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http://dx.doi.org/10.5850/JKSCT.2008.32.12.1878

Changes in Chinese Consumers' Perception toward Korean Apparel Products: A Longitudinal Study  

Yu, Hae-Kyung (Dept. of Fashion Industry, University of Incheon)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.32, no.12, 2008 , pp. 1878-1890 More about this Journal
Abstract
The main objective of this study was to examine how Chinese consumers' perceptions toward Korean apparel products have changed over the years. Specifically, motives for purchasing Korean apparel products, information sources, purchase criteria and evaluation on Korean apparel products were investigated. Data were collected in 2002, 2003, 2005, and 2007 from young female Chinese in Beijing, China during the months of June and July. A total of 603 questionnaires were collected and 578 were used in the final analysis. The results of two-way analysis of variance by year and purchase experience indicated that in overall, purchase motives and importance of various information sources changed greatly over the years, while evaluation on Korean apparel products have remained relatively stable. In comparison to the longitudinal changes in Chinese perception toward Korean apparel products, Chinese consumers' perception toward Korean apparel products did not differ significantly in most of variables according to purchase experience.
Keywords
Korean apparel products; Chinese consumers; Purchase criteria; Evaluation on Korean apparel products;
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Times Cited By KSCI : 10  (Citation Analysis)
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