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Current Trends in Chinese Fashion Markets - Characteristics of Chinese Fashion Markets and Launching Strategies to Success -  

Chung, Cheng Chung (Development Co., Ltd. Shanghai)
Publication Information
Journal of Fashion Business / v.7, no.3, 2003 , pp. 45-53 More about this Journal
Abstract
In the face of trade opportunity of Chinese reformation and opening and the future largest single market, global or multinational companies and Korean, Japanese, Chinese, Hong Kong's and Taiwan's companies will go all out to catch hold of one quotient. One trading war is about to start for funds, elitists, technique, and management in China now. It might be difficult to get profits in Chinese markets. However, risks can bring challenges, and competition can make progress. It's time to prepare for the challenges in the golden opportunity laid in front of us all.
Keywords
China; department store; fashion market; shopping mall;
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  • Reference
1 D. Kaldec, 'China Grows', Time, Oct. 29, 2001
2 E. Roston and D. Fonda, '“China's New Party', Time, Jan. 28, 2002