便服, 花费在10美元以下. 购买便服的消费者们的生活方式共有四类: 传统价值导向的生活方式, 品牌影响的生活方式, 追求休闲的生活方式以及健康导向的生活方式, 这四类共计有12个项目. 基于这些生活方式要素, 便服消费者们又可以分为两类: 安乐派和保守派. 文章估量了对含有韩国传统时尚设计元素的便服的购买行为各组成部分之间的关系, 产品质量和零售服务质量都会影响到购买便服的偏好和价值感知. 这个研究结论证明, 高质量的产品和零售服务会对便服形成积极的优先效应. 价值感知和对便服的偏好会对购买意图产生积极的影响. 这个结果表明, 对便服所含有的韩国传统时尚设计因素的强烈偏好和价值感知能增强购买意图. 在两种不同生活方式的群体(即安乐派和保守派)的模型比较中, 结果显示产品质量和零售服务质量对安乐派群体的偏好和感知价值都有积极影响. 然而, 对保守派来说, 只有零售服务质量对偏好和购买意图有积极的影响. 由于安乐派对购买意图显示出更重大的影响, 包含韩国传统时尚设计因素的便服品牌应该关注安乐派的这些特征. 然而, 保守派对包含韩国传统时尚设计因素的便服在偏好和购买意图的关系中显得更强. 因此对包含韩国传统时尚设计因素的便服品牌来说, 它应该把重点放在如何激发保守群体消费者对便服的积极偏爱上. 这些结果提供了关于韩国便服消费者生活方式的信息, 也对那些计划进入韩国便服市场的时尚品牌, 尤其是那些与现行研究样本相似的, 目标为女性消费者的时尚品牌提供了有用的信息. 这一研究也为便服品牌和那些打算创造含有韩国传统时尚因素的高价值品牌提供了策略和市场洞察力. 考虑到不同生活方式群体的类型和便服或传统时尚商品之间的关系, 品牌设计者和市场策划人员可以运用这一研究成果作为市场定位, 目标设定, 以及市场销售策略的一个参考.

• 패션비즈니스
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• 제5권4호
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• pp.144-157
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• 2001

The purpose of this study was to research on breast shape and size to suggest a brassiere sizing chart for elderly women. For this purpose 90 elderly women aged between 55 and 69 were sampled at random to review their breast types by age group, and thereby, suggest the basic measurements and production ratio of each brassiere size in reference to KS K 0070: 1999. The collected measurement data were processed statistically using the SPSS PC/WIN program for technical statistical analysis. The results of this study can be summarized as follows; 1. Analysis of Breast Measurements To find out difference among age groups, the 90 subjects were grouped into three(Group 1 ; aged 55 to 59, Group 2 ; aged 60 to 64, Group 3 ; aged 65 to 69). The results of the comparative analysis of anthropometric data from three groups show that getting older;- Various length measurements related to the drooping degree of breast were increased. It was found that the older group in their 65-69's had more drooping breasts than their 55-59's or 60-64's counterparts. Such findings suggests that older women's drooping can be corrected by a brassiere which serves to support the breasts. 2. Suggestions on a Brassiere Sizing For the basic measurements of brassiere parts for the elderly women, the correlation between underchest circumferences and cup sizes were analyzed. 3% or higher occurrences among the whole sample elderly women were included in the brassiere sizes. thus, the under-chest measurements were set at four intervals from 75 to 95, while the cup measurements were determined also at four intervals from "AAA" to "B" sizes. The resultant 6 sizes excluding the least frequent occurrences covered 73.2% of the sample elderly women actual breast sizes. As a consequence of reviewing the production ratio of each brassiere size for the women, it was found that the brassiere size of highest production ratio was "85A" (17.4%), followed by 80A (14.5%), 85AA 90A (10.1%) and 75A (8.7%) in their order.

• 패션비즈니스
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• 제8권1호
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• pp.1-15
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• 2004

The purpose of this study is to provide for some basic data useful to production of the apparels fit and measured well for the Chinese men. For this purpose, Chinese men's apparel measurements and specifications were determined per area group(Beijing/ Shanghai) according to the Men's Wear Specifications (GB/T 1335.1-1997), National Standards of People's Republic of China. The collected data were statistically processed using SAS 6.12 for technical statistical analysis, correlation analysis, factor analysis, group-wise analysis and ANOVA. The results of this study can be summarized as follows; 1. As a result of dividing the Chinese men into Beijing and Shanghai men and thereby, setting height and upper chest circumference for upper garments and height and waist for lower garments. 2. Analyzing the correlations according to the three-fold classifications of height/upper chest circumference/waist for garment specifications, 17 specifications based on heights and upper chest circumferences for Beijing men's upper garments could be designed within the deviation level of 2%, while 15 specifications based on waist measurements could be designed (between $70{\sim}98cm$) for their lower garments within the deviation level of 4%. Thus, a total of 60 combinations of the specifications could be obtained. 3. 16 specifications based on heights and upper chest circumferences for Shanghai men's upper garments could be designed within the deviation level of 2%, while 16 specifications based on waist measurements could be designed (between $68{\sim}98cm$) for their lower garments within the deviation level of 3%. Thus, a total of 56 combinations of the specifications could be obtained. For other reference measurements, grading measures were set for each type and body part, while the average measures of major body parts were calculated.

• 한국의류산업학회지
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• 제17권3호
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• pp.447-461
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• 2015

The purpose of this study is to develop a torso pattern that is highly representative for the proper body shape of women in their thirties. Size data of the women with age of 30 through 39 from the database of Size Korea 2004 were used for the study. In order to develop a master pattern which will be used as the benchmark for grading of research group, 4 existing torso block drafting methods were compared based on the data gathered and the block with the highest evaluation score was utilized as a reference point. For the analysis, data was divided into four types, only the data of 138 subjects which were evaluated at least by four or more experts as valid were used for the study. The major results can be summarized as follow. The women of bust girth of 91cm and height of 160cm which was turned out to be representative type of research group were used as standard measurement for the purpose of reflecting not only curve length of the 3D analysis measurement but also the difference between front and back thickness to the pattern. Dart locations were set based on front and back torso ease, shoulder area revisions, front sagging length 1.5cm and cross section crevice length analysis. According to the experts' appearance evaluation of the pattern was found to be better than the control pattern which was regarded as the best among 4 patterns created based on existing torso block drafting methods.

• 패션비즈니스
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• 제24권1호
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• pp.29-42
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• 2020

The purpose of this study is to analyze the body size and body characteristics of short-statured females in their 20s and 30s using direct measurement data from the 7th size Korea, and to analyze the differences in body dimensions and proportions between the regular and tall groups of short groups. The goal is to identify the dimension areas that need attention when designing and grading patterns for this short groups. As a result, it was found that the short group was shorter in height than the regular group, and the circumferential dimension was similar to the regular group. When designing patterns the tops, the grading of the Bust point-bust point is not necessary for the height, and it is not necessary to grade the Neck point to breast point in the short and regular group. These groups showed a difference in the front silhouette but not in the side silhouette. Based on these findings, the body types were classified into the following three types: 'most bulky and heavy', 'long lower body and small shoulder', and 'small and thin'. The type 1 population was the least distributed, and the relatively small and slim type was the most common. It is expected that the results of this study can be used as a reference when setting pattern designs, grading values, and production ratios by size for short women.