• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.5
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• pp.963-971
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• 2016

This paper is a research of gaze analysis for measuring task switching behavior at multiple windows in GUI of windowing system. Previous methods that define area of interest for categorizing gaze had difficulties to define dynamic content that disappears or changes over time. On the other hand, this study suggests a new method to categorize gaze that defines Area of interest in a unit of window during the eye tracking experiment. In this paper, we constructed the conception of WOI(Window of Interest) in GUI of windowing system. Therefore, we developed a system using an eye tracker device and implemented a number of experiments. In addition, we analyzed the number of task switching and proportion of watched content. The method in the study comprehend from previous researches as it can measure and analyze the multi-tasking behaviors using multiple numbers of windows.

• Journal of Korean Institute of Industrial Engineers
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• v.42 no.6
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• pp.412-420
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• 2016

A visual field tester using a fixation target with a lack of distinctiveness decreases accuracy and usability in visual field testing. The present study is intended to develop various induction methods of gaze fixation for effective visual field testing. Proposed were four new gaze fixation induction methods (color changing dot; alphanumeric characters; flashing black dot; and bulls eye and cross hair, BECH) by considering visual attention factors such as color, meaning, flashing, and shape and the proposed methods were compared with the existing black dot (BD) method in terms of gaze fixation performance and subjective satisfaction by 32 participants in their 20s to 30s. BECH was found most preferred by increasing gaze fixation performance by 4.8% and subjective satisfaction by 0.4 to 2.0 in a 7-point scale compared to BD. BECH can be applied to tests such as visual field testing and macular pigment optical density testing in which gaze fixation is crucial for accuracy and usability.

• Journal of Korea Multimedia Society
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• v.24 no.8
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• pp.1171-1177
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• 2021

Measuring and evaluation of audience's visual message perception are crucial process for scientific production of visual content. This study tried to evaluate the difference of viewer's awareness of visual object depends on his or her inherent characteristics like conservatism using an eye tracker system. Especially, this experiment tested research questions about positive correlation between conservatism and peoples' eye movements following the sound visual messages. 57 subjects participated in the test. Two different groups were exposed to two visual elements representing 'the conservative' and 'the liberal'. The results showed that people tended to have different way of seeing visual objects according to their inherent characteristics. Also by comparing the gaze time at the object and area of interest(AOI) in visual, this study is able to verify the existence of 'positive way of seeing' and 'negative way of seeing'. The two different ways of seeing have their own trail of eye movement.

• Journal of information and communication convergence engineering
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• v.3 no.1
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• pp.56-61
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• 2005

In this paper, we present a video rate control scheme for storage and delivery in which the time-varying viewing interests are controlled by human gaze. To track the gaze, the pupil's movement is detected using the three-step process : detecting face region, eye region, and pupil point. To control bit rates, the quantization parameter (QP) is changed by considering the static parameters, the video object priority derived from the pupil tracking, the target PSNR, and the weighted distortion value of the coder. As results, we achieved human interfaced visual model and corresponding region-of-interest rate control system.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.177-183
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• 2022

This study investigated through eye tracking what gaze path the audience searches through portal sites (Naver, Daum, Zoom, and Nate). As a result of the layout analysis according to the gaze path of the search engine, the four main pages, which can be called to be the gateway to information search, appeared in the form of a Z-shaped layout. The news and search pages of each site use an F-shape, which means that when people's eyes move from top to right in an F-shape, they read while moving their eyes from left to right(LTR), which sequentially moves to the bottom. As a result of analyzing through the heat map, gaze plot, and cluster, which are the visual analysis indicators of eye tracking, the concentration of eyes on the photo and head copy was found the most in the heat map, and it can be said to be of high interest in the information. The flow of gaze flows downward from the top left to the right, and it can be seen that the cluster is most concentrated at the top of the portal site. The website designer should focus on improving the accessibility and readability of the information desired by the user in the layout design, and periodic interface changes are required by investigating and analyzing the tendencies and behavioral patterns of the main users.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.37 no.5
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• pp.343-350
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• 2019

Map labels are the most recognizable map elements using the human visual system because they are essentially a natural language. In this study, an experiment was conducted using an eye-tracker to objectively record and analyze the response of subjects regarding visual attention to map labels. A primary building object was identified by analyzing visit counts, average visit duration, fixation counts, and the average fixation duration of a subject's gaze for an area of interest acquired using the eye-tracker. The unmarked rate of map labels in Google map, Naver map, and Daum map was calculated. As a result, this rate exceeded fifty-one percent, with the lowest rate recorded for Google map. It is expected that the results of this study will contribute to an increase in the diversity of research in terms of the spatial cognition approach for map labels, which is more helpful to users than the existing body of work on methods of expression for labels.

• Journal of Korean Elementary Science Education
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• v.33 no.1
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• pp.181-194
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• 2014

The purpose of this study was to analyze the difference between eye movements according to science achievement of elementary school students on measuring tasks. Science achievement was graded by the results of Korea national achievement test conducted in 2012. As an assessment tool to check measuring task, two measuring measure problems from TSPS(Test of Science Process Skill; developed in 1994) which were suitable for eye tracking system were adopted. The subjects of this study were 3 underachievers and 3 overachievers from 6th grade who agreed to participate in the research. SMI was used to collect EMD (eye movement data). Experiment 3.2 and BeGaze 3.2 programs were used to plan experiment and analyze EMD. As a result, eye movements of participants in measuring task did not show the path to the common gaze by groups. To solve the problem of using specific measuring strategies related to the correct answer. Underachiever who failed in measuring tasks don't have enough measurement capabilities and lack eye movement through the area of interest for cognitive thinking. These results show that elementary school science curriculum dealing with measuring have to reflect a lot of step-by-step learning requires.

• Fashion & Textile Research Journal
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• v.20 no.2
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• pp.167-176
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• 2018

In this study, an eye-tracking program that can confirm a design cognition process was developed for the purpose of presenting strategic methods to create fashion images, and the program was used to identify what effects fashion models' external characteristics have on the cognition of design. The data for analysis were collected through an eyemovement tracking experiment and a survey, with the focus on the research problem that differences in models' external uniformity will lead to differences in the eye movement for perceiving models and design as well as the image sensibility. The results of the analysis are as follows. First, it was confirmed that the uniformity of model types and the simplicity/complexity of design led to differences in the eye movement directed at design and models and the gaze ratio. Consequently, it is deemed that models should be selected in consideration of the characteristics of design and the intention of planning when creating fashion images. Second, it was found that in terms of the cognition of design, external conditions of models affect design sensibility. A change in models led to a subtle difference in sensibility cognition even when the design condition did not change. Thus, not only the design but also model attributes are factors that should be considered important in fashion planning.

• Asia pacific journal of information systems
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• v.29 no.4
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• pp.731-751
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• 2019

This study examined the impact of various product photo features on the attention of potential consumers in online apparel retailers' environment. Recently, the method of apparel's product photo representation in online shopping stores has been changed a lot from the classic product photos in the early days. In order to investigate if this shift is effective in attracting consumers' attention, we examined the related theory and verified its effect through laboratory experiments. In particular, experiment data was collected and analyzed using eye tracking technology. According to the results of this study, it was shown that the product photos with asymmetry are more attractive than symmetrical photos, well emphasized object within a photo more attractive than partially emphasized, smiling faces are more attractive for customer than emotionless and sad, and photos with uncentered models focus more consumer's attention than photos with model in the center. These results are expected to help design internet shopping stores to gaze more customers' attention.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.5
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• pp.187-195
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• 2018

In this study, using real-time gaze tracking and head tracking method, we intended to quantitatively evaluate the deviation between the patient's head and gaze direction while minimizing inspection errors due to apraxia of conventional paper-based examination respectively. As a result, we developed a software that can quantitatively measure gaze and head movement information, and computerized the line bisection and star cancelation test, which are generally used as conventional paper test. In addition, for the rehabilitation training, contents corresponding to the visual technology of Warren's visual hierarchical model lower level are implemented and can be performed repetitively and independently. This allows the patient to actively participate in rehabilitation and quantitatively compare the degree of improvement.