• 제목/요약/키워드: fashion information sources

검색결과 170건 처리시간 0.023초

자기효능감이 의복구매의사결정과정에 미치는 영향 (The Influence of Sense of Self-efficiency in the Course of the Decision for Clothing Purchase)

  • 유태순;김성희
    • 복식
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    • 제51권2호
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    • pp.105-120
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    • 2001
  • The purpose of this study is to identify the relationship of self-efficacy, which is a kind of the self concept about one's own ability, to the decision-making process, which is the key part of consumer behavior. The subjects in this study were 985 male and female undergraduates of a university located in the city of Kyongsan, the north Kyongsang province. The collected data were statistically processed by MANOVA and ANOVA. For post test, Scaffle and $\chi$$^2$-test were employed. The followings are findings of this study : 1. Concerning incentive to buying, the group having the weaker general self-efficacy is stimulated more highly by the incentives of self-display, fashion pursuit and economic utility than the group having the stronger general self-efficacy does. 2. Regarding information sources. the factor of observation is frequently used by the group having the weaker general and social self-efficacies more than the group having the stronger general and social self-efficacies. 3. As to the evaluative criteria of clothes, the group having the stronger general and social self-efficacies put a higher value on functional and economical points than the group having the weaker general and social self-efficacies does. 4. As for the evaluative criteria of store the group having the stronger general self-efficacy lays stress on store atmosphere, store attributes and convenient shopping condition, while the group having the weaker general self-efficacy puts emphasis on brand and fashion. 5. In buying apparels, the group having the stronger general and social self-efficacies makes more planned purchase.

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소비자 성별(消費者 性別)에 따른 의류제품(衣類製品) 쇼윈도우 디스플레이 유형(類型)에 대한 태도 요인(態度 要因) (Factors that affect consumer attitude by the types of show-window display and the difference by the gender of consumer)

  • 권혜숙;신은경
    • 패션비즈니스
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    • 제10권5호
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    • pp.93-104
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    • 2006
  • The main purpose of this research is to examine what are the factors that affect consumer attitude by the types of clothing window display, and find if there is any difference by gender of consumer group. Total 357 data from random sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age were analyzed. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. Factors were measured by respondents' rating of 9 statements using a 5-point Likert-type scale. SPSS(Statistical Package for Social Science) Version 10.0, is used for factor analysis in order to comprehend the factors of consumer attitude and Cronbauch's ${\alpha}$ in order to measure the credibility of questions in each factor. The main findings are as follows: First, three dimensions of consumer attitude to two types of window-display of product centered display and image centered display were identified as interest, information, and impression and theses are same to both male and female consumer group. Second, for both male and female consumer group, three dimensions of consumer attitude toward two types of window-display were same, however, included sub categories in each dimension showed a little difference. In product centered display, both male and female consumer group showed high interest in the sub categories of 'fashion' and 'informations related to the product' and they were considered same factor. Otherwise, In image centered display, two sub categories of 'having some interests in the display' and 'recognize the display that projects the image or impression of clothing well' were showed high relationship each other and they were also considered same factor. Third, Cronbauch's ${\alpha}$ of three dimensions of consumer attitude demonstrated high credibility from 0.75 to 0.91. Mean score of subcategories of attitudes toward the type of display by the gender of consumer showed high scores of 'interest' and 'impression' categories in image centered display and showed high scores of 'information' category in product centered display for both gender.

기혼여성의 라이프스타일 유형에 따른 웰빙지향 식품에 대한 중요도 및 구매만족도 (The Level of Importance of Well-being Foods and the Level of Satisfaction Depending on Married Women's Lifestyle)

  • 한성희
    • 가족자원경영과 정책
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    • 제14권4호
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    • pp.239-262
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    • 2010
  • This study looks at the patterns of married women's lifestyles and verifies whether there are differences in their preferences, the will to continue shopping, and the importance of healthy foods. The paper analyzes the relative influence of each lifestyle pattern on the level of satisfaction with healthy foods. The results of the analysis of this study are as follows. To find patterns in the lifestyles of married women ages 20s to 50s, the factors were analyzed and five lifestyle patterns were extracted: health managing type, fashion pursuing type, self-expressing type, family-oriented type, and eco-friendly type. If we examine the purchasing of healthy foods for each lifestyle, women with a self-expressing lifestyle gain more information from news articles, books, and salespeople than from other information sources. Women of the health managing, family-oriented, and eco-friendly types had high purchasing frequencies and amounts. A cluster analysis was carried out to categorize the different groups being investigated into lifestyle types. They were categorized into the four clusters: active multiple-oriented type; fashion, self-expressing compromising type; passive well-being oriented type; and family and health managing type. It has been verified that there are differences among the clusters in terms of the level of importance of products, contributions to health, as well as distribution and management of healthy foods. To be more specific, the level of importance of the products as well as their distribution and management manifested as being higher among the active multiple-oriented type and the family-oriented and health managing types. The level of importance of contributions to health scored high among all groups, except the passive well-being oriented type. The active multiple-oriented type and the family-oriented and health managing types showed a high level of preference and will to continue purchasing healthy foods, while the fashion and self-expressing compromising types and passive well-being oriented type showed a low level of preference and will. In order to find patterns in the level of satisfaction with healthy foods, three factors were analyzed: credibility of labels, contributions to health, and satisfaction with the store. The factors that had the greatest influence on the total level of satisfaction was the credibility of labels for the family-oriented lifestyle; a product's contribution to health for the health managing lifestyle; and the store for the fashion pursuing lifestyle.

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한국산의류제품에 대한 중국소비자의 인식 변화: 종단적 연구 (Changes in Chinese Consumers' Perception toward Korean Apparel Products: A Longitudinal Study)

  • 유혜경
    • 한국의류학회지
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    • 제32권12호
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    • pp.1878-1890
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    • 2008
  • 이 연구에서는 주요 목적으로 중국소비자의 한국산의류제품에 대한 인식의 변화를 살피고자 하였다. 구체적으로 한국산의류를 구매할 때의 구매동기, 정보원, 구매기준과 한국산의류제품에 대한 평가를 조사하였다. 자료는 2002, 2003, 2005, 2007년 중국 북경의 젊은 여성을 대상으로 6월과 7월 중에 수집되었다. 총 603부의 설문지가 수집되었으며 그 중 578부가 최종분석에 사용되었다. 연도와 한국산의류구매경험을 포함한 이원변량분석을 실시한 결과, 전반적으로 구매동기와 여러 정보원의 중요도는 시간에 따라 상당히 변화하였으나 한국산의류제품에 대한 평가는 대부분 변하지 않은 것으로 나타났다. 이와 같은 시간에 따른 변화에 비하여, 중국소비자들의 한국산의류제품에 대한 인식은 구입경험에 따라 대부분의 변수에서 유의한 차이가 없는 것으로 나타났다.

지속가능 섬유 소재 추적성과 저탄소화 공정 (Low Carbonization Technology & Traceability for Sustainable Textile Materials)

  • 최민기;김원준;심명희
    • 한국의류산업학회지
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    • 제25권6호
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    • pp.673-689
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    • 2023
  • To realize the traceability of sustainable textile products, this study presents a low-carbon process through energy savings in the textile material manufacturing process. Traceability is becoming an important element of Life Cycle Assessment (LCA), which confirms the eco-friendliness of textile products as well as supply chain information. Textile products with complex manufacturing processes require traceability of each step of the process to calculate carbon emissions and power usage. Additionally, an understanding of the characteristics of the product planning-manufacturing-distribution process and an overall understanding of carbon emissions sources are required. Energy use in the textile material manufacturing stage produces the largest amount of carbon dioxide, and the amount of carbon emitted from processes such as dyeing, weaving and knitting can be calculated. Energy saving methods include efficiency improvement and energy recycling, and carbon dioxide emissions can be reduced through waste heat recovery, sensor-based smart systems, and replacement of old facilities. In the dyeing process, which uses a considerable amount of heat energy, LNG, steam can be saved by using "heat exchangers," "condensate management traps," and "tenter exhaust fan controllers." In weaving and knitting processes, which use a considerable amount of electrical energy, about 10- 20% of energy can be saved by using old compressors and motors.

중국 대학생의 라이프스타일에 따른 의복태도 및 구매행동 (A Study on the Chinese University Students' Clothing Attitudes and Purchasing Behavior According to Their Lifestyle)

  • 유국연;김용숙
    • 복식
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    • 제52권5호
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    • pp.15-30
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    • 2002
  • The purposes of this study were to identify the Chinese university students' clothing attitudes and purchasing behavior according to their lifestyle. Questionnaires developed by researcher were distributed and collected from 540 Chinese university students from Mar. 5 to Mar. 20, 2001. Means, frequencies, and percentages were calculated. Factor analysis, cluster analysis. one-way ANOVA, and Chi-square test were used for data analysis. And Duncan's multiple range test was followed. The factors of lifestyle were consumption, self-confidence, economy, accomplishment. sociability. fashionability, individuality, and conservation. Chinese university students were segmented into 4 groups of the modern sociable, the passive stagnated, the positive progresive, and the traditional conservative. The group size of the modem sociable was the smallest, and the traditional conservative was the largest. Chinese university students considered sexual attractiveness of clothing most important. Psychological dependence and ostentation of clothing were next important in a decending order. The passive stagnated considered conformity of clothing most important and showed the opposite tendency of the modern socialable. The positive progressive considered all aspects of clothing attitudes important, and showed the opposite tendency of the traditional conservative. Chinese university students utilized direct fashion information sources, and patronized medium or small size department store or traditional market.

LONG-TERM RESERVOIR SEDIMENT MANAGEMENT CONSIDERING OTHER OPERATIONAL OBJECTIVES

  • Ko, Seok-Ku;Kim, Woo-Gu;Lee, Gwang-Man
    • 물과 미래
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    • 제35권5호
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    • pp.43-50
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    • 2002
  • The Yellow River Basin located in the Northern part of China is well-known not only as the seriously limited water sources but the greatest sediment-carrying stream in the world. The observed annual average sediment concentration in this area is $37.6kg/\textrm{mm}^3$, and 3.1% of the water volume is occupied by sediments. Due to the reason, water development has been extremely limited and it has been appeared as one of the most difficult problems in reservoir development and management. The major obstacle to surface water uses is reservoir sedimentation so that it has been strongly requested to seek the method managing sediment by optimal fashion. To solve this problem, KOWACO (Korea Water Resources Corporation) has developed various methods on the optimal reservoir management schemes including sediment management for the Upper Fenhe Basin Reservoir System at the cooperation project with Chinese. Information Variable Dynamic Programming. which is one of them, was developed for the reservoir sediment management and a set of non-dominated solutions are generated to choose the best alternative in water supply and reservoir sediment objective problem.

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THE SILK TRADE FROM ILKHANIDS TO AQQOYUNLU

  • MUSTAFAYEV, SHAHIN
    • Acta Via Serica
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    • 제1권1호
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    • pp.119-135
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    • 2016
  • The initial phase of the Mongol invasion resulted in the establishment of relative political stability in the vast expanses of Eurasia, which came under the control of a single political entity - the Mongol realm. This contributed to a fairly rapid restoration of the commercial links and trade routes between the East and the West. During this period, Chinese silk again became available in large quantities in the Western markets. At the same time, the beginning of silk production and manufacturing of silk fabrics in Italy and the fashion flash for these goods in Western countries affected trade between Europe and the Muslim world. The centers of silk production in the Ilkhanid Empire were some provinces of Azerbaijan and Persia, where from it was exported in large numbers along the trade routes of Anatolia and Syria to the Mediterranean ports and further to the west. There are numerous testimonies of European travelers, and Muslim authors related the international silk trade in 13th-15th centuries, ie in the era from the Mongol Ilkhanid Empire till the reign of the Turkman Aqqoyunlu dynasty. One of the most informative documentary sources on this issue are the legislative codes (kanuname) of sultan Uzun Hasan from the Aqqoyunlu dynasty regarding the eastern provinces of the Asia Minor. This article presents and analyzes the information from these documents concerning the whole range of goods related to silk and silk fabrics trade in the period under the consideration.

직장여성의 쇼핑성향에 따른 의복구매동기와 제품평가기준에 관한 연구 (A Study on Clothing Purchasing Motives and Evaluation Criteria of Product according to Women-Teachers' Shopping Orientation)

  • 이영미;이옥희
    • 복식문화연구
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    • 제11권2호
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    • pp.193-207
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    • 2003
  • The purpose of this study was to investigate the demographics and general clothing buying behavior according to clothing shopping orientation of female workers. A questionnaire was developed to measure clothing shopping orientation, fashion information sources, stores selection criteria, clothing purchasing frequency of a year, purchasing expenditure of clothing, the demographics. The questionnaire was administered to 775 female teacher in Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis, x 1_test and ANOVA, Duncan test. The results of the study were as follows: 1. The female teachers were classified into four groups by the cluster analysis; indifferent shopping group, rational shopping group, conspicuous shopping group, recreational shopping group. 2. In the case of purchasing motives, significant differences were found according to shopping orientation subdivision in four factors. 3. The evaluation criteria of product were significantly different depending on shopping orientation subdivision in practical attribute, socio-psychological attribute, and aesthetic attribute. 4. The significant differences were found according to shopping orientation subdivision in general clothing purchasing behavior(purchasing price range of clothing, clothing purchasing frequency of a year, method of payment, number of stores visited, experience of buying in the import brand)

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라이프 스타일에 따른 의복구매 행동에 관한 연구 -여대생의 시간소비 유형을 중심으로- (A Study on Clothing Purchasing Behavior and Life Style -Focus on time consumption patterns of college women-)

  • 임경복;임숙자
    • 한국의류학회지
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    • 제17권3호
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    • pp.359-366
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    • 1993
  • The purpose of this study was to classify college women according to the general life style, to examine the differences in the characteristics of time consumption, and clothing purchasing behavior, and ultimately to verify the importance of the time variable in life style analysis. 449 subjects were gathered through convenience sampling method and, frequency, precentage, average, $x^2$-test, t-test, ANOVA, Duncan's multiple range test, Factor Analysis, Cluster Analysis were conducted for data analysis. Results of the study were as follows : 1. College women were classified into five subgroups by cluster analysis : fashion-pursuit group, home-intended group, outer-intended group, conservative-economy group, and passive-inactive group. 2. In case of time consumption patterns, significant differences were found according to the different groups in patronage of library and extra off-campus educational programs, participation in household duties, consumption patterns of leisure time and participation in clubs. 3. In case of clothing purchasing behavior, significant differences were found according to the different groups in clothing purchasing motives, information sources, purchasing plan, the number of visited stores, and the confirmation of labels.

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