• Korean Journal of Human Ecology
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• v.14 no.6
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• pp.995-1006
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• 2005

The purpose of this study was to investigate the wearing sensation and satisfaction of high school girls' winter uniform jackets according to the fabrics and the shapes. The fabrics were divided into four parts of stretch and non-stretch woven fabrics. The shapes were divided into two parts of tight and general types. The results were as followings: 1. In the aspect of the appearance evaluation for the uniform jackets, silhouette and length item showed significant differences in fabric and shape. The non-stretch woven fabric and tight type was more satisfying than the stretch fabric and general type because its silhouette and length were shorter and fitter than the stretch one and general type. The jackets of non-stretch woven fabric of tight type were evaluated as the thinnest in the silhouette and were evaluated as the shortest in the length. Conversely, the jackets of stretch woven fabric of general type were evaluated as the thickest and longest. 2. As for the wearing sensation of school uniform jacket, all test items showed significant differences in fabric and shape. The stretch fabric and general type was more satisfying than the non-stretch woven fabric and tight type because the jacket of stretch fabric and general type was felt more comfortable in activities, and wearing. Accordingly, the appearance evaluation for uniforms' jacket is in sharp contrast with that of wearing sensation.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.334-347
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• 2013

This study obtains information required for a comprehensive understanding of the brand-switching behavior by cosmetics consumers and for the establishment of effective strategies to make customers more loyal to the company. The study examines the relationships between customer shopping orientation and brand switching motives with respect to cosmeceuticals. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 1,258 females between the ages of 20's and 30's residing in Seoul and the Gyeonggi area who use whitening products, sunscreen, or other anti-aging cosmetics. The results showed that shopping orientation influenced brand-switching motives in regards to purchasing cosmeceuticals. The orientation of depending on information and seeking fashion trend were the major factors to induce brand-switching behavior in purchasing whitening products, sunscreen, and anti-aging treatments. However, there were differences in the type of factors of shopping orientation and in their intensity of affecting brand-switching motives depending on the specific cosmeceuticals. In particular, in the case of sunscreen, as compared to other products, the customer shopping orientation should be considered from more diverse perspectives in order to formulate effective marketing strategies related to brand switching. In light of these results, customer shopping orientation with respect to cosmeceuticals is a variable that influences the cause brand switching. Therefore, differentiated marketing strategies that reflect the different characteristics of shopping orientation according to each item of cosmeceuticals are recommended to improve the satisfaction level of the companies' target market. Current consumer needs for practical benefits and for new products should be simultaneously reflected in the plans for new product development of each type of cosmeceutical.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.145-156
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• 2005

The purpose of this study was to identify the characteristics of export clothing articles in Korea. For the purpose, the proportion and unit price of each export clothing articles were analyzed to each important market. The results of the study were as follows : First, on the proportional aspect, to all world market, SITC 845(Articles of apparel, of textile fabrics, n.e.5.), 842(Women's clothing, of textile font knittedabrics), and 841 (Men's clothing of textile fabrics, not knitted), 844(Women's clothing, of textile, knitted or crocheted) and 846(Clothing accessories, of textile fabrics), 848(Articles of apparel, clothing access., excluding textile), 843(Men's or boy's clothing, of textile, knitted, crocheted.) in order were in large exported, after the mid-1990's. To each important market, the proportion of export clothing articles was varied. Second, on the unit price aspect, to all world market, the unit price of export clothing articles went down slightly. For each item, 844(Women's clothing, of textile, knitted or crocheted) went up a little, 843(Men's or boy's clothing, of textile, knitted, croche.) and 845(Articles of apparel, of textile fabrics, n.e.s.) went down a little, 841(Men's clothing of textile fabrics, not knitted), 842(Women's clothing, of textile fabrics), 846(Clothing accessories, of textile fabrics) and 848(Articles of apparel, clothing access., excluding textile) went down greatly. The unit price to industrialized countries, newly industrializing countries, developing countries in order was high, reflecting the developing stage of each nation's.

• Journal of Fashion Business
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• v.5 no.1
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• pp.17-33
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• 2001

The purpose of this study is to offer the basic data for chinese men' clothing construction. This study analyzes characterization and classification of body types of the Chinese men with body measurement values. This researcher executed the body measurement of total 39 items on 414 chinese men in Beijing and Shanghai aged 20-49 years old and analyzed the data with methods of analysis of variance, factor analysis and cluster analysis using it as the study item. The results of this study can be summarized as follows; 1. As the result of comparative analysis of the body measurements by age group and birth region group in Beijing and Shanghai, the horizontal items such as the widths, depths, and girths increased with advancing ages, while heights decreased. 2. As the result of factor analysis on the items in Beijing and Shanghai, 5 factors on such as the first factor on the obesity of body, the second factor on the size of vertical of body, the third factor on the length of upper body, the forth factor on the width of the shoulder, the fifth factor on the degree of dropping shoulder were extracted. 3. As the result of classification based on the cluster analysis in Beijing, the body type were classified into 3 types. So, to see the feature of body form by types, type 1 was tallest, fattest type. type 2 was small stature, fat. type 3 was tall, thin. In Shanghai, he body type were classified into 3 types. So, to see the feature of body form by types, type 1 was tallest, fattest type. type 2 was small stature. type 3 was tall, thin.

• Journal of Fashion Business
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• v.4 no.4
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• pp.83-96
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• 2000

The purpose of this study is to offer the basic data for chinese men' clothing construction. This study analyzes characterization and classification of body types of the Chinese men with body measurement values. This researcher executed the body measurement of total 39 items on 414 chinese men in Beijing and Shanghai aged 20-49 years old and analyzed the data with methods of analysis of variance, factor analysis and cluster analysis using it as the study item. The results of this study can be summarized as follows; 1. As the result of comparative analysis of the body measurements by age group and region group, the horizontal items such as the widths, depths, and girths increased with advancing ages, while heights decreased. 2. As the result of factor analysis on the items, 5 factors on such as the first factor on the obesity of body, the second factor on the size of vertical of body, the third factor on the length of upper body, the forth factor on the width of the shoulder, the fifth factor on the degree of dropping shoulder were extracted. 3. As the result of classification based on the cluster analysis, the body type were classified into 5 types. So, to see the feature of body form by types, type 1 was small stature, short parts of the body. type 2 was tallest, fattest and type 3 was small stature, fat. type 4 was tall, long length arm and leg, thick waist. type 5 was tall, long length arm and leg, fat.

• The Research Journal of the Costume Culture
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• v.14 no.3 s.62
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• pp.387-403
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• 2006

The purpose of this study was to develop a new torso pattern for the schoolgirl of a tween generation who had different somatotype from children and teenagers. The subjects in this study were female elementary school students of fifth or sixth grade. Through a sensory evaluation of four existing torso patterns, the first research torso pattern was developed. Drafting methods of each item, which closed to the optimum value three, were selected. The differences between the values of the selected drafting methods and the optimum three were verified through a Wilcoxon's ranked sum test. The final research torso pattern was developed through adjusting the drafting methods according to the deviation from the optimum value three. The schoolgirl of a tween generation is at the time to show the remarkable breast development compared with a waist circumference, so the bust drafting was defined as B/4+ 1.25cm separately front and back. The drafting of a waist circumference was defined as W/4+1cm separately front and back which taken the ease amounts of the somatotype into consideration of the schoolgirl of a tween generation. A princess line was used instead of a waist dart because their hip circumference was more developed than a waist circumference. The crossed amount of a front hemline was 0.3cm and that of a back hemline was 0.7cm. and the princess line of the position was drawn with a straight line at a right angle of the back waistline. The armhole depth was determined B/4-1cm in consideration of the aesthetic and the trend, although the effective movement of upper arm was required.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.515-523
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• 2015

This study investigated the history of Korean wedding styling, which has been the basis for today's wedding styling and analyzed wedding styling trends and characteristics. This study sought to explain how Korean wedding styling has evolved under the circumstances that wedding styling, which contains personal propensity, personality and identity, draws great attention from the world as well as from single women and is perceived as a fashion item The study results found the following: For nearly four decades since the 1960s, there have been specific changes in Korean wedding styles such as silhouette and color. Depending on customer personality, preferred styles clearly varied. In addition, favorite makeup, hairstyle and accessories have also changed over time. This study has verified changes in different wedding styling trends over time. Wedding styling has created a particular mood suitable to a bride's appearance or offered significant characteristics over time.

• Journal of Fashion Business
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• v.13 no.3
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• pp.118-135
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• 2009

This study is done in Shanghai area by sample survey of female college students. Through direct contact survey, this study collected and analyzed information on figure to understand feature of breasts and measurements of body to provide base information to improve product of brassiere for adult female in China. Data was analyzed by using SPSSWIN 13.0 Program and SAS 9.0. 1. From a result of analysis on the body measures to understand the characteristics of the shape of the breast of the Chinese female college students(18$\sim$24 years old), the bust circumference was 83.86cm and the underbust circumference was 73.37cm and the cup size of a brassiere was 75A. 2. From a result of analysis on the bust measures to understand the relations between the front, lateral and cross-sectional proportions of the bust and the shape of the breast in the Chinese female college students, the chest height was 0.77, the bust height was 0.71 and the underbust height was 0.68 as the information of the body type that shows the location of the bust that is the measure of an item to a height as the front proportion of the bust. For the lateral proportion of the bust, the chest depth of the waist depth was 0.98, the bust depth, 1.21 and the underbust depth, 1.03. While the bust depth/waist depth is ideal when being 1.3, it was 1.21 in this study to be close to the ideal lateral shape. For the cross-sectional proportion of the bust, the area of the largest evenness was the bust followed by the waist, underbust and chest in order. 3. From a result of analysis on the correlation between measured items necessary to understand the characteristic of the shape of the breast, to set up the sizes and to produce the patterns, the underbust circumference had a relatively high correlation between the items of breadth, depth and circumference and weight as the items of basic areas.

• Journal of Fashion Business
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• v.12 no.1
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• pp.147-163
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• 2008

This research aims to develop cultural products for professional sales after producing creative products utilizing dinosaur characters, which are the representative exhibited item of dinosaur-centered museum. There are seven museums in Korea whose theme is dinosaur. There are three dinosaur museums among them, Goseong Dinosaur Museum at Kyungnam, Mokpo Natural History Museum, and Seodaemun Museum of Natural History. While inspecting cultural products within the museum shops of these three museums, general products occupy more than 80% of all the products rather than products related to dinosaurs, and has a problem that most products are decorative ones. This resulted from that enterprises supplying these products are not professional ones and are irrelevent to cultural industry; as result, purpose of conveying culture through products is lost. This research develops dinosaur characters utilizing computer 3D techniques in order to imbue unique characteristics to dinosaur museums and informing cultural speciality of our country. In addition, this research presented design method of cultural products by grafting traditional symbols onto these characters, and actually produced 11 items of 5 kinds: toys(dolls), clothes(T-shirts, pajamas, socks), stationery(notebooks, memo), accessaries (bags, umbrellas, handkerchief), and others(cups). On the items above, dinosaur characters are variously utilized in form of printing, embroidery, and stickers by using computer 3D technique. A cultural product is a tangible form which could show variety of cultural characteristics of our nation that could spread the culture through the consumers, and such type of purchasing could increase values of cultural industry by creating economic profits; such points are the significance of this study.

• Journal of Fashion Business
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• v.4 no.1
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• pp.45-58
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• 2000

The purpose of this study is to provide for the basic data useful to the development of a quality bassiere featuring a good wearing feeling, to investigate the characteristics of breast shapes by age and suggest a brassiere sizing system for woman. For this purpose, the subjects of anthropometry were 220 women aged between 20 and 59. The anthropometric measurements were analyzed by various statistical methods mean, standard deviation, F-test, Duncan-test, Factor analysis, frequency. The results of this study can be summarized as follows; 1. According to the increase of age, the items of height were decreased and items of width, depth, circumference and length were increased, being obeser and breast point were drooped. So volume and bottom area of breast of 40 50's women were larger than 20 30's women and breast point width of 40 50's women was being wider by increase of the interior of breast. 2. From analyzing the effect of brassiere wearing, it was found that brassiere reformed the breast shape with the breast volume transferred from exterior part to interior part and the bottom area of breast diminished, so brassiere can have the breast location of adult woman up and the breast point width being centered 3. It was found that there was no direct linear relationships between under bust girth and cup size from analysis of breast measurements. Therefore those 2 factors(under bust girth and cup size) was brought into basic item of brassiere sizing system. From the dual distribution table whose intervals had been decided by KS K-0070(1999), it was picked out 12 sizes which had more than 4% of appearance for suggesting brassiere size chart. The sizing system covers 76.36% of all subjects and supply reference measurements relevant to brassiere manufacturing.