• Title/Summary/Keyword: experience of use

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QRIS as a Drivers of Product Distribution Flows in Indonesia: Factors of Consumer Purchasing Behavior in the Use of Fintech Payments

  • Ariani BAKHITAH;Ricardo INDRA;Wandy HALIM;Vicky FERBIAN;Zinggara HIDAYAT
    • Journal of Distribution Science
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    • v.21 no.12
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    • pp.59-69
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    • 2023
  • Purpose: Consumers can experience better service for distribution of products with payment technology such as QRIS (Quick Response Code Indonesian Standard) compared to conventional purchase methods. This research aims to determine the experience of QRIS service users in Indonesia. Perceived Usefulness, Ease of Use, and Perceived Security were independent factors. Behavioral Intention to Use is the dependent variable. Furthermore, Word of Mouth Attitude is an intervening variable. Research Design, Data, and Methodology: Involving active QRIS users in a survey-based quantitative study in Indonesia. A survey sample of 400 people was taken from data records of 30.87 million QRIS users in Indonesia. Data were analyzed using SEM-PLS. Results: Show that Perceived Usefulness and Perceived Ease of Use significantly impact Attitudes Word of Mouth, and Behavioral Intention to Use. This research also found that Behavioral Intention to Use does not significantly impact Perceived Security. Conclusion: QRIS, as a revolutionary innovation, offers faster payments than previous methods, with a payment time of no more than one minute. QRIS is seen as valuable, simple, and safe, disseminating information to the public and continuing to use QRIS. The implications of this research are very significant in accelerating the flow of distribution of goods and services and facilitating transactions.

Structural relationship analysis between perceived ease of use, acceptance attitude, user satisfaction, and intention to continue using the electronic attendance-absence recording systems (전자출결시스템에 대한 지각된 용이성, 수용태도, 사용자 만족, 지속 사용 의도 간의 구조관계분석)

  • Park, Hyejin;Kwon, Youngae
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.18 no.1
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    • pp.115-124
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    • 2022
  • This study analyzed the intention of continuous use of the electronic attendance-absence system. Perceived ease of use, acceptance attitude, and user satisfaction variables were selected to analyze the factors affecting the intention of continuous use. To achieve the purpose of this study, a survey was conducted targeting students who had experience in using the electronic attendance-absence system at K University located in Chungcheongbuk-do. The use environment of the electronic attendance-absence system was non-face-to-face, and the questionnaires answered by 921 students were analyzed. The study results are as follows. First, perceived ease of use and acceptance of the electronic attendance-absence system were found to have a positive effect on user satisfaction. Second, it was found that the learner's perceptual ease, acceptance attitude, and user satisfaction for the electronic attendance-absence system had a positive effect on the intention of continuous use. This study is meaningful in that it identified the intention of continuous use based on the experience of the electronic attendance-absence system in a non-face-to-face environment.

Exploratory Study to Develop Customers' Experience Measurement Scale of H&B Store

  • NOH, Eun-Jung;CHA, Seong-Soo
    • The Journal of Industrial Distribution & Business
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    • v.11 no.7
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    • pp.51-60
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    • 2020
  • Purpose: Recently, Korean cosmetics distribution market has been reorganized with the H&B store. In the domestic cosmetics distribution market, existing brand road shops are decreasing, and multi-shops are leading the H & B stores, which have greatly improved their experience and content. In these environmental changes, the offline distribution channels are turning into the multi-editing shops that have introduced products of various brands and greatly enhanced experiences and contents. Nevertheless, most studies of factors and measurement items for measuring customer experience in the H&B store use Schmitt (1999)'s Strategic Experience Modules (SEMs). Therefore, the purpose of this study is to propose a measure that is practicable through consideration of the in-store customer experience components of the H&B store. Research design, data and methodology: Based on Schmitt's Strategic Experience Modules (SEMs), which are widely used in customer experience marketing, the metric pool was constructed through customer and literature research on H & B store managers. Since then, 101 preliminary surveys and 211 main surveys have been conducted in order to propose a dimension of customer experience and refine the metrics. Results: As a result of the research, H&B store's customer experience was derived from a measurement model consisting of 19 measurement items in total of five dimensions: environmental experience, intellectual experience, behavioral experience, tech experience, and relationship experience. This study analyzed that compared to the existing Schmitt's Strategic Experience Modules (SEMs), (1) emotional experience expanded to environmental experience, (2) Cognitive and relationship experiences are maintained (3) behavioral experience was subdivided into physical and technical experiences. In particular, the environmental experience has been proposed as a major component is an important point because the H&B store recently opened a large flagship store and is competitive in constructing a differentiated space. Conclusions: Related experience was seen as an important component of customer experience in the offline store, but in the process of refining the scale, interaction items with employees of the H&B store were removed, and rather, participation in the APP or SNS channel of the company, event Participation, interaction with other customers, etc. appear to be important, while suggesting the practical implications.

A study on Effects of Promotion of Coupons in Internet Shopping Mall on the Purchase Behavior of Consumers (인터넷쇼핑몰의 쿠폰판촉이 소비자의 구매행동에 미치는 영향)

  • Choi, Sook-Hee;Ha, Gyu-Su;Kim, Hong
    • 한국벤처창업학회:학술대회논문집
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    • 2007.04a
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    • pp.405-433
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    • 2007
  • This study is conducted to examine how purchase behaviors of consumers have affected by the promotion of coupons in internet shopping mall. This study was conducted with the purpose of identifying the differences in purchase behavior based on consumer' s perception and experience of internet shopping mall coupons, and based on consumers' perception of cost and value of coupons, using a theoretic framework presented in previously conducted studies. The results of this study can be summarized as follows. First, based on the perception of coupons, there were significant differences in intent to use and intent to re-use at the time when coupons are offered, and at the time when coupons are offered, no significant differences were found between the level of interest and the importance of coupon at the time of visiting the shopping mall; however, significant differences were found in the overall purchase behavior based on perception of coupons. Second, when overall differences m purchase behavior based on experience in coupon use was observed, having experience in using coupons showed a higher average than did having no experience in using coupons, showing a significant difference. It was found that compared to those without experience in using coupons, those with experience with coupons had higher intent to use at the time when coupon is offered, intent to re-use at the time when coupon is offered, and higher level of purchase behavior in the importance of coupons at the time of visiting the shopping mall. Third, when relationship between purchase behaviors, cost of coupon, and perception of convenience was observed, a clear static relationship was found. This suggests that as the cost and perception of convenience of coupon increases, purchase behavior also increases. Such result suggests that there is a difference in purchase behavior based on experience in coupon use. When relationship of purchase behavior by variables of cost of coupon and perception of convenience is observed, it has a positive relationship with the perception that the use of coupon includes saving money, financial help, enjoyment of use, habitual use, has a short effective date, and has a negative relationship with the perception that it saves little money and is a waste of time. Therefore, it can be seen that purchase behavior has the highest relationship with enjoyment of coupon use and habitual coupon use. Such results suggest that purchase behavior will be significantly influenced based on cost of coupon and perception of convenience.

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An Investigation of Teachers' Stages of Concern and Levels of Use about SW Education Based on Concerns-Based Adoption Model (관심중심수용모형(CBAM)을 활용한 초등교사의 SW교육 관심도 및 실행수준 분석)

  • Kim, Jinsol;Lee, Jeongmin
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.75-87
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    • 2020
  • The purpose of this study is to examine teachers' stages of concern and levels of use about SW education based on Concerns-Based Adoption Model and to provide implications for teacher education. For this purpose, 152 survey responses were collected from elementary school teachers in South Korea. The result indicated that elementary school teachers' concerns about SW education showed the nonuser pattern in that teachers score highest in stage 0(awareness) to stage 2(personal) and in stage 6(refocusing). Additionally, teachers who are currently implementing SW education showed a tendency to be in the level of mechanical use or routine, and more than half of the teachers who are not implementing SW education showed no motivation to change current practices. There were statistically significant differences in the stages of concern depending on gender, teaching experience, SW training experience, SW teaching experience, and there were differences in the levels of use depending on the teachers' grade level in charge, SW training experience, and SW teaching experience. Based on the results of the research, various SW related programs as well as successful SW education experience for teachers need to be provided for teacher education in order to promote SW education.

A Study on the Efficiency of VSP(Venture Support Policy) from the Concept of 'Ease of Use' and 'Experience' Perspective, Using Integrated Model with TRA and TAM (TAM 및 TRA을 기반으로 한 '용이성'과 '경험'의 관점에서 벤처지원 정책의 효율성 연구)

  • Kim, In Sue
    • Industry Promotion Research
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    • v.1 no.1
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    • pp.41-49
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    • 2016
  • This study is to examine constructs influencing the acceptance of SMEs for VSPs and the efficiency of VSPs, based on the two theories theory of reasoned action (TRA) and technology acceptance model (TAM) in the context of venture support program in Korea. This study concentrates on the government's venture support policy (VSP), namely the examination of the efficiency of current government VSPs in terms of preferential treatment for SMEs experiencing many other venture support programs (the EXP policy), and the reduction of documents/processes related to venture support programs for SMEs so that they are easily accessible and implementable (the EASE policy). Additionally, this paper will suggest an effective way to encourage SMEs to succeed by analyzing the fundamental reasons for their acceptance of VSPs to attain their long-term goals.

Factors Affecting the Intention of Nurses and Caregivers to Use Alternative Medicine (간호사와 요양보호사의 대체요법 이용의사에 영향을 미치는 요인)

  • Jeong, Ok Min;Kim, Meong ju
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.533-542
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    • 2018
  • The purpose of this study was to identify the perception of alternative medicine and factors affecting the intention to use for nurses and caregiver. In order to achieve the purpose of the study, this study was conducted to examine the awareness of alternative medicine, use experience, and intention to use for 400 workers in hospitals and nursing homes. The results of the analysis are summarized as follows. Recognition of alternative medicine effected on reliability of alternative medicine, awareness and use experience. In addition, experience with alternative medicine has a negative impact on the intention to use alternative medicine. In conclusion, this study suggested that the development of alternative medicine requires efforts to improve the therapeutic effect of alternative medicine.

Predictive Factors of Adolescents' Illicit Drug Use (청소년의 비치료적 약물사용에 관한 예측요인)

  • Kim, Hee-Young
    • Research in Community and Public Health Nursing
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    • v.18 no.1
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    • pp.136-145
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    • 2007
  • Purpose: This study was attempted to illuminate danger signals through an extensive analysis of factors influencing adolescents' illicit drug use. On this basis, it built predictive factors of adolescents' illicit drug use. Method: A questionnaire was distributed to 1,238 subjects living in Seoul, and of them 1,082 answers were analyzed using the SAS 8.2 program. Also logistic regression analysis was conducted based on the stepwise selection method for constructing the predictive factors. Results: The findings of this study are as follows. Individual-related factors were psycho-somatic symptoms, self-esteem, fortune delinquent experience, and sexual-violence delinquent experience. Home-related factors were insincerity, threatening and the assessment of the parent (rearer)-adolescent communication type. Society-related factors were affection of friends and friends' attitude toward delinquency. Conclusion: These findings of this study suggest that a broad intervention program should be provided to nurture wholesome youth culture related to illicit drug use. It is also recommended that a variety of individual, home and society-related programs should be developed for drug users.

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Perception of Sugar Reduction and Added Sugar Use among Dietitians or Nutrition Teachers in Gyeonggi and Incheon (경기 및 인천지역 영양(교)사의 당류 저감화 인식과 첨가당 사용실태)

  • Kim, Hye Ji;Choi, Mi-Kyeong;Kim, Myung-Hee
    • Journal of the Korean Dietetic Association
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    • v.24 no.1
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    • pp.62-74
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    • 2018
  • The purpose of this study was to investigate dietitians or nutrition teachers' perception of sugar reduction and usage of sugars in school meal service. A survey was conducted for dietitians or nutrition teachers at elementary, middle, and high schools in Gyeonggi and Incheon. Survey data were analyzed according to the experience period and school types of dietitians or nutrition teachers. The numbers of subjects according to work experience period were 134 (44.2%) for <5 years, 68 (22.4%) for ${\geq}5$ and <10 years, and 101 (33.3%) for ${\geq}10years$. Among the subjects, 168 (55.4%) were nutrition teachers at kindergarten/elementary schools, and 135 (44.6%) were at middle/high/special schools. Perceptions of sugar reduction programs were higher in kindergarten/elementary schools than in middle/high/special schools. The perception of added sugar use increased with more work experience, and interest in sugar reduction was higher in kindergarten/elementary schools than in middle/high/special schools. Practice for added sugar reduction increased with more work experience, and the most common method for reducing sugar was use of natural sugars. The main reason for not reducing added sugars in school meals was due to preference. Nutritional education for students increased with more work experience and was higher in kindergarten/elementary schools than in middle/high/special schools. The major nutritional education methods were using school homepage (37.4%), sending family letters (37.4%), and using principle's discretion time (18.4%). Organic sugar and rice taffy were used more at kindergarten/elementary schools, and white sugar, brown sugar, and white syrup were used more at middle/high/special schools. The most common menu using added sugars was stir-fried dishes (stir-fried pork, chicken, and vegetables).

Job Counselor's Experience and Perception of Generative AI (직업상담사의 생성형 AI 활용경험 및 인식)

  • Sang-ho Bae;Hye-young Kang
    • Journal of Practical Engineering Education
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    • v.16 no.4
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    • pp.567-575
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    • 2024
  • This study was conducted to provide basic data on how to use Generative AI and education to strengthen Generative AI competency in vocational counseling by confirming the experience and perception of job counselors' use of Generative AI. A questionnaire was produced based on literature research and FGI preliminary surveys, and the main contents of the questionnaire were 'experience in using Generative AI (whether to have experience, type of tool, job, educational experience, etc.) and Generative AI recognition (recognition level, usefulness, availability, educational needs, etc.). An online survey was conducted for vocational counselors, and a total of 293 data were analyzed. As a result of major research, first, there were many counselors who had no experience in using Generative AI(60%), and the response that the reason for not using it was because they did not feel the need(28%). Second, the 'degree of recognition' in the Generative AI was somewhat low (M=2.77), and 'Generative AI usefulness' was found to be at a normal level (M=3.32), and it was recognized that it would be necessary mainly for jobs related to 'vocational information'. Third, 'tool (computer use, etc.) competency' (26%) was the highest as the competency required for future vocational counselors, and 'how to use Generative AI' (57%) accounted for a high proportion of the educational content necessary to improve these competencies.