• Title/Summary/Keyword: family cooperation

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Effects of Consumer Propensity and Brand Attitude on Brand Extension Assessment: Focused on Easy Mobile Payment Services (소비자 성향과 브랜드 태도가 브랜드확장평가에 미치는 영향: 모바일 간편결제 서비스를 중심으로)

  • Lee, Seung Sin;Lin, Hai Bo;Kim, Kyoung Young;Yu, Jiang Chuan;Lee, Young Hee
    • Human Ecology Research
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    • v.55 no.4
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    • pp.399-417
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    • 2017
  • The recent globalization of the consumer market has highlighted the importance of a brand; subsequently, brand extension is strategically used to launch of various products and services. Especially, various and new services based on information and communication technology for the convenience of consumers have been provided continuously. This study examined consumer's evaluation for brand extension centered on the brand extension as a mobile payment service through consumer propensity and familiarity as well as attitude toward a brand. The research is as follows. First, it shows that self-efficacy and implicit theories among consumer characteristics positively influence familiarity and attitude toward a brand. Second, it shows that the planned consumption tendency among consumption characteristics of a consumer positively affect familiarity toward a brand. Third, it is confirmed that the brand extension on parents brand affects the attitude towards brand extension, and the attitude towards brand extension is connected to a willingness to recommend through the purchase intention. This study empirically confirms the importance of consumer propensity, the consumer's perception, and evaluation towards the brand extension of the company as well as the continuous efforts and required company activities to build and form a positive attitude and familiarity of consumers for the brand. This study can be used as basic data for the strategy development of brand extensions in service companies.

A Post-Purchase Satisfaction of Skin Care Cosmetics Depending on a Pre-Purchase Utilization of Information Sources among Consumers in Their 20s (20대 소비자의 기초화장품 구매 전 이용한 정보원천 활용도에 따른 구매 후 만족도)

  • Lee, Da Young;Lee, Seung Sin;Lee, Young Hee
    • Human Ecology Research
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    • v.55 no.6
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    • pp.593-607
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    • 2017
  • Cosmetics market information is important due to advances in information communication technology and the growth of cosmetics market. This study analyzed the relationship between the pre-purchase utilization of information (commercial, neutral, personal and experiential) and the post-purchase satisfaction of skin care cosmetics, categorized as functionality, safety, economic feasibility, information reliability, purchase convenience, condition of purchase place, packaging/design of product and service. This study analyzed reliability, frequency, differences, correlation and regression analysis using SPSS ver. 24.0. The study results are summarized as follows. First, gender was a significant variable in the level of information source utilization. Women used commercial, neutral, and experiential information sources more actively than men. However, women had lower post-purchase satisfaction that could be understood through expectation disconfirmation theory. Women have very high expectations that can lower post-purchase satisfaction. Second, information source utilization can improve post-purchase satisfaction for cosmetics. The consumer post-purchase satisfact the lowest in the commercial information source; however, consumers were satisfied when the commercial informationinformation sourceenon and regre. Third, the consumeried itnformation sourceenon and regression analysis ial, neutral,source and reflected the characteristics of experiential goods. Therefore, companies should provide accurate commercial, personal and experiential information to increase consumervide accurate commercial, per as well as conduct experiential marketing.

A Pilot study of stressor and stress situation and Nursing Intervention of Pregnant Women (일지역 임신부의 스트레스 요인 및 상황과 간호중재에 대한 기초연구)

  • 안황란
    • Journal of Korean Academy of Nursing
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    • v.13 no.3
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    • pp.75-85
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    • 1983
  • This study was done to research the relationship between general characteristics and stressor, stress situation, Nursing Intervention of pregnant woman. The subjects for this study were 70 pregnant woman from 3 clinics of Obstetrics and Gynecology located in J city. The data was collected through questionaires which was developed by Norman J. Chestnut. The content of the questionaire consist of following 3 categories; (1) stressor (2) stress situation (3) Mental and Physical support of husband. Analysis of data was done by use percentage, x²-test. (through EDPS) The findings of this study are as follows; 1, Stressors of pregnant woman are stresses associated with fetus, socioeconomic problem, herself, delivery, abortion and prematureity, husband, change of appearances, management of home, a woman's parents-in-law. Stress situations of pregnant woman are when she is doing on the heavy management of home, limit of life, socioeconomic discomfort, taking medicine, difficult relationship with a woman's parents-in-law, being sign of abortion and prematurity, her physical discomfort, family desire of delivery of son baby. 2. Husband's mental support that pregnant woman desired are careful husband's role, More love and interest about pregnant, cooperation of child reaing, maintenance of healthy life, understaning of diffical pregnancy, early return home, giving up drinking, positive feeling about changed appearance, unconcern about sex of fetus. And husband's mental supports that pregnant woman desired are cooperating of homework and childrearing, limit of intercouse, release behavior of pregnant woman's physical discern-fort, a walk, behavior with pregnancy together, socioeconomic stability. 3. Stressor of pregnant woman was significant with education, number of son, economic status, personality of husband, dowelling. (P<.05) And stress situation of pregnant woman was significant with personality of husband, dwelling, husband's desired sex .of baby. (P<.05) 4. Husband's mental and physical supports that pregnant woman desired was significant with number of daughter. (P<.05).

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On the Environmental Education in Yamaguchi Prefecture (환경교육, 미래의 생존과 번영을 위한 긴급 테마 - 일본의 야마구치현을 중심으로-)

  • 문창룡
    • Proceedings of the Korean Society for Environmental Edudation Conference
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    • 2003.07a
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    • pp.50-56
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    • 2003
  • #1 The Education from our Environment, The urgent subject for survival and prosperity in the future. - Around Yamaguchi in japan. - #2 Days of tour : January, 15, 2003 - January, 28, 2003 * Comprehensive classes involved in ecosystems; Ryojo Elementary school, Guina Elementary school, Dabusei Junior High School, Ube Technical High School, Yashiro Elementary School, Toyota Nishi Junior High School, Seii Elementary School, Yamaguchi Prefectural School for the Mentally Impaired, Yamaguchi Institute for Educational Research and In-service Training, Kirara Beach Nature Watching Park #3 Characteristics of Yamaguchi Prefectural Environmental Education - Constant effort by concerned authorities and dedicated teachers - Cooperation of schools with community - Application of the comprehensive classes - Student-centered education through experiences - Acquirement of basic knowledge on environment in their daily lives - The harmony with the ability to survive' #4 Characteristics of the environmental education in each school $\square$ Ryojo Elementary School \longrightarrow Breeding the fireflies' larvae and releasing them into nature $\square$ Kuina Elementary School \longrightarrow Keeping the rivers clean $\square$ Yashiro Elementary School \longrightarrow Learning through exploring ‘Akiyoshido Cave’ $\square$ Seii Elementary School \longrightarrow Tree-planting campaign continued for 30 years $\square$ Tabuse Junior High School \longrightarrow Making their village good to live in $\square$ Toyota-Nishi Junior High School \longrightarrow Learning through working on the farm and in the forests $\square$ Ube Technical High School \longrightarrow Purifying the pond by the ‘biotope’ #5 Focus on Yashiro Elementary School \longrightarrow Children Guide Activity (25 hours annually) * To love their native place and tourists' attraction, Akiyoshidal * To introduce a variety of local events; - To make a fire in the mountains - To explore the cave - To hold a festival for tourists - To have a family-jointed bike riding #6 $\square$ conclusion - Gradual extension of environmental education * individuals \longrightarrow school \longrightarrow community - Finding the environmental problems around themselves and relating them with features of their community < Tips for the environmental education in the future > - Need for encouragement of more lively discussion in class - Expansive application of comprehensive classes to various areas

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Knowledge, Attitude and Behavior Related to Obesity in Elementary School Children (초등학생의 비만과 관련된 지식, 태도, 행태에 관한 연구)

  • Lee, Myung-Ha;Kim, Hyeon-Ok;Hyoung, Hee-Kyoung;Kim, Hee-Sun
    • Research in Community and Public Health Nursing
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    • v.18 no.3
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    • pp.469-479
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    • 2007
  • Purpose: This study was carried out to investigate the knowledge of obesity and exercise , attitude to dietary habits and exercise, and physical activities and exercise in elementary school children to provide basic data for obese programs. Methods: The subjects were 850 elementary school children of grade 3-6 in C City and data were collected with a questionnaire. Results: Higher grade, female and overweight children recorded a higher knowledge score than lower grade, male and normal weight children. As for attitude to dietary habit, lower grade and female children had more positive attitude than higher grade and male children. Overweight children were more aware of the seriousness of exercise than normal weight children. In physical activity, lower grade and male children were higher than higher grade and female children. The more interested the children's family were in exercise, the higher score of physical activity they showed. Conclusion: In planning education for preventing obesity, it should give consideration to lower glade and male children. In addition, education for changing dietary habit attitude must be extended to higher grade and male children as well. It is effective to develop and apply physical activity improvement programs in the cooperation and involvement of their families.

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A Case Study on the Application of Visual merchandising (PBL) for Shop Manager (샵매니저를 위한 비주얼 머천다이징 수업에의 문제중심학습 (PBL) 적용 사례 연구)

  • Lee, Jisoo;Lee, Yoonjung;Noh, Hyekyun
    • Human Ecology Research
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    • v.56 no.1
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    • pp.71-84
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    • 2018
  • This study presents a case of a visual merchandising course adopting a problem-based learning (PBL) model, as a part of shop manager training program for high school students. Various vocational training classes are actively developed for vocational high schools, yet programs in the home economics area are relatively lacking. In particular, education programs for shop manager training are urgently required due to the high demand of this job in the fashion industry. The PBL model, which reflects constructionist learning theory, is considered for this visual merchandising course in order to help develop the ability of students to creatively apply their knowledge on real-world problems through self-driven learning. For the purpose of job analysis, two problem areas were identified through interviews conducted with shop managers who work for apparel shops in department stores. Based on the results of the interviews, professors and high school teachers developed two PBL instructional modules. The developed module courses were implemented with 2 classes of vocational high school students. The learning outcome was examined through the analysis of a student survey and reflection journals. It was apparent that the PBL courses effectively attracted the interests of learners in vocational training and improved their understanding of the contents as well as cooperation skills. The results of this study indicate that implementing the PBL model for the training of store managers can contribute to the vocational training programs for high school students.

Feature-Based Image Retrieval using SOM-Based R*-Tree

  • Shin, Min-Hwa;Kwon, Chang-Hee;Bae, Sang-Hyun
    • Proceedings of the KAIS Fall Conference
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    • 2003.11a
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    • pp.223-230
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    • 2003
  • Feature-based similarity retrieval has become an important research issue in multimedia database systems. The features of multimedia data are useful for discriminating between multimedia objects (e 'g', documents, images, video, music score, etc.). For example, images are represented by their color histograms, texture vectors, and shape descriptors, and are usually high-dimensional data. The performance of conventional multidimensional data structures(e'g', R- Tree family, K-D-B tree, grid file, TV-tree) tends to deteriorate as the number of dimensions of feature vectors increases. The R*-tree is the most successful variant of the R-tree. In this paper, we propose a SOM-based R*-tree as a new indexing method for high-dimensional feature vectors.The SOM-based R*-tree combines SOM and R*-tree to achieve search performance more scalable to high dimensionalities. Self-Organizing Maps (SOMs) provide mapping from high-dimensional feature vectors onto a two dimensional space. The mapping preserves the topology of the feature vectors. The map is called a topological of the feature map, and preserves the mutual relationship (similarity) in the feature spaces of input data, clustering mutually similar feature vectors in neighboring nodes. Each node of the topological feature map holds a codebook vector. A best-matching-image-list. (BMIL) holds similar images that are closest to each codebook vector. In a topological feature map, there are empty nodes in which no image is classified. When we build an R*-tree, we use codebook vectors of topological feature map which eliminates the empty nodes that cause unnecessary disk access and degrade retrieval performance. We experimentally compare the retrieval time cost of a SOM-based R*-tree with that of an SOM and an R*-tree using color feature vectors extracted from 40, 000 images. The result show that the SOM-based R*-tree outperforms both the SOM and R*-tree due to the reduction of the number of nodes required to build R*-tree and retrieval time cost.

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A Case Study on Voice Training Supporters' Training Course Management for Multicultural Family Members: Focus on B University's Governmental Support Policy (다문화가족 구성원 대상 보이스트레이닝 서포터스 양성과정 운영 사례 연구 -B대학교 정부 지원 사업을 중심으로-)

  • Lee, Younghee;Cho, Wisu
    • Journal of Korean language education
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    • v.28 no.4
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    • pp.121-147
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    • 2017
  • This study shows the current management status and the results of B University's multicultural creative-HR team's voice training supporters' preparation course that is part of the local funding project at the university. For this, the concept of voice training and educational contents of the multicultural members are first extracted from several documents. Then, a description of the management case of B University's voice training supporters' education course is given regarding the goals, operator of management, propulsion progress, and contents of previous education. For analyzing the management results of this work, in-depth interviews with the supporters and a half-structured survey are conducted with the voice academy main instructors. Moreover, reports of the work results, work journals of supporters and etc. are used for analyzing the results. According to the results of this analysis, the aspect of education, previous education contents, and teaching practicum are not organically connected. A more detailed curriculum about the comprehension ability of practical affairs is needed for managing a classroom. In aspect of management, the preparatory stage of voice training course and the practice stage were not linked, and thus, more cooperation is required with the main instructors. Although the results are limited, the voice training of the supporters' training course has its implications. First, the education of Korean pronunciation and intonation are provided for the supporters, thereby being able to facilitate learner-centered education. Second, it demonstrates in an empirical case that a class can be administered by specializing in Korean pronunciation and intonation. At last, it can provide a chance to practice teaching and offer field experience for students who have a Korean education major.

A comparative study of major of social indicators focusing on the population between Korea and Taiwan (한국과 대만의 주요 사회지표 비교고찰 -인구지표를 중심으로-)

  • 한영자;고갑석
    • Korea journal of population studies
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    • v.9 no.2
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    • pp.30-41
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    • 1986
  • It is worthwhile to compare the major social indicators between Korea the and Taiwan particularly focusing on population because two countries share close similarities in many aspects and gave access to the advanced level among the developing countries in recent years. Similarities or dissimilarities presented in this paper will be helpful to the researchers and the policy makers of the two countries by giving them insight on the situation. The similarities and dissimilarities between the two countries in the field of demography and social indicators are summarized as follows : 1. Similarity indicators can be found in fertility. One of them is Net Reproduction Rate and it was less than one in both countries in 1985. The past trend of fertility, in fact level and pattern of it, of the two countries from 1960 to 1985 has been very similar. 2. Level and pattern of mortality is quite different between two countries. Mortality level of Taiwan is lower than that of Korea. 3. The close similarity between two countries was shown in population structure and aging index. 4. On future population projection, the population structure and the level and pattern of fertility of the two countries are very similar. During fourty years, the period from the current population growth rate which is a little more than 1% to the zero growth rate, the annual population growth rate of the two countries is approximately 0.6% and that is similar to those of the current industrialized countries. According to the medium variant of the projection, Korean population will reach Zero Growth Rate between 2020 and 2025 whereas Taiwan between 2025 and 2020 5. Current level of contraceptive prevalence of both countries is very similar showing above 70% of the eligible women in 1985 and one of the valuable factors of achieving this high rate within short period must be the national program of the family planning. A close cooperation in the field of population policy formulation and its implementation is indispensable because Korea and Taiwan have similarity in many population indicators.

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A Convergence Study of the Influence of Empathy and Prosocial Behavior on School Life Happiness of Multicultural and Korean Adolescents through Sports Activity (스포츠 활동을 통한 다문화 청소년과 한국 청소년의 공감과 친사회적 행동이 학교생활행복에 미치는 영향의 융합적 연구)

  • An, Jung-Hun;Cheon, Hang-Uk
    • Journal of the Korea Convergence Society
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    • v.10 no.1
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    • pp.245-256
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    • 2019
  • The study is aimed at examining the influence of empathy and pro-social behavior on school life happiness of multicultural and Korean adolescents through sports activities. The results of the analysis of total 461 adolescents participating in sports activities and not participating in sports activities are as follows. Adolescents participating in sports activities have higher levels of empathy, pro-social behavior and school life happiness than those who do not participate. And the more experience involved in sports activities, the higher the level of empathy, the level of pro-social behavior and the level of school life happiness. There is a significant correlation between empathy and pro-social behavior and school life happiness. Empathy and pro-social behavior factors affecting school life happiness are statistically influencing factors such as "relationship formation", "communication", "cooperation", "assistance", "emotional expression", and "comfort". The results of this study suggest the importance of dealing with empathy and pro-social behavior through sports activities in the school life happiness of multicultural families and Korean adolescents.