• Title/Summary/Keyword: expert systems

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The Effect of Expert Reviews on Consumer Product Evaluations: A Text Mining Approach (전문가 제품 후기가 소비자 제품 평가에 미치는 영향: 텍스트마이닝 분석을 중심으로)

  • Kang, Taeyoung;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.22 no.1
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    • pp.63-82
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    • 2016
  • Individuals gather information online to resolve problems in their daily lives and make various decisions about the purchase of products or services. With the revolutionary development of information technology, Web 2.0 has allowed more people to easily generate and use online reviews such that the volume of information is rapidly increasing, and the usefulness and significance of analyzing the unstructured data have also increased. This paper presents an analysis on the lexical features of expert product reviews to determine their influence on consumers' purchasing decisions. The focus was on how unstructured data can be organized and used in diverse contexts through text mining. In addition, diverse lexical features of expert reviews of contents provided by a third-party review site were extracted and defined. Expert reviews are defined as evaluations by people who have expert knowledge about specific products or services in newspapers or magazines; this type of review is also called a critic review. Consumers who purchased products before the widespread use of the Internet were able to access expert reviews through newspapers or magazines; thus, they were not able to access many of them. Recently, however, major media also now provide online services so that people can more easily and affordably access expert reviews compared to the past. The reason why diverse reviews from experts in several fields are important is that there is an information asymmetry where some information is not shared among consumers and sellers. The information asymmetry can be resolved with information provided by third parties with expertise to consumers. Then, consumers can read expert reviews and make purchasing decisions by considering the abundant information on products or services. Therefore, expert reviews play an important role in consumers' purchasing decisions and the performance of companies across diverse industries. If the influence of qualitative data such as reviews or assessment after the purchase of products can be separately identified from the quantitative data resources, such as the actual quality of products or price, it is possible to identify which aspects of product reviews hamper or promote product sales. Previous studies have focused on the characteristics of the experts themselves, such as the expertise and credibility of sources regarding expert reviews; however, these studies did not suggest the influence of the linguistic features of experts' product reviews on consumers' overall evaluation. However, this study focused on experts' recommendations and evaluations to reveal the lexical features of expert reviews and whether such features influence consumers' overall evaluations and purchasing decisions. Real expert product reviews were analyzed based on the suggested methodology, and five lexical features of expert reviews were ultimately determined. Specifically, the "review depth" (i.e., degree of detail of the expert's product analysis), and "lack of assurance" (i.e., degree of confidence that the expert has in the evaluation) have statistically significant effects on consumers' product evaluations. In contrast, the "positive polarity" (i.e., the degree of positivity of an expert's evaluations) has an insignificant effect, while the "negative polarity" (i.e., the degree of negativity of an expert's evaluations) has a significant negative effect on consumers' product evaluations. Finally, the "social orientation" (i.e., the degree of how many social expressions experts include in their reviews) does not have a significant effect on consumers' product evaluations. In summary, the lexical properties of the product reviews were defined according to each relevant factor. Then, the influence of each linguistic factor of expert reviews on the consumers' final evaluations was tested. In addition, a test was performed on whether each linguistic factor influencing consumers' product evaluations differs depending on the lexical features. The results of these analyses should provide guidelines on how individuals process massive volumes of unstructured data depending on lexical features in various contexts and how companies can use this mechanism from their perspective. This paper provides several theoretical and practical contributions, such as the proposal of a new methodology and its application to real data.

The Changes of Standardization Administrative Organization and Improvement Plan (표준화행정기구의 변천과정 및 개선방안)

  • 조남호;이내형;한우철
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.24 no.66
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    • pp.47-57
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    • 2001
  • This thesis introduce the organization system and office regulation of standardization administrative organization for the change of times, also suggest improvement plan for its effective management. The main improvement plan refer to the standardization administrative organization\`s work, this thesis suggest, 1. Readjustment of national standardization system and effective reorganization for standards information organization. 2. For industrial standards system, the korea industrial standards should be maintained uniform system, So decentralized korea industrial standard at government ,must be unified and maintained to unique policy for its effective improvement. 3. To strengthen with international standards organization, a institutional device, budget funds, and expert should be backed up. 4. For training and education of expert, Refer to the performance of one\`s duty, the proper expert should be chosen and posted. Also, systematic training and education system for expert must be developed, So they can be on duty continuously, Finally, this thesis suggest that the necessity of systematic and unique policy must be established for high position at international area. Since the limitation of data, the future research will be performed for budget funds and personnel setup.

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The study on the development of hazard evaluation expert system

  • Lee, Byungwoo;Kang, In-Koo;Suh, Jung-Chul;Yoon, En-Sup
    • 제어로봇시스템학회:학술대회논문집
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    • 1996.10a
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    • pp.87-90
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    • 1996
  • Inherently safe plants are maintained through the systematic identification of potential hazards, and various hazard evaluation methods have been developed. Recently, much effort is given into the development of automated hazard evaluation system by introducing the expert system. An automated system will help to obtain consistency and to make the result more reliable. HAZOP study is one of the most systematic and logical evaluation procedure. However, it has disadvantages: experts should participate at the same time, the detailed study requires much man-hour, and the results depend on the expertise of the experts. Therefore, the automation of hazard evaluation is necessary to reduce the required time and to get the consistent evaluation results. In this study, HAxSYM, an expert system to automate HAZOP study, is developed. The case studies are performed to validate the effectiveness of the developed system, and the results are compared to the results of traditional method.

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Identifying Topic-Specific Experts on Microblog

  • Yu, Yan;Mo, Lingfei;Wang, Jian
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.6
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    • pp.2627-2647
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    • 2016
  • With the rapid growth of microblog, expert identification on microblog has been playing a crucial role in many applications. While most previous expert identification studies only assess global authoritativeness of a user, there is no way to differentiate the authoritativeness in a particular aspect of topics. In this paper, we propose a novel model, which jointly models text and following relationship in the same generative process. Furthermore, we integrate a similarity-based weight scheme into the model to address the popular bias problem, and use followee topic distribution as prior information to make user's topic distribution more precisely. Our empirical study on two large real-world datasets shows that our proposed model produces significantly higher quality results than the prior arts.

A Study on Development of Expert System for Collision Avoidance and Navigation(I): Basic Design

  • Jeong, Tae-Gwoen;Chen, Chao
    • Journal of Navigation and Port Research
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    • v.32 no.7
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    • pp.529-535
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    • 2008
  • As a method to reduce collision accidents of ships at sea, this paper suggests an expert system for collision avoidance and navigation (hereafter "ESCAN"). The ESCAN is designed and developed by using the theory and technology of expert system and based on the information provided by AIS and RADAR/ARPA system. In this paper the ESCAN is composed of four(4) components; Facts/Data Base in charge of preserving data from navigational equipment, Knowledge Base storing production rules of the ESCAN, Inference Engine deciding which rules are satisfied by facts or objects, User System Interface for communication between users and ESCAN. The ESCAN has the function of real--time analysis and judgment of various encountering situations between own ship and targets, and is to provide navigators with appropriate plans of collision avoidance and additional advice and recommendation This paper, as a basic study, is to introduce the basic design and function of ESCAN.

Simulating Avoidance Actions and Evaluating Navigational Rules in An Expert System of Collision Avoidance

  • Jeong, Tae-Gwoen;Chao, Chen
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2007.12a
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    • pp.79-80
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    • 2007
  • An expert system of collision avoidance developed by CLIPS and Visual C++ is continuously introduced in this paper. Further, a simulation function of collision avoidance is added to the expert system, the function can simulate the avoidance actions of own ship and a specific target of a period of future time. This function can help navigators to estimate collision risk and make proper collision avoidance actions in dangerous situations for navigational safety of ships. Furthermore, navigational rules can also be evaluated during the process of simulation.

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Development of the Knowledge-Base Module for the STAFS Expert System Using Rule Derivation Methodology (규칙추출 방법론을 이용한 STAFS 전문가시스템의 지식베이스 모듈 개발)

  • 김화수
    • Journal of Intelligence and Information Systems
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    • v.7 no.2
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    • pp.65-81
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    • 2001
  • This paper presets the process of knowledge aquisition by partitioning the phase of analysis & design for knowledge-base module construction of Expert System into five steps to derive rule systematically. Also, this paper presents the process and the task that knowledge engineer must do work each step. The knowledge-base module of STAFS expert system was constructed by considering the destruction rate and the commander\`s intention using the proposed rule derivation methodology.

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Expert System for Line State Recognition of Distribution System (배전계통 선로상태 파악을 위한 전문가 시스템)

  • Kim, Yoon-Dong;Choi, Byoung-Youn;Mun, Young-Hyun;Song, Kyung-Bin
    • Proceedings of the KIEE Conference
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    • 1988.11a
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    • pp.111-114
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    • 1988
  • With the increase of size and complicacy of power systems, distribution system need to operate effectively for high reliability. In order to achieve this purpose, the study which apply expert system to operating plan, restoration on fault and distribution system operating, has developing actively. The essential element of the study is system line state which make a system observe. The development of expert system on power system operation make a system be able to judge state of loading and looping system line, related current direction, substation, and distribution line, atomatically by breaker operation. Finally, this paper developed expert system which decides itself atomatically by rules for deciding system line state.

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A Study on the Implementation of STC using the Expert Control Functiona (Expert 형 제어기법에 의한 STC에 관한 연구)

  • 채창현;이창훈;임은빈;우광방
    • 제어로봇시스템학회:학술대회논문집
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    • 1988.10a
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    • pp.584-589
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    • 1988
  • Tuning of digital STC parameters for the system with unknown and time varying parameters as well as delays presents many preconditions and difficulties. In order to eliminate these difficulties and to enhance STC control functions, the present study employs the metbod of expert control for STC and to implement it in nod-minimum phase plants. In this paper, implimedtation of the Expert STC for process control, STC. parameters is carried out by tuning systematically and by applying these parameters to non-minimum phase plant. This controller supervises a status of the plant, and robust control function for time delay or change of the plant is demonstrated by computer simulations.

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2D Design Feature Recognition using Expert System (전문가 시스템을 이용한 2차원 설계 특징형상의 인식)

  • 이한민;한순흥
    • Korean Journal of Computational Design and Engineering
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    • v.6 no.2
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    • pp.133-139
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    • 2001
  • Since a great number of 2D engineering drawings are being used in industry and at the same time 3D CAD becomes popular in recent years, we need to reconstruct 3D CAD models from 2D legacy drawings. In this thesis, a combination of a feature recognition method and an expert system is suggested for the 3D solid model reconstruction. Modeling primitives of 3D CAD systems are recognized and constructed by using the pattern matching technique of the features modeling. Additional information for the 3D model reconstruction can be generated by extracting symbols or text entities which are related to form entities. For complex and indefinite cases which cannot be solved by the process of feature recognition, an expert system with a rule base has been used for decision-making. A 3D reconstruction system which recognizes 2D DXF drawing files has been implemented where models composed with protrusions, holes, and cutouts can be handled.

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