• Title/Summary/Keyword: expected service quality

Search Result 704, Processing Time 0.024 seconds

The Measurement of Expected and Perceived Service Quality of In-flight Meal by Customers (항공 기내식의 서비스 품질에 대한 고객 기대도와 인지도 측정)

  • Kim, Choon-Bin;Baek, Seung-Hee;Yang, Il-Sun
    • The Korean Journal of Food And Nutrition
    • /
    • v.22 no.1
    • /
    • pp.57-62
    • /
    • 2009
  • The current exploratory study attempted to investigate the levels of expected and perceived service quality of in-flight meals. A questionnaire was developed following extensive literature review and in-depth interviews. The survey was conducted on board a flight by international passengers and also by passengers in the trans lounge waiting for connecting flights between October 21, 2005 through October 30, 2005. Out of the 450 questionnaires administered, a total of 319 completed questionnaires were returned, yielding a response rate of 89.6%. The 20 items representing the service quality factor of in-flight meals were analyzed, resulting in four distinct dimensions-food quality, employee service, cleanliness and reliability. In all dimensions, customer expectation was higher than the perceived level of service and the service quality of Korean based airlines was higher than that compared to foreign based airlines. There were differences in the perceived service quality of in-flight meals according to the demographics of the respondents. The results of this study can be beneficial from a theoretical and practical point of view by providing empirical data that measures the service quality of in-flight meals.

A study on the analysis of Service Quality attribute using Fuzzy numbers in Public sector (퍼지수를 이용한 공공부문의 서비스 품질 속성분석에 관한 연구)

  • Lee Seok-Hoon;Kim Yong-Pil;Yun Deok-Gyun
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.27 no.4
    • /
    • pp.94-104
    • /
    • 2004
  • This paper proposed a new method to evaluate service quality attribute of perceived service quality in public sectors, using triangle fuzzy numbers and hamming distance. Our method measured the ratio of the expected and perceived service for the customers' perceived service quality. By using fuzzy numbers, This method not only overcomes linguistic variable problems but also provides more objective and direct information for service quality attributes. The discrepancy rate between expected service and perceived service that is perceived service quality is evaluated by hamming distance. To evaluate the discrepancy rate from hamming distance, we induced general solutions to compute the intersection area between two triangle fuzzy numbers and the weak or strong attributes in public sectors are clarified.

The Effect of Destination Image and Attitude toward Medical Tourism on the Mongolian's Intention to Use Korean Medical Tourism Service (목적지 이미지와 의료관광 태도가 몽골인의 한국 의료관광 이용의도에 미치는 영향)

  • Lee, Eun Joo;Shin, Taeksoo;Jin, Ki Nam
    • Health Policy and Management
    • /
    • v.24 no.4
    • /
    • pp.367-379
    • /
    • 2014
  • Background: Over the last decade, medical tourism industry has grown in Korea. Especially the number of Mongolian medical tourists has increased rapidly. Therefore, the Mongolia is one of the targets for Korea medical tourism. The purpose of this study is to investigate the effects of destination image and expected attributes of medical services on Mongolian's intention to use Korean medical tourism service. Methods: This study empirically collected survey data from Mongolian lived in Mongolia. The study analyzed the data using a PLS model. Results: Our results are as follows. First, the country image didn't significantly have causal effects on expected medical service quality and perceived risk. Second, tourism image (e.g., entertainment, economic feasibility, and local convenience) has significantly causal effects on expected medical service quality and perceived risk. However, tourist site as tourism image didn't significantly have causal effects on expected medical service quality and perceived risk. Third, medical image made a statistically significant effect on expected medical service quality and perceived risk. Fourth, the expected medical service quality showed a significant effect on intention to use Korean medical tourism service. Fifth, the perceived risk of medical tourism showed a significant effect on the reliability of medical tourism, but didn't show a significant effect on the intention to use Korean medical tourism service. Finally, the reliability has a significant effect on the intention to use Korean medical tourism service. Conclusion: From our empirical results, this study concluded that as a strategy attracting Mongolian patients, it is more effective to strengthen Korean hospital image and tourism image than Korean country image.

The Effects of Meal duration on Customers‘ Evaluation of Service Quality and Satisfaction according to Service Stages of Restaurant (레스토랑의 서비스 제공단계별 Meal duration이 고객의 서비스품질 평가 및 고객만족에 미치는 영향)

  • Cho, Me-Hee;Lee, Kyung-Hee
    • Journal of the Korean Society of Food Culture
    • /
    • v.25 no.2
    • /
    • pp.189-197
    • /
    • 2010
  • This study, which took place in an Italian restaurant in Seoul, investigated the impact of meal duration on the evaluation of satisfaction and service quality, according to the service stages (order, cook, check) of a restaurant. Research procedures included two phases: during the first phase, data on expected-perceived meal duration, and service quality and satisfaction were collected by surveys, which were distributed at the restaurant. The second phase investigated the relationships among meal duration, customers' satisfaction, and service quality. T-tests and regression analyses were used to examine relationships between these variables. Results indicate that both failing to meet customers' expected meal duration, as well as the perceived meal duration could negatively impact the satisfaction and evaluation of service quality. The study confirmed that meal duration is indeed related to the responsiveness aspect of service quality. The important aspect of meal duration management is to improve service quality and satisfaction, which can lead to a restaurant's success. Therefore, understanding the relationships among meal duration, satisfaction, and service quality is a part of a good foundation for effective meal duration management.

A Study on Quality of Smart Card Using Kano's Two-dimensional Method (카노 분석을 이용한 스마트카드의 품질요소 분석)

  • Na, Myung-Hwan;Park, Young-Ji;Wi, So-Young;Shin, Bo-Mi;Kim, Mi-Eun
    • Journal of Applied Reliability
    • /
    • v.11 no.2
    • /
    • pp.177-186
    • /
    • 2011
  • Traditionally, one uses a method of straight-line recognition to evaluate quality of product or service. One can satisfy with the product or service if their physical requirement of are met some criterions and can not satisfy them if their physical requirement are not met. Kano, et al(1984) introduce two dimensional Quality model to evaluate quality of product or service. They classify Quality Characteristic of product and service to three categories; satisfying quality, attractive quality, expected quality. In this paper, 17 evaluation features in 6 categories of smart-card are obtained from Focus-interview and Brainstorming and classified into 3 categories of quality model by Kano's two dimensional method. This classification is expected to provide a guideline for evaluation of smart-card.

Recognition Survey for Quality Improvement of Ground Handling Service - Focused on Incheon International Airport - (지상조업서비스 품질 제고를 위한 인식조사 -인천공항을 중심으로-)

  • Park, Jung-Hee;Choi, Yu-Jin
    • Journal of the Korean Society for Aviation and Aeronautics
    • /
    • v.26 no.2
    • /
    • pp.116-122
    • /
    • 2018
  • Due to the opening of Incheon International Airport Terminal 2, the operation range of ground operators is expanding and the workload is increased, which may cause a deterioration of the operation quality. Airline and airport corporations are concerned about safety delays as well as delays in flight due to delays in operations. Air traffic demand at Incheon International Airport is expected to increase steadily in the future. Therefore, this study intends to derive quality improvement plan by investigating the perception of stakeholders about the status of fishing service in order to improve service quality of Incheon airport ground handling company. The results of the analysis are expected to be used as basic data for improving quality of service.

The Effects of Service Quality and Costs of Power Plant Maintenance Services on Customer Value and Customer Satisfaction (발전설비 정비서비스의 품질과 비용이 고객가치와 고객만족에 미치는 영향)

  • Lee, Jin-Ho;Kim, Jong-Hoon;Yoo, Han-Joo
    • Journal of Korean Society for Quality Management
    • /
    • v.40 no.1
    • /
    • pp.73-87
    • /
    • 2012
  • The previous researches have addressed the importance of service quality, customer perceived value, and customer satisfaction, but the precise nature of the interrelationship that exist between these constructs still remains a key issue. This study extend the previous researches by developing a conceptual framework linking all of these constructs, additionally including service costs and customer expected value, in a business-to-business setting. The hypothesized model indicates that delivering high quality and lower costs service can create superior customer value and results in higher customer satisfaction. The authors test the hypothesized model on data obtained from power plant operators using structural equation modeling. The results suggest that service quality displays a stronger potential for creating customer value than costs consideration. In addition, the results reveal that managing the customer expected value is important for obtaining higher customer satisfaction.

Customer perception of auto service quality using Kano-SERVQUAL integrated approach - Focusing on the auto service of 'H' company - (Kano-SERVQUAL 통합 접근법을 이용한 자동차 서비스 품질에 대한 고객인식 연구 - H사(社)의 자동차 서비스를 중심으로 -)

  • Kim, Hakgyun;Song, Haegeun;Park, Young T.
    • Journal of Korean Society for Quality Management
    • /
    • v.44 no.4
    • /
    • pp.965-981
    • /
    • 2016
  • Purpose: This study aims to propose Kano-SERVQUAL integrated approach as an effective tool for evaluating auto service quality attributes to enhance the use of SERVQUAL. Methods: The Kano-SERVQUAL survey was conducted to evaluate customer perception for 28 auto service quality attributes which were obtained from auto service expert in 'H' company. The correlation analysis of SI(Satisfaction Index), DI(Dissatisfaction Index) and expectation values are conducted in this study. Results: The 28 auto service quality attributes are classified into attractive attributes and one-dimensional attributes. The results of this study show that the correlations between the customers' expectation values and DI is strongly positive correlation with 1% significance level, expectation values and SI is negative correlation with 10% significance level. Conclusion: The results show that the purposed Kano-SERVQUAL integrated approach provides a deeper understanding of service quality attributes in that it distinguishes the customers' expectation values between highly expected attributes(e.g. must-be attribute) and less expected attributes(e.g. attractive attribute).

A Study on Measuring Service Quality in Automobile Service Industry (자동차 애프터서비스 업계의 서비스품질 측정에 관한 연구)

  • 유연성;임호순;김연성
    • Journal of Korean Society for Quality Management
    • /
    • v.29 no.1
    • /
    • pp.173-183
    • /
    • 2001
  • This paper investigates service quality in the automobile service industry. The model used to study service quality in the domestic automobile industry is "SERVQUAL", introduced by Parasuraman, Zeithaml and Berry. Using this model, we survey consumer′s expected and perceived service qualities. The gap between these qualities is analyzed in five quality dimensions. We test whether these gap scores are different depending on the service providing company.

  • PDF

A Study on the Determination of the Optimal Service Level by the Travel-Time Models (Travel-Time 모델을 이용(利用)한 최적(最適) 서어비스 수준(水準) 결정(決定)에 관한 연구(硏究))

  • Park, Byeong-Gi;Jeong, Jong-Sik
    • Journal of Korean Society for Quality Management
    • /
    • v.17 no.2
    • /
    • pp.142-148
    • /
    • 1989
  • In order to determine the level of service which minimizes the total of expected cost of service and the expected cost of waiting for that service, the important considerations are to evaluate the distance traveled to and from a service facility (D) and the expected number of mechanics in queueing system (L). The travel-time models are very useful when the servers must travel to the customer from the service facility. Thus, in this paper we studied on the determination of the optimal service level by the travel-time models. In order to decide the optimal service level, (D) has been introduced as a uniform distribution and (L) has been introduced as M/M/S model of queueing theory.

  • PDF