• Journal of Information Processing Systems
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• v.20 no.2
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• pp.200-214
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• 2024

Amid the flood of data, social network analysis is beneficial in searching for its hidden context and verifying several pieces of information. This can be used for detecting the spread model of infectious diseases, methods of preventing infectious diseases, mining of small groups and so forth. In addition, community detection is the most studied topic in social network analysis using graph analysis methods. The objective of this study is to examine signed attributed social networks and identify the maximal balanced cliques that are both absolute and fair. In the same vein, the purpose is to ensure fairness in complex networks, overcome the "information cocoon" bottleneck, and reduce the occurrence of "group polarization" in social networks. Meanwhile, an empirical study is presented in the experimental section, which uses the personal information of 77 employees of a research company and the trust relationships at the professional level between employees to mine some small groups with the possibility of "group polarization." Finally, the study provides suggestions for managers of the company to align and group new work teams in an organization.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.3
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• pp.125-143
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• 2015

As improving the life quality of citizen because of development of Urbanization and Information, civil application service of public institutions has been changed. The government provides a 24-hour civil service of e-government, public institutions operate U-complaints call center to pursue a personalized service to customers. As customer service are diversified, the inconvenience of service is increased. Therefore, public institutions instituted U-complaints call center to solve increased complaints. In early days, public institutions operated simple call center. However, it became intelligent U-complaints call center by SNS. The more increase the importance of agents' contact customer service, the more increase Job Performance considered by Organizational Commitment & Job Satisfaction of call center agents. This study analyzed that applied to Fairness Theory with Organizational Commitment, Job Satisfaction and analyze U-complaints call center agents' role and job performance of public institutions. Proposed a research model applied to job satisfaction with key variables, organizational commitments, job satisfaction. It's expected to impact on job performance of U-complaints call center agents in public institutions. For empirical study of research model, conducted a survey of the U-complaints call center agents of public institutions. 170 samples were collected from the survey and analyze relationship between the factors. Procedural justice, distribution fairness, fairness interaction are significant influence on organizational commitment of parameters by analysis U-complaints call center agents. Procedural justice and fairness of interaction was found not to effect on parameters of job satisfaction. Also, parameter, organizational commitment have significant influence on job satisfaction. However, have no influence on job performance. Therefore, the parameters of job satisfaction have significant influence on job performance. Public institutions should adopt to improve the quality of citizen services through U-complaints call center agents.

• Journal of the Korean Society of Food Culture
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• v.32 no.6
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• pp.549-557
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• 2017

As many companies are performing brand management as a marketing strategy to establish long-term relationships with their customers, consumers decide the actual purchasing behavior by understanding the brand attributes of the relevant company based on an evaluation standard of the products. This paper provides the basic data for improving the competitiveness of the coffee shop market continuously, and analyzes the influential relationships between each variable by limiting the brand attributes of the coffee shop and the price fairness factor that would be expected to affect the consumers' purchasing behavior as the cause variables. The results showed that the-out of brand attribute factors of the coffee shop, the brand awareness and perceived quality had significant effects on the price fairness while the influence of the shop image on the price fairness was not verified. In addition, all the brand awareness, shop image, and perceived quality had significant effects on the purchasing behavior while the statistical significance between price fairness and purchasing behavior was verified. The rationality of the price presented by the coffee shop could be judged depending on the quality perceived by the consumers. Similarly, once consumers classified the propriety of price and then perceived that a suitable price had been set up regarding the quality and service provided by the coffee shop, it was highly possible for them to include it in their actual purchasing behavior, despite the higher price than other brands'. Further research on the psychological variables affecting the purchasing behavior by securing more diverse consumers to understand their purchasing behavior for a wide range of research subjects and the generalization of research results, will provide useful data for establishing marketing measures necessary to form strong relationships between consumers and brand in the currently-saturated coffee shop market.

• Korean journal of communication and information
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• v.38
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• pp.183-210
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• 2007

The study tried to explore ordinary people's press fairness concept being neglected by the mainstream of fairness research thus far. With empirical standpoint, this study first investigated (un)fairness concept held by general audience, and then compared it with existing ones long suggested by experts such as scholars and media workers. Also, the study examined audience's concept construct in terms of its characteristics and implications. A systematic sample of 300 adults in Seoul was interviewed and their answers (instances of press unfairness) were analyzed and categorized. The most serious problem in fairness, they pointed, was that the press's not neutral. Also, truth and balance were importantly raised as a press problem with regard to fairness. The result showed press ethics and commercial morals could be a significant element for people's view on press fairness. These elements are new to the literature and heuristic regarding how to approach toward fairness issue in our society. The study also discusses the implications of other findings.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.171-181
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• 2014

As the use of mass media in modern politics grows, its influential power is getting larger than before. Therefore, fairness of broadcasting is identified as a very important factor in the current law. In particular, whether the mass media has balanced attitude toward election issues has been a critical point, which maked the current law have separate provisons to deal with it. As for the fairness and bias, most existing studies had focused on how long the media dealt with the specific political issues, which leads to only quantitative analysis. Also, most analysis of the contents had been based on very personal judgement and evaluation of researchers rather than following the criteria which is based on scientific method. This study introduced the AHP analysis method to compare the quantitative data and qualitative data altogether, which aims to develope the indicator for weighted measures and measurement of the fairness. Research findings reveals that each broadcaster has, MBC was highly biased and KBS and SBS followed that. Compared with existing studies regarding the political fairness of the media.

• Journal of Convergence for Information Technology
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• v.9 no.9
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• pp.210-218
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• 2019

The purpose of this study was to establish the basic data of rational work environment management by grasping the interrelationship between motivation or organizational fairness and retention intention. From March 1, 2019 to April 12, 2019, clinical dental hygienists working in dental hospitals and clinics in Seoul, Gyeonggi, Chungcheong, and Jeonra provinces were sampled as a convenience, using self-informative methods. There was a significant positive correlation between motivation and organizational fairness, and there was a positive correlation with retention intention. Organizational fairness had a positive correlation with retention intention. Therefore, it is necessary to increase the efficiency of the dental hygienists by establishing the working period based on the positive organizational fairness and the application of the active motivation program to increase the dental hygienist's intention.

• Journal of Industrial Convergence
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• v.20 no.5
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• pp.11-20
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• 2022

The purpose of the study is as follows. This is to understand the effect of ethical leadership of small and medium businesses employers on job satisfaction and to understand the mediating effect of organizational fairness in their relationship. The study conducted an online survey and analyzed 508 employees of small and medium-sized enterprises in Seoul and northern Gyeonggi. The research results are as follows. First, the higher the ethical leadership of small and medium businesses employers, the higher the job satisfaction. Second, the higher the ethical leadership of small and medium businesses employers, the higher the organizational fairness. Finally, the partial mediating effect of organizational fairness was confirmed in the effect of ethical leadership of small and medium businesses employers on job satisfaction. Therefore, there is a need for a plan to strengthen the ethical leadership capabilities of small and medium businesses employers to improve job satisfaction and organizational fairness of SME employees.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.1
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• pp.117-125
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• 2017

People believe that they make a rational decision. But the results of behavioral economics research show that people make a emotional decision at many times. The perception of fairness is one of the example in emotional decision. Sometimes people give up their monetary profit and revenge counterpart when they feel unfair. So the perception of fairness is very important. Two experiment was conducted. In experiment 1, researcher studied the effect of the pre-investment cost in perception of fairness. The result showed people who had pre-investment cost thought more unfair but were more likely to continue prior decision. In experiment 2, researcher studied the effect of type of CEO and message frame in perception of fairness. The results showed that people thought the proposal was more unfair when CEO was son of founder and message was gain and loss framing message.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.2 no.2
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• pp.69-91
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• 2007

This study is aimed to analyze the impact of the perception of fairness on the relationship quality as a way to enhance the competitiveness through the establishment of a long-term relationship between food service franchisors and franchisees. An empirical analysis found that the more positively the fairness of franchisors is recognized, the more positive impact it has on the relationship quality. As both the distributive fairness and the procedural fairness, the two concepts of fairness, are perceived in a more positive manner, the trust and satisfaction over franchisers were found to be higher, with the conflict shown to be lower. Though both the distributive fairness and the procedural fairness showed a significant result, the procedural fairness, in particular, has a greater impact on the trust and satisfaction over franchisers than the distributive fairness. In addition, the quality of relationship between franchisor and franchisees has a positive impact on a long-term commitment. That is that as their trust and satisfaction over franchisors are higher with less conflict, franchisees will become more cooperative with their franchisors. The greatest impact on the long-term unity, among the factors that constitute the relationship quality, appeared to be trust. Accordingly, it is advisable persons in charge at franchisors place the greatest focus on fostering trust to establish a long-term relationship, inducing it in a positive direction. From such result, suggestions can be made in establishing a strategy for developing an appropriate relationship between food service franchisors and franchisees. Firstly, persons in charge at food service franchisors will have to induce the perception of franchisors' procedural fairness by franchisees in a positive direction in order to enhance the Quality of relationship with franchisees. Secondly, as an alternative strategy for forming a long-term relationship between franchisors and franchisees, the effort should be made to foster a greater trust in franchisors first. In many cases, franchisors currently focus more on their convenience in management than the development of systems to satisfy the franchisee needs. This contravenes with the essence of relationship marketing and thus, it can be said it is the most important of all that focus should be directed at trust and fairness in the effort toward a sustained relationship between franchisors and franchisees in the future.

• International Area Studies Review
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• v.16 no.1
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• pp.123-146
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• 2012

In this paper, we did on the new theory, policy, institution and legal research on the international competition order and justice society for 21st century. At first, we introduced the basic of competition law for fairness of trade in the new international market order under WTO. Secondly, we are researched on the economic approach of the competition law, market competition order and justice society in the new globalism. Third, we studied the international circumstance through the analysis of the patterns of the anti-competition practices and the regulation systems for competition order. We also reviewed the execution criteria and precedents of the fairness theory and competition laws in the USA, EU, Japan, and Korea, briefly. Finally, we presented to the alternative policies that based on our study about the new theory, policy, institution, competition law in opinion from reach the international market competition, fairness society and economic justice for 21st century under WTO.