• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.2
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• pp.278-297
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• 2018

This study examines the concept and type of art marketing used by luxury fashion brands as well as to elucidate the productive outcome of art marketing based on art marketing case studies. The research methods adopted in this study were a literature review and case studies. The scope of the research focused on companies operating luxury fashion brands such as Louis Vuitton S.A., Kering Group, Prada S.p.A., $Herm{\grave{e}}s$ International S.A., Salvatore Ferragamo Group, Giorgio Armani S.p.A. and Compagnie $Financi{\grave{e}}re$ Richemont S.A.. The results showed that luxury brands using art marketing to enhance the competitiveness of the company by combining art and marketing mainly incorporate the following types of art marketing: art foundation and museum, art sponsorship, art collaboration, advertising campaign, exhibition promotion, and flagship stores. In terms of the outcome of art marking by luxury fashion brands, it was found that art marketing facilitates company activities help companies acquire a positive image from revitalizing culture and art, produces increased profits for the companies due to increased product sales as well as expands the marketability of respective companies through company PR and brand promotion, customer satisfaction by providing cultural space, artistic places and new experiences.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.139-153
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• 2020

Today, the proliferation of smart-phones and other mobile devices is bringing many changes to people's daily lives. Recently, the mobile shopping market has grown rapidly and has become a center of distribution. Furthermore, the consumer mobile fashion market is expected to expand and mobile fashion consumers' shopping tendencies will gradually become segmented. Differentiated marketing strategies for mobile fashion companies are to become essential. This study intends to understand the propensity of mobile fashion shopping and the importance of fashion app attributes, and their impact on mobile fashion shopping customer satisfaction and loyalty. The research aims to identify shopping trends and buying behaviors of mobile fashion consumers, find ways to increase mobile fashion shopping purchases, and help develop the mobile fashion market. The results of this study are summarized as follows. First, the compilation and the economics of the mobile fashion shopping propensity factors were shown to have a significant impact on product information, product reviews, and service quality, which are in turn important factors for fashion app attributes, whereas convenience only had a significant impact on service quality. Second, product information and service quality, which are also important factors for fashion app attributes, have a significant impact on mobile fashion shopping. Third, customer satisfaction concerning mobile fashion shopping has a significant impact on loyalty. Mobile fashion shopping customer satisfaction increases loyalty. Increasing the satisfaction and loyalty of mobile fashion shopping will lead to increased sales using mobile fashion shopping apps(Site) and become apparent in the results of mobile fashion companies. Therefore, various efforts by mobile fashion companies will be needed to satisfy their customers.

• The Research Journal of the Costume Culture
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• v.13 no.4 s.57
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• pp.604-621
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• 2005

The purpose of this study were to analyse the consciousness of persons in charge of fashion industries and to provide some basis data for development of the fashion internship program which could reduce differentiation between fashion colleges and fashion companies. Fifty national fashion brands had been randomly selected and question researches had done from August twenty-seventh to October thirtieth by the visit, mail, fax and e-mail etc. Date analyses were conducted with SPSS program on the frequency, t-test and ANOVA. The results were as follows. The companies selected interns by documents and interview, however, in the future they will prefer to accept interns by appraising some task. They preferred to apprentice for two months with some simple job and tasks. The companies wanted some prerequisite study such as major curriculum, human nature education, computer education. And each division wanted different curriculum. They wanted to be joined with industrial disaster insurance for intern and to be given allowance and credit. They also preferred reputation ratio of industry : college as $70\%$ : $30\%$ for intern reputation. There were some vitalizing method of fashion internship such as discriminated fashion internship program, government support for industries, universities and students, organization opening to connect industry and . university, mentor-system and credit system introducing, curriculum reforming in the university.

• Journal of Fashion Business
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• v.7 no.3
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• pp.45-53
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• 2003

In the face of trade opportunity of Chinese reformation and opening and the future largest single market, global or multinational companies and Korean, Japanese, Chinese, Hong Kong's and Taiwan's companies will go all out to catch hold of one quotient. One trading war is about to start for funds, elitists, technique, and management in China now. It might be difficult to get profits in Chinese markets. However, risks can bring challenges, and competition can make progress. It's time to prepare for the challenges in the golden opportunity laid in front of us all.

• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.87-96
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• 2008

The purpose of this study was to establish which factors were considered when fashion companies discussed the intention of employing the internet in various capacities. A total of 228 candidates were surveyed between 17-11-07 and 17-01-08. The collected data was used to conduct various descriptive and comparative analyses. Firstly, environmental factors considered important were internal pressure, external pressure and uncertainty of the market. Organizational factors considered important were support of the chief executive officer, capacity of the organization and future directivity. Profit factors considered important were elevation of the business, customer relationship management, advantage of the internet and reduction of expenses. Prohibitive factors considered important were miscellaneous expenses, secession of the customer, internal opposition of the organization and convertible expenses. Secondly, fashion companies regarded internal pressure, external pressure, support of the chief executive officer, capacity of the organization, future directivity, elevation of the business, customer relationship management, advantage of the internet and miscellaneous expenses as important when discussing the introduction of the internet.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.18-31
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• 2016

This study examined the consumption of licensed sports fashion products by sports fans in order to provide useful information to apparel companies that are interested in sports sponsorship marketing. Grounded theory approach was adopted to explore consumers' attitude toward the sponsoring companies, and motives of buying licensed fashion products. In-depth interviews were conducted with female fans of professional baseball clubs. The main phenomena of interest was consumer purchase of licensed fashion product, with the emphasis on cultural consumption as a causal condition. Providing support for victory, vicarious consumption, social identification, and needs to differentiate were identified as strategies related to licensed product purchase. Economic situations and limitations to purchase are identified as the mediating conditions. The study identified the effects of the consumption on the fan as well as the sponsoring companies as consequences of the phenomena. Sports marketing strategies were suggested for apparel companies based on the analysis of the consumption rituals for licensed fashion goods.

• Journal of the Korean Society of Costume
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• v.63 no.1
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• pp.64-80
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• 2013

The purpose of this study is to examine the cases of Korean requesting fashion designers for uniform design, that were created from the combination of designer's ideas with company identity, and analyze its design characteristics. For research methods, the uniform design cases were investigated and analyzed from 2000 to 2012. Uniform design cases were classified by job categories( airlines, banks, distributions, constructions, communications and restaurants). The most frequently applied trait on the part of uniform design proved to be for the fashion trend, followed by emblematic and functional factor and lastly, by korean tradition. This might be ascribed to the occupational characteristics of the fashion designers, which is the most emphasis on the fashion trend. The uniform of the construction and the distribution companies showed very fashionable designs that would be regarded to be associated with the trendy life styles in these companies' consumers. To the contrary, the uniform of the financial and communication companies showed the functional and emblematic trend that might be due to work conditions with long hours of sitting, coming from the occupational characteristics of these companies.

• Journal of the Korea Convergence Society
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• v.12 no.2
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• pp.163-171
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• 2021

The purpose of this study is to examine the current operation condition of fashion start-up companies and the characteristics of their founders in Fashion Creative Studio that is one of government programs supporting fashion start-up of rising fashion designer's brands in Korea and one of supporting facilities. For this purpose, this study surveyed 32 fashion start-up companies founders in Busan Fashion Creative Studio and analyzed the data based on the survey. The results are as follows. First of all, 82% of the founders have experience to start their business in 20s and 60% of founders with not more than 3 to 5 years of work experience related to fashion challenge to start a business. Secondly, major distribution channels of the fashion start-up companies are mainly on-line open-market consisting of 36% and SNS is up to 80% as the main promotion method. In addition, exports to China account for 71% of all exports. Lastly, 33% of businesses consider viral marketing by influencer and 50% of them make plan to export their items to East Asia. It is of research significance that this study can suggest the successful direction of establishing and operating fashion start-up companies through making good use of Fashion Creative Studio, the supporting program including facility.

• Journal of Fashion Business
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• v.15 no.3
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• pp.125-141
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• 2011

This paper is to focus the financial ratio analysis of the Korean textile and apparel companies due to fast changing domestic industry. Financial ratios are playing a pivotal role in management analysis to assess the present conditions to predict the future. Subjects are belonging to textile and apparel manufacturers based on Firm Classification Standard while registered as securities listed-firms or Kosdaq-listed firms under the Electronic Notification System of Korean Banking Supervisory Authority. 41 companies' data have been analyzed including 17 apparel companies and 24 textile companies. 14 representative financial ratios are analyzed. In this paper, financial ratios can be classified into four categories as follows: stability ratios, profitability ratios, growth ratios and activity ratios. The independent t-test was performed using SPSS 18 for a 10 year simple arithmetic average. The following conclusion has reached regarding aspects of management conditions and performances. When compared the ratios indicating stability, textile and apparel companies did not show much difference in debt ratio and the ratio of earning to interests. However, when compared the profitability ratios measuring the ability to produce incomes, apparel companies showed higher ratios than textile companies. Thus it is important to recognize financial characteristics of each industry.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.45-59
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• 2023

This study aims to find implications for the introduction and practice of ESG by domestic fashion companies by examining the core ESG topics and strategies of Samsung C&T Fashion Division, Kolon FnC, F&F holdings, and Fila. ESG management analysis examined the importance of the criticality evaluation process, critical issues, and implementation strategies for each key topic based on the company's 2021 ESG sustainable management report, and analyzed the relationship with UN SDGs and the GRI. The analysis results are as follows: As for KCGS' ESG rating, Samsung C&T's fashion division, Kolon FnC, and Fila Holdings were rated A, while F&F Holdings was rated B+. The major issues derived from ESG's criticality assessment are environmental issues related to Samsung C&T's fashion division. Kolon FnC was found to have focused on the social sector and F&F Holdings focused on governance structure. After examining the correlation between the ESG core strategies of the investigated fashion companies and the 17 SDGs, the common areas were identified as quality employment, sustainable production and consumption, and climate changes and response. Correlation with the GRI Standards 2021 Index, (GRI 1, GRI 11, and GRI 12 created in 2021) was not reflected. In the future, it will be necessary to have a transparent governance structure that meets global standards, sets measurable goals, and continuously manages them. Other companies should also recognize ESG management processes that embrace various stakeholders and strengthens win-win cooperation to manage risks, and establish mid- to long-term response strategies.