• 한국초등과학교육학회지:초등과학교육
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• 제36권3호
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• pp.273-285
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• 2017

The purpose of this study is to develop a program that enables students to participate in various experiential learning places in order to provide various experiences to students for solve the problem of prejudice to specific places such as science museum, zoo and botanical garden. For this purpose, the surveys were conducted about experiential places and awareness of experiential learning. 88 elementary school teachers participated in the survey. As a result, they were positive about the use of experiential learning in elementary science instruction, but there were responses that a lot of preparations for the progress and efforts were needed. Therefore, if instructional materials and teaching materials for experiential learning are given, it is confirmed that the intention of using is increased. And the results were analyzed and the experiential sites were categorized into 12 types. We could present basic data that can diversify not only the science museum but also science related experiential places. We developed a learning program related to 'The Liquid and Gas' unit of the third grade, And 'Life unit of Plant' unit of the third $4^{th}$ grade. Through this study, we intend to help science experiential learning to be activated and student - centered experiential learning to be realized.

• 한국실내디자인학회논문집
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• 제23권3호
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• pp.193-203
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• 2014

In a rapidly changing market, the companies are applying a variety of elements for promoting sales for the inflow of consumers. For the elements of sales promotion, the tendency to apply the experiential marketing that provides a positive recognition centering on the customers, and in such tendency, the consumers places the values on the experience obtained from the spatial elements of sales promotion provided by the companies. As it is reflected on the life style of consumers, the drugstores applied with the experiential marketing as a mean of sales promotion is rapidly growing in the distribution market. In this study, the elements of sales promotion was picked out and 5 types of experience such as sense, feel, think, act, relate of Bernd H. Schmitt was investigated. The spatial composition of drugstores were classified into destination, assortment, convenience and occasion, and through self experienced visual research, the experiential marketing strategy applied to drugstores and the elements of sales promotion applied with experiential marketing was analyzed. The streets of Hongik University as a strategic point of beauty, by selecting four H&B stores which were recently opened, a future direction is proposed by conducting the case analysis on the elements of sales promotion of drugstores and the spatial composition of drugstores applied with experiential marketing. In conclusion, in overall space, the behavioral experiential elements are weak. The behavioral experiential elements are a marketing that induce the intuitive behavior added with expertise and considered difficult to be maintained. Although the consumers think that the biggest value of drugstores is 'free and convenient product test' but in the other hand, they tend to think most positively about the consulting of experts. Therefore, the space emphasized with expertise should be more highlighted but such space should consider the convenience of consumers.

• 한국실내디자인학회논문집
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• 제21권3호
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• pp.31-39
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• 2012

This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

• 한국초등과학교육학회지:초등과학교육
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• 제38권1호
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• pp.43-54
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• 2019

In order to organize various places for science experience study, this study gathered and analyzed prior research on science experience study and various science experience perated in school. To that end, a total of 162 relevant prior studies of literature published from 2000 to 2016 were collected and 2,201 cases of science experience study conducted in 2015 were collected and analyzed. The place where the science experiential learning was done is divided into three areas of natural ecology, cultural history, facility experiential learning study, and the characteristics of participating subjects are examined. In terms of the number of articles published in the field of science-related experiential learning areas, 83 ecological experience study sites (51.2%), facilities institution experience study sites 56 (34.6%), and cultural history experience study books 23 (14.2%). Through this study, it was found out that research tendency to analyze science - related attitudes became prominent by setting study subjects using natural objects around and learning to play while playing and playing in nature. There was also an analysis by subjects of participation in science related experience learning centers. Cultural history experiential learning field was significantly lower than previous studies. In the lower grades, nature ecological experience learning was mainly performed. Combining the above findings, it can provide implications for the development of science-related experience activities. First, it is necessary to develop a technology-related experience learning center using local community resources. Second, it is necessary to expand the culture and history experience learning center related to science. Third, we need an education support center to support the expansion and operation of such a technology-related cultural history learning center.

• 한국주거학회논문집
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• 제13권6호
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• pp.67-77
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• 2002

The purpose of this study is to clarify the identity of place expressed by people living in a new community. First of all, this study defines the concept of place and then grasps what the identity of place means through the documentary studies, and experiential levels of the identity of place are examined as well. Through the field survey on a new community as a case based on interviews and cognitive maps, the identity of place is analyzed in terms of physical features, activities and meanings with relation to levels of visibility, cognition and value, and besides, attractive places and unattractive places are examined for enhancing the identity of place in a new community.

• 교육녹색환경연구
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• 제16권3호
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• pp.61-68
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• 2017

본 연구는 초등학생들에게 체험을 통한 안전교육을 일상적이고 반복적으로 제공하여 안전행동을 습관화하고 위기상황에 대응하는 능력을 제공하기 위해 학교 안전체험교육 공간 운영에 필요한 방안을 제시하기 위한 것이다. 이를 위하여 전라북도 내 안전체험교육 공간 여건과 타시도 사례를 조사하여 학교 안전체험교육 공간을 운영하기 위한 요소로서 장소 및 규모, 체험장 및 거점운영 등을 도출하였다. 이에 대한 적정성을 밝히기 위하여 해당지역의 교사들을 대상으로 설문을 진행하였다. 분석결과 학교 안전체험교육 공간 운영으로 장소와 규모에 있어서 교실 2실 정도를 활용하되 학교 형편에 따라 복도, 다목적실, 체육관 등 다양한 장소를 모색해야 하는 것으로 나타났다. 체험장은 초등학생 맞춤형으로 운영하되 전문적 시설이나 대규모를 요구하는 경우는 전문 안전체험시설을 이용해야 하는 것으로 나타났다. 효율적인 운영을 위하여 거점 학교는 타학교 학생들의 접근이 용이한 곳에 위치하여야 하고 충분한 공간이 있는 학교가 선정되기를 바라고 있었다.

• 한국실내디자인학회논문집
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• 제19권3호
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• pp.77-85
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• 2010

The Therme Vals is a hotel and spa which combines a complete sensory experience designed by Peter Zumthor. This study aims to find emotional design approaches of the Therme Vals through references, observation from site visit, interview and discussion related to this topic. This space was designed for visitors to luxuriate and rediscover the ancient benefits of bathing. The combinations of light and shade, open and enclosed spaces and linear elements make for a highly sensuous and restorative experience. The study observed the emotional design characteristics of the Therme Vals through space approach, aesthetic and experiential sides. For space approach side, emotional experience in gradual process to approach the space was mentioned, for aesthetic side, mystical combination of light, stone and water was observed, for experiential side, 5 senses experience and space programing for adjusting the density of the space were observed. This study found that the spa has the quality of spiritual, soul-touching delight like religious experience. The fascination for the mystic qualities of a world of stone within the mountain, for darkness and light, for light reflections on the water or in the steam saturated air, pleasure in the unique acoustics of the bubbling water in a world of stone, the ritual of bathing-all these notions were explained in Peter Zumthor's construction details. In the result of the interview and discussion, people love the space and praised it highly for the emotional design regardless of space experience, age, sex or ethnicity. Emotional design approaches based on human nature, materiality, and memory of the places is more powerful than other emotional design ideas with technical devices, special themes, digital effects, vivid colors and shapes.

• 한국조경학회지
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• 제42권5호
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• pp.1-12
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• 2014

최근 전세계적으로 공장과 공단, 공업도시, 노동자 주거 단지, 쓰레기 매립지 등의 인더스트리얼 사이트를 공공의 땅으로 회복하고 공원화함에 있어 장소가 지니고 있던 역사적, 형태적 특성을 기반으로 한 고유한 장소성을 고려한 장소기억의 재현이 중요한 화두가 되고 있다. 이에 본 연구는 최근 공원설계에 있어 주요한 목표가 되고 있는 장소성 높은 공원을 조성하기 위한 기초자료로서 조성 및 개원 당시 공원을 설계하는 방식에 있어 장소의 기억을 적극적으로 끌어들였다는 공통점을 지니고 있는 서울숲과 선유도공원의 장소성 형성 구조를 도출하여, 향후 장소성을 고려한 공원계획 및 설계를 위한 시사점을 제시하고자 한다. 본 연구를 토대로 도출된 서울숲, 선유도공원에 대한 장소성 형성구조 연구결과는 다음과 같다. 첫째, 구조방정식 모형을 통하여 서울숲과 선유도공원은 자연물리적, 인공물리적, 체험적 요인의 만족도가 장소성 형성에 유의한 영향을 미치고 있음을 확인하였다. 또한 장소성이 높아질수록 방문용의성이 높아지는 것으로 나타났다. 둘째, 장소의 물리적 환경에 따라서 서울숲과 선유도공원은 놀이, 운동 등 체험적 요인이 상대적으로 중요한 것으로 나타났다. 따라서 장소성을 높이기 위하여는 물리적 요인에 더하여 체험적 요인을 중요하게 고려하여야 한다. 셋째, 동일한 유형의 장소일지라도 개별 장소의 특성에 따라 요인 및 변수의 상대적 중요도는 다르게 나타났다. 장소별 구조방정식 모형에서 확인할 수 있듯이 각 요인과 관련된 구체적 변수의 중요도는 장소에 따라서 차이가 있을 수 있다. 예를 들어, 서울숲에서는 자연물리적 요소가 인공물리적 요소보다 중요한 것으로 나타났지만, 선유도공원에서는 인공물리적 요소가 자연물리적 요소보다 더 중요한 것으로 나타났다. 본 연구는 장소성 연구에 있어 정량적 연구방법인 구조방정식 모형을 다양한 장소에 도입하여 장소성 구조모형을 도출하고, 이를 통하여 장소성 형성을 위한 보다 구체적 방안을 제시하고, 더 나아가 장소성의 실체에 한걸음 더 접근할 수 있었다는데 의의가 있다. 본 연구에서의 분석방법 및 결과를 토대로 더욱 다양한 장소를 대상으로 장소성 형성모델을 도출하는 후속 연구가 계속된다면, 의미 있고 개성적이며 정겨운 도시의 장소, 더 나아가서 인간적인 도시, 경쟁력 있는 도시를 만드는 일에 크게 기여할 것이다.

• 경영과정보연구
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• 제31권4호
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• pp.197-215
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• 2012

본 연구는 대형마트의 마케팅활동 요인인 제품, 가격, 장소, 광고, 종업원 그리고 물리적 환경이 점포태도와 재방문의도에 미치는 영향을 검증하는 것에 목적이 있다. 따라서 마케팅활동 요인과 점포태도를 재방문의도 측정의 하위요인으로 선정하고 실증분석을 하였다. 분석결과, 마케팅활동 요인을 구성하는 차원 중에서 종업원, 물리적 환경, 가격 그리고 장소가 점포태도에 긍정적인 영향을 미치는 것으로 나타났다. 또한 대형마트에 대한 긍정적인 점포태도는 고객의 재방문의도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구결과는 향후 대형마트들이 전통적인 가격경쟁요인 위주의 전략에서 탈피하여 비가격경쟁 요인인 종업원의 서비스, 점포자체의 물리적 환경, 장소 등의 요인을 활용한 마케팅활동이 중요한 전략요인이 될 수 있다는 시사점을 제시해주는 것이다. 나아가 본 연구의 논의는 대형마트의 마케팅 활동이 점포태도와 재방문의도에 미치는 영향 연구를 시도한 기존연구의 의미있는 확장으로 판단된다.

• 수완나부미
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• 제11권1호
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• pp.7-40
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• 2019

The essay reflects on the work of Adrian Lapian (1929-2011), an Indonesian scholar of archipelagic/maritime Southeast Asia and its "sea people-sea pirates-sea kings." The essay suggests that Lapian's writing mirrors navigation at sea, and the constant re-orientation and ever-changing, multiple points of view that are part of it. This is contrasted to Foucault's "panopticism" and academic desire for discipline. Taking cue from Lapian's writing and from the present author's experience of seafaring, the essay envisions Southeast Asian studies as a fluid, precarious, disorienting, even nauseating multiplicity of experiences, dialogues, and moving, unstable, and uncertain points of view; a style of learning that is less (neo)colonial, more humble, and closer to experiences in the region, than super-scholarship that imposes universalizing, panoptic standards, theories and methods (typically self-styled as "new") that reduce the particular into a specimen of the general, a cell in the Panopticon. The essay concludes with reflections on certain learning initiatives/traditions at the National University of Singapore, including seafaring voyages-experiences, encounters, and conversations that make students and scholars alike to move and see differently, to be touched, blown away, rocked, swayed, disoriented, swallowed, transformed, and feel anew their places, roots, bonds, distances, fears, blindness, powerlessness.