• Title/Summary/Keyword: fashion M.D

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A Study of Merchandising Strategy in High Sensitivity Fashion Market (I) (고감도 패션시장의 출현과 그에 따른 머천다이징 전략 방안에 대한 실제적 연구 (I)-영 마켓을 중심으로)

  • Kim, Hye-Young
    • The Journal of Natural Sciences
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    • v.10 no.1
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    • pp.175-197
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    • 1998
  • High quality-oriented consumers, new rationalism and concept-oriented consumption followed by high sensitivity fashion market are embossing the importance of fashion M.D. This study has a purpose to make practical and general approach to consumers' taste, trend receptivity, the propensity to consume, and how they are practically connected with market strategy. As a results of this study, First niche market, targeting a new consumer group, is embossed as consumers have new fashion lifestyle. Second, we need a strategy to fractionize fashion by developing concepts suitable for consumers' each scene, not by following radical trends for mature consumers. Third, to satisfy consumers' propensity to originally, we need to establish the identity of Korean original goods which can compete with world-famous brands.

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Research on jacket-fit satisfaction among men in their 20s and 30s using 3D body scanning (3D 바디 스캐닝을 활용한 20~30대 남성의 자켓 맞음새 만족도)

  • Lee, Sojung;Sohn, Jaemin;Kim, Dong-Eun
    • The Research Journal of the Costume Culture
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    • v.26 no.1
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    • pp.30-44
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    • 2018
  • The study purpose was to investigate the jacket-fit satisfaction level of men in their 20s and 30s, using body-scanning data and a questionnaire. Thirty-five men were scanned using a 3D body scanner. The participants were divided into three groups (Small, Medium, and Large) based on their chest-circumference measurement. Their levels of satisfaction with the fit of their tailored jacket were compared by group. Chest, waist, and hip circumferences increased substantially as group size increased. The M-group was mostly satisfied with all body-site views. The S-group was especially dissatisfied with height, back width, waist circumference, and upper-arm circumference. The L-group was especially dissatisfied with waist circumference and hip circumference. The majority of the participants preferred the jacket closely fitted to their body. More than half of the participants thought finding a jacket of suitable size was difficult. When purchasing ready-to-wear jackets, the S-group and the M-group considered shoulder width important, while the L-group considered chest circumference the most important area. When evaluating the fit of ready-to-wear jackets, the L-group evaluated chest circumference, back width, and waist circumference as poor fits. The M-group evaluated sleeve length and shoulder width as poor fits, and the S-group agreed with respect to sleeve length. Body-satisfaction levels and matching jacket-satisfaction levels differed by body-size group, as did areas that need improvement. The conclusion is that size-group analysis using 3D body scanning can be utilized effectively for jacket-fit analysis. The findings of the current study can be applied to improving jacket fit among young male consumers.

PLATYCODIN D, NOT D3, CAUSES VASODILATATION IN THE RAT

  • Lim, Dong-Yoon;Kee, Yeong-Woo;Lee, Eun-Bang
    • Proceedings of the PSK Conference
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    • 2002.10a
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    • pp.259.2-259.2
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    • 2002
  • The purpose of the present study was to determine the effects of platycodin D and D3 on the contractile force of the isolated rat aorta and blood pressure of the anesthetized rat. and also to establish the mechanism of action. The phenylephrine (10 $\mu$M)-induced contractile responses were greatly inhibited in the presence of platycodin D (4 ∼ 24 $\mu$g/$m\ell$) in a dose-dependent fashion. (omitted)

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The Physical Properties of Non-Circular Shaper(+Type) DTY Yarn (이형단면(+Type) DTY사의 물성변화)

  • Park, Myung-Soo
    • Fashion & Textile Research Journal
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    • v.13 no.1
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    • pp.130-134
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    • 2011
  • In the study, the physical properties of the raw sample, non-circular(+ type) DTY yarn(50d level) with absorption and quick-dry function, were examined before and after being twisted(1000T/M). The results are as follows: The shrinkage of non-cricular(+type) DTY yarn(50d/36f) at $180^{\circ}$ was about 6-7% with twisted samples, but the samples without twisting went 8 to 10%. The elongation of the non-twisted and twisted samples at $180^{\circ}$ and 30-minute treatment time reached 50% and 40%, respectively. The tenacity of non-cricular(+type) DTY yarn(50d/36f) was affected less by treatment temperature in the twisted condition.

A Study on the 3D Simulating Shapes of the Flared Skirt Using NARCIS-Drape Simulation (플레어스커트의 가상착용 형상에 관한 연구 -나르시스의 가상착용시스템을 중심으로-)

  • Lee, Myung-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.2
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    • pp.27-35
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    • 2006
  • We studied the 3D simulating shapes of the flared skirt using NARCIS-Drape Simulation software made in Korea D&M FT. The experimental conditions were made of three types of cuttings (lengthwise, crosswise, 45 bias) and polyester fabrics for flared skirt (light, medium, heavy) and different simulating repetitions (1, 2, ${\cdots}$, 9, 10 times). We accomplished some experimental data on the 3D simulating shapes of the flared skirt made by different conditions. The 3D simulation shapes of the flared skirts were gradually getting stabilized from 5 repetitions. And the length of skirts and the width and depth of hems diminished lower by degrees as the simulating repetitions. It is considered that the simulating repetition for the flared skirt was appropriate in the range of 8 to 10 times. But it was not reasonably showed that the difference in the drape of the flared skirt was made by different cuttings and fabrics.

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A Study on Brand Image Preference and Fashion Advertising Strategy (상표이미지 선호도와 패션 광고 전략에 관한 연구 - 여대생을 중심으로 -)

  • Kim Moon Jin;Rim Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.13 no.3 s.31
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    • pp.197-206
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    • 1989
  • This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

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Analysis of Foot Shape and Size System of Male High School Students Using 3D Scan Data (3D 스캔 데이터를 활용한 남자 고등학생의 발 형태 및 치수체계 분석)

  • Shin, Yu Jin;Park, Soonjee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.1
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    • pp.53-67
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    • 2020
  • The purpose of this study is to analyze the foot shape and size specification of male high school students. 3D modeling programs such as 'Artec Studio', 'CATIA', and 'Auto CAD' measured the 3D scan data of 361 male high school students provided by KATS. Through principal factor analysis, 10 factors were extracted, including foot length, medial-lateral ratio, and foot length ratio. As the result of the cluster and ANOVA with post-hoc test (Duncan method), the differences among types were clarified. Type 1 (24.7%) represented outward medial-lateral ratio (M-L ratio) with the lowest instep, ankle and little deformed first toe. Type 2 (41.8%) was characterized by the shortest, even M-L ratio, thin ankle and heel, the highest instep and ankle. Type 3 (33.5%) showed the longest, inward M-L ratio, thick ankle and heel, and deformed first toe. As the cross-tabulation of foot length and ball circumference, 17.2 percent was not covered by KS standard; in addition, the foot length was longer than the KS standard. The correlation analysis of key dimensions showed that foot length and ball circumference were highly correlated with other items; therefore, regression equations were derived to estimate other foot measurements using these two items as independent variables.

The Mechanical Propertis of Wool-like Fabrics Using Composite Textured Yarn (복합가공사를 이용한 Wool-like 직물의 역학적성질)

  • Park, Myung-Soo;Yoon, Jong-Ho
    • Fashion & Textile Research Journal
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    • v.5 no.4
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    • pp.408-412
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    • 2003
  • The micro structure of POY was modified and a wool-like touch yarn of composite fibers with different shrinkage was made. With this yarn 12 different fabrics with wool like touch were prepared. The characteristic physical property changes of the fabrics examined are as follows: 1. In all cases, the initial high shrinkage stages were observed in hot water treatment and the 3D images of complex multilayer of typical doubling fibers with different shrinkage were also observed in hot air treatment of 170C. 2. The tensile strength changes of satin and plain fabrics with the change of twist count showed similar behavior. However, WT's were slightly higher and RT's was lower in twill and satin fabrics than those in plain fabric. 3. Since a slight decrease of B's of twill fabric found with increasing twist count under given experimental condition, it could be influenced on the anti-drape stiffness was decreased and flexibility was increased. 4. A significant decrease of G values was observed in the twist count 800-1000 T.P.M However, in the twist count higher than 1000 T.P.M G values observed were kept nearly constant. 5. MIU of plain and twill fabrics showed a drastic decrease at the twist count higher than 1000 T.P.M.

New Breast Measurement Technique and Bra Sizing System Based on 3D Body Scan Data

  • Oh, Seolyoung;Chun, Jongsuk
    • Journal of the Ergonomics Society of Korea
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    • v.33 no.4
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    • pp.299-311
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    • 2014
  • Objective: The aim of this study was to develop a method for measuring breast size from three-dimensional (3D) body scan image data. Background: Previous bra studies established reference points by directly contacting the subject's naked skin to determine the boundary of the breast. But some subjects were uncomfortable with these types of measurements. This study examined noncontact methods of extracting breast reference points from 3D body scan data that were collected while subjects were wearing standardized soft bras. Method: 3D body scan data of 32 Korean women were analyzed. The subjects were selected from the Size Korea 2010 study. The breast landmarks were identified by graphic analyses of slicing contour lines on 3D body scan data. Results: Three methods determining bra cup size were compared. The M1 and M2 methods determined cup size by calculating the difference between bust girth and under-bust girth. The M3 method determined bra cup size by measuring breast arc length. Conclusion: The researchers proposed an anthropometric bra cup sizing system with the breast arc length (M3 method). It was measured from the geometrically defined landmarks on the 3D body scan slicing contour lines. The new bra cup size was highly correlated with breast depth. Application: The noncontact measuring method used in this study can be applied to the ergonomic studies measuring sensitive body parts.

The Physical Properties of Super Bulky Yarn According to Textured Condition (Super Bulky Yarn의 사가공 조건에 따른 물성변화)

  • Park, Myung-Soo
    • Fashion & Textile Research Journal
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    • v.12 no.4
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    • pp.500-507
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    • 2010
  • In this study, physical properties were studied by using latent stretching yarn in order to develop the texturing yarn technique for super bulky yarn, which is better in bulkiness and handle than natural wool and also adds property of synthetic fiber to natural wool. In order to obtain textured conditions by analysing basic properties for manufacturing DTY yarn with super bulky property, DTY 50d/12 after spinning latent yarn spined POY 80d/12 was obtained under the two conditions of (i) false twist(T/M) level 3 in DTY texturing and (ii) draw ratio level 4 in draw texturing. For DTY texturing yarn, Elongation rate increased as the heat treatment time and temperatures increased. In addition, shrinkage became higher as false twist was higher, so that elongation rate became lower. When annealing became longer in time and higher in temperature, initial modulus increased. In addition, as the count of false twist increased, the initial modulus showed higher values. For draw texturing yarn, under the conditions of heat temperature 180 and heating time 30 minutes, shrinkage rate in draw ratio 1.55 and 1.6 draw ratio was 7%, and that in 1.65 and 1.7 draw ratio was 8.5%. High draw ratio samples' tenacity was much influenced by heating time and temperature, but low draw ratio samples' tenacity was influenced not by treated time, but by treated temperature.