Effects of Consumer Propensity and Brand Attitude on Brand Extension Assessment: Focused on Easy Mobile Payment Services |
Lee, Seung Sin
(Department of Global trade and Consumer, Konkuk University)
Lin, Hai Bo (Department of Consumer Information Science, Konkuk University) Kim, Kyoung Young (Department of Consumer Information Science, Konkuk University) Yu, Jiang Chuan (Department of Consumer Information Science, Konkuk University) Lee, Young Hee (Industry-academy Cooperation Foundation, Chungwoon University) |
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