• Journal of the Korean Society of Costume
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• v.51 no.6
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• pp.117-128
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• 2001

The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

• Journal of Fashion Business
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• v.14 no.2
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• pp.81-94
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• 2010

The online shopping environment has radically changed consumer shopping behavior. Without the actual physical shopping experience in a brick-and-mortar store, consumers make purchasing decisions over the Internet. They make an effort to obtain product information not only from online merchants, but also from previous purchasers in order to make an informed decision. Accordingly, customer comments are expected to have a significant impact on decisions to purchase goods and services online. This paper focuses on one type of electronic word-of-mouth, the online consumer review. It derives several motivations why customers post product reviews on shopping mall sites. Customer motives were identified through an in depth one-on-one interview with twenty female respondents conducted twice from June $17^{th}$ to September $11^{th}$, 2009. The interviews lasted between 40 and 60 minutes. The results showed that consumers write product reviews based on six motivations: to receive a reward or remuneration for writing a product review, to share information with other customers, to improve the quality of goods and services, to reduce customer dissatisfaction, to recommend products and services, and to derive pleasure.

• Journal of the Korean Society of Costume
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• v.61 no.5
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• pp.64-76
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• 2011

Consumers attribute human personality to products or stores as well as brands. As brand personality is imprinted to a consumer's mind, in e-commerce, the concept of store personality needs to be examined by comprehending the e-brand personality. Unlike the recent studies that focus primarily on the portal site, we attempt to identify e-brand personality of online shopping malls that sell fashion products. This study also examined the impact of the parent company's attributes on e-brand personality. A survey was conducted to 240 females and 240 males in their 20s or 30s. E-brand personality of three different types of the Internet shopping mall was evaluated by 160 respondents, respectively. As a result, we found that Internet shoppers perceive that e-brands have four distinct personality dimensions: young, reliable, sophisticated, and creative. Among the four dimensions, "young" and "reliable" showed the most significant influence on intention to visit the shopping mall site. Besides, e-brand personality varied with parent companies' attributes such as reputation, credibility, and fashion industry-relatedness. Especially, credibility of the parent company showed a strong positive relationship with e-brand personality.

• Fashion & Textile Research Journal
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• v.15 no.3
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• pp.393-405
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• 2013

This study considers the effect of smartphone involvement for purchase intentions in fashion shopping malls based on mobile web apps and on PC web apps; in addition, it investigates the correlation between purchase intention in fashion shopping malls (based on activated PC web apps) and those of fashion shopping malls (based on newly created mobile web apps). The results of this study are: First, the analysis of smartphones factors showed that smartphones consist of 6 kinds of dimensions of 'appearance involvement', 'time and information search involvement', 'application involvement', 'entertainment involvement', 'communication involvement', and 'transaction involvement'. Second, the higher the entertainment and transaction involvement among descriptive variables for smartphone involvement were due to the positive responses displayed towards fashion shopping mall purchases based on mobile web apps. Third, a higher application and entertainment involvement in the descriptive variables for smartphones resulted in a positive response displayed for purchases in fashion shopping malls based on PC web apps shown in a regression analysis that verified the smartphone and purchase intention relationship in fashion shopping malls based on PC web apps. Fourth, consumers with high purchase intention in the existing PC web app based fashion shopping malls were shown to have a high purchase intention in mobile web app based fashion shopping malls due to the results of a correlation analysis that analyzed the relationship between purchase intention in PC web app based fashion shopping malls and mobile web app based fashion shopping malls.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.277-292
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• 2014

This study investigated consumers' multi-channel behavior for fashion product purchases and compared perceived risks by channel type. A survey involving male and female college students was conducted in the Daegu and Gyungbuk area in December 2013. A total of 400 responses were analyzed using descriptive statistics, chi-square analysis, independent sample t-test, paired t-test, factor analysis, and reliability analysis. An internet shopping mall was the most frequently chosen retailer type for fashion product purchases and information searches. In addition, respondents also preferred independent branded stores, department stores, and non-branded stores. The number of retailer types for clothing item purchases ranged from 1 to 6 and the average was 3.06. The number of retailer types was significantly higher in women groups according to gender variables. Perceived risk had the highest evaluation score for internet shopping malls. Department stores were recognized as a reliable retailer type. The construct of perceived risk was shown as similar in off-line stores such as department stores, independent branded stores, and non-branded stores. Instead, the construct was differentiated from the case of internet shopping malls. Some insightful suggestions were suggested for future research and industrial marketing plans based on the results.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.35-45
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• 2013

The purposes of this study were to segment the women's plus-size market by the types of store patronage, profile the segments, and examine the differences in satisfaction with clothing attributes and variety of plus-size apparels according to different segments. The questionnaires included the 7-point likert scales on store patronage, satisfaction, clothing involvement and body cathexis. Five body measurements were recorded by sales people, and the respondents also provided information on their weight, height and garment size in addition to demographic characteristics. Questionnaires were collected from 7 franchise stores in Seoul, Anyang, Daegu, and Cheonan during the months of February, 2011 to April, 2011. 210 questionnaires were distributed and 160 were returned. Excluding incomplete questionnaires, a total of 149 questionnaires were used in the final analysis. The cluster analysis based on store patronage identified four segments- major patrons of specialty stores, multi-channel users, regular store users, and internet shopping mall users. Significant differences were found among the four segments of women's plus-size consumers in terms of clothing involvement, age, occupation, education and clothing expenditures. Internet shopping mall user group were in overall less satisfied with several clothing attributes and variety compared to other groups.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.93-100
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• 2016

This paper aimed to provide the basic data on consumers' purchasing tendency required to start and operate online shopping malls on internet. The survey selected the female college students from 19 to 24 years old majoring fabric and fashion design in colleges in Gyeonggi-do. Total 283 questionnaires were selected for statistical analysis. The analysis results are presented below. The first online shopping was during the middle school times showing the highest responses as 63.54%, followed by high school times, college times and elementary school times in that sequence. Most female college students(97.88%) purchased goods from online shopping malls. The purposes of search in online shopping malls were 'need to purchase goods(47.18%)', 'habit/hobbies(27.57%)', 'need to collect data on goods(20.27%)' and 'to relieve stresses(4.98%)'. About 50% of respondents selected 'I visit mainly several online shopping malls. If there is no goods that I try to find, I search other sites and purchase what I want to buy(46.57%).' For the goods purchased from online shopping malls, everyday wears showed the highest ratio, 85.92%. About the time to purchase goods related to trends, most respondents selected 'purchase whenever it is necessary without respect to trends(87%).' Main considerations when the respondents purchased the goods from online shopping malls were 'design(64.98%)', 'price(18.41%)', 'quality(11.20%)', 'company recognition(2.53%)', 'color(1.44%)', and 'materials (1.44%)' in that sequence. 64.62% of respondents had the experience of returning goods after purchasing from online shopping malls. The reason why the respondents returned goods after purchasing from online shopping malls was mainly 'because of size(52.17%)', the response with the highest ratio. 42.24% responded that they experienced damage by washing the goods purchased from online shopping malls. It was found that the respondents didn't think about the country of manufacturing when purchasing goods from online shopping malls.

• Journal of Fashion Business
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• v.8 no.5
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• pp.41-59
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• 2004

The purpose of this study is to analyze consumers' purchase behavior for the counterfeits of fashion luxury brands. The research method of the study used a naturalistic approach. The first participant observation was carried out in the internet sites in order to collect the data on the purchase behavior for counterfeits; and the second participant observation was applied in the Dongdaemun shopping mall, Namdaemun shopping mall and Itaewon shopping mall; finally 6 informants were selected and then an interview was held with them. The results of the study are as follows; 1. The reasons for the first purchase of counterfeits are variously shown according to life stages, and the repetitive purchase behavior is influenced by the degree of satisfaction for the first purchase. The information collection for counterfeits is widely made through various media, and especially the information collection is active and positive in the case of planned purchase but it is passive and negative in the case of unplanned purchase. 2. The most important criteria in purchasing counterfeits is the degree of similarity with luxury brands and other criteria include price, design, utility etc. The majority of purchase items is not clothing but miscellaneous goods which are more similar in terms of design and quality. The purchase of counterfeits is made by impulse purchase but the purchase of luxury brands is made by planned purchase. 3. The rationalization mechanism for the purchase of counterfeits is observed in all informants, which is a sort of defence mechanism for avoiding a guilty conscience to buy illegal goods.

• Journal of the Korean Society of Costume
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• v.63 no.3
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• pp.95-109
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• 2013

This thesis was conducted with the purpose of proposing a systematic and comprehensive system for women's upper garment sizes so that the satisfaction level of women purchasing the upper garment products in Internet shopping malls is enhanced. To achieve this, this study first conducted a survey of women from the ages of 18 to 39 and attempted to discover consumer satisfaction levels and preferences of the clothing product sizing system of Internet shopping malls. While keeping track of the global distribution environment, an optimal clothing sizing system for Korean women that fit recent changes in their body shapes was proposed. The results of this study are as follows. First, A result of studying the satisfaction levels and preferences of consumer's purchase experience and the sizing system showed that 48.6% of the total respondents were dissatisfied with the current sizing system. Second, based on the research of the size classification system of domestic and foreign upper garment for women, unlike domestic Internet shopping malls, overseas generally offer several size classifications. Third, results of studies 1 and 2 was used to propose an optimal clothing products sizing system method. Also, the body and product sizes and the measurement methods should be offered together. In summary of all these results, by establishing globally compatible sizing system, consumers are able to recognize their sizes on their own and by doing this, it will lower perceived risk of the consumers at the time of a Internet shopping mall purchase, and this will raise their level of satisfaction while making purchases.

• Journal of the Korea Society of Computer and Information
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• v.14 no.1
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• pp.183-190
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• 2009

The core technique of ubiquitous computing is the context aware computing and the context aware technique is more like software so the important research work is to develop the core engines first and the adapted device for the engines. When ubiquitous computing era comes, the current existing internet shopping mall, the form of searching the direct goods and ordering the goods by the customers evolves and develops the form of system that recommends the goods by the search engine which combined with the input data and technique of case based reasoning and intelligent agent that is based on the context aware technique. In this paper, search engine which is based on the case based reasoning and intelligent agent is designed and the prototype is implemented to be adapted to the internet fashion expert shopping mall.