• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.242-251
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• 2015

The purpose of this study was to explore leisure constraints and the strategies to overcome leisure constraints of career women, and to examine the difference in leisure constraints and leisure constraints negotiation strategies between married and unmarried career women. In Seoul, a total of 440 career women selected using the cluster quota sampling method participated in the current study. Finally, 433 responded data with the exception of 7 unreliable surveys were employed for the analyses such as frequency, exploratory factor, reliability analysis, and t-test. Main findings were as follows; First, six factors including interpersonal, intrapersonal, time, expense and information, environmental, and physical constraints were extracted for career women. Environment and time commonly constrained their participation in leisure activities the most. Second, five factors including skill acquisition, finding alternative activity, control intensity, finding partners, and financial and time management strategies were extracted for them. Third, there were the differences in time and physical constraints between two groups and married career women's constraints were higher than singles. Finally, there was the difference in skill acquisition strategy and married career women's it was higher than the other group.

• Journal of Distribution Research
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• v.16 no.2
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• pp.25-56
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• 2011

A shifting of marketing paradigms from transaction to relationship has shown in many studies. Although there are many researches about relationship marketing, few of them focuses on relationship marketing combined with retail mix. This study define and measure customer relationship, and find the antecedents and consequences of the customer relationship. For the research, data were collected from 540 persons who are currently customers of five branches of E-mart and Homeplus in Seoul, Korea. Data analysis was performed under the AMOS 6.0. The results are summarized as following; Firstly, the relationship among elements of retail marketing mix and the relationship quality appears significant except communication program. This finding means that communication effect decreases at some point when communication program is excessive. Secondly, the relationship of customer relationship and three factors (frequent shopping intention, up-buying intention and recommend intention) are significant. Thus, this result supports the reasoning why discount stores make an effort to improve customer relationship. Thirdly, the relationship between share of wallet and two factors (frequent shopping intention and recommend intention) appears insignificant. Fourthly, the relationship between share of wallet and up-buying intention is significant. This result implies that up-buying intention is an important factor for discount stores, because up-buying intention is directly linked to financial performance of discount stores. Finally, the direct path between customer relationship and share of wallet is significant relation. For this reason, customer relationship should be managed consistently by discount stores.

• Informatization Policy
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• v.24 no.3
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• pp.27-41
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• 2017

With the growing interest in the 4th industrial revolution and big data, various policies are being developed for facilitating the use of public open big data, which are leading to a wide range of added values created from use of such data. Despite the expanded requirements for public data disclosure and the legal system improvement, however, the use of public open big data is still limited. According to the literature review, there are studies on policy proposals for the government guiding directions for public open big data, but there is a lack of studies that handle the issue from the users' viewpoint. Therefore, this study aims to analyze the public open data ecosystem in Korea and to analyze public open big data through interviews with the providers (the government and public institutions) and users (private sector companies and citizens). This way, the study finds inhibition factors and facilitation factors, draws out issues and suggests solutions through a causal relationship analysis between each factor. Being a research on finding measures for facilitating both public big data release and use, this study has theoretical implications. In the meanwhile, the derived issues and alternatives provide practical implications also for stakeholders who are planning to facilitate release and use of public open big data.

• Journal of Distribution Science
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• v.17 no.1
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• pp.105-115
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• 2019

Purpose - Previous research has shown that a very high level and a very low level of job scope can both be more stressful than intermediate levels of job scope. This study investigates the potential positive and negative effects of the number of accounts handled by sales personnel. The primary objective of this paper is to examine how the number of accounts salespeople handle affects their stress and performance. Research design, data, and methodology - This research conducted the data collection using a survey of salespeople in the pharmaceutical industry. I sent the survey to 420 salespeople, and received 318 usable responses. To assess measurement reliability and validity, I ran an exploratory and confirmatory factor analysis. I also employed structural equation modeling (SEM) to test all hypothesized effects in AMOS and also measured the interaction variable using Ping's (1996) approach. Results - These results show that there are linear and non-linear effects of the number of accounts handled by the salesperson on both role ambiguity and role conflict. First, the number of accounts handled by a salesperson is positively related to role ambiguity and role conflict. Second, the effect of the number of accounts handled on role ambiguity and role conflict decreases as the number of accounts handled by the salesperson increases. Third, as accounts increase from a low level, role stress increases; when the number of accounts reaches an optimal level, role stress decreases; and when the number of accounts increases to a high level, it can be detrimental to the salesperson's role stress. Fourth, while product complexity is positively related to role ambiguity, brand strength is negatively related to both role ambiguity and role conflict. Fifth, the greater the brand strength, the weaker the relationship will be between the number of accounts handled and salesperson role ambiguity. Finally, role ambiguity is positively related to salesperson performance. Conclusion - Too much and too little accounts increase the role ambiguity and role conflict of salespersons. Managers should identify the complex effect of the number of accounts handled by salespeople. Also, when products are complex, managers should provide training to eliminate any complex processes and complex information. These results suggest ways to decrease salespersons' role stress by ensuring an optimal level of the number of accounts and brand strength.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.111-122
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• 2019

This study suggests that even if the consulting is started by the consulting of the company, it is difficult for the consulting firm to operate the consulting firm Consulting performance differs depending on the degree of understanding of consulting. Although consulting firms have been studying various prior research papers in view of the fact that there are many cases where they proceed with the sales strategy of repurchasing in mind, most of them deal with research on consulting performance on the supplier side, The purpose of this study is to investigate whether a company has a high level of participation in consulting in the event of a situation or situation and consequently influences the intention to purchase consulting. In order to find out whether they are visible, the reliability of the measured values and the fit of the measurement model by CFA were obtained through the exploratory factor analysis. The results were as follows: The results of this study are as follows. As a result of the study, it is necessary for the consultant to improve the participation of the consulting company and the understanding of the consulting in order to increase the intention of the consulting repurchase intention. Since the consultant shows the result in an empirical way, the consulting company participates in the role and process The results of this study are as follows. First, it is suggested that firms should be very careful about the participation and consulting understanding because they affect the repurchase intention of consulting firms.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.1-13
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• 2020

With the advent of an intelligent information society, research toward artificial intelligence education was conducted. In previous studies, the subject of research is biased, and studies that analyze attitudes toward artificial intelligence are insufficient. So, in this study developed a test tool to measure the artificial intelligence of high school students and analyze their attitudes toward artificial intelligence. To develop the test tool, 229 high school students completed a preliminary test, of which the results were analyzed via exploratory factor analysis. To analyze the students' attitudes toward artificial intelligence, the resulting test tool was applied to 481 high school students, and their test results were analyzed according to factors. From the study's results, there was no difference according to gender in the students' attitudes toward artificial intelligence, but there was a significant difference per grade. In addition, there was a significant difference in attitudes according to artificial intelligence-related experiences: the high school students who had direct and indirect experience with artificial intelligence, programming, and more frequently used it had more positive attitudes toward artificial intelligence than students without this experience. However, artificial intelligence education experience negatively influenced the students' attitudes toward artificial intelligence. Overall, the higher their interest in artificial intelligence, the more positive the high school students' attitudes toward artificial intelligence.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.213-220
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• 2021

The purpose of this study is to pave the way to promote the institutional commitment of the students enrolled by identifying the factors that affects on their institutional commitment. The data collection was conducted starting from November 19, 2020 until November 26, 2020 by using online questionnaires and 220 participants were from C-university students in Chang-won, Kyung-nam Province. As a result of analysis, the average score for institutional commitment was 3.30, the average level of satisfaction of university life was 3.62, the cultural climate was 3.39 and the level of satisfaction for extracurricular program was 3.48, which was in high range. Institutional commitment has a positive correlation between the level of satisfaction of university life, the level of satisfaction for extracurricular programs(p<.001). The most critical factor that affects the institutional commitment was the level of satisfaction of university life and the level of satisfaction for extracurricular programs, the cultural climate in order. The result can be interpreted that institutional commitment is influenced by students' major and the level of satisfaction of university life and the level of satisfaction for extracurricular programs, and the level of satisfaction of university life has relatively high level of influence out of other factors, indicating that the effort to improve the institutional commitment of the students is needed at the collegiate level.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.425-433
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• 2022

This purpose of this study was to survey state-anxiety, depression and resilience in female high school students and to identify factors influencing resilience. Data were collected 177 female high school students. Data were analyzed using ANOVA, t-test, Scheffe's test, Stepwise Regression Analysis, Pearson's correlation coefficient. The mean score of state-anxiety was 39.56±11.37. There was statistically significant difference in state-anxiety on variable such as academic achievement, satisfaction of school life, parental rearing attitudes, satisfaction of family life. The mean score of depression was 7.53±8.52. There were statistically significant difference in depression on variables such as relationship with school fellow, satisfaction of school life, parental rearing attitudes, satisfaction of family life. The mean score of resilience was 98.36±17.76. There was statistically significant difference in resilience on variables such as academic achievement, parental rearing attitudes, Resilience was negatively correlated with state-anxiety. Resilience was negatively correlated with depression. Self-esteem was positively correlated with depression. Factor influencing resilience were state-anxiety, high academic achievement, which explained 49.6%. Findings provide useful information for further studies in female high school students. Further research with careful sampling will be needed to enhance the resilience of male and female high school students,

• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.717-748
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• 2022

This study was conducted to develop and validate the social media anxiety and anger scale(SAACS), which measures emotions, especially anxiety and anger that can be contagioned to individuals, through posts and comments on social conflicts in social media. A literature search was conducted on social conflicts in social media, 12 factors(anxiety and anger about gender, crime, generation, wealth gap, politics, region) were selected. Then questions were developed after looking into previous literature and reviewing community posts and comments, and 105 preliminary questions were selected. Following the results of exploratory and confirmatory factor analysis for people aged 20 to 39 age group, SAACS was revised to 12 factors(anxiety and anger about gender, crime, generation, wealth gap, politics, and region) and 48 questions. When verifying the validity, the SAACS had a significant level of correlation with the SNS addiction tendency scale, Rosenberg self-esteem scale, Korean aggression questionnaire(K-AQ), and the state-trait anxiety inventory(STAI-X). SAACS showed no significant correlation with Korean emotional contagion scale(K-ECS). Finally, based on the results, the implications of this study and suggestions for future studies were discussed.

• 한국노년학
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• v.34 no.2
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• pp.409-429
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• 2014

The purpose of this study was to examine the ambivalence of adult children to their elderly parents. 410 adult children who married and having alive mother or father were included. First, direct measurement for asking ambivalence was developed and the relationship between direct and indirect measurements of ambivalence was tested. Next, the influences of parental, children, and relational characteristics on ambivalence were examined. Nine items were selected as direct measurement of ambivalence through the exploratory factor analysis and item response theory. The relationship between direct measure and indirect measure was from .543(p<.000) to r=.625(p<.000) based on gender and generation. The effects of indirect ambivalence on conflict was bigger than direct one for both sons and daughters and the influences of direct measurement on intimacy and relational satisfaction were bigger than indirect one. In case of sons, caregiving obligation was the biggest predictor on ambivalence for mothers and value differences was on ambivalence for fathers. For daughters, age of self was the biggest predictor on ambivalence for mothers and age of fathers was the one for fathers. These results were discussed on the meanings of ambivalence for elderly mothers and fathers in Korea comparing with Chinese and Western cultures.