• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.966-978
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• 2008

The aim of this study was to provide size intervals in hand requisite in design of gloves. In this study, a survey was administered to gather information about glove manufacturers' sizing systems. In addition, KS glove standards' size dimensions were analyzed. As well, the ISO hand sizing system was also studied. Based on all the analyses' results, a new glove size intervals were composed. The size comprised the control dimensions of hand length and hand circumference. The size interval was 8mm in hand length and 13mm in hand circumference. The size range was established by making the coverage above 80%. The coverage of the new size interval system for an adult's hand was 86.4% and 13 sizes were suggested. The coverage of the male size system was 86.0% and 10 sizes were suggested. The coverage of the female size system was 87.6% and 8 sizes were suggested. For the unfitted gloves, size ranges based on hand length and hand circumference were developed. For the adults group, S, M, L, and XL were suggested and the coverage of the new size range was 78.8%. For the male group, S, M, and L were suggested and the coverage was 82.3%. For the female group, S, M, and L were also suggested and the coverage was 81.3%.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.627-637
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• 2014

This study explored the product attributes Vietnamese mothers consider for the purchase of children's wear, the differences of product attributes between groups with different levels of conspicuous consumption, and the extent to which the Korean wave affects the purchasing behavior of children's wear brands. The results are as follows. First, the product attribute that Vietnamese mothers consider most when purchasing children's clothes is the comfort in physical activities. Fabric type and quality, sizing and fit, durability, color, child suitability, design, cutting and construction, price, fashionability, and maintenance and laundering are the other attributes (respectively) that influence the purchase of children's wear. Second, the high conspicuous consumption group considers brand, maintenance and laundering, durability, the reactions of others, and fashionability significantly more than the low conspicuous consumption group. Third, the purchase intention of Korean children's wear brands is affected by the perception of the Korean wave than the influence of the reference group or the tendency of conspicuous consumption. The results show that low prices and practicality were important considerations for children's clothing purchases by Vietnamese mothers; however, brand name and fashionability were more powerful predictors for the high conspicuous consumption group. Those with a high perception of the Korean wave also had a higher intention of Korean children's wear brand, which is indicative of the halo effect of the Korean wave. Thus, Korean children's wear brands that plan to enter the Vietnamese market should make active use of the Korean wave.

• Fashion & Textile Research Journal
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• v.21 no.5
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• pp.677-686
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• 2019

This study helps out-size consumers purchase ready-made clothes and improve fitness by classifying the lower bodies of abdomen-obese adult males in their 20s and older; in addition, it creates a size system based on each size interval of obesity type. The criteria for the 559 male subjects surveyed in this study were over $25kg/m^2$ of BMI, over 90 cm of waist, and over 0.85 waist hip ratio. The results are as follows. First, the higher the age group, the higher the degree of abdominal obesity in each age group. The degree of obesity then decreases somewhat as their age increases; however, the risk of abdominal obesity also increases. Second, 3 clusters were categorized by cluster analysis, into abdominal obesity, larger oval-type, trapezoid-type and small cylinder-type. Third, the size system establishment according to lower-body types resulted in basic body sizes and reference body sizes being different according to types even in commonly-appeared size names in the sections of respective types. The above research findings show it is necessary to understand obesity types according to waist and hip sizes that represent basic sizes and to design patterns in consideration of the characteristics of obese body shapes when lower-half body clothes are designed among obesity groups.

• Fashion & Textile Research Journal
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• v.7 no.3
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• pp.291-300
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• 2005

The purpose of this study is to investigate, analyze the purchasing behavior of fashion goods according to life style and role model of preteen generation, and provide manager or marketing planner for the reference data so that they can understand preteen generation and make proper strategy efficiently. So called, preteen market focusing on 1014 generation (from ten to fourteen years old) is highlighted. This generation created between the year 1989 to 1993 after Seoul Olympic monopolize parent's love in abundant economic environment and rise to the core of consumption subject. Products aiming at this preteen generation continuously though consumption mind was shrunk greatly due to recession. Only 2~3 years before preteen market was regarded as grey zone which doesn't belong to not only children (between six and nine years old) but also teenagers (between fifteen to eighteen years old). But in recent day their purchasing powers have increased rapidly and age group is divided on details, so that preteen market has become a niche market. Subjects were 333 persons consisting of students in the 4th~6th grade of primary school and the 1st~2nd grade of middle school in Daegu city. Measuring instruments are as follows: 5questions to differentiate preteen generation, 22 questions to measure life style, 17questions (which have six sub-factors such as purchase motive, factor of product selection, utilization of informant, purchase time, purchase place, and purchase method) to measure the purchase behavior of fashion goods measurement, and 16 questions (which have four sub-factors such as parent, entertainer & sports stars, brothers and sisters, friends) to measure model of role. Statistical data were processed by SPSS 10.0 programs. Frequencies, Factor analysis, Cluster analysis, ANOVA, Cross analysis, Multiplex regression analysis, and Duncan's multiple range test were carried out.

• Fashion & Textile Research Journal
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• v.25 no.5
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• pp.615-625
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• 2023

This study aimed to analyze the characteristics of the lower-body shape of middle-aged males with abdominal obesity by type and consider dimensional distribution to present a suit-pants size. The criteria were having a waist circumference greater than 90 cm and a waist-to-hip ratio(WHR) greater than 0.90; a total of 566 middle-aged males were surveyed. The findings revealed that, first, compared to standard lower-body types, the average body size of abdomenobese middle-aged males was significantly larger, especially in the horizontal area than in the vertical ares. Second, through a cluster analysis, a total of three categories of abdominal obesity were defined: small oval, large cylinder, and trapezoid type. The coverage rates of each type were 93.8%, 75.9%, and 93.0%, respectively. Finally, the suit-pants size system established according to lower-body types indicated the basic body size and reference body size were different for each type and also for the KS K 0050 male adult's garments size system. According to the definition of abdominal obesity, the types of abdominal obesity and the dimensions of each area are different, even if they belong to the same obesity group, suggesting that it is necessary to develop a pattern based on the analysis of obesity types.

• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.15-26
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• 2010

Due to the globalization across various industries and cultural trade among many countries, oriental concepts have been attracting world’s attentions. In fashion industry, one's traditional culture is often developed as fashion theme for designers' creation and became strong strategies to stand out among competitors. Because of the increase of preferences for oriental images, opportunities abound to introduce traditional fashion goods and expand culture based business to global fashion markets. However, global fashion brands that include Korean traditional culture are yet to be developed. In order to develop a global fashion brand with Korean taste, it is very important for native citizen to accept their own culture in domestic apparel market prior to expansion into foreign market. Loungewear is evaluated to be appropriate for adopting Korean traditional details into clothing since this wardrobe category embraces various purposes which will easily lead to natural adaptation and wide spread use. Also, this market is seeing an increased demand for multipurpose wardrobes and fashionable underwear (Park et al. 2009). Despite rapid growth in the loungewear market, specific studies of loungewear is rare; and among research on developing modernized-traditional clothing, fashion items and brands do not always include the loungewear category. Therefore, this study investigated the Korean loungewear market and studied consumer evaluation toward loungewear with Korean traditional fashion design elements. Relationship among antecedents of purchase intention for Korean traditional fashion design elements were analyzed and compared between lifestyle groups for consumer targeting purposes. Product quality, retail service quality, perceived value, and preference on loungewear with Korean traditional design elements were chosen as antecedents of purchase intention and a structural equation model was designed to examine their relationship as well as their influence on purchase intention. Product quality and retail service quality among marketing mixes were employed as factors affecting preference and perceived value of loungewear with Korean traditional fashion design elements. Also effects of preference and perceived value on purchase intention were examined through the same model. A total of 357 self-administered questionnaires were completed by female consumers via web survey system. A questionnaire was developed to measure samples' lifestyle, product and retail service quality as purchasing criteria, perceived value, preference and purchase intention of loungewear with Korean traditional fashion design elements. Also, loungewear purchasing and usage behavior were asked as well in order to examine Korean loungewear market status. Data was analyzed through descriptive analysis, factor analysis, cluster analysis, ANOVA and structural equation model was tested via AMOS 7.0. As for the result of Korean loungewear market status investigation, loungewear was purchased by most of the consumers in our sample. Loungewear is currently recognized as clothes that are worn at home and consumers are showing comparably low involvement toward loungewear. Most of consumers in this study purchase loungewear only two to three times a year and they spend less than US$10. A total of 12 items and four factors of loungewear consumer lifestyle were found: traditional value oriented lifestyle, brand-affected lifestyle, pursuit of leisure lifestyle, and health oriented lifestyle. Drawing on lifestyle factors, loungewear consumers were classified into two groups; Well-being and Conservative. Relationships among constructs of purchasing behavior related to loungewear with Korean traditional fashion design elements were estimated. Preference and perceived value of loungewear were affected by both product quality and retail service quality. This study proved that high qualities in product and retail service develop positive preference toward loungewear. Perceived value and preference of loungewear positively influenced purchase intention. The results indicated that high preference and perceived value of loungewear with Korean traditional fashion design elements strengthen purchase intention and proved importance of developing preference and elevate perceived value in order to make sales. In a model comparison between two lifestyle groups: Well-being and Conservative lifestyle groups, results showed that product quality and retail service quality had positive influences on both preference and perceived value in case of Well-being group. However, for Conservative group, only retail service quality had a positive effect on preference and its influence to purchase intention. Since Well-being group showed more significant influence on purchase intention, loungewear brands with Korean traditional fashion design elements may want to focus on characteristics of Well-being group. However, Conservative group's relationship between preference and purchase intention of loungewear with Korean traditional fashion design elements was stronger, so that loungewear brands with Korean traditional fashion design elements should focus on creating conservative consumers' positive preference toward loungewear. The results offered information on Korean loungewear consumers' lifestyle and provided useful information for fashion brands that are planning to enter Korean loungewear market, particularly targeting female consumers similar to the sample of the present study. This study offers strategic and marketing insight for loungewear brands and also for fashion brands that are planning to create highly value-added fashion brands with Korean traditional fashion design elements. Considering different types of lifestyle groups that are associated with loungewear or traditional fashion goods, brand managers and marketers can use the results of this paper as a reference to positioning, targeting and marketing strategy buildings.

• Journal of Fashion Business
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• v.5 no.4
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• pp.144-157
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• 2001

The purpose of this study was to research on breast shape and size to suggest a brassiere sizing chart for elderly women. For this purpose 90 elderly women aged between 55 and 69 were sampled at random to review their breast types by age group, and thereby, suggest the basic measurements and production ratio of each brassiere size in reference to KS K 0070: 1999. The collected measurement data were processed statistically using the SPSS PC/WIN program for technical statistical analysis. The results of this study can be summarized as follows; 1. Analysis of Breast Measurements To find out difference among age groups, the 90 subjects were grouped into three(Group 1 ; aged 55 to 59, Group 2 ; aged 60 to 64, Group 3 ; aged 65 to 69). The results of the comparative analysis of anthropometric data from three groups show that getting older;- Various length measurements related to the drooping degree of breast were increased. It was found that the older group in their 65-69's had more drooping breasts than their 55-59's or 60-64's counterparts. Such findings suggests that older women's drooping can be corrected by a brassiere which serves to support the breasts. 2. Suggestions on a Brassiere Sizing For the basic measurements of brassiere parts for the elderly women, the correlation between underchest circumferences and cup sizes were analyzed. 3% or higher occurrences among the whole sample elderly women were included in the brassiere sizes. thus, the under-chest measurements were set at four intervals from 75 to 95, while the cup measurements were determined also at four intervals from "AAA" to "B" sizes. The resultant 6 sizes excluding the least frequent occurrences covered 73.2% of the sample elderly women actual breast sizes. As a consequence of reviewing the production ratio of each brassiere size for the women, it was found that the brassiere size of highest production ratio was "85A" (17.4%), followed by 80A (14.5%), 85AA 90A (10.1%) and 75A (8.7%) in their order.

• Journal of Fashion Business
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• v.8 no.1
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• pp.1-15
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• 2004

The purpose of this study is to provide for some basic data useful to production of the apparels fit and measured well for the Chinese men. For this purpose, Chinese men's apparel measurements and specifications were determined per area group(Beijing/ Shanghai) according to the Men's Wear Specifications (GB/T 1335.1-1997), National Standards of People's Republic of China. The collected data were statistically processed using SAS 6.12 for technical statistical analysis, correlation analysis, factor analysis, group-wise analysis and ANOVA. The results of this study can be summarized as follows; 1. As a result of dividing the Chinese men into Beijing and Shanghai men and thereby, setting height and upper chest circumference for upper garments and height and waist for lower garments. 2. Analyzing the correlations according to the three-fold classifications of height/upper chest circumference/waist for garment specifications, 17 specifications based on heights and upper chest circumferences for Beijing men's upper garments could be designed within the deviation level of 2%, while 15 specifications based on waist measurements could be designed (between $70{\sim}98cm$) for their lower garments within the deviation level of 4%. Thus, a total of 60 combinations of the specifications could be obtained. 3. 16 specifications based on heights and upper chest circumferences for Shanghai men's upper garments could be designed within the deviation level of 2%, while 16 specifications based on waist measurements could be designed (between $68{\sim}98cm$) for their lower garments within the deviation level of 3%. Thus, a total of 56 combinations of the specifications could be obtained. For other reference measurements, grading measures were set for each type and body part, while the average measures of major body parts were calculated.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.447-461
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• 2015

The purpose of this study is to develop a torso pattern that is highly representative for the proper body shape of women in their thirties. Size data of the women with age of 30 through 39 from the database of Size Korea 2004 were used for the study. In order to develop a master pattern which will be used as the benchmark for grading of research group, 4 existing torso block drafting methods were compared based on the data gathered and the block with the highest evaluation score was utilized as a reference point. For the analysis, data was divided into four types, only the data of 138 subjects which were evaluated at least by four or more experts as valid were used for the study. The major results can be summarized as follow. The women of bust girth of 91cm and height of 160cm which was turned out to be representative type of research group were used as standard measurement for the purpose of reflecting not only curve length of the 3D analysis measurement but also the difference between front and back thickness to the pattern. Dart locations were set based on front and back torso ease, shoulder area revisions, front sagging length 1.5cm and cross section crevice length analysis. According to the experts' appearance evaluation of the pattern was found to be better than the control pattern which was regarded as the best among 4 patterns created based on existing torso block drafting methods.

• Journal of Fashion Business
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• v.24 no.1
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• pp.29-42
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• 2020

The purpose of this study is to analyze the body size and body characteristics of short-statured females in their 20s and 30s using direct measurement data from the 7th size Korea, and to analyze the differences in body dimensions and proportions between the regular and tall groups of short groups. The goal is to identify the dimension areas that need attention when designing and grading patterns for this short groups. As a result, it was found that the short group was shorter in height than the regular group, and the circumferential dimension was similar to the regular group. When designing patterns the tops, the grading of the Bust point-bust point is not necessary for the height, and it is not necessary to grade the Neck point to breast point in the short and regular group. These groups showed a difference in the front silhouette but not in the side silhouette. Based on these findings, the body types were classified into the following three types: 'most bulky and heavy', 'long lower body and small shoulder', and 'small and thin'. The type 1 population was the least distributed, and the relatively small and slim type was the most common. It is expected that the results of this study can be used as a reference when setting pattern designs, grading values, and production ratios by size for short women.