• 마케팅과학연구
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• 제18권4호
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• pp.245-276
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• 2008

본 연구는 상표자산의 구성요소에 대한 선행요인을 분석하고 이를 토대로 하여 상표자산 구성요소와 상표자산 영향요인간의 관계 그리고 상표자산 구성요소와 구매의도간의 관계를 규명하고 한국과 영국을 중심으로 비교하여 상표자산관리 방안을 도출해보고자 하였다. 연구결과, 정보탐색은 제품지식에 정(+)의 영향을 미치며, 상표태도와 상표지식은 상표 충성도와 상표 가치에 정(+)의 영향을 미치는 것으로 나타났다. 그리고 상표충성도와 상표가치는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 정보원천의 경우, 한국에서는 제품지식에 정(+)의 영향을 미치고 있는 반면, 영국에서는 영향을 미치지 않는 것으로 나타났다.

• 한국의류학회지
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• 제38권6호
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• pp.857-872
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• 2014

This study investigates the effect of service ubiquity perceptions on consumers' responses to virtual stores such as benefit and risk perceptions, shopping value perceptions, and service usage intention. Data were collected via a self-administered online survey from nationwide consumer panels of an online marketing research firm. Questionnaire items were adopted from previous literature and developed by authors via pretesting to measure variables. The results revealed that virtual store service ubiquity affects consumer benefit perceptions as well as risk perceptions. All benefit perceptions (including time effectiveness, user control, and compatibility) had significant mediating effects between service ubiquity and hedonic/utilitarian shopping service value perceptions. The mediating effect of financial risk was significant only in the relationship between service ubiquity and utilitarian value perception. The findings offer retailers and marketers information in regards to consumers' perception of a virtual store usage, which can enhance service and product strategy.

• 한국정보시스템학회지:정보시스템연구
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• 제6권1호
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• pp.223-256
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• 1997

Since the business scales of retailing companies become to be very large and the number of items dealt increases explosively, automation of inventory management becomes one of the most important issues to solve in retailing industry. In order to accomplish this automation of inventory management, there must be a great need to a method which can perform real-time decision making on inventory control in an automatic fashion, while communicating with inventory information systems like POS system and automatic warehousing system. But even in this circumstance, there are also many obstructions to such automation like varying demands, limited capacity of warehouse and exhibition room, need for strategic consideration on inventory control, etc., in a real sense. Due to these reasons, it seems very difficult that most large-scaled retailing companies get fully automated inventory management system. To overcome those difficulties and reflect them into inventory control, we propose a automated inventory control methodology for retailing industry based on neural network and policy model. Especially, policy model is devised to deal with dynamic varying demands and using this model, strategic goals on inventory can be considered into inventory control mechanism. Our proposed approach is implemented in workstation and its performance is also empirically verified also against to real case of one of the major retailing firm in Korea.

• 한국의류학회지
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• 제33권2호
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• pp.331-342
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• 2009

The purposes of this study were to provide the apparel companies with a effective marketing strategy by identifying the present condition of loyalty programs and designing the type of reward and the timing of reward, and to investigate the effects of loyalty programs on customers' satisfaction and loyalty. The experimental study was conducted to examine the relationship between loyalty programs and performances. The experiment, which adopted a scenario methodology, was a 2(type of rewards)${\times}$2(timing of rewards) between subjects factorial design. The sample was based on 362 college students. The data analysis was completed on the basis of SPSS 12.0 package, using descriptive analysis, frequency, factor analysis, Cronbach's a, ANOVA, and regression analysis. The following results were found in this research. First the respondent's recognition of reward(benefit, reserve fund, experience) was not relatively high. Second, the interaction effect of type of rewards and timing of rewards on the loyalty programs' satisfaction(p<.01) and customer loyalty(p<.001) was significant, but that on customer satisfaction was not significant. Finally, loyalty programs' satisfaction positively affected customer satisfaction and loyalty. The implications of the research and directions for future researchers were discussed.

• 한국실내디자인학회논문집
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• 제6호
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• pp.45-52
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• 1995

The presentation of the method by which the furniture and the architecture can be unified in one category, and the study and the verification on the mutual relation in the shape and the function are having been consistently made till the late twenties. The change of the social structure such as increasing the unit dwelling space with the small scale comes to need the efficiency in using space and the open dwelling space by the systematic spa-cial formation. Therefore, the understanding of the mean-ing and the characteristics of system furnitures as the design method which can meet such needs will be made here in this study. The application of the systematic consideration as the method of interior design means the formation of the firm image on the spacial environment through the mix-ture and link of the heterogeneous factors, the organic connection of each surface, the establishment of the natu-ral relation by linking the heterogeneous materials mutu-ally. and the easiness of the entire plan in the end. This study aims at analyzing and studying the typical charac-teristics by understanding the historical background and methodical principle which enabled the appearance of this kind of thought, and the adapted cases of the wood and metal material system furniture. There may be difference between the structural sub-stance and formative consideration. Transformative furni-ture which consists of the factors is the concept for the encrease of the multi purpose value by mixing the unit cabinets. One system can be separated horizontally, verti-cally, and to the drawers, and it gives us the disengage-ment from the artificial environment, since all the heights and width can be transformed as per each situa-tion of the space. The factors which can not be found in the other existing furniture are as follows. 1. disengagement from the artificial environment. 2. establishing the new productiosn trend as freed from the customers' fashion trend. 3. presenting the producing condition which leads the exact technology. 4. flexibility of the furniture which enables the reduction and enlargement in each situation.

• 한국융합학회논문지
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• 제6권5호
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• pp.303-314
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• 2015

본 연구는 중 소 섬유제조기업을 중심으로 전략실행과 MCS의 활용에 따른 기업성과와의 관계를 살펴보고자 한다. 특히 본 연구의 차별성이라고 할 수 있는 관리회계담당자 역할의 영향력을 분석하는데 목적이 있다. 연구 모형을 검증하기 위하여 한국의 중 소 섬유제조기업을 대상으로 255개의 설문지를 최종 표본으로 하여 구조방정식모형을 활용하였으며, 이를 위해 AMOS ver 18.0을 사용하였다. 연구결과 원가리더십전략과 차별화전략은 MCS 이용에 긍정적 영향을 미치고 기업성과에 직접적인 영향을 미치지 못하였다. MCS 이용은 기업의 비재무적성과에 긍정적인 영향을 미친다. 차별화전략은 MCS의 이용을 매개로 기업성과에 긍정적 영향을 미치고 원가리더십전략은 기업성과에 영향을 미치는 과정에서 MCS의 이용의 매개효과는 없다. 기업전략, 경영통제시스템의 이용, 기업성과간에 관리회계담당자의 역할수준이 조절변수로서의 효과가 있다.

• 복식문화연구
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• 제29권5호
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• pp.634-650
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• 2021

This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.

• 경영과정보연구
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• 제17권
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• pp.191-214
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• 2005

Recently, most enterprises are having a knowlege management boom. A number of books associated with the knowlege management are being published, countless public seminars are held, and many research councils have been organized studying it formally or informally as if not importing the system is like falling behind a fashion. However, there are not many cases that achieved success by constructing the system of knowledge management. Then, why the knowledge management is not so much effective despite so many voices wanting the change of management system and a lot of public lectures about it? I guess the reason is that most companies do not have concrete methodology. Seeing a result of a survey which reported that with spread of venture boom and successful examples being known widely, the outflow of precious human resources is accelerated and a large number of employees of conglomerates have already resigned or are considering separation from their positions, we can realize that are occurring a change which can be nearly called severance in an occupational view and an organization culture. The preference to a large enterprise or a public institution of labor is low today and the notion about a lifelong job is regarded as past remains. As for this, it could be said that the social atmosphere that pursued the stability of a job has been changed to the practical one that attaches importance to ability and pay. The way of thinking of employees has been changed while established organizations cannot satisfy their desire and this explains why important members of a company are flown out. The reason why superior human resources move to venture businesses is that they can do their likable work and also prove their ability as well as unconventional rewards. Although existing companies are trying to preserve important human resources through performance compensating stock option, temporary patching up of personnel management cannot retard the rushing wind of foundation and the outflow of labor. On the contrary, clumsy import of performance-based reward system not only fails to hire superior labor power but also can bring about a sense of incompatibility and conflicts among the remaining employees. Therefore, this thesis, focusing on how to choose, develop, and maintain the human resources, will suggest a future-aiming human resources management model of Korean enterprises after comparing and analyzing the actual condition of domestic companies and the trends of advanced corportaions.

• 패션비즈니스
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• 제6권2호
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• pp.1-16
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• 2002

The need for ready-to-wear clothing increases as the problem comes to arise from the fit of custommade clothing due to the characteristics of middle-aged women's somatotype. At this point of time, a study on the realities of production of custom-made clothing in middle-aged women's clothing business firms is of very greatly significance. Therefore, this study was intended to identify the problem and improvements through the survey research of production of custom-made clothing in middle-aged women's clothing business firms and further present the plan for development of custom-made clothing business. The questionnaire was framed based on the contents extracted from the preliminary questionnaire research for the pattern section chief of each business firm. Collected data were statistically processed using the SPSS 10.0 Windows program. As a result, the following findings were obtained: 1. The target age of the middle-aged women's clothing business firms ranged from more than 45 years to less than 50 years of age. Clothing business firms much made inroads into the ready-to-wear clothing market largely in the 1980s and the 1990s. Their active entry into the custom-made clothing market occurred in the 1970s and the 1980s. 2. In terms of the clothing production method of middle-aged women's clothing firms, some private boutique and designer brand clothing firms entered the clothing market with a focus on custom-made clothing in the beginning of its organization and introduced the production method of ready-to-wear clothing in accordance with changes in production methods and consumers' needs and wants. National brand clothing firms manufactured clothing with a focus on ready-to-wear clothing from the beginning of its organization, but at last they manufactured both partial custom-made and whole custom-made as the problem arose from ready-to-wear clothing. Seeing that their clothing production showed the ratio readyto-wear to custom-made clothing of 2.58:1. And it was found that the manufacture of ready-to-wear and custom-made clothing took into consideration the great difference in the pattern, size and design plan. The research of the clothing production process showed that whole custom-made and partial custommade were distinguished according to whether or not the sample was presented. 3. The ready-to-wear pattern of middle-aged women's clothing firms were used with a focus on the 'patternmaker-developed pattern' and company-developed pattern'. Most clothing businesses produced clothing in 4 to 5 basic sizes, which is found to be insufficient to complement the physical characteristics of middle-aged women with many specific somatotypes. In the pattern of custom-made clothing, the 'pattern of ready-to-wear were applied' or the 'customized pattern was developed'. Actual measurements were most used as the size of custom-made, and accordingly it is predicted that the level of satisfaction is higher with the fit of custom-made clothing than that of ready-to-wear. The selling place and the head office showed the similar percent as the place for measuring the size of custom-made clothing. Size measurers were mostly the shop master. And it was found that most clothing business firms had a problem when the measured size was applied to the pattern. Accordingly, it is necessary to provide education on size measurement for shop masters. 4. It was found that in the middle-aged women's clothing firms, the pattern correction of the length of sleeve, jacket and slacks occupied the highest percent. Accordingly, it is necessary to provide for the size system to complement the accurate somatotype characteristics of middle-aged women. 5. In custom-made clothing customer management, most firms engaged in customer somatotype management through size management. They provided customers with commodity information by informing them of the sales and event period and practiced human management for customers by maintaining the get-together and friendly relationship. 6. Middle-aged women's clothing businesses responded that it would be necessary to improve the fit of custom-made clothing and complement their pursuit for individuality as the plan to improve its quality. In consequence, it suggests that middle-aged women's clothing businesses should provide middle-aged women with the clothing of better-suited size and refined design. Middle-aged women's clothing businesses responded that it was the most urgent task to form the custom-made clothing manufacturing team as the plan to expand the custom-made clothing market, which is identified as their emphasis on the systematized production of custom-made clothing.

• 과학기술학연구
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• 제6권2호
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• pp.131-183
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• 2006

한국의 유전학 및 유전체학 연구는 서구로부터의 지식 수용과 후속 세대를 위한 교육의 짧은 역사를 가지면서도 현재 세계적 수준의 창의적인 과학 지식 생산에 참여하고 기여하려는 의지를 가지고 있다. 하지만 한국의 유전학과 유전체학은 파편화되고 편중된 양상으로 발달되어 있다. 최근의 세계적 생명과학의 추세인 유전체학의 첨단 연구를 중심으로 산개 형으로 편성된 한국의 유전체학 연구사업과 그동안 홀대받은 인간유전학, 이론 및 집단유전학과 같은 유전학의 분야들을 생명과학의 국가연구 체계의 하위체계인 유전학-유전체학 연구체계로 개념, 과학지식, 제도의 다층적 시각하에서 통합할 수 있다. 문화적 전략을 통한 연구 체계적 실천으로 혁신을 모색할 수 있다. 이 연구 체계적인 문화적 전략은 1. 기초과학 지향성의 강화, 2. 과학공동체성 증진, 3. 문화적 생물종 연구와 과학문화예술의 창조, 4. 유전학-유전체학의 과학학 지식의 형성과 확산으로 구성된다. 기초과학 지향성의 강화와 과학공동체성 증진은 과학자 사회의 구조적 측면에 변화를 가져오려는 전략 요소들이다. 문화적 생물종 연구와 과학문화예술의 창조는 과학자 사회와 거시 한국 사회의 접면을 확대하고 연결성을 높이려는 전략 요소이고, 유전학-유전체학의 과학학 지식의 형성과 확산은 과학자 사회의 바깥 또는 외부를 겨냥한 전략 요소이다. 이러한 문화적 전략은 한국 유전학-유전체학 연구체계의 문화적 구성성을 높이는 혁신을 지향한다.