• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.4 s.10
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• pp.25-32
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• 2006

The purpose of this study is to analyze formative features of women shoes, to develop distinctive shoes design for coming fashion trend. the methods of this study are documentary research and case study. In the theoretical study, this study has catched the origin of shoes and the changes of shoes design of each era. for the study of formative features of women shoes in 1990's, 215 kinds of pictures have been selected from in professional shoes magazines. The results of analysis are as follow. Woman shoes categorized the design factors into shape, material, decoration. Reformational shape that reconstructs old shape of shoes by comtemporary aesthetic, shape in that dual images were mixed, re-created shape that was constructed through the reconstruction of structures and shapes of shoes. Material image was strengthened by varying patterns of unburned calf, leopard and zebra. Avant-garde was appeared by using naturalistic material to represent natural beauty or using merry, daring material. Post-modern tendency was appeared like using brassiere strap instead of back strap or using round string in elegant shoes.

• Journal of Fashion Business
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• v.5 no.3
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• pp.111-128
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• 2001

The purpose of part I of this research was to study the definition of the wearable computer, the influential factors which led to its advent, the history of its progress and to prospect the figure of future research in fashion field of it. A qualitative analysis was applied to fulfill the research purpose, in which academic reports, professional journals, newspapers, magazines, books and sites were reviewed and analyzed in depth. The wearable computer which has been developed as a type of the portable hardware for computing during the first period, 1960s-1980s, has progressed into apparently softer and technologically advanced prototypes during the 2nd period, early-mid 1990s. From the beginning of the 3rd period since late 1990s, 'really wearable' prototypes were developed as the results of efforts to invent the more comfortable and interactive 'wearcomp' Based on the result of the analysis, the meaning of wearable computer in fashion field was interpreted in this study, as a reflection of converged demand and tendency of this era. New issues for future research of the wearable computer were suggested in the viewpoint of fashion design.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.663-676
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• 2012

This article is to understand the implications and ideological meaning of female normative beauty reproduced by the idealizing phenomena of the hyper-real body as a process of the normalization of the body projected in fashion magazines with a focus on the body created by the increased influence of mass media in consumer capitalism. This study conducts a literature research and semiotic analysis as the method of investigation and focuses on the body images of the beauty articles in Vogue Korea. The idealizing phenomena of the hyper-real body in fashion magazines emphasizes that the body is an exchangeable substance that can be disassembled to adjust to accord with the standards and norms of society, that the ability of individuals to manage their body is enhanced by a rise in social class, and concludes that the superficial alteration of the body image is related to the standard of a moral tendency where a young and slender figure is considered to be a well managed body image.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.1-16
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• 2018

Recently people are trying to lead their life with meaning and value, and people are oriented to value consumption as the values they pursue can be realized through consumption. Consumer demand on value consumption had an effect on Korean wedding culture and 'value consumption wedding culture' which emphasizes the value of marriage, is on the rise as a new wedding custom. Accordingly, Korean wedding market is more segmented and diversified for individual customization to create value. Especially, wedding dress evidently reflects the tendency of value consumption as it gives special meaning for brides. As a result, suggestion and development of detailed design elements of wedding dress to meet the various needs of customers are needed. Therefore, this study has the purpose of investigating the required value of wedding dress aligned with the characteristics of value consumption wedding culture through in-depth interviews and how the intrinsic value of consumers is shown up to a particular design element through investigating on the relationships between design elements. In addition, the study provides a direction for specialized and high-valued wedding dress design development by suggesting wedding dress design aligned with the new trend based on the analysis of detailed design elements that reflects the value.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.218-227
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• 2014

In this study, we ran a collage fashion illustration program. We used in depth personal interviews to find if there are any change in self-image by psychologically analyzing the features of self-images expressed in the pieces of fashion illustration. The total number of objects were five females students majoring in fashion design in Busan. They were hoping to have a psychology consultation to resolve their concerns about the future, family affairs, appearance, and careers. Collage fashion illustration program was used as a experimental tool to find the psychological features shown in the formats and content of collage fashion illustration. We then figure out how pre and post diagnosis were different from each other in terms of ego-identity and DAP. As a result, the formats in collage fashion illustration are related to the self images such as psychological energy, incompetency, suppression, and tendency of self-centered. Also, the contents of the fashion expression are related to the self-images such as dependency, avoidance, wariness, and self-regard. All of the participants have improved self-regard and active action due to improvements in subjectivity, initiative, and goal orientation. Therefore, they could change from pessimistic self-images to optimistic ones.

• Journal of the Korea Fashion and Costume Design Association
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• v.2 no.2
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• pp.137-154
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• 2000

The purpose of this study is to investigate the transition of luster material after the tweentieth century. This study was conducted by means of designer collection, journal of fashion, museum data, fabric exhibition and Internet data. The results of this study were as follows: Before the synthetic fiber period, the luster materials were used satin, chamuse, gauze, damask brocade and velvet, except cashmere, mohair and rayon. They are made from silk by the way of giving difference surface property. But since 1960s, it has used not only synthetic fiber with smooth surface but also vinyl, latex, natural leather, synthetic leather and metal. Luster material recently has a tendency to natural and soft shiny, example silket finish, chintz finish, silico coating finish with paper touch feel and so forth.

• Journal of the Korean Society of Costume
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• v.67 no.2
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• pp.1-16
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• 2017

This study was conducted to investigate how consumer global-mindedness affects global fashion out-of-home (OOH) advertising which global consumer culture positioning applies, and to examine the relations among global fashion brand OOH advertising, perceived fashion brand globalness, perceived quality and brand reputation. Data were collected from 238 general people in 20~30s in seoul and were analyzed by using statistic methods such as frequency analysis, reliability analysis, confirmatory factor analysis and structural d modelling by running both SPSS 18.0 and AMOS 7.0 program. The results of this study were as follows. First of all, it indicated that the fit indexes were satisfied and the overall model of this study showed a favorable goodness of it from the results of confirmatory analysis. Secondly, consumer global-mindedness had a positive impact on preference towards global fashion OOH advertising. Finally, preference towards global fashion brand OOH advertising positively affected perceived fashion brand globalness, perceived quality and fashion brand reputation. The results implies that it is necessary that fashion brands fully understand consumers' tendency and the benefits of marketing can be maximized through global positioning OOH advertising on subways which makes consumers recognize fashion brands as global ones.

• Journal of the Korean Home Economics Association
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• v.42 no.10 s.200
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• pp.115-128
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• 2004

Social structure has diversified, and changed into the form of pluralism since entering the 21st century. Specially, entering in the 21st century modem fashion is expressed to the luxurious feminism which expresses sensual, strong, and decorative elegant based on the womanly beauty. The gorgeous image is a splendid and luxurious image. Also it is the fashion image which is expressed strongly by the decorative detail elements among the design components. Then, it appears often in modem fashion as the pursuit image of modem persons. Therefore, the purpose of this study was not only to analyze the meaning providence and the diagnostic elements about the gorgeous image that appears often in modem fashion, but also to help the various fashion image representations by arranging the presenting principle and the method of fashion image systematically setting in the trend toward modem fashion. The method of this study was a theoretical research of the literature materials concerned with fashion images by the clothes. Also, the questionnaires were completed by selected specialists as investigation subjects who were variously engaged in the fashion-related fields in order to research the gorgeous image. In the above results. the gorgeous image's diagnostic constituent was grasped laying stress on the characteristic of the clothes. Then, the whole concept named Luxury Imagination was chosen, and 4 suits of the gorgeous image were produced by these results In the diversified and personalized modem fashion with he above results the flowing of the gorgeous image is the part able to be expressed exactly in the view of the image pursued by the public.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.89-101
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• 2011

The economy blocking and price competitiveness caused by globalization has generated an on-going controversy of global sourcing among high-priced luxury brands. The consumers in the global market purchase luxury goods based on both craftsmanship and the reputation of luxury brands. Factors such as the origin, brand and pricing can affect the intention of consumers to buy luxury goods. This study analyzed the optimum brand combination using conjoint analysis. The analysis was based on the selection of origin, brand name and price as extrinsic factors among attributes of customer choice. These factors were subdivided into Italian and Chinese origins, Gucci, Prada, and Miu Miu in terms of brand names, and 450,000, 750,000, and 1,500,000 Won in terms of price levels. The result showed that origin was considered the most important factor followed by brand name and pricing. This tendency tells us that customers consider origin, brand name and price in that order when purchasing luxury brands. In regards to each factor, respondents preferred Italian to Chinese origins, the Gucci to Miu Miu brand name, and 750,000 to 450,000 won for price level. Generally, women in their 20s and 30s preferred products from advanced nations at a medium-level price.

• Fashion & Textile Research Journal
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• v.2 no.4
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• pp.346-352
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• 2000

The purposes of this study are finding out thermophysiological properties throughout wearing experiment with standard cooling vest as well as providing data in order to design and apply more comfortable cooling vest. To do this study, we produced cooling vest newly. 1. Rectal temperature was ascended approximately from $37.2^{\circ}C$ to $38.05^{\circ}C$ in lab, but wearing cooling vest, the temperature was descended 0.2 while wearing developed product compare with existing product. Mean skin temperature which was showed distribution from $32.8{\sim}36.5^{\circ}C$, it was descended $1.0{\sim}1.1^{\circ}C$, while wearing cooling vest and comparing with existing product, wearing developed product was lower $0.5^{\circ}C$. 2. While wearing developed cooling vest, it was found that they had lower tendency than standard cooling vest. Specifically in case of temperature within clothing (chest) $0.2{\sim}2.0^{\circ}C$ in case of humidity within clothing 2~8%RH. Facts from above we confirmed that clothing microclimate had been improved and space was happened between body and garment in order to control. 3. In subjective sensation, standard cooling vest made negative response during experiment period from participants, but new cooling vest was nearing to comfortable area. It was con finned from above conclusions that wearing developed product is more effective in terms of comfort and reduction of heat stress in situation of working in hot environment.