• Title/Summary/Keyword: external knowledge

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Transfer of Marketing Knowledge within Multinational Corporations and Its Impact on Performance: Moderating Effects of Absorptive Capacity, Socialization, and Local Knowledge

  • Lee, Byung-Hee
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.4
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    • pp.277-306
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    • 2008
  • Knowledge1 is considered to be a key element of understanding how organizations gain and sustain competitive advantages. But very few firms are capable of creating the requisite knowledge and thus, firms should acquire and exploit new knowledge through knowledge transfer processes. The empirical part of this study involves examining relationships among adaptability of knowledge and knowledge transfer and marketing performance and testing the moderating roles of absorptive capacity, socialization and local marketing knowledge. This study is organized as follows: (1) Previous literature on knowledge, knowledge transfer and absorptive capacity is summarized, followed by the development of hypotheses derived from the knowledge-based view and absorptive capacity. (2) The hypotheses are tested with data collected from MNCs' subsidiaries performing marketing activities in Korea.Thestudyisclosedwithfindings,implications,andconclusions. Following six research hypotheses are drawn from literature review in related areas: H1: Adaptability of knowledge transferred from the MNCs' headquarters and other subsidiaries is positively associated with knowledge inflows into the receiving subsidiary. H2: The level of marketing knowledge transferred from the MNCs' headquarters and other subsidiaries is positively associated with marketing performance of the receiving subsidiary. H3: Increases in potential absorptive capacity will enhance the relationship between adaptability of knowledge and the level of marketing knowledge transfer. H4: Increases in realized absorptive capacity will enhance the relationship between the level of knowledge transfer and marketing performance of the receiving subsidiary. H5: Increases in socialization activity among the headquarters and subsidiaries will enhance the relationship between adaptability of knowledge and the level of marketing knowledge transfer. H6: Increases in the level of locally developed marketing knowledge will enhance the relationship between the level of knowledge transfer and marketing performance of the receiving subsidiary. The research framework that illustrates the proposed hypotheses is presented in figure 1. The unit of analysis for this study is knowledge transfer from the MNCs' headquarters and other subsidiaries to their subsidiaries operating in South Korea. The population for this study consists of subsidiaries established either as joint ventures or as wholly-owned subsidiaries. A group of 603 foreign firms were drawn from diverse industry organizations and business societies. After personal contact, telephone, fax, and e-mail to request that the respondents complete the questionnaire, 282 valid questionnaires from 133 initial sample companies were collected. The results of the empirical analyses significantly support all of the proposed hypotheses except hypothesis 3. Adaptability of external knowledge promotes knowledge transfer and the relationship is moderated by a firm's potential knowledge absorptive capacity. On the other hand, knowledge transfer improves a firm's marketing performance and a firm's realized knowledge absorptive capacity and local marketing knowledge moderate the relationship. The theoretical and practical implications of the findings in this study are as follows: (1) firms must take seeking, transferring, sharing and exploiting of external knowledge into serious consideration, while simultaneously creating knowledge to support the necessary business operations, remain competitive, and achieve superior performance. (2) Firms should continuously seek to develop their knowledge absorptive capacity (both potential and realized capacity) to absorb, learn and utilize valuable external knowledge. (3) Firms should emphasize not only absorptive capacity, but also development of local knowledge. Firms with strong absorptive capability and local knowledge can learn and transfer more external knowledge, which can be translated into greater levels of competence and performance.

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Analyzing the Characteristics of Open Innovation Activity and the External Collaboration Network in SMEs (중소기업의 개방형 혁신활동 특성과 외부 협력 네트워크 분석)

  • Lee, Hee-Yeon;Lee, Se-Won
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.2
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    • pp.147-165
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    • 2012
  • Recently, the theory of open innovation emerges as a new innovation paradigm. This paper aims to examine open innovation activities of SMEs. Many firms tend to search new knowledge from various external sources and to pursue to achieve innovation resources or knowledge of external innovators. Particularly, this paper focus on the process of external knowledge networking and open innovation occurred in the process of technology innovation. The data used in this study were those that had been collected for total 3,400 sample SMEs that had conducted R&D. and in-depth interviews were conducted with 14 SMEs located at Chungbuk-Technopark. Empirical findings can be summarized as follows; SMEs tend to search new knowledge from various external sources and to pursue to achieve innovation resources or knowledge of external innovators, because they have lack of innovation resources. therefore, the conducting of open innovation affected positively the innovation performance of SMEs. In addition, empirical findings also indicated that expanding flexibility of labor market enhances open innovation activities of SMEs.

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Success Factors of Knowledge Acquisition: The Absorptive Capacity Perspective on Adopters of ERP Packages (외부지식 획득성과의 영향 요인에 관한 연구: ERP 패키지 도입업체의 흡수역량 관점)

  • Suh, Hyun-Ju;Kim, Hyo-Gun
    • Asia pacific journal of information systems
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    • v.12 no.4
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    • pp.139-172
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    • 2002
  • Comtemporary firms need capability of acquiring external knowledge and internalizing it to cope with environmental fluctuation. The paper analyzes the impact of absorptive capacity, an ability to recognize and utilize external knowledge, on knowledge acquisition of the firm, and examines the role of trust in the knowledge acquisition process. Data were collected from 84 domestic companies that had adopted ERP packages. The results indicate that prior experiences of knowledge acquisition, communication mechanism, and conflict resolution mechanism affect knowledge acquisition positively. Among those independent variables, communication mechanism and conflict resolution mechanism significantly and positively related with trust. Trust is, in turn, positively associated with knowledge acquisition. Meanwhile, previous knowledge base and prior relationship with the knowledge provider do not affect knowledge acquisition. Further, the results provide evidence that trust plays a mediating role between other absorptive capacity factors and knowledge acquisition.

The Effects of Information Search on New Product Development Process and Performance (정보탐색이 신제품개발 과정 및 성과에 미치는 영향)

  • Shim, Duksup;Ha, Seongwook
    • Knowledge Management Research
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    • v.21 no.4
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    • pp.109-127
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    • 2020
  • This study empirically investigates the effects of information search on new product development (NPD) process and performance with a sample of 82 NPD projects in 5 firms. The information search is consisted of general sources, internal sources, and external sources. The performance is consisted of technological and market performance. Findings show that information search from internal sources increases the technological knowledge of the NPD team, and information search from external sources increases the market knowledge of the NPD team. The technological and market knowledge of the NPD team increases its technical performance respectively. Only the market knowledge of the NPD team increases its market performance. Overall, the technological knowledge of the NPD team fully mediates the relationship between the information search from internal sources and its technical performance. The market knowledge of the NPD team fully mediates the relationship between the information search from external sources and its technical performance, and the relationship between the information search from external sources and its market performance. There is no other significant mediation relationships between the information searches and the performances. Implications of the research findings are discussed, and recommendation for future research are provided.

Analyzing Complementarity Structures of KM Strategies and Testing Their Impact on Firm Performance in Small and Medium Enterprises (중소기업에 있어 지식경영 소싱 전략 간 상호보완 구조의 분석 및 기업 성과에 미치는 영향 검정)

  • Choi, Byounggu;Lee, Jae-Nam
    • Knowledge Management Research
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    • v.12 no.4
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    • pp.55-75
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    • 2011
  • Scant attention has been given to analyzing how knowledge sourcing strategies affect firm performance in SMEs and what are the differences between SMEs and large firms in the patterns of knowledge sourcing strategies adoption. This study attempts to advance the current literature by examining the impact of knowledge sourcing strategies on SMEs performance. The empirical segment of our work is based on data on knowledge sourcing strategies of SMEs and organizational performance from a sample of 166 Korean firms. Our results indicate knowledge sourcing adoption patterns of SMEs are different from large firms. In addition, the results confirm that substitutability between internal- and external-oriented, person- and external-oriented sourcing strategies. This study sheds new light on knowledge management (KM) research by identifying the relationship between knowledge sourcing strategies and SMEs performance.

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Integration of Strategic Issue Management and Knowledge Management in View of Strategic Information Process

  • Yum, Ji-Hwan
    • 한국디지털정책학회:학술대회논문집
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    • 2004.05a
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    • pp.383-400
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    • 2004
  • Knowledge management is an essential part for gaining competitive advantage. The knowledge management system deals with information gathering, process, and implementation for the organizational performance advantage. The study integrates knowledge management in view of an internal organizational information processing structure and external strategic issue management system. This means that the coordination between internal systematic process and external scanning mechanism is essential for organizational success.

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Knowledge Search and Organizational Ambidexterity (지식탐색과 조직양면성)

  • Huh, Moon-Goo
    • Knowledge Management Research
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    • v.16 no.1
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    • pp.95-115
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    • 2015
  • This paper attempts to delineate and analyze the relationship between organizational search activities and organizational ambidexterity. A growing number of studies confirm that organizational ambidexterity is important for firm survival and long-term prosperity. However, research on how to achieve ambidexterity is still limited. To date, structural separation, contextul ambidexterity, and top management team attributes are proposed and examined as major antecedents of organizational ambidexterity. In this paper, I argue that orgnizational search may influence ambidexterity through its effect on exxploratory innovation and exploitative innovation. Since little study has been paid to uncover the relationship between knowledge search and ambidexterity, I develop theoretical arguments and propose some propositions rather than examine hypotheses. The propositions developed in the study are as follows; P1: The breadth of internal search is positively associated with exploratory innovation; P2: The breadth of external search has a reverse U-shaped relationship with exploratory innovation; P3: The depth of internal search is positively associated with exploitative innovation; P4: The depth of external search has a reverse U-shaped relationship with exploitative innovation; P5: The interaction between internal search breadth and internal search depth is positively associated with organizational ambidexterity; P6: The interaction between external search breadth and external search depth is positively associated with organizational ambidexterity. Based on the above propositions, I suggest some considerations for empirical research and propose avenues for future research.

Knowledge and attitudes toward automated external defibrillator in students majoring in health-related fields (보건계열 대학생의 자동제세동기에 대한 지식과 태도)

  • Jung, Hyun-Sook;Hong, Sun-Woo
    • The Korean Journal of Emergency Medical Services
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    • v.21 no.3
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    • pp.17-33
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    • 2017
  • Purpose: The purpose of the study was to investigate knowledge and attitudes of students majoring in health-related fields toward automated external defibrillator (AED) and to identify the influencing factors of knowledge and attitudes in AED use among the students. Methods: Data were collected from 346 students and analyzed using descriptive statistics, t-tests, one-way ANOVA, post hoc $Scheff{\acute{e}}$ test, Pearson's correlation coefficient, and hierarchical multiple regression analysis, with SPSS Win 20.0 program. Results: Overall knowledge of AED in health-related major students, except paramedics and physical therapy was relatively low while attitudes were at moderate level. There were statistically significant differences in knowledge according to age, grade, major, cardiopulmonary resuscitation (CPR) awareness, exposure to AED and CPR education; and differences in attitude according to major, health status, health awareness, CPR awareness, exposure to AED, and CPR education. Significant factors explained 63% of knowledge on AED (F= 43.96, p<.001) and 37% of attitudes on AED (F= 15.84, p<.001). Conclusion: The study findings suggest that systemic education programs on AED should be implemented during undergraduate curriculum to improve survival rate of sudden cardiac arrest.

An Exploratory Study on the Classification of Nano-tech Companies from the Dynamic Capabilities Perspective (동태적 역량을 기반으로 한 나노기술 기업의 유형 분류 및 분석 모델 개발)

  • Lee, Jong-Woo;Kim, Byung-Keun
    • Journal of Technology Innovation
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    • v.21 no.2
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    • pp.285-317
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    • 2013
  • This paper delineates dynamic capabilities, which can be measured by internal capability and external knowledge, and also, in the shape of dynamic capabilities, bases on that corporate actions are expatiated by fitness and rent of evolutionary perspective. To achieve the goal of this study, classifying types of Nano-technology enterprise and suggesting analytical pattern based on dynamic capabilities, this thesis substantially analyzes how to categorize a type of enterprise and gauge a result through a survey of 359 domestic companies producing goods concerned with Nano-technology. This paper analyzes whether or not the internal capability and external knowledge affect the outcome of a certain enterprise. Moreover, in according to the results of practical analysis, it deducts 2 new variables by applying principal component analysis on four previous variables showing the internal capability and external knowledge. By classifying four types of enterprises with criterion of these two factors based on a relative extent and comparing each typical financial result, this paper suggests that the companies with relatively higher level of the internal capability and external knowledge surpass the lower ones at the financial outcome. Not only this, but also the technology-level analysis shows the same result, the higher capability and knowledge the higher performance. However, the analysis based on the difference of the four types of financial outcomes reveals that technological and evolutionary fitness can determine financial achievement.

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Agent Application for Intelligence Machine (지능 기계 개발을 위한 agent 의 활용)

  • Lim S.J.;Song J.Y.;Kim D.H.;Lee S.W.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2005.06a
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    • pp.1050-1053
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    • 2005
  • There is no agreed definition of intelligence. The ability to adapt to the environments is a kind of intelligence. Expert functionally recognize environment using their five senses, and acquire and memorize knowledge necessary for operating machines. Knowledge that they cannot acquire directly is acquired in indirect ways. The purpose of intelligence machines is applying to machines experts' knowledge acquisition process and their skills in operating machine. An agent is an autonomous process that recognizes external environment, exchanges knowledge with external machines and performs an autonomous decision-making function in order to achieve common goals. This paper describes agent application for intelligence machine.

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